Gcc Liquid Packaging Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

GCC Liquid Packaging Market, valued at USD 5.5 billion, is growing due to rising beverage consumption, sustainability initiatives, and innovations in cartons and flexible packaging across the region.

Region:Middle East

Author(s):Rebecca

Product Code:KRAD7354

Pages:93

Published On:December 2025

About the Report

Base Year 2024

GCC Liquid Packaging Market Overview

  • The GCC Liquid Packaging Market is valued at USD 5.5 billion, based on a five-year historical analysis of regional demand for beverage, dairy, water, edible oil, household and personal care liquid packaging within the broader global liquid packaging market. This growth is primarily driven by the increasing demand for packaged beverages, dairy products, and the rising trend of convenience packaging among consumers across Saudi Arabia, the United Arab Emirates, and other GCC countries, supported by high per?capita consumption of bottled water, juices, and dairy drinks. The market is also supported by the expansion of the food and beverage industry and modern retail, which is a significant contributor to the overall packaging demand in the region.
  • Key players in this market include Saudi Arabia and the United Arab Emirates, which dominate due to their robust industrial infrastructure, strong presence of regional beverage and dairy companies, and high consumption rates of packaged liquids. The UAE's strategic location as a trade hub and Saudi Arabia's large population and growing organized retail contribute to their leading positions in the liquid packaging sector, fostering a competitive environment for manufacturers and converters serving dairy, juice, and bottled water segments.
  • Across the GCC, governments have introduced policy measures to reduce plastic waste and promote more sustainable packaging; for example, the United Arab Emirates Cabinet issued Cabinet Resolution No. 10 of 2023 on single?use products and plastic bags, setting restrictions on certain plastic items and promoting reusable and recyclable alternatives, while Saudi Arabia applies the Technical Regulation for Degradable Plastic Products (SASO 2879:2016) issued by the Saudi Standards, Metrology and Quality Organization, which requires oxo?biodegradable or alternative compliant plastics for many packaging applications. These initiatives form part of broader national sustainability agendas and are encouraging a shift toward recyclable polymers, paper?based cartons, and higher?recycled?content packaging in liquid applications across the region.
GCC Liquid Packaging Market Size

GCC Liquid Packaging Market Segmentation

By Packaging Type:The packaging type segment includes various forms of liquid packaging, which are essential for different applications. The subsegments are Rigid Packaging (bottles, jars, cans), Flexible Packaging (pouches, sachets, bags), Cartons (aseptic and gable-top), Bag-in-Box & Bulk Containers, Closures, Caps & Dispensing Systems, and Others. Rigid packaging is currently the dominant subsegment due to its durability, product protection, and suitability for a wide range of products, including bottled water, carbonated soft drinks, juices, and household chemicals, in line with global trends where rigid containers hold a larger share of liquid packaging formats. Flexible packaging is gaining traction due to its lightweight, lower material usage, and cost-effective nature, appealing to both manufacturers and consumers, especially for juices, dairy drinks, and refill packs, while cartons remain important in long?life dairy and juice segments driven by aseptic technology.

GCC Liquid Packaging Market segmentation by Packaging Type.

By End-Use Industry:The end-use industry segment encompasses various sectors utilizing liquid packaging, including Dairy (milk, laban, flavored milk), Juices & Non-Carbonated Beverages, Packaged Drinking Water, Carbonated Soft Drinks & Energy Drinks, Edible Oils & Condiments, Household & Industrial Chemicals, Pharmaceuticals & Healthcare Liquids, Personal Care & Cosmetics, and Others. The dairy segment is leading in aseptic cartons and chilled liquid packaging due to the high consumption of milk and related products in the GCC region and the strong presence of regional dairy brands. The beverage sector, including juices, functional drinks, and bottled water, is also significant, driven by growing health consciousness, preference for packaged safe drinking water, and rising demand for fortified and value?added beverages, while household, personal care, and pharmaceutical liquids are steadily increasing their use of specialized, compliant packaging formats.

GCC Liquid Packaging Market segmentation by End-Use Industry.

GCC Liquid Packaging Market Competitive Landscape

The GCC Liquid Packaging Market is characterized by a dynamic mix of regional and international players. Leading participants such as Tetra Pak, SIG Group, Elopak, Amcor plc, Huhtamaki Oyj, Mondi Group, Smurfit Kappa Group, DS Smith plc, Napco National, Zamil Plastic Industries, Saudi Arabian Packaging Industry W.L.L. (SAPI), Arabian Beverage Company (key regional liquid packer), Gulf Packaging Industries Ltd. (GPIL), Almarai Company (major aseptic liquid packaging user), Agthia Group PJSC contribute to innovation, geographic expansion, lightweighting, and the development of more recyclable and fiber?based liquid packaging solutions in this space.

Tetra Pak

1951

Sweden

SIG Group

1853

Switzerland

Elopak

1957

Norway

Amcor plc

1860

Switzerland

Huhtamaki Oyj

1920

Finland

Company

Establishment Year

Headquarters

Group Size (Global Major, Regional Player, Local/Niche)

GCC Liquid Packaging Revenue (USD million)

GCC Revenue CAGR (last 3–5 years)

Installed Filling & Converting Capacity in GCC (million units per year)

Market Share in Key End?Use Segments (Dairy, Juices, Water, etc.)

Share of Sustainable / Recyclable Portfolio (% of sales)

GCC Liquid Packaging Market Industry Analysis

Growth Drivers

  • Increasing Demand for Sustainable Packaging Solutions:The GCC region is witnessing a significant shift towards sustainable packaging, driven by a 30% increase in consumer preference for eco-friendly products in the future. This trend is supported by government initiatives promoting sustainability, with the UAE investing approximately $1.5 billion in green technology. As a result, liquid packaging manufacturers are increasingly adopting biodegradable materials, which are projected to account for 25% of the market in the future, enhancing their competitive edge.
  • Growth in the Beverage Industry:The GCC beverage industry is projected to reach $20 billion in the future, fueled by a 15% annual growth rate in non-alcoholic beverages. This surge is attributed to rising disposable incomes and changing consumer lifestyles, leading to increased demand for liquid packaging solutions. Additionally, the region's expanding population, expected to exceed 60 million in the future, further drives the need for innovative packaging that meets the evolving preferences of consumers in the beverage sector.
  • Rising Consumer Awareness Regarding Product Safety:Consumer awareness regarding product safety has escalated, with 70% of GCC consumers prioritizing safe packaging materials in their purchasing decisions. This trend is prompting manufacturers to invest in high-quality, safe packaging solutions that comply with international safety standards. The GCC's regulatory framework, which mandates stringent safety protocols, is expected to drive a 20% increase in demand for certified packaging materials in the future, ensuring consumer trust and brand loyalty.

Market Challenges

  • High Raw Material Costs:The liquid packaging industry in the GCC faces significant challenges due to rising raw material costs, which have increased by 25% over the past two years. Factors such as global supply chain disruptions and fluctuating oil prices contribute to these rising costs. As a result, manufacturers are compelled to either absorb these costs or pass them onto consumers, potentially impacting market competitiveness and profit margins in the short term.
  • Stringent Regulatory Requirements:The GCC liquid packaging market is heavily influenced by stringent regulatory requirements, particularly concerning food safety and environmental standards. Compliance with these regulations often necessitates substantial investments in technology and processes, which can be a barrier for smaller manufacturers. In the future, over 40% of companies reported challenges in meeting these regulations, which could hinder market entry and expansion efforts for new players in the industry.

GCC Liquid Packaging Market Future Outlook

The GCC liquid packaging market is poised for transformative growth, driven by increasing consumer demand for sustainable and safe packaging solutions. As the beverage industry expands, manufacturers are likely to innovate and adopt advanced technologies, including smart packaging. Additionally, the focus on circular economy practices will encourage companies to develop recyclable and biodegradable materials, aligning with global sustainability goals. This evolving landscape presents opportunities for collaboration and investment in emerging markets, fostering a more resilient and adaptive industry.

Market Opportunities

  • Expansion in Emerging Markets:The GCC region's emerging markets present significant opportunities for liquid packaging companies, with a projected growth rate of 12% annually. This growth is driven by urbanization and increasing consumer spending, creating demand for innovative packaging solutions tailored to local preferences. Companies that strategically enter these markets can capitalize on this trend, enhancing their market share and profitability.
  • Innovations in Biodegradable Packaging:The rising demand for biodegradable packaging solutions is a key opportunity for manufacturers, with the market for such products expected to grow by 30% in the future. Innovations in materials and production processes will enable companies to meet consumer preferences for eco-friendly options. By investing in research and development, businesses can differentiate themselves and capture a larger share of the sustainable packaging market.

Scope of the Report

SegmentSub-Segments
By Packaging Type

Rigid Packaging (bottles, jars, cans)

Flexible Packaging (pouches, sachets, bags)

Cartons (aseptic and gable-top)

Bag-in-Box & Bulk Containers

Closures, Caps & Dispensing Systems

Others

By End-Use Industry

Dairy (milk, laban, flavored milk)

Juices & Non?Carbonated Beverages

Packaged Drinking Water

Carbonated Soft Drinks & Energy Drinks

Edible Oils & Condiments

Household & Industrial Chemicals

Pharmaceuticals & Healthcare Liquids

Personal Care & Cosmetics

Others

By Material

Plastic (PET, HDPE, PP and others)

Paper & Paperboard / Liquid Packaging Board

Glass

Metal (aluminum, steel)

Bioplastics & Other Emerging Materials

By Filling Technology

Aseptic Filling

Hot-Fill

Cold-Fill

Blow-Fill-Seal

Form-Fill-Seal (FFS)

Others

By Region

Saudi Arabia

United Arab Emirates

Qatar

Kuwait

Oman

Bahrain

By Application

Food & Beverage Liquids

Industrial & Automotive Fluids

Agrochemicals

Pharmaceuticals & Nutraceuticals

Personal Care & Home Care Liquids

Others

By Sustainability Attribute

Recyclable Packaging

Reusable & Refillable Packaging

Bio?based / Compostable Packaging

Lightweighted & Material?Optimized Packaging

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Commerce and Industry, Saudi Food and Drug Authority)

Manufacturers and Producers

Distributors and Retailers

Packaging Equipment Suppliers

Logistics and Supply Chain Companies

Industry Associations (e.g., Gulf Cooperation Council Packaging Association)

Financial Institutions

Players Mentioned in the Report:

Tetra Pak

SIG Group

Elopak

Amcor plc

Huhtamaki Oyj

Mondi Group

Smurfit Kappa Group

DS Smith plc

Napco National

Zamil Plastic Industries

Saudi Arabian Packaging Industry W.L.L. (SAPI)

Arabian Beverage Company (key regional liquid packer)

Gulf Packaging Industries Ltd. (GPIL)

Almarai Company (major aseptic liquid packaging user)

Agthia Group PJSC

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. GCC Liquid Packaging Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 GCC Liquid Packaging Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. GCC Liquid Packaging Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for sustainable packaging solutions
3.1.2 Growth in the beverage industry
3.1.3 Rising consumer awareness regarding product safety
3.1.4 Technological advancements in packaging materials

3.2 Market Challenges

3.2.1 High raw material costs
3.2.2 Stringent regulatory requirements
3.2.3 Competition from alternative packaging solutions
3.2.4 Supply chain disruptions

3.3 Market Opportunities

3.3.1 Expansion in emerging markets
3.3.2 Innovations in biodegradable packaging
3.3.3 Collaborations with e-commerce platforms
3.3.4 Increasing demand for customized packaging solutions

3.4 Market Trends

3.4.1 Shift towards eco-friendly packaging materials
3.4.2 Growth of online retail channels
3.4.3 Adoption of smart packaging technologies
3.4.4 Focus on circular economy practices

3.5 Government Regulation

3.5.1 Regulations on plastic usage
3.5.2 Standards for food safety in packaging
3.5.3 Incentives for sustainable packaging initiatives
3.5.4 Compliance requirements for import/export of packaging materials

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. GCC Liquid Packaging Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. GCC Liquid Packaging Market Segmentation

8.1 By Packaging Type

8.1.1 Rigid Packaging (bottles, jars, cans)
8.1.2 Flexible Packaging (pouches, sachets, bags)
8.1.3 Cartons (aseptic and gable-top)
8.1.4 Bag-in-Box & Bulk Containers
8.1.5 Closures, Caps & Dispensing Systems
8.1.6 Others

8.2 By End-Use Industry

8.2.1 Dairy (milk, laban, flavored milk)
8.2.2 Juices & Non?Carbonated Beverages
8.2.3 Packaged Drinking Water
8.2.4 Carbonated Soft Drinks & Energy Drinks
8.2.5 Edible Oils & Condiments
8.2.6 Household & Industrial Chemicals
8.2.7 Pharmaceuticals & Healthcare Liquids
8.2.8 Personal Care & Cosmetics
8.2.9 Others

8.3 By Material

8.3.1 Plastic (PET, HDPE, PP and others)
8.3.2 Paper & Paperboard / Liquid Packaging Board
8.3.3 Glass
8.3.4 Metal (aluminum, steel)
8.3.5 Bioplastics & Other Emerging Materials

8.4 By Filling Technology

8.4.1 Aseptic Filling
8.4.2 Hot-Fill
8.4.3 Cold-Fill
8.4.4 Blow-Fill-Seal
8.4.5 Form-Fill-Seal (FFS)
8.4.6 Others

8.5 By Region

8.5.1 Saudi Arabia
8.5.2 United Arab Emirates
8.5.3 Qatar
8.5.4 Kuwait
8.5.5 Oman
8.5.6 Bahrain

8.6 By Application

8.6.1 Food & Beverage Liquids
8.6.2 Industrial & Automotive Fluids
8.6.3 Agrochemicals
8.6.4 Pharmaceuticals & Nutraceuticals
8.6.5 Personal Care & Home Care Liquids
8.6.6 Others

8.7 By Sustainability Attribute

8.7.1 Recyclable Packaging
8.7.2 Reusable & Refillable Packaging
8.7.3 Bio?based / Compostable Packaging
8.7.4 Lightweighted & Material?Optimized Packaging
8.7.5 Others

9. GCC Liquid Packaging Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Global Major, Regional Player, Local/Niche)
9.2.3 GCC Liquid Packaging Revenue (USD million)
9.2.4 GCC Revenue CAGR (last 3–5 years)
9.2.5 Installed Filling & Converting Capacity in GCC (million units per year)
9.2.6 Market Share in Key End?Use Segments (Dairy, Juices, Water, etc.)
9.2.7 Share of Sustainable / Recyclable Portfolio (% of sales)
9.2.8 Average Realization per Unit (Pricing Benchmark)
9.2.9 New Product Launches & Innovation Intensity (R&D spend % of sales)
9.2.10 Geographic Footprint in GCC (number of plants / countries served)
9.2.11 Key Strategic Partnerships with Beverage / Dairy Brand Owners

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Tetra Pak
9.5.2 SIG Group
9.5.3 Elopak
9.5.4 Amcor plc
9.5.5 Huhtamaki Oyj
9.5.6 Mondi Group
9.5.7 Smurfit Kappa Group
9.5.8 DS Smith plc
9.5.9 Napco National
9.5.10 Zamil Plastic Industries
9.5.11 Saudi Arabian Packaging Industry W.L.L. (SAPI)
9.5.12 Arabian Beverage Company (key regional liquid packer)
9.5.13 Gulf Packaging Industries Ltd. (GPIL)
9.5.14 Almarai Company (major aseptic liquid packaging user)
9.5.15 Agthia Group PJSC

10. GCC Liquid Packaging Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government procurement policies
10.1.2 Budget allocation for packaging
10.1.3 Supplier selection criteria
10.1.4 Contract management practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment trends in packaging infrastructure
10.2.2 Energy consumption patterns
10.2.3 Budgeting for sustainable packaging
10.2.4 Corporate social responsibility initiatives

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality assurance challenges
10.3.2 Supply chain inefficiencies
10.3.3 Cost management issues
10.3.4 Regulatory compliance hurdles

10.4 User Readiness for Adoption

10.4.1 Awareness of sustainable packaging
10.4.2 Willingness to invest in new technologies
10.4.3 Training and support needs
10.4.4 Feedback mechanisms for improvement

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Case studies of successful implementations
10.5.3 Scalability of solutions
10.5.4 Future use case identification

11. GCC Liquid Packaging Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segmentation analysis

1.5 Competitive landscape overview

1.6 Key partnerships identification

1.7 Risk assessment


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience definition

2.4 Communication strategy

2.5 Digital marketing initiatives

2.6 Trade show participation

2.7 Customer engagement tactics


3. Distribution Plan

3.1 Urban retail strategies

3.2 Rural NGO tie-ups

3.3 E-commerce integration

3.4 Logistics optimization

3.5 Channel partner development

3.6 Inventory management practices

3.7 Distribution network expansion


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands analysis

4.3 Competitor pricing strategies

4.4 Customer willingness to pay

4.5 Value-based pricing models

4.6 Discounting strategies

4.7 Price elasticity assessment


5. Unmet Demand & Latent Needs

5.1 Category gaps identification

5.2 Consumer segments analysis

5.3 Product development opportunities

5.4 Market entry barriers

5.5 Customer feedback incorporation

5.6 Innovation pipeline development

5.7 Future trends forecasting


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer feedback loops

6.4 Community engagement initiatives

6.5 Customer education programs

6.6 Relationship management tools

6.7 Personalization strategies


7. Value Proposition

7.1 Sustainability initiatives

7.2 Integrated supply chains

7.3 Cost-saving measures

7.4 Quality assurance practices

7.5 Customer-centric innovations

7.6 Competitive differentiation

7.7 Long-term partnerships


8. Key Activities

8.1 Regulatory compliance

8.2 Branding efforts

8.3 Distribution setup

8.4 Market research activities

8.5 Training and development

8.6 Performance monitoring

8.7 Stakeholder engagement


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix considerations
9.1.2 Pricing band analysis
9.1.3 Packaging requirements

9.2 Export Entry Strategy

9.2.1 Target countries selection
9.2.2 Compliance roadmap development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model

10.5 Risk assessment

10.6 Market entry timelines

10.7 Resource allocation


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines for market entry

11.3 Financial projections

11.4 Funding sources

11.5 Cost management strategies

11.6 Investment return expectations

11.7 Budget allocation


12. Control vs Risk Trade-Off

12.1 Ownership considerations

12.2 Partnership dynamics

12.3 Risk mitigation strategies

12.4 Control mechanisms

12.5 Long-term sustainability

12.6 Exit strategies

12.7 Performance evaluation


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability

13.3 Profit margin expectations

13.4 Revenue growth projections

13.5 Cost structure analysis

13.6 Financial health indicators

13.7 Market share growth


14. Potential Partner List

14.1 Distributors

14


Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from GCC trade associations and market research firms
  • Government publications on packaging regulations and sustainability initiatives
  • Market analysis from academic journals focusing on liquid packaging trends

Primary Research

  • Interviews with packaging engineers from leading beverage manufacturers
  • Surveys with procurement managers in the food and beverage sector
  • Field interviews with logistics coordinators handling liquid packaging

Validation & Triangulation

  • Cross-validation of data from multiple industry sources and reports
  • Triangulation of insights from primary interviews and secondary data
  • Sanity checks through expert panels comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of total liquid packaging market size based on regional consumption data
  • Segmentation by product type, including bottles, cartons, and pouches
  • Incorporation of growth rates from related sectors such as beverages and dairy

Bottom-up Modeling

  • Volume estimates derived from production data of key liquid packaging manufacturers
  • Cost analysis based on material prices and production efficiencies
  • Estimation of market share for each packaging type based on sales data

Forecasting & Scenario Analysis

  • Multi-variable forecasting using historical growth trends and market drivers
  • Scenario analysis based on potential regulatory changes and consumer preferences
  • Development of baseline, optimistic, and pessimistic market projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Beverage Packaging Solutions120Production Managers, Quality Assurance Leads
Dairy Product Packaging90Procurement Specialists, Operations Managers
Food Service Packaging70Supply Chain Directors, Packaging Engineers
Pharmaceutical Liquid Packaging60Regulatory Affairs Managers, Product Development Heads
Consumer Goods Liquid Packaging80Marketing Managers, Brand Managers

Frequently Asked Questions

What is the current value of the GCC Liquid Packaging Market?

The GCC Liquid Packaging Market is valued at approximately USD 5.5 billion, driven by the increasing demand for packaged beverages, dairy products, and convenience packaging across the region, particularly in Saudi Arabia and the United Arab Emirates.

What factors are driving growth in the GCC Liquid Packaging Market?

Which countries dominate the GCC Liquid Packaging Market?

What types of packaging are included in the GCC Liquid Packaging Market?

Other Regional/Country Reports

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Other Adjacent Reports

Vietnam Beverage Packaging Market

South Korea Dairy Packaging Market

Singapore Sustainable Packaging Market

Thailand Flexible Packaging Market

Vietnam Rigid Packaging Market

Oman Aseptic Packaging Market

Indonesia Carton Packaging Market

Singapore Pharmaceutical Packaging Market

Vietnam Personal Care Packaging Market

Qatar Edible Oil Packaging Market

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