Global Automotive Electric Power Steering Systems Market

Global Automotive Electric Power Steering Systems Market, valued at USD 25-30 billion, is growing due to demand for EVs, fuel efficiency, and advanced safety features like ADAS.

Region:Global

Author(s):Dev

Product Code:KRAD0392

Pages:86

Published On:August 2025

About the Report

Base Year 2024

Global Automotive Electric Power Steering Systems Market Overview

  • The Global Automotive Electric Power Steering Systems Market is valued at approximately USD 25–30 billion, based on a five-year analysis of multiple industry sources indicating valuations in the mid-to-high USD 20 billions range. This value aligns with reported estimates such as USD 25.32 billion and USD 29.62 billion from recognized market intelligence providers. The market is driven by demand for fuel-efficient vehicles, rising EV and hybrid production, and EPS integration with vehicle electronics for safety and comfort enhancements.
  • Key contributing regions include Germany, Japan, and the United States due to strong OEM and Tier-1 supplier ecosystems and technology leadership in steering and chassis electronics, while Asia-Pacific as a broader region holds a leading share of EPS demand and production.
  • The European Union mandated a suite of advanced driver-assistance and safety technologies for new vehicles under the General Safety Regulation and related implementing rules, which came into effect for new types and phased-in to all new vehicles, including features such as intelligent speed assistance and lane-keeping systems that depend on precise steering control—supporting EPS adoption to enable ADAS functions.
Global Automotive Electric Power Steering Systems Market Size

Global Automotive Electric Power Steering Systems Market Segmentation

By Type:The market is segmented into four main types of electric power steering systems: Column Assist EPS (C-EPS), Rack Assist EPS (R-EPS), Pinion Assist EPS (P-EPS), and Electro-Hydraulic Power Steering (EHPS). Among these,Rack Assist EPS (R-EPS)is widely adopted for medium-to-large passenger vehicles and many SUVs due to packaging, stiffness, and efficiency advantages; C-EPS and P-EPS remain prevalent in small to compact cars. EHPS continues in certain applications but has been structurally declining as full EPS penetration increases across segments.

Global Automotive Electric Power Steering Systems Market segmentation by Type.

By Vehicle Class:The market is categorized into Passenger Cars (A/B/C/D segments), SUVs & Crossovers, Light Commercial Vehicles (LCV), and Medium & Heavy Commercial Vehicles (M/HCV). ThePassenger Carssegment holds the largest share as EPS is now the default steering technology across most new passenger vehicles globally, aligned with fuel-efficiency requirements and ADAS readiness; SUVs & Crossovers represent a substantial and growing share with high EPS fitment.

Global Automotive Electric Power Steering Systems Market segmentation by Vehicle Class.

Global Automotive Electric Power Steering Systems Market Competitive Landscape

The Global Automotive Electric Power Steering Systems Market is characterized by a dynamic mix of regional and international players. Leading participants such as Robert Bosch GmbH, ZF Friedrichshafen AG, JTEKT Corporation, Nexteer Automotive Corporation, Mitsubishi Electric Corporation, thyssenkrupp AG, Hyundai Mobis Co., Ltd., DENSO Corporation, TRW Automotive (now part of ZF), Valeo SE, Aisin Corporation, Marelli Corporation, Hitachi Astemo, Ltd., NSK Ltd., Rane (Madras) Limited contribute to innovation, geographic expansion, and service delivery in this space.

Robert Bosch GmbH

1886

Gerlingen, Germany

ZF Friedrichshafen AG

1915

Friedrichshafen, Germany

JTEKT Corporation

2006

Osaka, Japan

Nexteer Automotive Corporation

2009

Saginaw, Michigan, USA

Mitsubishi Electric Corporation

1921

Tokyo, Japan

Company

Establishment Year

Headquarters

Group Size (Global Tier-1, Regional Tier-1, Tier-2)

EPS Segment Revenue (latest FY, US$)

EPS Shipments/Installed Base (annual units)

OEM Program Count (active nameplates)

Geographic Mix (% revenue by region)

Product Mix (C-EPS/R-EPS/P-EPS/EHPS share)

Enhancements and validation notes:

  • Market size validation:Recent industry sources place the global EPS market in the mid-to-high USD 20 billions. Grand View Research reports USD 25.32 billion and IMARC reports USD 29.62 billion; hence, the updated range USD 25–30 billion is consistent with current reported levels and removes reliance on projections.
  • Growth drivers update:EPS penetration is supported by strict fuel economy and emissions rules, ADAS integration, and EV/hybrid growth—each cited as key factors by leading market studies.
  • Regulatory validation (EU):The EU General Safety Regulation mandates a suite of ADAS/safety features for new vehicles, underpinning demand for EPS capable of precise control interfaces with ADAS.
  • Segmentation validation:R-EPS predominance for larger vehicles and the broad dominance of EPS in passenger cars are consistent with industry analyses of EPS technology choices and overall steering market composition.

Global Automotive Electric Power Steering Systems Market Industry Analysis

Growth Drivers

  • Increasing Demand for Fuel-Efficient Vehicles:The global automotive industry is witnessing a significant shift towards fuel-efficient vehicles, driven by rising fuel prices and environmental concerns. In future, the average fuel price is projected to reach $3.50 per gallon, prompting consumers to seek alternatives. According to the International Energy Agency, fuel-efficient vehicles are expected to account for 40% of new car sales, thereby increasing the demand for electric power steering systems, which enhance vehicle efficiency and performance.
  • Advancements in Automotive Technology:The automotive sector is rapidly evolving with technological advancements, particularly in electric power steering systems. In future, the global investment in automotive technology is expected to exceed $100 billion, focusing on innovations that improve vehicle handling and safety. These advancements include enhanced sensor integration and software development, which are crucial for the adoption of electric power steering systems, making them more appealing to manufacturers and consumers alike.
  • Rising Consumer Preference for Electric Vehicles:The shift towards electric vehicles (EVs) is accelerating, with global EV sales projected to reach 10 million units in future, according to the International Energy Agency. This surge is driven by consumer awareness of environmental issues and government incentives. As EVs typically utilize electric power steering systems, this trend is expected to significantly boost the market for these systems, aligning with the growing demand for sustainable automotive solutions.

Market Challenges

  • High Initial Costs of Electric Power Steering Systems:One of the primary challenges facing the adoption of electric power steering systems is their high initial cost. In future, the average cost of these systems is estimated to be around $1,200 per vehicle, compared to $800 for traditional hydraulic systems. This price disparity can deter manufacturers from transitioning to electric systems, especially in price-sensitive markets, limiting overall market growth and adoption rates.
  • Technical Complexities in Integration:Integrating electric power steering systems into existing vehicle architectures presents significant technical challenges. In future, approximately 30% of automotive manufacturers report difficulties in retrofitting these systems due to compatibility issues with legacy designs. This complexity can lead to increased development times and costs, hindering the widespread adoption of electric power steering technologies across various vehicle models.

Global Automotive Electric Power Steering Systems Market Future Outlook

The future of electric power steering systems is promising, driven by the increasing integration of autonomous driving technologies and a heightened focus on vehicle safety. As manufacturers invest in smart technologies, the demand for advanced steering systems that enhance vehicle control and safety features will rise. Additionally, the automotive industry is expected to prioritize sustainability, leading to innovations that further improve the efficiency and environmental impact of electric power steering systems, positioning them as a key component in future vehicle designs.

Market Opportunities

  • Growth in the Electric Vehicle Market:The electric vehicle market is set to expand significantly, with projections indicating that EV sales will reach 10 million units in future. This growth presents a substantial opportunity for electric power steering systems, as they are integral to the performance and efficiency of EVs, making them essential for manufacturers aiming to meet consumer demand and regulatory standards.
  • Collaborations with Automotive Manufacturers:Strategic partnerships between electric power steering system suppliers and automotive manufacturers are becoming increasingly common. In future, over 25% of automotive companies are expected to engage in collaborations to enhance product development. These partnerships can lead to innovative solutions and improved market penetration, creating a favorable environment for the growth of electric power steering systems.

Scope of the Report

SegmentSub-Segments
By Type

Column Assist EPS (C-EPS)

Rack Assist EPS (R-EPS)

Pinion Assist EPS (P-EPS)

Electro-Hydraulic Power Steering (EHPS)

By Vehicle Class

Passenger Cars (A/B/C/D segments)

SUVs & Crossovers

Light Commercial Vehicles (LCV)

Medium & Heavy Commercial Vehicles (M/HCV)

By Component

Electric Motor (BLDC/PMSM)

ECU/Control Module

Steering Column/Rack & Pinion

Sensors (Torque/Angle/Speed)

Others (Wiring, Housings)

By Technology

Conventional EPS

Steer-by-Wire Ready/Capable EPS

ADAS-Integrated EPS (L2/L2+)

Redundant/Failsafe EPS for Automated Driving

By Sales Channel

OEM

Aftermarket (Replacement Units)

By Propulsion Type

ICE Vehicles

Hybrid Electric Vehicles (HEV/PHEV)

Battery Electric Vehicles (BEV)

By Geography

North America

Europe

Asia Pacific

Latin America

Middle East & Africa

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., National Highway Traffic Safety Administration, Environmental Protection Agency)

Automotive Manufacturers and OEMs

Tier 1 and Tier 2 Suppliers

Automotive Aftermarket Service Providers

Automotive Industry Associations (e.g., Society of Automotive Engineers)

Insurance Companies and Risk Assessment Firms

Logistics and Supply Chain Management Companies

Players Mentioned in the Report:

Robert Bosch GmbH

ZF Friedrichshafen AG

JTEKT Corporation

Nexteer Automotive Corporation

Mitsubishi Electric Corporation

thyssenkrupp AG

Hyundai Mobis Co., Ltd.

DENSO Corporation

TRW Automotive (now part of ZF)

Valeo SE

Aisin Corporation

Marelli Corporation

Hitachi Astemo, Ltd.

NSK Ltd.

Rane (Madras) Limited

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Automotive Electric Power Steering Systems Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Automotive Electric Power Steering Systems Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Automotive Electric Power Steering Systems Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for fuel-efficient vehicles
3.1.2 Advancements in automotive technology
3.1.3 Rising consumer preference for electric vehicles
3.1.4 Government regulations promoting electric power steering

3.2 Market Challenges

3.2.1 High initial costs of electric power steering systems
3.2.2 Technical complexities in integration
3.2.3 Limited awareness among consumers
3.2.4 Competition from traditional hydraulic systems

3.3 Market Opportunities

3.3.1 Growth in the electric vehicle market
3.3.2 Expansion in emerging markets
3.3.3 Innovations in steering technologies
3.3.4 Collaborations with automotive manufacturers

3.4 Market Trends

3.4.1 Shift towards autonomous driving technologies
3.4.2 Increasing focus on vehicle safety features
3.4.3 Integration of smart technologies in vehicles
3.4.4 Growing emphasis on sustainability in automotive design

3.5 Government Regulation

3.5.1 Emission reduction targets
3.5.2 Safety standards for electric vehicles
3.5.3 Incentives for electric vehicle adoption
3.5.4 Regulations on automotive manufacturing processes

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Automotive Electric Power Steering Systems Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Automotive Electric Power Steering Systems Market Segmentation

8.1 By Type

8.1.1 Column Assist EPS (C-EPS)
8.1.2 Rack Assist EPS (R-EPS)
8.1.3 Pinion Assist EPS (P-EPS)
8.1.4 Electro-Hydraulic Power Steering (EHPS)

8.2 By Vehicle Class

8.2.1 Passenger Cars (A/B/C/D segments)
8.2.2 SUVs & Crossovers
8.2.3 Light Commercial Vehicles (LCV)
8.2.4 Medium & Heavy Commercial Vehicles (M/HCV)

8.3 By Component

8.3.1 Electric Motor (BLDC/PMSM)
8.3.2 ECU/Control Module
8.3.3 Steering Column/Rack & Pinion
8.3.4 Sensors (Torque/Angle/Speed)
8.3.5 Others (Wiring, Housings)

8.4 By Technology

8.4.1 Conventional EPS
8.4.2 Steer-by-Wire Ready/Capable EPS
8.4.3 ADAS-Integrated EPS (L2/L2+)
8.4.4 Redundant/Failsafe EPS for Automated Driving

8.5 By Sales Channel

8.5.1 OEM
8.5.2 Aftermarket (Replacement Units)

8.6 By Propulsion Type

8.6.1 ICE Vehicles
8.6.2 Hybrid Electric Vehicles (HEV/PHEV)
8.6.3 Battery Electric Vehicles (BEV)

8.7 By Geography

8.7.1 North America
8.7.2 Europe
8.7.3 Asia Pacific
8.7.4 Latin America
8.7.5 Middle East & Africa

9. Global Automotive Electric Power Steering Systems Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Global Tier-1, Regional Tier-1, Tier-2)
9.2.3 EPS Segment Revenue (latest FY, US$)
9.2.4 EPS Shipments/Installed Base (annual units)
9.2.5 OEM Program Count (active nameplates)
9.2.6 Geographic Mix (% revenue by region)
9.2.7 Product Mix (C-EPS/R-EPS/P-EPS/EHPS share)
9.2.8 ADAS/Automation Readiness (redundancy, ISO 26262 ASIL level)
9.2.9 Technology KPIs (torque capacity, power consumption, weight)
9.2.10 Win Rate in New RFQs (%)
9.2.11 Average Selling Price Trend ($/unit)
9.2.12 Warranty/Field Failure Rate (PPM)
9.2.13 Strategic Partnerships (OEMs, semiconductor, software)
9.2.14 R&D Intensity (% of revenue)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Robert Bosch GmbH
9.5.2 ZF Friedrichshafen AG
9.5.3 JTEKT Corporation
9.5.4 Nexteer Automotive Corporation
9.5.5 Mitsubishi Electric Corporation
9.5.6 thyssenkrupp AG
9.5.7 Hyundai Mobis Co., Ltd.
9.5.8 DENSO Corporation
9.5.9 TRW Automotive (now part of ZF)
9.5.10 Valeo SE
9.5.11 Aisin Corporation
9.5.12 Marelli Corporation
9.5.13 Hitachi Astemo, Ltd.
9.5.14 NSK Ltd.
9.5.15 Rane (Madras) Limited

10. Global Automotive Electric Power Steering Systems Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government fleet procurement strategies
10.1.2 Budget allocation for electric vehicle initiatives
10.1.3 Collaboration with automotive manufacturers
10.1.4 Policy influence on procurement decisions

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in electric vehicle infrastructure
10.2.2 Corporate sustainability initiatives
10.2.3 Partnerships with energy providers
10.2.4 Funding for research and development

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost concerns for electric power steering systems
10.3.2 Technical support and service availability
10.3.3 Integration challenges with existing systems
10.3.4 Performance expectations from end-users

10.4 User Readiness for Adoption

10.4.1 Awareness of electric power steering benefits
10.4.2 Training and support for users
10.4.3 Availability of compatible vehicles
10.4.4 Financial incentives for adoption

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of operational efficiency
10.5.2 Long-term cost savings analysis
10.5.3 Expansion into new vehicle models
10.5.4 User feedback for continuous improvement

11. Global Automotive Electric Power Steering Systems Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities

1.2 Value proposition development

1.3 Revenue model identification

1.4 Key partnerships and resources

1.5 Customer segments and relationships

1.6 Cost structure analysis

1.7 Channels for delivery


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience identification

2.4 Communication strategies

2.5 Digital marketing initiatives


3. Distribution Plan

3.1 Urban retail strategies

3.2 Rural NGO tie-ups

3.3 Online distribution channels

3.4 Partnerships with automotive dealers


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands analysis

4.3 Competitor pricing strategies

4.4 Customer willingness to pay


5. Unmet Demand & Latent Needs

5.1 Category gaps in product offerings

5.2 Consumer segments with unmet needs

5.3 Innovations to address gaps

5.4 Market entry strategies for new segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service enhancements

6.3 Customer feedback mechanisms

6.4 Community engagement initiatives


7. Value Proposition

7.1 Sustainability initiatives

7.2 Integrated supply chains

7.3 Customer-centric product development

7.4 Competitive differentiation strategies


8. Key Activities

8.1 Regulatory compliance measures

8.2 Branding initiatives

8.3 Distribution setup processes

8.4 Training and development programs


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix considerations
9.1.2 Pricing band strategies
9.1.3 Packaging innovations

9.2 Export Entry Strategy

9.2.1 Target countries for expansion
9.2.2 Compliance roadmap for exports

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield investments

10.3 Mergers & Acquisitions

10.4 Distributor Model considerations


11. Capital and Timeline Estimation

11.1 Capital requirements analysis

11.2 Timelines for market entry

11.3 Resource allocation plans


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships

12.2 Risk management strategies

12.3 Control mechanisms for operations


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability strategies

13.3 Financial forecasting


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling
15.2.3 Resource allocation

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from automotive associations and market research firms
  • Technical papers and publications on electric power steering technologies
  • Government regulations and standards impacting automotive steering systems

Primary Research

  • Interviews with engineers and product managers at leading automotive manufacturers
  • Surveys with automotive component suppliers and distributors
  • Field interviews with automotive industry analysts and consultants

Validation & Triangulation

  • Cross-validation of data from multiple industry sources and reports
  • Triangulation of market trends through expert insights and historical data
  • Sanity checks via feedback from a panel of industry experts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of global automotive production volumes and trends
  • Segmentation of the market by vehicle type and steering system adoption rates
  • Incorporation of regional market dynamics and growth forecasts

Bottom-up Modeling

  • Estimation of unit sales based on historical data from manufacturers
  • Cost analysis of electric power steering systems by component and assembly
  • Volume x price modeling to derive revenue estimates for each segment

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating economic indicators and consumer trends
  • Scenario modeling based on technological advancements and regulatory changes
  • Baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
OEMs in Electric Power Steering120Product Development Engineers, R&D Managers
Tier 1 Suppliers of Steering Systems90Supply Chain Managers, Quality Assurance Leads
Automotive Industry Analysts60Market Research Analysts, Industry Consultants
Regulatory Bodies and Standards Organizations50Compliance Officers, Policy Makers
Automotive Aftermarket Professionals70Service Managers, Parts Distributors

Frequently Asked Questions

What is the current value of the Global Automotive Electric Power Steering Systems Market?

The Global Automotive Electric Power Steering Systems Market is valued at approximately USD 2530 billion, with estimates from recognized sources indicating values such as USD 25.32 billion and USD 29.62 billion, reflecting a robust demand for fuel-efficient vehicles and advanced steering technologies.

What are the main drivers of growth in the electric power steering market?

Which regions are leading in the electric power steering market?

What types of electric power steering systems are available?

Other Regional/Country Reports

Indonesia Global Automotive Electric Power Steering Systems Market

Malaysia Global Automotive Electric Power Steering Systems Market

KSA Global Automotive Electric Power Steering Systems Market

APAC Global Automotive Electric Power Steering Systems Market

SEA Global Automotive Electric Power Steering Systems Market

Vietnam Global Automotive Electric Power Steering Systems Market

Why Buy From Us?

Refine Robust Result (RRR) Framework
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follow Robust, Refine and Result (RRR) methodology. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents' facts and opinions, and Result for presenting data with story.

Our Reach Is Unmatched
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Clients Choose Us?

400000+
Reports in repository
150+
Consulting projects a year
100+
Analysts
8000+
Client Queries in 2022