Global Automotive Autonomous Emergency Braking System Market

Global Automotive Autonomous Emergency Braking System Market, valued at USD 33 Bn, is growing due to strict safety regulations, tech innovations, and consumer focus on reducing accidents.

Region:Global

Author(s):Dev

Product Code:KRAD0479

Pages:94

Published On:August 2025

About the Report

Base Year 2024

Global Automotive Autonomous Emergency Braking System Market Overview

  • The Global Automotive Autonomous Emergency Braking System Market is valued at USD 33 billion, based on a five-year historical analysis. This growth is primarily driven by increasing safety regulations, advancements in sensor technologies, and rising consumer demand for enhanced vehicle safety features. The market is witnessing a surge in adoption due to the growing awareness of road safety and the need to reduce traffic accidents.
  • Key players in this market include the United States, Germany, and Japan, which dominate due to their strong automotive manufacturing sectors and significant investments in research and development. These countries underpin leading ADAS supply chains and OEM programs, supporting rapid integration of AEB across passenger vehicles.
  • In 2023, the European Union implemented the General Safety Regulation, mandating that all new vehicles be equipped with advanced safety features, including Autonomous Emergency Braking Systems. This regulation aims to enhance road safety and reduce fatalities, thereby driving the demand for AEB systems across the automotive industry.
Global Automotive Autonomous Emergency Braking System Market Size

Global Automotive Autonomous Emergency Braking System Market Segmentation

By Type:The market is segmented into various types of Autonomous Emergency Braking systems, including Forward Collision Warning with AEB, City AEB, Inter-Urban AEB, and AEB for Vulnerable Road Users. Among these, Forward Collision Warning with AEB is the most dominant segment due to its widespread implementation in passenger vehicles, driven by consumer demand for enhanced safety features and regulatory requirements.

Global Automotive Autonomous Emergency Braking System Market segmentation by Type.

By Vehicle Type:The market is categorized into Passenger Cars, Light Commercial Vehicles (LCV), and Heavy Commercial Vehicles (HCV) & Buses. The Passenger Cars segment holds the largest share, driven by the increasing consumer preference for safety features in personal vehicles and the growing trend of integrating advanced driver-assistance systems (ADAS) in new car models.

Global Automotive Autonomous Emergency Braking System Market segmentation by Vehicle Type.

Global Automotive Autonomous Emergency Braking System Market Competitive Landscape

The Global Automotive Autonomous Emergency Braking System Market is characterized by a dynamic mix of regional and international players. Leading participants such as Robert Bosch GmbH, Continental AG, ZF Friedrichshafen AG, DENSO Corporation, Aptiv PLC, Aisin Corporation, Hitachi Astemo, Ltd., Mobileye Global Inc., Autoliv, Inc., Valeo SE, Hyundai Mobis Co., Ltd., Panasonic Holdings Corporation, NXP Semiconductors N.V., Texas Instruments Incorporated, Infineon Technologies AG, ON Semiconductor Corporation (onsemi), STMicroelectronics N.V., Renesas Electronics Corporation, HELLA GmbH & Co. KGaA (FORVIA HELLA), Magna International Inc. contribute to innovation, geographic expansion, and service delivery in this space.

Robert Bosch GmbH

1886

Gerlingen, Germany

Continental AG

1871

Hanover, Germany

ZF Friedrichshafen AG

1915

Friedrichshafen, Germany

DENSO Corporation

1949

Kariya, Japan

Aptiv PLC

1994

Dublin, Ireland

Company

Establishment Year

Headquarters

Group Size (Large, Medium, Small by global ADAS revenue)

AEB/ADAS Revenue and YoY Growth

OEM Program Wins (Number of AEB platforms and nameplate integrations)

Geographic Footprint (Engineering centers, manufacturing sites)

Technology Coverage (Camera/Radar/LiDAR, Sensor Fusion, VRU detection, Night-time performance)

Compliance & Ratings (NHTSA FMVSS 127 readiness, Euro NCAP AEB/VRU scores)

Global Automotive Autonomous Emergency Braking System Market Industry Analysis

Growth Drivers

  • Increasing Focus on Vehicle Safety:The global automotive industry is witnessing a significant shift towards enhanced vehicle safety, driven by a reportedapproximately 1.19 million annual road traffic deathsaccording to the World Health Organization. This alarming statistic has prompted manufacturers to prioritize safety features, including Autonomous Emergency Braking (AEB) systems. In future, the projected investment in safety technologies is expected to exceedUSD 100 billion, reflecting a robust commitment to reducing fatalities and injuries on the roads.
  • Advancements in Sensor Technology:The evolution of sensor technology is a key driver for the AEB market, with the global sensor market projected to reachUSD 200 billionin future, according to industry reports. Innovations in LiDAR, radar, and camera systems are enhancing the accuracy and reliability of AEB systems. These advancements enable vehicles to detect obstacles and respond effectively, thereby improving overall safety. The integration of these technologies is expected to reduce accident rates by up to30%in the coming years.
  • Rising Consumer Demand for Autonomous Features:Consumer interest in autonomous vehicle features is surging, with a survey indicating that70%of potential car buyers prioritize advanced safety technologies. This demand is driving automakers to incorporate AEB systems into their vehicles. The global market for autonomous features is expected to grow toUSD 50 billionin future, reflecting a strong consumer preference for vehicles equipped with cutting-edge safety technologies that enhance driving experience and peace of mind.

Market Challenges

  • High Development Costs:The development of AEB systems involves substantial financial investment, with estimates suggesting that the cost to develop a single AEB system can exceedUSD 10 million. This high cost is a significant barrier for many manufacturers, particularly smaller companies. As the automotive industry shifts towards more advanced safety features, the financial burden of R&D can limit the ability of some manufacturers to compete effectively in the market.
  • Integration Complexities with Existing Systems:Integrating AEB systems with existing vehicle architectures poses significant challenges. Many vehicles currently on the road lack the necessary infrastructure to support advanced AEB technologies. According to industry experts, retrofitting older models can cost upwards ofUSD 5,000per vehicle, making it economically unfeasible for many consumers. This complexity can hinder the widespread adoption of AEB systems, particularly in regions with older vehicle fleets.

Global Automotive Autonomous Emergency Braking System Market Future Outlook

The future of the automotive AEB market appears promising, driven by technological advancements and increasing regulatory pressures. As manufacturers invest heavily in R&D, the integration of AI and machine learning into AEB systems is expected to enhance their effectiveness. Additionally, the push for electric vehicles will likely accelerate the adoption of AEB technologies, as these vehicles often come equipped with advanced safety features. The market is poised for significant growth as consumer awareness and demand for safety technologies continue to rise.

Market Opportunities

  • Growth in Electric Vehicle Adoption:The global electric vehicle market is projected to reach30 million unitsin future, creating a substantial opportunity for AEB systems. As electric vehicles often incorporate advanced safety features, the demand for AEB systems is expected to rise significantly, providing manufacturers with a lucrative market segment to target.
  • Expansion of Smart City Initiatives:With over600smart city projects underway globally, the integration of AEB systems into urban mobility solutions presents a unique opportunity. These initiatives often emphasize safety and efficiency, creating a favorable environment for the adoption of AEB technologies, which can enhance traffic management and reduce accidents in urban settings.

Scope of the Report

SegmentSub-Segments
By Type

Forward Collision Warning with AEB (Car-to-Car, Car-to-Pedestrian, Car-to-Cyclist)

City AEB (Low-Speed)

Inter-Urban AEB (High-Speed)

AEB for Vulnerable Road Users (Pedestrian, Cyclist, Motorcyclist)

By Vehicle Type

Passenger Cars

Light Commercial Vehicles (LCV)

Heavy Commercial Vehicles (HCV) & Buses

By Component

Sensors (Camera, Radar, LiDAR, Ultrasonic)

Electronic Control Unit (ECU) & Algorithms

Brake Actuation Module (Hydraulic/Electromechanical)

Human–Machine Interface (HMI) & Warning Systems

By Technology

Camera-Based AEB

Radar-Based AEB

LiDAR-Based AEB

Sensor Fusion AEB

By Sales Channel

OEM (Factory-Fitted)

Aftermarket (Retrofit Kits)

By Autonomy Level (SAE)

L1/L2 Driver Assistance (AEB as ADAS)

L2+/L3 Partial Automation (Enhanced AEB with Predictive Features)

L4/L5 (Robotaxi, Shuttle – Safety Redundancy AEB)

By Region

North America

Europe

Asia Pacific

Latin America

Middle East & Africa

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., National Highway Traffic Safety Administration, European Commission)

Automotive Manufacturers and Producers

Suppliers of Automotive Components

Insurance Companies

Automotive Technology Developers

Industry Associations (e.g., Society of Automotive Engineers)

Financial Institutions and Banks

Players Mentioned in the Report:

Robert Bosch GmbH

Continental AG

ZF Friedrichshafen AG

DENSO Corporation

Aptiv PLC

Aisin Corporation

Hitachi Astemo, Ltd.

Mobileye Global Inc.

Autoliv, Inc.

Valeo SE

Hyundai Mobis Co., Ltd.

Panasonic Holdings Corporation

NXP Semiconductors N.V.

Texas Instruments Incorporated

Infineon Technologies AG

ON Semiconductor Corporation (onsemi)

STMicroelectronics N.V.

Renesas Electronics Corporation

HELLA GmbH & Co. KGaA (FORVIA HELLA)

Magna International Inc.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Automotive Autonomous Emergency Braking System Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Automotive Autonomous Emergency Braking System Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Automotive Autonomous Emergency Braking System Market Analysis

3.1 Growth Drivers

3.1.1 Increasing focus on vehicle safety
3.1.2 Advancements in sensor technology
3.1.3 Rising consumer demand for autonomous features
3.1.4 Stringent government regulations on safety

3.2 Market Challenges

3.2.1 High development costs
3.2.2 Integration complexities with existing systems
3.2.3 Consumer skepticism towards autonomous technologies
3.2.4 Variability in regulatory standards across regions

3.3 Market Opportunities

3.3.1 Growth in electric vehicle adoption
3.3.2 Expansion of smart city initiatives
3.3.3 Partnerships with tech companies for innovation
3.3.4 Increasing investment in R&D for safety technologies

3.4 Market Trends

3.4.1 Rise of connected vehicle technologies
3.4.2 Shift towards integrated safety systems
3.4.3 Growing emphasis on user experience
3.4.4 Development of AI-driven safety solutions

3.5 Government Regulation

3.5.1 Mandatory safety features in new vehicles
3.5.2 Incentives for manufacturers adopting safety technologies
3.5.3 Standards for testing and certification of AEB systems
3.5.4 Regulations on data privacy and cybersecurity

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Automotive Autonomous Emergency Braking System Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Automotive Autonomous Emergency Braking System Market Segmentation

8.1 By Type

8.1.1 Forward Collision Warning with AEB (Car-to-Car, Car-to-Pedestrian, Car-to-Cyclist)
8.1.2 City AEB (Low-Speed)
8.1.3 Inter-Urban AEB (High-Speed)
8.1.4 AEB for Vulnerable Road Users (Pedestrian, Cyclist, Motorcyclist)

8.2 By Vehicle Type

8.2.1 Passenger Cars
8.2.2 Light Commercial Vehicles (LCV)
8.2.3 Heavy Commercial Vehicles (HCV) & Buses

8.3 By Component

8.3.1 Sensors (Camera, Radar, LiDAR, Ultrasonic)
8.3.2 Electronic Control Unit (ECU) & Algorithms
8.3.3 Brake Actuation Module (Hydraulic/Electromechanical)
8.3.4 Human–Machine Interface (HMI) & Warning Systems

8.4 By Technology

8.4.1 Camera-Based AEB
8.4.2 Radar-Based AEB
8.4.3 LiDAR-Based AEB
8.4.4 Sensor Fusion AEB

8.5 By Sales Channel

8.5.1 OEM (Factory-Fitted)
8.5.2 Aftermarket (Retrofit Kits)

8.6 By Autonomy Level (SAE)

8.6.1 L1/L2 Driver Assistance (AEB as ADAS)
8.6.2 L2+/L3 Partial Automation (Enhanced AEB with Predictive Features)
8.6.3 L4/L5 (Robotaxi, Shuttle – Safety Redundancy AEB)

8.7 By Region

8.7.1 North America
8.7.2 Europe
8.7.3 Asia Pacific
8.7.4 Latin America
8.7.5 Middle East & Africa

9. Global Automotive Autonomous Emergency Braking System Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name (AEB Vendor or Tier-1 Supplier)
9.2.2 Group Size (Large, Medium, Small by global ADAS revenue)
9.2.3 AEB/ADAS Revenue and YoY Growth
9.2.4 OEM Program Wins (Number of AEB platforms and nameplate integrations)
9.2.5 Geographic Footprint (Engineering centers, manufacturing sites)
9.2.6 Technology Coverage (Camera/Radar/LiDAR, Sensor Fusion, VRU detection, Night-time performance)
9.2.7 Compliance & Ratings (NHTSA FMVSS 127 readiness, Euro NCAP AEB/VRU scores)
9.2.8 Time-to-SOP for New AEB Generation (Development cycle time)
9.2.9 ASP and Cost Position (Module pricing vs. peers)
9.2.10 Reliability & Quality (PPM, field failure rates, OTA update capability)
9.2.11 Strategic Partnerships (OEMs, chipmakers, software/AI partners)
9.2.12 Patent Portfolio & Software Assets (Perception, braking control, AI/ML)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Robert Bosch GmbH
9.5.2 Continental AG
9.5.3 ZF Friedrichshafen AG
9.5.4 DENSO Corporation
9.5.5 Aptiv PLC
9.5.6 Aisin Corporation
9.5.7 Hitachi Astemo, Ltd.
9.5.8 Mobileye Global Inc.
9.5.9 Autoliv, Inc.
9.5.10 Valeo SE
9.5.11 Hyundai Mobis Co., Ltd.
9.5.12 Panasonic Holdings Corporation
9.5.13 NXP Semiconductors N.V.
9.5.14 Texas Instruments Incorporated
9.5.15 Infineon Technologies AG
9.5.16 ON Semiconductor Corporation (onsemi)
9.5.17 STMicroelectronics N.V.
9.5.18 Renesas Electronics Corporation
9.5.19 HELLA GmbH & Co. KGaA (FORVIA HELLA)
9.5.20 Magna International Inc.

10. Global Automotive Autonomous Emergency Braking System Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government vehicle procurement policies
10.1.2 Budget allocation for safety technologies
10.1.3 Collaboration with automotive manufacturers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in fleet safety upgrades
10.2.2 Budgeting for autonomous technology integration

10.3 Pain Point Analysis by End-User Category

10.3.1 Safety concerns in fleet operations
10.3.2 Cost implications of technology adoption

10.4 User Readiness for Adoption

10.4.1 Awareness of AEB benefits
10.4.2 Training needs for end-users

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of safety improvements
10.5.2 Expansion of use cases in different vehicle types

11. Global Automotive Autonomous Emergency Braking System Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities

1.2 Business model components


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone planning
15.2.2 Activity tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from automotive safety organizations and regulatory bodies
  • Market analysis from automotive technology journals and publications
  • Statistical data from government transportation agencies and safety databases

Primary Research

  • Interviews with automotive engineers specializing in safety systems
  • Surveys with fleet managers regarding the adoption of autonomous technologies
  • Field interviews with automotive safety regulators and policy makers

Validation & Triangulation

  • Cross-validation of data from multiple industry sources and expert opinions
  • Triangulation of market trends with historical data and future projections
  • Sanity checks through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of global automotive sales data to estimate potential market size
  • Segmentation by vehicle type, region, and technology adoption rates
  • Incorporation of government regulations mandating safety features in vehicles

Bottom-up Modeling

  • Estimation of unit sales for autonomous emergency braking systems by manufacturer
  • Cost analysis based on component pricing and installation expenses
  • Volume x price calculations to derive revenue projections for the market

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating economic indicators and consumer trends
  • Scenario modeling based on technological advancements and regulatory changes
  • Baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
OEMs Implementing AEB Systems120Product Development Managers, Safety Engineers
Aftermarket Suppliers of AEB Components80Supply Chain Managers, Procurement Specialists
Fleet Operators Utilizing AEB Technology70Fleet Managers, Safety Compliance Officers
Regulatory Bodies Overseeing AEB Standards50Policy Makers, Safety Analysts
Automotive Safety Research Institutions60Research Directors, Automotive Safety Experts

Frequently Asked Questions

What is the current value of the Global Automotive Autonomous Emergency Braking System Market?

The Global Automotive Autonomous Emergency Braking System Market is valued at approximately USD 33 billion, reflecting a significant growth driven by increasing safety regulations and advancements in sensor technologies aimed at enhancing vehicle safety features.

What are the main drivers of growth in the AEB market?

Which countries are leading in the AEB market?

What regulatory changes are impacting the AEB market?

Other Regional/Country Reports

Indonesia Global Automotive Autonomous Emergency Braking System Market

Malaysia Global Automotive Autonomous Emergency Braking System Market

KSA Global Automotive Autonomous Emergency Braking System Market

APAC Global Automotive Autonomous Emergency Braking System Market

SEA Global Automotive Autonomous Emergency Braking System Market

Vietnam Global Automotive Autonomous Emergency Braking System Market

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