Global Machinery Rental And Leasing Market

Global machinery rental and leasing market, valued at USD 304 billion, grows due to infrastructure projects, renting trends, and innovations in digital and eco-friendly equipment.

Region:Global

Author(s):Rebecca

Product Code:KRAC0203

Pages:93

Published On:August 2025

About the Report

Base Year 2024

Global Machinery Rental And Leasing Market Overview

  • The Global Machinery Rental and Leasing Market is valued at USD 304 billion, based on a five-year historical analysis. This growth is primarily driven by increasing demand for construction and infrastructure projects, a surge in manufacturing activities, and the rising trend of renting over purchasing machinery, which allows companies to reduce capital expenditure and operational costs. Additional drivers include the adoption of digital platforms, artificial intelligence, and machine learning to enhance equipment efficiency and productivity, as well as a focus on sustainability and electric machinery adoption .
  • Key players in this market include the United States, Canada, Germany, and China. The dominance of these countries is attributed to their robust construction and manufacturing sectors, significant investments in infrastructure, and the presence of major rental companies that cater to diverse industrial needs .
  • In 2023, the U.S. government reinforced regulations aimed at enhancing safety standards in machinery rental operations. This includes mandatory compliance with Occupational Safety and Health Administration (OSHA) guidelines, requiring rental companies to ensure all equipment meets safety specifications, thereby promoting safer working environments across the industry .
Global Machinery Rental And Leasing Market Size

Global Machinery Rental And Leasing Market Segmentation

By Type:The machinery rental and leasing market is segmented into Heavy Construction Machinery Rental, Mining Equipment Rental, Oil & Gas Equipment Rental, Forestry Machinery and Equipment Rental, Material Handling Equipment Rental, Commercial Air, Rail, and Water Transportation Equipment Rental, Office Machinery and Equipment Rental, Compact Power Equipment Rental, and Other Commercial and Industrial Machinery and Equipment Rental. Among these, Heavy Construction Machinery Rental is the leading segment, driven by continuous growth in global construction activities, urbanization, infrastructure development, and increased preference for flexible equipment access through rental models .

Global Machinery Rental And Leasing Market segmentation by Type.

By End-User:The end-user segmentation of the machinery rental and leasing market includes Construction, Mining, Oil & Gas, Agriculture, Government, Utilities, Manufacturing, Transportation & Logistics, and Others. The Construction sector is the dominant end-user, driven by the increasing number of construction projects, urban expansion, and the need for specialized equipment, which makes renting a more viable and cost-efficient option for many companies .

Global Machinery Rental And Leasing Market segmentation by End-User.

Global Machinery Rental And Leasing Market Competitive Landscape

The Global Machinery Rental And Leasing Market is characterized by a dynamic mix of regional and international players. Leading participants such as United Rentals, Inc., Ashtead Group plc (Sunbelt Rentals), Herc Rentals Inc., Loxam S.A., Ahern Rentals, Inc., Cramo Plc, Riwal Holding Group, Kanamoto Co., Ltd., Nishio Rent All Co., Ltd., Ramirent Plc, Boels Rental, H&E Equipment Services, Inc., Speedy Hire Plc, Aktio Corporation, TCDD Ta??mac?l?k A.?. contribute to innovation, geographic expansion, and service delivery in this space.

United Rentals, Inc.

1997

Stamford, Connecticut, USA

Ashtead Group plc (Sunbelt Rentals)

1984

London, United Kingdom

Herc Rentals Inc.

1965

Bonita Springs, Florida, USA

Loxam S.A.

1967

Paris, France

Ahern Rentals, Inc.

1953

Las Vegas, Nevada, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Total Revenue (USD)

Revenue Growth Rate (%)

Fleet Size (Units)

Fleet Utilization Rate (%)

Average Rental Duration (Days)

Global Machinery Rental And Leasing Market Industry Analysis

Growth Drivers

  • Increasing Demand for Construction and Industrial Equipment:The global construction industry is projected to reach $10.5 trillion in future, driving the demand for machinery rental services. In future, the construction sector in Viet Nam saw a 7% increase in project starts, leading to a heightened need for heavy equipment. This surge is supported by government investments in infrastructure, with Viet Nam allocating $200 billion for infrastructure projects, further propelling the machinery rental market.
  • Cost-effectiveness of Renting vs. Purchasing Machinery:In Viet Nam, the average cost of purchasing heavy machinery can exceed $500,000, making rental options increasingly attractive. Companies can save up to 30% on operational costs by renting instead of buying. This trend is particularly evident in the construction sector, where 60% of firms reported opting for rentals to manage cash flow effectively, especially during economic fluctuations.
  • Technological Advancements in Machinery:The integration of advanced technologies such as telematics and AI in machinery is enhancing operational efficiency. In Viet Nam, over 40% of rental companies have adopted telematics systems, leading to a 20% reduction in equipment downtime. This technological shift not only improves equipment management but also attracts clients seeking modern, efficient solutions, thereby boosting the rental market's growth.

Market Challenges

  • Fluctuating Demand Due to Economic Cycles:The machinery rental market in Viet Nam is highly sensitive to economic conditions. In future, the GDP growth rate is forecast to be between 5.8% and 6.8%, according to the World Bank. This cyclical nature poses a significant challenge for rental companies, as they must navigate periods of low demand while maintaining operational costs.
  • High Maintenance Costs of Rental Equipment:Maintenance costs for rental machinery can reach up to $50,000 annually per unit, impacting profitability. In Viet Nam, rental companies reported that 25% of their operational budget is allocated to maintenance and repairs. This financial burden can deter new entrants into the market and strain existing companies, particularly during economic downturns when demand is low.

Global Machinery Rental And Leasing Market Future Outlook

The future of the machinery rental market in Viet Nam appears promising, driven by ongoing infrastructure investments and technological innovations. As companies increasingly adopt digital platforms for rentals, the market is expected to see enhanced customer engagement and streamlined operations. Furthermore, the shift towards sustainable practices will likely encourage the adoption of eco-friendly machinery, aligning with global environmental goals and attracting a broader client base seeking sustainable solutions.

Market Opportunities

  • Growth in Emerging Markets:Emerging markets in Viet Nam are experiencing rapid urbanization, with a projected increase in construction spending by $150 billion in future. This growth presents significant opportunities for machinery rental companies to expand their services and cater to the rising demand for construction equipment in these regions.
  • Increasing Adoption of Eco-friendly Machinery:With environmental regulations tightening, the demand for eco-friendly machinery is on the rise. In Viet Nam, the market for green construction equipment is expected to grow by 25% annually, providing rental companies with the opportunity to diversify their fleets and attract environmentally conscious clients.

Scope of the Report

SegmentSub-Segments
By Type

Heavy Construction Machinery Rental

Mining Equipment Rental

Oil & Gas Equipment Rental

Forestry Machinery and Equipment Rental

Material Handling Equipment Rental

Commercial Air, Rail, and Water Transportation Equipment Rental

Office Machinery and Equipment Rental

Compact Power Equipment Rental

Other Commercial and Industrial Machinery and Equipment Rental

By End-User

Construction

Mining

Oil & Gas

Agriculture

Government

Utilities

Manufacturing

Transportation & Logistics

Others

By Application

Rental for Short-Term Projects

Rental for Long-Term Projects

Emergency Rentals

Seasonal Rentals

Specialized Project Rentals

Others

By Distribution Channel

Direct Sales

Online Platforms

Rental Stores

Third-Party Distributors

Others

By Pricing Model

Hourly Rental

Daily Rental

Weekly Rental

Monthly Rental

Lease-to-Own

Others

By Region

North America

Europe

Asia-Pacific

Latin America

Middle East & Africa

Others

By Customer Type

Individual Contractors

Small Enterprises

Large Corporations

Government Agencies

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., U.S. Department of Labor, European Commission)

Manufacturers and Producers

Construction and Infrastructure Companies

Heavy Equipment Rental Companies

Logistics and Supply Chain Firms

Industry Associations (e.g., American Rental Association)

Financial Institutions

Players Mentioned in the Report:

United Rentals, Inc.

Ashtead Group plc (Sunbelt Rentals)

Herc Rentals Inc.

Loxam S.A.

Ahern Rentals, Inc.

Cramo Plc

Riwal Holding Group

Kanamoto Co., Ltd.

Nishio Rent All Co., Ltd.

Ramirent Plc

Boels Rental

H&E Equipment Services, Inc.

Speedy Hire Plc

Aktio Corporation

TCDD Tasmaclk A.S.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Machinery Rental And Leasing Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Machinery Rental And Leasing Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Machinery Rental And Leasing Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for construction and industrial equipment
3.1.2 Cost-effectiveness of renting vs. purchasing machinery
3.1.3 Technological advancements in machinery
3.1.4 Expansion of infrastructure projects globally

3.2 Market Challenges

3.2.1 Fluctuating demand due to economic cycles
3.2.2 High maintenance costs of rental equipment
3.2.3 Regulatory compliance and safety standards
3.2.4 Competition from used machinery sales

3.3 Market Opportunities

3.3.1 Growth in emerging markets
3.3.2 Increasing adoption of eco-friendly machinery
3.3.3 Digitalization and online rental platforms
3.3.4 Strategic partnerships with construction firms

3.4 Market Trends

3.4.1 Rise of telematics in machinery rental
3.4.2 Shift towards flexible rental agreements
3.4.3 Increased focus on customer service and support
3.4.4 Integration of AI and automation in operations

3.5 Government Regulation

3.5.1 Emission standards for machinery
3.5.2 Safety regulations for equipment operation
3.5.3 Tax incentives for rental businesses
3.5.4 Licensing requirements for rental companies

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Machinery Rental And Leasing Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Machinery Rental And Leasing Market Segmentation

8.1 By Type

8.1.1 Heavy Construction Machinery Rental
8.1.2 Mining Equipment Rental
8.1.3 Oil & Gas Equipment Rental
8.1.4 Forestry Machinery and Equipment Rental
8.1.5 Material Handling Equipment Rental
8.1.6 Commercial Air, Rail, and Water Transportation Equipment Rental
8.1.7 Office Machinery and Equipment Rental
8.1.8 Compact Power Equipment Rental
8.1.9 Other Commercial and Industrial Machinery and Equipment Rental

8.2 By End-User

8.2.1 Construction
8.2.2 Mining
8.2.3 Oil & Gas
8.2.4 Agriculture
8.2.5 Government
8.2.6 Utilities
8.2.7 Manufacturing
8.2.8 Transportation & Logistics
8.2.9 Others

8.3 By Application

8.3.1 Rental for Short-Term Projects
8.3.2 Rental for Long-Term Projects
8.3.3 Emergency Rentals
8.3.4 Seasonal Rentals
8.3.5 Specialized Project Rentals
8.3.6 Others

8.4 By Distribution Channel

8.4.1 Direct Sales
8.4.2 Online Platforms
8.4.3 Rental Stores
8.4.4 Third-Party Distributors
8.4.5 Others

8.5 By Pricing Model

8.5.1 Hourly Rental
8.5.2 Daily Rental
8.5.3 Weekly Rental
8.5.4 Monthly Rental
8.5.5 Lease-to-Own
8.5.6 Others

8.6 By Region

8.6.1 North America
8.6.2 Europe
8.6.3 Asia-Pacific
8.6.4 Latin America
8.6.5 Middle East & Africa
8.6.6 Others

8.7 By Customer Type

8.7.1 Individual Contractors
8.7.2 Small Enterprises
8.7.3 Large Corporations
8.7.4 Government Agencies
8.7.5 Others

9. Global Machinery Rental And Leasing Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Total Revenue (USD)
9.2.4 Revenue Growth Rate (%)
9.2.5 Fleet Size (Units)
9.2.6 Fleet Utilization Rate (%)
9.2.7 Average Rental Duration (Days)
9.2.8 Pricing Strategy (Premium, Value, Discount, etc.)
9.2.9 Market Penetration Rate (%)
9.2.10 Customer Retention Rate (%)
9.2.11 Customer Satisfaction Score (NPS or equivalent)
9.2.12 Operational Efficiency Ratio
9.2.13 Geographic Coverage (Number of Countries/Regions)
9.2.14 Digital Platform Adoption (Yes/No, % of transactions online)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 United Rentals, Inc.
9.5.2 Ashtead Group plc (Sunbelt Rentals)
9.5.3 Herc Rentals Inc.
9.5.4 Loxam S.A.
9.5.5 Ahern Rentals, Inc.
9.5.6 Cramo Plc
9.5.7 Riwal Holding Group
9.5.8 Kanamoto Co., Ltd.
9.5.9 Nishio Rent All Co., Ltd.
9.5.10 Ramirent Plc
9.5.11 Boels Rental
9.5.12 H&E Equipment Services, Inc.
9.5.13 Speedy Hire Plc
9.5.14 Aktio Corporation
9.5.15 TCDD Ta??mac?l?k A.?.

10. Global Machinery Rental And Leasing Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government procurement policies
10.1.2 Budget allocation for machinery rental
10.1.3 Evaluation criteria for rental contracts

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment trends in infrastructure projects
10.2.2 Corporate budgets for machinery rental
10.2.3 Impact of economic conditions on spending

10.3 Pain Point Analysis by End-User Category

10.3.1 Equipment availability issues
10.3.2 High rental costs
10.3.3 Maintenance and support challenges

10.4 User Readiness for Adoption

10.4.1 Awareness of rental options
10.4.2 Training and support needs
10.4.3 Technology adoption readiness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of rental ROI
10.5.2 Expansion into new projects
10.5.3 Long-term partnerships with rental companies

11. Global Machinery Rental And Leasing Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities

1.2 Business model components


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from global machinery rental associations and market research firms
  • Analysis of government publications and economic reports related to construction and infrastructure
  • Review of financial statements and annual reports from leading machinery rental companies

Primary Research

  • Interviews with executives from major machinery rental firms to gather insights on market trends
  • Surveys targeting construction project managers to understand equipment usage patterns
  • Field interviews with equipment operators to assess rental preferences and challenges

Validation & Triangulation

  • Cross-validation of data through multiple industry sources and expert opinions
  • Triangulation of findings from desk research and primary interviews to ensure consistency
  • Sanity checks through expert panel reviews to validate market assumptions and forecasts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of global construction spending trends to estimate machinery rental demand
  • Segmentation of the market by equipment type and geographical region
  • Incorporation of macroeconomic indicators such as GDP growth and infrastructure investment

Bottom-up Modeling

  • Collection of rental rates and utilization data from a sample of machinery rental companies
  • Estimation of total rental volume based on equipment fleet size and turnover rates
  • Calculation of revenue projections based on average rental prices across different machinery categories

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating factors like construction activity and technological advancements
  • Scenario modeling based on potential economic fluctuations and regulatory changes
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Construction Equipment Rental100Project Managers, Equipment Rental Coordinators
Industrial Machinery Leasing60Operations Managers, Procurement Specialists
Agricultural Equipment Rental40Agronomists, Farm Managers
Heavy Machinery Rental for Infrastructure70Site Supervisors, Civil Engineers
Specialized Equipment Leasing50Technical Directors, Equipment Specialists

Frequently Asked Questions

What is the current value of the Global Machinery Rental and Leasing Market?

The Global Machinery Rental and Leasing Market is valued at approximately USD 304 billion, driven by increasing demand for construction and infrastructure projects, as well as a growing preference for renting machinery over purchasing to reduce capital expenditure.

What factors are driving the growth of the machinery rental market?

Which countries are leading in the machinery rental and leasing market?

What are the main segments of the machinery rental and leasing market?

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Vietnam Global Machinery Rental And Leasing Market

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