Region:Global
Author(s):Geetanshi
Product Code:KRAA0138
Pages:89
Published On:August 2025
By Type:The market is segmented into various types of durian, including Monthong, D24, Musang King, Red Prawn, and others. Among these, the Musang King variety is particularly popular due to its rich flavor and creamy texture, making it a favorite among consumers. The Monthong variety also holds a significant share due to its large size and sweetness, appealing to both local and international markets. Premiumization and branding of high-quality durian types, especially Musang King and Monthong, are driving consumer preference and willingness to pay higher prices .
By End-User:The end-user segmentation includes retail consumers, the food service industry, export markets, and others. Retail consumers are the largest segment, driven by the increasing trend of purchasing exotic fruits in supermarkets and online platforms. The food service industry is also growing, as restaurants and cafes incorporate durian into their menus, capitalizing on its unique flavor to attract customers. The rise of online retail and specialty stores is further expanding access to fresh durian for both household and commercial buyers .
The Global Fresh Durian Market is characterized by a dynamic mix of regional and international players. Leading participants such as Charoen Pokphand Foods (Thailand), Dole Asia Holdings (Singapore/Global), Top Fruits Sdn Bhd (Malaysia), Hernan Corporation (Malaysia), TRL (Thailand) Co., Ltd., Sunshine International Co., Ltd. (Thailand), Siam Fresh Enterprise Co., Ltd. (Thailand), Durian Harvests (Malaysia), Green World Food Express (Vietnam), Fruit Brothers (Thailand), PT Sewu Segar Nusantara (Indonesia), Thai Agri Foods Public Company Limited (Thailand), Fresh Produce Group (Australia/Asia), Golden Longan Fruit Co., Ltd. (China), Premium Durian Farm (Malaysia) contribute to innovation, geographic expansion, and service delivery in this space.
The future of the fresh durian market appears promising, driven by increasing consumer interest in exotic fruits and health-oriented diets. As e-commerce continues to expand, more consumers will gain access to durian, enhancing its market presence. Additionally, the trend towards organic and sustainably sourced produce is likely to create new avenues for growth, particularly in regions where durian is less known. Innovations in agricultural technology may also improve yield and reduce perishability, further supporting market expansion.
| Segment | Sub-Segments |
|---|---|
| By Type | Monthong D24 Musang King Red Prawn Others |
| By End-User | Retail Consumers Food Service Industry Export Markets Others |
| By Distribution Channel | Supermarkets and Hypermarkets Online Retail Specialty Stores Wholesale Markets Farmers' Markets Others |
| By Packaging Type | Bulk Packaging Retail Packaging Eco-Friendly Packaging Others |
| By Geographic Region | Southeast Asia East Asia North America Europe Middle East & Africa South & Central America Others |
| By Consumer Demographics | Age Group Income Level Urban vs Rural Others |
| By Product Form | Whole Durian Durian Pulp Durian Puree Others |
| Scope Item/Segment | Sample Size | Target Respondent Profiles |
|---|---|---|
| Durian Export Market | 60 | Export Managers, Trade Analysts |
| Retail Durian Sales | 50 | Store Managers, Category Buyers |
| Consumer Preferences | 100 | End Consumers, Food Enthusiasts |
| Durian Supply Chain | 40 | Logistics Coordinators, Supply Chain Managers |
| Market Trends Analysis | 70 | Market Researchers, Industry Experts |
The Global Fresh Durian Market is valued at approximately USD 8.25 billion, reflecting a significant growth trend driven by increasing consumer demand for exotic fruits, particularly in Asian markets and the rising popularity of durian in Western countries.
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