Global Kids Travel Bags Market Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

Kids travel bags market grows with eco-friendly designs and online retail expansion.

Region:Global

Author(s):Dev

Product Code:KRAC0945

Pages:91

Published On:December 2025

About the Report

Base Year 2024

Global Kids Travel Bags Market Overview

  • The Global Kids Travel Bags Market is valued at USD 4 billion, based on recent analysis. Growth is driven by rising demand for eco-friendly and smart-enabled luggage—including ride-on and scooter-integrated designs—and parents’ increasing preference for themes and licensed characters that enhance appeal, along with expanding online retail penetration and evolving educational and travel routines among young families.
  • Key regions dominating the market include North America, where strong safety regulations, affluent households, and frequent domestic travel support demand, and the rapidly expanding Asia-Pacific region, fueled by growing middle-class consumption and branded product adoption. These regions are characterized by a high level of consumer spending on children's products, particularly in travel-related categories.
  • In the United States, the Consumer Product Safety Improvement Act imposes strict testing, lead and phthalate limits, and certification requirements for children’s products, ensuring higher safety compliance in kids travel bags and reinforcing quality standards that benefit reputable manufacturers and distributors.
Global Kids Travel Bags Market Size

Global Kids Travel Bags Market Segmentation

By Type:The market is segmented into various types of travel bags, including backpacks, suitcases, duffel bags, trolley bags, messenger bags, lunch bags, and others. Among these, backpacks are the most popular choice due to their versatility and ease of use for children. They are designed to be lightweight and ergonomic, catering to the needs of young travelers. Suitcases and trolley bags are also gaining traction, especially for family vacations, as they offer more space and organization for longer trips.

Global Kids Travel Bags Market segmentation by Type.

By Age Group:The market is also segmented by age group, including toddlers (0-3 years), preschool (4-5 years), early school age (6-12 years), tweens (13-15 years), and others. The early school age group is the largest segment, as children in this age range are more likely to travel for school-related activities and family vacations. Products designed for this age group often feature popular characters and themes, making them appealing to both children and parents.

Global Kids Travel Bags Market segmentation by Age Group.

Global Kids Travel Bags Market Competitive Landscape

The Global Kids Travel Bags Market is characterized by a dynamic mix of regional and international players. Leading participants such as Disney Consumer Products, Samsonite International S.A., JanSport, Osprey Packs, Inc., North Face, Wildkin, Skip Hop, Pottery Barn Kids, LittleLife, Trunki, Herschel Supply Co., L.L.Bean, Cath Kidston, KidKraft, Targus contribute to innovation, geographic expansion, and service delivery in this space.

Disney Consumer Products

1983

Burbank, California, USA

Samsonite International S.A.

1910

Luxembourg City, Luxembourg

JanSport

1967

Seattle, Washington, USA

Osprey Packs, Inc.

1974

Cortez, Colorado, USA

Trunki

2006

Bristol, England

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Pricing Strategy

Product Diversification

Global Kids Travel Bags Market Industry Analysis

Growth Drivers

  • Increasing Demand for Family Travel:The nominal GDP of Emerging Markets and Developing Economies (EMDE) is projected to reach USD 49,000 billion in future. This economic growth fosters increased disposable income, enabling families to travel more frequently. As travel becomes a priority for families, the demand for kids' travel bags is expected to rise significantly, particularly in key markets like China and India, where family travel is increasingly popular.
  • Rising Disposable Incomes:In future, real household income per capita in the OECD is anticipated to increase by 2.0%. This growth in disposable income allows families to allocate more funds toward non-essential items, including kids' travel bags. As parents prioritize quality and branded products for their children, the market for premium kids' travel bags is likely to expand, driven by enhanced consumer spending capacity.
  • Urbanization and E-commerce Expansion:The UN reports that urban areas will house approximately 3.75 billion people in future, representing 46% of the global population. This urban concentration facilitates better access to retail and e-commerce platforms, making it easier for families to purchase kids' travel bags. The expansion of e-commerce in urban regions is expected to drive sales, as parents increasingly turn to online shopping for convenience and variety.

Market Challenges

  • Intense Competition Among Manufacturers:The kids' travel bags market is characterized by fierce competition, with numerous manufacturers vying for market share. This competition can lead to price wars, reducing profit margins for companies. As brands strive to differentiate themselves through quality and innovation, the pressure to maintain competitive pricing may hinder profitability, particularly for smaller players in the market.
  • Fluctuating Raw Material Prices:In future, global debt is projected to exceed USD 105 trillion, which can lead to economic instability and fluctuations in raw material prices. Manufacturers of kids' travel bags may face increased costs for materials, impacting their ability to maintain competitive pricing. This volatility can create challenges in budgeting and forecasting, ultimately affecting product availability and market stability.

Global Kids Travel Bags Market Future Outlook

The future of the kids' travel bags market appears promising, driven by trends such as the integration of smart technology and a growing emphasis on sustainability. Innovations like GPS tracking and eco-friendly materials are becoming increasingly important to consumers. Additionally, the market is likely to benefit from the rising middle class in the Asia-Pacific region, which is expected to drive demand for quality travel products. As educational travel continues to grow, opportunities for bulk procurement will also emerge, enhancing market dynamics.

Market Opportunities

  • Expansion into Emerging Markets:The Asia-Pacific region accounted for 32-37% of the kids' travel bags market share in future. This rapid growth presents significant opportunities for brands to expand their presence and cater to the rising middle class, which is increasingly investing in quality travel products for children.
  • Collaborations with Educational Institutions:With 1.4 billion tourist arrivals reported in future, the educational travel segment is growing, with an annual increase of 9% in educational travel programs. This trend offers substantial opportunities for brands to collaborate with schools and educational tour providers, creating bulk demand for kids' travel bags tailored for educational purposes.

Scope of the Report

SegmentSub-Segments
By Type

Backpacks

Suitcases

Duffel Bags

Trolley Bags

Messenger Bags

Lunch Bags

Others

By Age Group

Toddlers (0-3 years)

Preschool (4-5 years)

Early School Age (6-12 years)

Tweens (13-15 years)

Others

By Material

Polyester

Nylon

Canvas

Leather

Eco-friendly Materials

Others

By Design

Cartoon Characters

Sports Themes

Fashionable Designs

Customizable Designs

Others

By Distribution Channel

Online Retail

Supermarkets/Hypermarkets

Specialty Stores

Department Stores

Others

By Price Range

Budget

Mid-range

Premium

Others

By Region

North America

Europe

Asia-Pacific

Latin America

Middle East & Africa

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Consumer Product Safety Commission, Federal Trade Commission)

Manufacturers and Producers

Distributors and Retailers

Travel and Tourism Companies

Logistics and Supply Chain Companies

Industry Associations (e.g., American Apparel & Footwear Association)

Financial Institutions

Players Mentioned in the Report:

Disney Consumer Products

Samsonite International S.A.

JanSport

Osprey Packs, Inc.

North Face

Wildkin

Skip Hop

Pottery Barn Kids

LittleLife

Trunki

Herschel Supply Co.

L.L.Bean

Cath Kidston

KidKraft

Targus

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Kids Travel Bags Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Kids Travel Bags Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Kids Travel Bags Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for travel among families
3.1.2 Rising disposable incomes
3.1.3 Growing trend of personalized and branded kids' products
3.1.4 Expansion of e-commerce platforms

3.2 Market Challenges

3.2.1 Intense competition among manufacturers
3.2.2 Fluctuating raw material prices
3.2.3 Changing consumer preferences
3.2.4 Regulatory compliance issues

3.3 Market Opportunities

3.3.1 Development of eco-friendly travel bags
3.3.2 Expansion into emerging markets
3.3.3 Collaborations with travel agencies and schools
3.3.4 Customization options for consumers

3.4 Market Trends

3.4.1 Increasing focus on sustainability
3.4.2 Rise in online shopping for kids' products
3.4.3 Popularity of multifunctional travel bags
3.4.4 Influence of social media on purchasing decisions

3.5 Government Regulation

3.5.1 Safety standards for children's products
3.5.2 Import/export regulations
3.5.3 Environmental regulations on materials used
3.5.4 Labeling requirements for children's products

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Kids Travel Bags Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Kids Travel Bags Market Segmentation

8.1 By Type

8.1.1 Backpacks
8.1.2 Suitcases
8.1.3 Duffel Bags
8.1.4 Trolley Bags
8.1.5 Messenger Bags
8.1.6 Lunch Bags
8.1.7 Others

8.2 By Age Group

8.2.1 Toddlers (0-3 years)
8.2.2 Preschool (4-5 years)
8.2.3 Early School Age (6-12 years)
8.2.4 Tweens (13-15 years)
8.2.5 Others

8.3 By Material

8.3.1 Polyester
8.3.2 Nylon
8.3.3 Canvas
8.3.4 Leather
8.3.5 Eco-friendly Materials
8.3.6 Others

8.4 By Design

8.4.1 Cartoon Characters
8.4.2 Sports Themes
8.4.3 Fashionable Designs
8.4.4 Customizable Designs
8.4.5 Others

8.5 By Distribution Channel

8.5.1 Online Retail
8.5.2 Supermarkets/Hypermarkets
8.5.3 Specialty Stores
8.5.4 Department Stores
8.5.5 Others

8.6 By Price Range

8.6.1 Budget
8.6.2 Mid-range
8.6.3 Premium
8.6.4 Others

8.7 By Region

8.7.1 North America
8.7.2 Europe
8.7.3 Asia-Pacific
8.7.4 Latin America
8.7.5 Middle East & Africa

9. Global Kids Travel Bags Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Pricing Strategy
9.2.7 Product Diversification
9.2.8 Brand Recognition
9.2.9 Distribution Network Efficiency
9.2.10 Customer Satisfaction Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Disney Consumer Products
9.5.2 Samsonite International S.A.
9.5.3 JanSport
9.5.4 Osprey Packs, Inc.
9.5.5 North Face
9.5.6 Wildkin
9.5.7 Skip Hop
9.5.8 Pottery Barn Kids
9.5.9 LittleLife
9.5.10 Trunki
9.5.11 Herschel Supply Co.
9.5.12 L.L.Bean
9.5.13 Cath Kidston
9.5.14 KidKraft
9.5.15 Targus

10. Global Kids Travel Bags Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government contracts for educational institutions
10.1.2 Budget allocation for children's welfare programs
10.1.3 Partnerships with NGOs for distribution
10.1.4 Compliance with safety standards

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in child-friendly travel initiatives
10.2.2 Sponsorship of educational trips
10.2.3 Collaborations with travel agencies
10.2.4 Funding for community programs

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality concerns among parents
10.3.2 Price sensitivity in budget-conscious families
10.3.3 Demand for durability and functionality
10.3.4 Need for safety features in kids' bags

10.4 User Readiness for Adoption

10.4.1 Awareness of product benefits
10.4.2 Availability of products in local markets
10.4.3 Influence of peer recommendations
10.4.4 Marketing effectiveness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Customer feedback and satisfaction surveys
10.5.2 Repeat purchase rates
10.5.3 Expansion into new product lines
10.5.4 Long-term brand loyalty

11. Global Kids Travel Bags Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams

1.4 Key Partnerships

1.5 Cost Structure Analysis

1.6 Customer Segments

1.7 Channels


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Market reports from industry associations focused on children's products
  • Analysis of sales data from major retailers and e-commerce platforms
  • Consumer behavior studies related to travel and children's accessories

Primary Research

  • Interviews with product managers at leading travel bag manufacturers
  • Surveys targeting parents and guardians regarding travel bag preferences
  • Focus groups with children to understand design and functionality preferences

Validation & Triangulation

  • Cross-validation of findings with sales data from multiple distribution channels
  • Triangulation of consumer insights with expert opinions from industry analysts
  • Sanity checks through feedback from focus group discussions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of overall travel market growth and its impact on travel accessories
  • Segmentation of the market by age group, bag type, and geographic region
  • Incorporation of trends in family travel and outdoor activities

Bottom-up Modeling

  • Volume estimates based on sales data from key retailers and online platforms
  • Cost analysis of production and pricing strategies of leading brands
  • Estimation of market share based on product offerings and consumer preferences

Forecasting & Scenario Analysis

  • Multi-variable forecasting using trends in travel frequency and family demographics
  • Scenario analysis based on economic conditions and consumer spending behavior
  • Projections for market growth through 2030 under various economic scenarios

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Retail Sales of Kids Travel Bags150Store Managers, Sales Associates
Online Purchase Behavior100Parents, Online Shoppers
Market Trends in Children's Accessories80Product Designers, Marketing Managers
Consumer Preferences in Travel Gear120Parents, Travel Enthusiasts
Feedback on Product Features90Children, Caregivers

Frequently Asked Questions

What is the current value of the Global Kids Travel Bags Market?

The Global Kids Travel Bags Market is valued at approximately USD 4 billion, driven by increasing demand for eco-friendly and smart-enabled luggage, as well as parents' preferences for themed and licensed character designs.

What factors are driving the growth of the Kids Travel Bags Market?

Which regions dominate the Kids Travel Bags Market?

What types of travel bags are most popular for kids?

Other Regional/Country Reports

Indonesia Kids Travel Bags Market

Malaysia Kids Travel Bags Market

KSA Kids Travel Bags Market

APAC Kids Travel Bags Market

SEA Kids Travel Bags Market

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Bahrain Trolley Bag Market

Brazil Childrens Apparel Market

Kuwait Toy Market

Philippines Licensed Merchandise Market

Bahrain E-commerce Retail Market

Mexico Smart Luggage Market

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