Global Bovine Mastitis Market

The Global Bovine Mastitis Market, valued at USD 1.7 billion, is driven by high disease incidence in dairy herds, antimicrobial regulations, and innovations in treatments like antibiotics and vaccines.

Region:Global

Author(s):Dev

Product Code:KRAD0535

Pages:91

Published On:August 2025

About the Report

Base Year 2024

Global Bovine Mastitis Market Overview

  • The Global Bovine Mastitis Market is valued at approximately USD 1.7 billion, based on a five-year historical analysis. This level aligns with recent industry estimates placing the market near the upper USD 1.6–2.0 billion range in the latest period, driven by persistent disease incidence, intensifying dairy productivity goals, and steady product uptake across pharmaceuticals and diagnostics .
  • Key players in this market include the United States, Germany, and India, which maintain prominence due to large dairy sectors and investments in veterinary healthcare; North America holds the largest regional share in recent assessments, supported by high dairy productivity, strong veterinary infrastructure, and rapid adoption of diagnostics and therapeutics .
  • In 2023, the European Union implemented stricter rules on antimicrobial use in animals under the Veterinary Medicines Regulation, tightening controls on prophylactic/metaphylactic use and reserving certain antimicrobials for human medicine, which directly influences mastitis treatment practices and product approvals through rigorous benefit–risk evaluations by EU regulators .
Global Bovine Mastitis Market Size

Global Bovine Mastitis Market Segmentation

By Type:The market is segmented into various types of mastitis, including Clinical Mastitis, Subclinical Mastitis, Environmental Mastitis, Contagious Mastitis, and Dry Period Mastitis. Clinical Mastitis presents with visible udder inflammation and abnormal milk; Subclinical Mastitis lacks obvious signs but elevates somatic cell counts and reduces yield; Environmental Mastitis arises from pathogens in bedding/manure (e.g., E. coli, Streptococcus uberis); Contagious Mastitis spreads cow?to?cow during milking (e.g., Staphylococcus aureus, Streptococcus agalactiae); Dry Period Mastitis occurs during the non?lactating phase and is a key focus for preventive therapy using dry cow treatments and internal teat sealants .

Global Bovine Mastitis Market segmentation by Type.

The Clinical Mastitis segment dominates due to visible symptoms prompting immediate intervention and higher direct economic losses per case; clinical cases drive higher utilization of intramammary antibiotics and supportive therapies, reinforcing demand for rapid treatment solutions and on?farm diagnostics in high?yield herds .

By Treatment Type:The treatment options for bovine mastitis include Antibiotics (intramammary and systemic), Anti-inflammatory/NSAIDs, Vaccines (e.g., E. coli, Staph aureus), Teat sealants and disinfectants, Diagnostics and culture kits, and Probiotics and alternative/adjunct therapies. Antibiotics remain first?line for bacterial mastitis; NSAIDs are used adjunctively to reduce inflammation and improve welfare; vaccines (e.g., E. coli J5 core-antigen, Staph aureus targets) are used as preventive tools; internal teat sealants are standard in dry?cow management; on?farm culture/rapid diagnostics guide selective therapy; probiotics and non?antibiotic adjuncts are being explored to reduce antimicrobial reliance .

Global Bovine Mastitis Market segmentation by Treatment Type.

The Antibiotics segment leads the market due to established efficacy and regulatory-approved labels for clinical and dry-cow therapy; however, EU antimicrobial stewardship and global AMR initiatives are catalyzing adoption of selective dry cow therapy, vaccination, teat sealants, and culture?guided treatment to reduce unnecessary antibiotic use .

Global Bovine Mastitis Market Competitive Landscape

The Global Bovine Mastitis Market is characterized by a dynamic mix of regional and international players. Leading participants such as Zoetis Inc., Merck Animal Health (Merck & Co., Inc.), Elanco Animal Health Incorporated, Boehringer Ingelheim Animal Health, Ceva Santé Animale, HIPRA (Laboratorios Hipra, S.A.), Vetoquinol S.A., Dechra Pharmaceuticals PLC, Virbac, Neogen Corporation, IDEXX Laboratories, Inc., Phibro Animal Health Corporation, ImmuCell Corporation, Forte Healthcare Ltd, Huvepharma EOOD contribute to innovation, geographic expansion, and service delivery in this space .

Zoetis Inc.

1952

Parsippany, New Jersey, USA

Merck Animal Health

1891

Rahway, New Jersey, USA

Elanco Animal Health

1954

Greenfield, Indiana, USA

Boehringer Ingelheim Animal Health

1885

Ingelheim, Germany

Ceva Santé Animale

1999

Libourne, France

Company

Establishment Year

Headquarters

Group Size (by animal health revenue)

Bovine mastitis portfolio breadth (number of SKUs/classes)

Geographic reach (countries with mastitis products)

Regulatory footprint (labels/approvals in US/EU/ROW)

Innovation intensity (R&D spend %, recent launches)

On?label withdrawal period advantage (days)

Global Bovine Mastitis Market Industry Analysis

Growth Drivers

  • Increasing Prevalence of Bovine Mastitis:The incidence of bovine mastitis is notably high, with estimates indicating that approximately 30% of dairy cows are affected at any given time. This condition leads to significant economic losses, with the dairy industry in the U.S. alone facing annual losses exceeding $2.1 billion due to mastitis-related issues. The rising prevalence drives demand for effective treatment solutions, thereby propelling market growth in the None region.
  • Rising Demand for Dairy Products:The global demand for dairy products is projected to reach 1.6 billion metric tons in the future, driven by increasing population and dietary shifts towards protein-rich foods. In the None region, dairy consumption is expected to rise by 4.5% annually, necessitating improved herd health management practices. This surge in demand directly correlates with the need for effective mastitis management solutions, fostering market expansion.
  • Advancements in Veterinary Medicine:The veterinary sector is witnessing rapid advancements, with investments in research and development reaching $1.3 billion in the future. Innovations such as new diagnostic tools and treatment protocols are enhancing the management of bovine mastitis. In the None region, the adoption of these advanced veterinary solutions is expected to improve treatment outcomes, thereby driving market growth and increasing the overall health of dairy herds.

Market Challenges

  • High Treatment Costs:The financial burden of treating bovine mastitis can be substantial, with average treatment costs ranging from $210 to $310 per case. In the None region, many dairy farmers struggle to absorb these costs, particularly small-scale operations. This economic challenge can lead to delayed treatment and increased disease prevalence, ultimately hindering market growth and affecting overall herd productivity.
  • Lack of Awareness in Rural Areas:In rural regions, awareness of effective mastitis management practices remains low, with studies indicating that over 45% of farmers lack knowledge about early detection and treatment options. This gap in understanding can lead to higher incidence rates and lower milk production. Addressing this challenge is crucial for improving herd health and fostering market growth in the None region.

Global Bovine Mastitis Market Future Outlook

The future of the bovine mastitis market in the None region appears promising, driven by increasing investments in veterinary healthcare and a growing emphasis on sustainable dairy farming practices. As farmers become more aware of the economic benefits of effective mastitis management, the adoption of advanced treatment options is expected to rise. Additionally, the integration of digital health solutions will likely enhance monitoring and prevention strategies, further supporting market growth and improving overall herd health outcomes.

Market Opportunities

  • Development of New Treatment Options:The ongoing research into alternative therapies, such as immunotherapy and probiotics, presents significant opportunities for market players. With an estimated $600 million allocated for research in the future, these innovations could revolutionize mastitis treatment, offering more effective and sustainable solutions for dairy farmers in the None region.
  • Expansion into Emerging Markets:Emerging markets in the None region are experiencing rapid growth in dairy production, with an expected increase of 7% annually. This growth presents opportunities for companies to introduce advanced mastitis management solutions tailored to local needs, potentially capturing a significant share of the market and enhancing overall dairy productivity.

Scope of the Report

SegmentSub-Segments
By Type

Clinical Mastitis

Subclinical Mastitis

Environmental Mastitis

Contagious Mastitis

Dry Period Mastitis

By Treatment Type

Antibiotics (intramammary and systemic)

Anti-inflammatory/NSAIDs

Vaccines (e.g., E. coli, Staph aureus)

Teat sealants and disinfectants

Diagnostics and culture kits

Probiotics and alternative/adjunct therapies

By Route of Administration

Intramammary

Systemic (parenteral)

Topical

By Distribution Channel

Veterinary Clinics and Hospitals

Online Veterinary Pharmacies

Retail/Agri Pharmacies

Distributor/Cooperative Supply

By Region

North America

Europe

Asia-Pacific

Latin America

Middle East & Africa

By End-User

Dairy Farms (commercial and smallholder)

Veterinary Service Providers

Research & Diagnostic Laboratories

By Product Formulation

Intramammary syringes/liquids

Tablets/injectables

Teat dips/sealants

Powders and others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Food and Drug Administration, European Food Safety Authority)

Veterinary Pharmaceutical Manufacturers

Dairy Farm Operators

Animal Health Product Distributors

Biotechnology Firms

Livestock Health Associations

Insurance Companies Specializing in Livestock

Players Mentioned in the Report:

Zoetis Inc.

Merck Animal Health (Merck & Co., Inc.)

Elanco Animal Health Incorporated

Boehringer Ingelheim Animal Health

Ceva Sante Animale

HIPRA (Laboratorios Hipra, S.A.)

Vetoquinol S.A.

Dechra Pharmaceuticals PLC

Virbac

Neogen Corporation

IDEXX Laboratories, Inc.

Phibro Animal Health Corporation

ImmuCell Corporation

Forte Healthcare Ltd

Huvepharma EOOD

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Bovine Mastitis Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Bovine Mastitis Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Bovine Mastitis Market Analysis

3.1 Growth Drivers

3.1.1 Increasing prevalence of bovine mastitis
3.1.2 Rising demand for dairy products
3.1.3 Advancements in veterinary medicine
3.1.4 Growing awareness of animal health

3.2 Market Challenges

3.2.1 High treatment costs
3.2.2 Lack of awareness in rural areas
3.2.3 Resistance to antibiotics
3.2.4 Regulatory hurdles

3.3 Market Opportunities

3.3.1 Development of new treatment options
3.3.2 Expansion into emerging markets
3.3.3 Increased investment in research and development
3.3.4 Collaborations with agricultural organizations

3.4 Market Trends

3.4.1 Shift towards organic dairy farming
3.4.2 Adoption of digital health solutions
3.4.3 Focus on preventive healthcare
3.4.4 Integration of AI in diagnostics

3.5 Government Regulation

3.5.1 Standards for antibiotic use
3.5.2 Animal welfare regulations
3.5.3 Guidelines for dairy product safety
3.5.4 Support for veterinary services

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Bovine Mastitis Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Bovine Mastitis Market Segmentation

8.1 By Type

8.1.1 Clinical Mastitis
8.1.2 Subclinical Mastitis
8.1.3 Environmental Mastitis
8.1.4 Contagious Mastitis
8.1.5 Dry Period Mastitis

8.2 By Treatment Type

8.2.1 Antibiotics (intramammary and systemic)
8.2.2 Anti-inflammatory/NSAIDs
8.2.3 Vaccines (e.g., E. coli, Staph aureus)
8.2.4 Teat sealants and disinfectants
8.2.5 Diagnostics and culture kits
8.2.6 Probiotics and alternative/adjunct therapies

8.3 By Route of Administration

8.3.1 Intramammary
8.3.2 Systemic (parenteral)
8.3.3 Topical

8.4 By Distribution Channel

8.4.1 Veterinary Clinics and Hospitals
8.4.2 Online Veterinary Pharmacies
8.4.3 Retail/Agri Pharmacies
8.4.4 Distributor/Cooperative Supply

8.5 By Region

8.5.1 North America
8.5.2 Europe
8.5.3 Asia-Pacific
8.5.4 Latin America
8.5.5 Middle East & Africa

8.6 By End-User

8.6.1 Dairy Farms (commercial and smallholder)
8.6.2 Veterinary Service Providers
8.6.3 Research & Diagnostic Laboratories

8.7 By Product Formulation

8.7.1 Intramammary syringes/liquids
8.7.2 Tablets/injectables
8.7.3 Teat dips/sealants
8.7.4 Powders and others

9. Global Bovine Mastitis Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (by animal health revenue)
9.2.3 Bovine mastitis portfolio breadth (number of SKUs/classes)
9.2.4 Geographic reach (countries with mastitis products)
9.2.5 Regulatory footprint (labels/approvals in US/EU/ROW)
9.2.6 Innovation intensity (R&D spend %, recent launches)
9.2.7 On?label withdrawal period advantage (days)
9.2.8 Distribution depth (distributor/co-op partnerships)
9.2.9 Pricing positioning (premium/mid/value by route)
9.2.10 Field support and stewardship programs (training reach)
9.2.11 Diagnostics integration (availability of POC culture/PCR)
9.2.12 Sustainability/AMR stewardship metrics (SBTi/antibiotic reduction)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Zoetis Inc.
9.5.2 Merck Animal Health (Merck & Co., Inc.)
9.5.3 Elanco Animal Health Incorporated
9.5.4 Boehringer Ingelheim Animal Health
9.5.5 Ceva Santé Animale
9.5.6 HIPRA (Laboratorios Hipra, S.A.)
9.5.7 Vetoquinol S.A.
9.5.8 Dechra Pharmaceuticals PLC
9.5.9 Virbac
9.5.10 Neogen Corporation
9.5.11 IDEXX Laboratories, Inc.
9.5.12 Phibro Animal Health Corporation
9.5.13 ImmuCell Corporation
9.5.14 Forte Healthcare Ltd
9.5.15 Huvepharma EOOD

10. Global Bovine Mastitis Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government funding for veterinary services
10.1.2 Policy support for dairy health initiatives
10.1.3 Collaboration with private sectors

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in dairy farm technology
10.2.2 Budget allocation for veterinary care
10.2.3 Funding for research and development

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of treatment
10.3.2 Access to veterinary services
10.3.3 Knowledge gaps in mastitis management

10.4 User Readiness for Adoption

10.4.1 Awareness of mastitis prevention
10.4.2 Training programs for farmers
10.4.3 Availability of resources

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of treatment effectiveness
10.5.2 Long-term cost savings
10.5.3 Opportunities for scaling solutions

11. Global Bovine Mastitis Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities

1.2 Value proposition development

1.3 Revenue model identification

1.4 Key partnerships and alliances

1.5 Customer segmentation

1.6 Cost structure analysis

1.7 Channels of distribution


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience identification

2.4 Communication strategies

2.5 Digital marketing initiatives


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups

3.2 Logistics and supply chain management

3.3 Distribution channel optimization


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands

4.3 Competitive pricing analysis


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments

5.3 Product development opportunities


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer feedback mechanisms


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains

7.3 Competitive advantages


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Performance metrics

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from veterinary and dairy associations
  • Review of academic journals focusing on bovine health and mastitis management
  • Examination of market trends and statistics from agricultural departments and trade publications

Primary Research

  • Interviews with veterinarians specializing in bovine health and mastitis treatment
  • Surveys with dairy farm owners regarding mastitis prevalence and management practices
  • Focus groups with dairy industry stakeholders, including feed suppliers and equipment manufacturers

Validation & Triangulation

  • Cross-validation of findings through multiple expert interviews and industry reports
  • Triangulation of data from primary research and secondary sources to ensure consistency
  • Sanity checks conducted through expert panel reviews to validate market assumptions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the global bovine mastitis market size based on dairy production statistics
  • Segmentation analysis by geographical regions and dairy farming practices
  • Incorporation of trends in veterinary care and treatment advancements

Bottom-up Modeling

  • Collection of data on treatment costs and prevalence rates from veterinary clinics
  • Estimation of market size based on the number of dairy cows and average treatment frequency
  • Analysis of product sales data from leading pharmaceutical and veterinary supply companies

Forecasting & Scenario Analysis

  • Multi-variable forecasting using factors such as dairy consumption trends and regulatory changes
  • Scenario analysis based on potential outbreaks and advancements in mastitis prevention
  • Development of baseline, optimistic, and pessimistic market projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Dairy Farm Management120Dairy Farmers, Farm Managers
Veterinary Practices100Veterinarians, Veterinary Technicians
Pharmaceutical Suppliers80Sales Representatives, Product Managers
Research Institutions60Researchers, Academics in Animal Health
Dairy Industry Associations70Policy Makers, Industry Analysts

Frequently Asked Questions

What is the current value of the Global Bovine Mastitis Market?

The Global Bovine Mastitis Market is valued at approximately USD 1.7 billion, reflecting a five-year historical analysis. This valuation aligns with industry estimates that place the market within the USD 1.62.0 billion range, driven by disease incidence and dairy productivity goals.

Which regions are leading in the Global Bovine Mastitis Market?

What are the main types of bovine mastitis?

What are the primary treatment options for bovine mastitis?

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