Global Gifts Retailing Market

The global gifts retailing market, valued at USD 475 billion, is driven by rising demand for personalized and eco-friendly gifts, e-commerce growth, and increasing consumer spending.

Region:Global

Author(s):Geetanshi

Product Code:KRAB0084

Pages:82

Published On:August 2025

About the Report

Base Year 2024

Global Gifts Retailing Market Overview

  • The Global Gifts Retailing Market is valued at USD 475 billion, based on a five-year historical analysis. This growth is primarily driven by increasing consumer spending on personalized and exclusive gifts, rising disposable incomes, and the expansion of e-commerce platforms that provide convenient access to a diverse range of gift options. The market has experienced a significant shift towards online shopping, particularly during festive seasons, which has further accelerated market expansion .
  • Countries such as the United States, China, and Germany are prominent in the Global Gifts Retailing Market due to their large consumer bases and well-established retail infrastructures. The United States is particularly influential, driven by a high demand for personalized and luxury gifts. In China, rapid urbanization and the expanding middle class have led to increased gift spending. Germany's strong holiday gift-giving traditions also contribute significantly to its market presence .
  • Recent European Union regulations have focused on promoting sustainable gift products, encouraging retailers to source eco-friendly materials and adopt sustainable practices. These regulatory measures are influencing consumer preferences towards greener gift options and driving innovation in sustainable product offerings .
Global Gifts Retailing Market Size

Global Gifts Retailing Market Segmentation

By Type:The gifts retailing market is segmented into personalized gifts, eco-friendly gifts, luxury gifts, corporate gifts, seasonal gifts, handmade gifts, souvenirs and novelty items, greeting cards, giftware, and others. Each of these subsegments addresses specific consumer preferences and occasions, with personalized and eco-friendly gifts showing strong growth due to rising demand for unique and sustainable products .

Global Gifts Retailing Market segmentation by Type.

By End-User:The market is also segmented by end-users, including individual consumers, corporates, and non-profit organizations. Individual consumers represent the largest segment, primarily driven by personal occasions and festive gifting, while corporates and non-profits focus on gifting for events, recognition, and promotional activities .

Global Gifts Retailing Market segmentation by End-User.

Global Gifts Retailing Market Competitive Landscape

The Global Gifts Retailing Market is characterized by a dynamic mix of regional and international players. Leading participants such as Hallmark Cards, Inc., American Greetings Corporation, 1-800-Flowers.com, Inc., Shutterfly, Inc., Etsy, Inc., Amazon.com, Inc., Target Corporation, Walmart Inc., Zazzle Inc., UncommonGoods, LLC, Redbubble Limited, Notonthehighstreet.com Ltd., Paper Source, Inc., Gifts.com, LLC, Card Factory plc, Archies Limited, Ferns N Petals Pvt. Ltd., Macy's, Inc., The Gift Basket Company contribute to innovation, geographic expansion, and service delivery in this space.

Hallmark Cards, Inc.

1910

Kansas City, Missouri, USA

American Greetings Corporation

1906

Cleveland, Ohio, USA

1-800-Flowers.com, Inc.

1976

Carle Place, New York, USA

Shutterfly, Inc.

1999

Redwood City, California, USA

Etsy, Inc.

2005

Brooklyn, New York, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Global Revenue (USD Million)

Revenue Growth Rate (%)

Customer Retention Rate (%)

Market Penetration Rate (%)

Average Order Value (USD)

Global Gifts Retailing Market Industry Analysis

Growth Drivers

  • Increasing Consumer Spending on Personalized Gifts:In future, consumer spending on personalized gifts is projected to reach approximately $30 billion in future, driven by a growing preference for unique and customized items. This trend is supported by a 15% increase in disposable income, as reported by the World Bank, allowing consumers to allocate more funds towards meaningful gifts. The emotional connection associated with personalized gifts further enhances their appeal, making them a significant growth driver in the retail sector.
  • Growth of E-commerce Platforms:The e-commerce sector in future is expected to grow by $50 billion in future, significantly impacting the gifts retailing market. With over 70% of consumers preferring online shopping for convenience, retailers are increasingly investing in digital platforms. According to the IMF, the rise of mobile commerce, which accounts for 40% of online sales, is facilitating easier access to a wider range of gift options, thus driving market growth and enhancing customer engagement.
  • Rising Demand for Eco-friendly and Sustainable Products:The demand for eco-friendly gifts is projected to increase by 25% in future by future, reflecting a broader consumer shift towards sustainability. A recent report from the Environmental Protection Agency indicates that 60% of consumers are willing to pay more for sustainable products. This trend is prompting retailers to innovate and offer eco-conscious options, aligning with consumer values and contributing to the overall growth of the gifts retailing market.

Market Challenges

  • Intense Competition Among Retailers:The gifts retailing market in future is characterized by fierce competition, with over 1,000 retailers vying for market share. This saturation leads to price wars, which can erode profit margins. According to industry reports, the average profit margin in the sector has decreased by 5% over the past year, compelling retailers to differentiate their offerings and enhance customer loyalty to remain competitive in this challenging environment.
  • Fluctuating Raw Material Prices:The gifts retailing industry faces challenges from fluctuating raw material prices, which have risen by 10% in the past year due to supply chain disruptions and geopolitical tensions. This volatility impacts production costs and can lead to increased prices for consumers. According to the World Bank, the cost of materials such as wood and textiles is expected to remain unstable, posing a significant challenge for retailers in maintaining profitability while meeting consumer demand.

Global Gifts Retailing Market Future Outlook

The future of the gifts retailing market in future appears promising, driven by evolving consumer preferences and technological advancements. As personalization and sustainability become increasingly important, retailers are expected to innovate their product offerings. Additionally, the integration of augmented reality and artificial intelligence in shopping experiences will enhance customer engagement. The market is likely to see a shift towards more experiential gifting options, catering to the growing demand for unique and memorable experiences over traditional gifts.

Market Opportunities

  • Growth in Corporate Gifting:The corporate gifting sector in future is anticipated to grow by $15 billion in future, as businesses increasingly recognize the value of gifting in employee engagement and client relations. This trend presents a lucrative opportunity for retailers to develop tailored corporate gift solutions that cater to specific business needs, enhancing their market presence and profitability.
  • Expansion into Emerging Markets:Emerging markets in future are projected to contribute an additional $20 billion to the gifts retailing market by future. As disposable incomes rise and urbanization increases, retailers have the opportunity to tap into these new consumer bases. Strategic partnerships and localized marketing efforts will be essential for successfully entering these markets and capitalizing on their growth potential.

Scope of the Report

SegmentSub-Segments
By Type

Personalized Gifts

Eco-Friendly Gifts

Luxury Gifts

Corporate Gifts

Seasonal Gifts

Handmade Gifts

Souvenirs and Novelty Items

Greeting Cards

Giftware

Others

By End-User

Individual Consumers

Corporates

Non-Profit Organizations

By Sales Channel

Online Retail

Brick-and-Mortar Stores

Specialty Gift Shops

Pop-Up Shops

Online Marketplaces

By Occasion

Birthdays

Weddings

Holidays (Christmas, Diwali, Easter, etc.)

Anniversaries

Corporate Events

By Price Range

Low-End Gifts

Mid-Range Gifts

High-End Gifts

By Material

Wood

Metal

Fabric

Plastic

Paper/Cardboard

Glass/Ceramic

By Distribution Mode

Direct Sales

Wholesale

Online Marketplaces

Franchise/Dealer Network

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Federal Trade Commission, Department of Commerce)

Manufacturers and Producers

Distributors and Retailers

Trade Associations (e.g., Gift and Home Trade Association)

Logistics and Supply Chain Companies

Marketing and Advertising Agencies

Financial Institutions

Players Mentioned in the Report:

Hallmark Cards, Inc.

American Greetings Corporation

1-800-Flowers.com, Inc.

Shutterfly, Inc.

Etsy, Inc.

Amazon.com, Inc.

Target Corporation

Walmart Inc.

Zazzle Inc.

UncommonGoods, LLC

Redbubble Limited

Notonthehighstreet.com Ltd.

Paper Source, Inc.

Gifts.com, LLC

Card Factory plc

Archies Limited

Ferns N Petals Pvt. Ltd.

Macy's, Inc.

The Gift Basket Company

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Gifts Retailing Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Gifts Retailing Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Gifts Retailing Market Analysis

3.1 Growth Drivers

3.1.1 Increasing consumer spending on personalized gifts
3.1.2 Growth of e-commerce platforms
3.1.3 Rising demand for eco-friendly and sustainable products
3.1.4 Expansion of gifting occasions and celebrations

3.2 Market Challenges

3.2.1 Intense competition among retailers
3.2.2 Fluctuating raw material prices
3.2.3 Changing consumer preferences
3.2.4 Supply chain disruptions

3.3 Market Opportunities

3.3.1 Growth in corporate gifting
3.3.2 Expansion into emerging markets
3.3.3 Development of innovative product lines
3.3.4 Collaborations with local artisans

3.4 Market Trends

3.4.1 Increasing popularity of subscription gift boxes
3.4.2 Rise of experiential gifting
3.4.3 Integration of technology in gifting solutions
3.4.4 Focus on health and wellness gifts

3.5 Government Regulation

3.5.1 Regulations on product safety standards
3.5.2 Import/export regulations for gift items
3.5.3 Environmental regulations on packaging
3.5.4 Tax incentives for small businesses in retail

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Gifts Retailing Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Gifts Retailing Market Segmentation

8.1 By Type

8.1.1 Personalized Gifts
8.1.2 Eco-Friendly Gifts
8.1.3 Luxury Gifts
8.1.4 Corporate Gifts
8.1.5 Seasonal Gifts
8.1.6 Handmade Gifts
8.1.7 Souvenirs and Novelty Items
8.1.8 Greeting Cards
8.1.9 Giftware
8.1.10 Others

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 Corporates
8.2.3 Non-Profit Organizations

8.3 By Sales Channel

8.3.1 Online Retail
8.3.2 Brick-and-Mortar Stores
8.3.3 Specialty Gift Shops
8.3.4 Pop-Up Shops
8.3.5 Online Marketplaces

8.4 By Occasion

8.4.1 Birthdays
8.4.2 Weddings
8.4.3 Holidays (Christmas, Diwali, Easter, etc.)
8.4.4 Anniversaries
8.4.5 Corporate Events

8.5 By Price Range

8.5.1 Low-End Gifts
8.5.2 Mid-Range Gifts
8.5.3 High-End Gifts

8.6 By Material

8.6.1 Wood
8.6.2 Metal
8.6.3 Fabric
8.6.4 Plastic
8.6.5 Paper/Cardboard
8.6.6 Glass/Ceramic

8.7 By Distribution Mode

8.7.1 Direct Sales
8.7.2 Wholesale
8.7.3 Online Marketplaces
8.7.4 Franchise/Dealer Network

9. Global Gifts Retailing Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Global Revenue (USD Million)
9.2.4 Revenue Growth Rate (%)
9.2.5 Customer Retention Rate (%)
9.2.6 Market Penetration Rate (%)
9.2.7 Average Order Value (USD)
9.2.8 Online vs Offline Sales Ratio
9.2.9 Product Return Rate (%)
9.2.10 Customer Satisfaction Score (NPS or equivalent)
9.2.11 Brand Awareness Level (%)
9.2.12 Number of SKUs/Products Offered
9.2.13 Geographic Presence (No. of Countries/Regions)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Hallmark Cards, Inc.
9.5.2 American Greetings Corporation
9.5.3 1-800-Flowers.com, Inc.
9.5.4 Shutterfly, Inc.
9.5.5 Etsy, Inc.
9.5.6 Amazon.com, Inc.
9.5.7 Target Corporation
9.5.8 Walmart Inc.
9.5.9 Zazzle Inc.
9.5.10 UncommonGoods, LLC
9.5.11 Redbubble Limited
9.5.12 Notonthehighstreet.com Ltd.
9.5.13 Paper Source, Inc.
9.5.14 Gifts.com, LLC
9.5.15 Card Factory plc
9.5.16 Archies Limited
9.5.17 Ferns N Petals Pvt. Ltd.
9.5.18 Macy's, Inc.
9.5.19 The Gift Basket Company

10. Global Gifts Retailing Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Trends in government gifting policies
10.1.2 Budget allocations for corporate gifts
10.1.3 Preferences for local vs. international suppliers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in employee gifting programs
10.2.2 Budgeting for promotional gifts
10.2.3 Trends in corporate social responsibility gifting

10.3 Pain Point Analysis by End-User Category

10.3.1 Challenges in sourcing unique gifts
10.3.2 Issues with delivery timelines
10.3.3 Quality concerns with suppliers

10.4 User Readiness for Adoption

10.4.1 Awareness of gifting options
10.4.2 Willingness to adopt new gifting trends
10.4.3 Readiness for online purchasing

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measuring effectiveness of gifting strategies
10.5.2 Expanding use cases for corporate gifts
10.5.3 Feedback mechanisms for continuous improvement

11. Global Gifts Retailing Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone planning
15.2.2 Activity tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from global market research firms focusing on gift retail trends
  • Review of trade publications and online platforms dedicated to the gifts and handicrafts sector
  • Examination of consumer behavior studies and market surveys related to gifting occasions and preferences

Primary Research

  • Interviews with key stakeholders in the global gifts retailing market, including retailers and wholesalers
  • Surveys conducted with consumers to understand purchasing habits and preferences for gifts
  • Focus group discussions with gift shop owners to gather insights on market challenges and opportunities

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and consumer feedback
  • Triangulation of insights from primary interviews with secondary research findings
  • Sanity checks through expert panel reviews comprising industry veterans and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the global gifts retail market size based on overall retail sales data
  • Segmentation analysis by product categories such as personalized gifts, seasonal gifts, and luxury items
  • Incorporation of macroeconomic factors influencing consumer spending on gifts

Bottom-up Modeling

  • Collection of sales data from a representative sample of gift retailers across various regions
  • Estimation of average transaction values and frequency of purchases in the gifts sector
  • Analysis of growth rates based on historical sales data and emerging market trends

Forecasting & Scenario Analysis

  • Development of forecasting models using historical sales data and economic indicators
  • Scenario analysis based on potential shifts in consumer behavior and market dynamics
  • Projections of market growth under different economic conditions and consumer trends through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Personalized Gifts Market100Gift Retailers, Customization Service Providers
Seasonal Gifts Segment80Retail Managers, Seasonal Product Buyers
Luxury Gifts Sector60Luxury Brand Managers, High-End Retail Executives
Online Gifts Retailing90E-commerce Managers, Digital Marketing Specialists
Gift Packaging Solutions50Packaging Designers, Supply Chain Coordinators

Frequently Asked Questions

What is the current value of the Global Gifts Retailing Market?

The Global Gifts Retailing Market is valued at approximately USD 475 billion, reflecting a significant growth trend driven by increasing consumer spending on personalized and exclusive gifts, rising disposable incomes, and the expansion of e-commerce platforms.

Which countries are leading in the Global Gifts Retailing Market?

What are the main drivers of growth in the gifts retailing market?

What challenges does the Global Gifts Retailing Market face?

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