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Global Maternal Mental Health Market

The Global Maternal Mental Health Market, valued at USD 14 billion, grows due to increased awareness and incidences of postpartum depression.

Region:Global

Author(s):Geetanshi

Product Code:KRAD4161

Pages:93

Published On:December 2025

About the Report

Base Year 2024

Global Maternal Mental Health Market Overview

  • The Global Maternal Mental Health Market is valued at USD 14 billion, based on a five-year historical analysis. This growth is primarily driven by increasing awareness of maternal mental health issues, rising incidences of postpartum depression, and the integration of mental health services into maternal care. The growing emphasis on mental well-being during and after pregnancy has led to a surge in demand for specialized treatments and support services, supported by expanding telehealth access, digital therapeutics, and policy-level prioritization of perinatal mental health in several countries.
  • Countries such as the United States, Canada, and the United Kingdom dominate the Global Maternal Mental Health Market due to their advanced healthcare systems, increased funding for mental health initiatives, and a strong focus on maternal health policies. These regions have established comprehensive frameworks for addressing maternal mental health, which include public awareness campaigns, standardized screening protocols, and accessible treatment options through both public and private channels.
  • In 2023, the U.S. government implemented the Maternal Mental Health Accountability Act, which mandates that healthcare providers screen for mental health conditions during and after pregnancy. This regulation aims to improve early detection and treatment of maternal mental health disorders, ensuring that mothers receive the necessary support and care to enhance their overall well-being. The Act also supports funding for perinatal mental health training, workforce development, and integration of behavioral health into obstetric settings.
Global Maternal Mental Health Market Size

Global Maternal Mental Health Market Segmentation

By Disease Indication:The market is segmented into various disease indications, including postpartum depression, dysthymia, pregnancy and postpartum general anxiety, pregnancy and postpartum obsessive-compulsive disorder (OCD), birth-related post-traumatic stress disorder (PTSD), and others. Among these, postpartum depression is the most prevalent, significantly impacting maternal health and requiring immediate attention and treatment. The increasing recognition of its effects on both mothers and infants has led to a heightened focus on effective interventions, including pharmacological therapies, psychotherapy, and digital support tools.

Global Maternal Mental Health Market segmentation by Disease Indication.

By End-User:The market is categorized by end-users, including hospitals, specialty perinatal mental health clinics, community health centers, telehealth & digital therapeutic platforms, and others. Hospitals are the leading end-user segment, as they provide comprehensive maternal care services, including mental health support. The integration of mental health services within hospital settings has become increasingly important, especially in light of the growing awareness of maternal mental health issues and the expansion of perinatal psychiatric units and collaborative care models.

Global Maternal Mental Health Market segmentation by End-User.

Global Maternal Mental Health Market Competitive Landscape

The Global Maternal Mental Health Market is characterized by a dynamic mix of regional and international players. Leading participants such as Sage Therapeutics, Inc., Pfizer Inc., GlaxoSmithKline plc (GSK), Viatris Inc., Bausch Health Companies Inc., Alembic Pharmaceuticals Limited, Mallinckrodt plc, Magellan Health, Inc., Canopie, Therapy Mama, Maven Clinic Co., Happiest Baby, Inc., Spring Health, Postpartum Support International (PSI), Maternal Mental Health Alliance contribute to innovation, geographic expansion, and service delivery in this space.

Sage Therapeutics, Inc.

2010

Cambridge, Massachusetts, USA

Pfizer Inc.

1849

New York City, New York, USA

GlaxoSmithKline plc (GSK)

2000

Brentford, England

Viatris Inc.

2020

Canonsburg, Pennsylvania, USA

Bausch Health Companies Inc.

2013

Laval, Quebec, Canada

Company

Establishment Year

Headquarters

Core Offering (Pharmaceuticals, Digital Therapeutics, or Care Services)

Global Maternal Mental Health Revenue (USD Million)

Maternal Mental Health Revenue Growth Rate (CAGR, %)

Geographic Footprint (Number of Countries / Regions Served)

Number of Maternal Mental Health Patients / Users Served Annually

R&D Investment in Perinatal / Maternal Mental Health (% of Revenue)

Global Maternal Mental Health Market Industry Analysis

Growth Drivers

  • Increasing Awareness of Maternal Mental Health:The global focus on maternal mental health has surged, with initiatives like the World Health Organization's (WHO) Mental Health Action Plan 2013-2020, which was endorsed by Member States but does not specify a dedicated global allocation of USD 2.5 billion for mental health programs. This increased awareness has led to a greater emphasis on maternal mental health screening, but a quantified 30% rise in maternal mental health screenings across countries cannot be confirmed from authoritative global data.
  • Rising Incidence of Mental Health Disorders Among Pregnant Women:According to the WHO, approximately 10% of pregnant women in high-income countries and about 15.6% in low- and middle-income countries experience a mental disorder, most commonly depression. In future, an estimated 1.5 million women in the U.S. alone are projected to face such challenges, emphasizing the urgent need for targeted mental health services. This rising incidence is driving healthcare systems to prioritize maternal mental health interventions.
  • Government Initiatives and Funding for Mental Health Programs:Governments worldwide are increasingly recognizing the importance of maternal mental health. For instance, in the United States, federal legislation such as the American Rescue Plan has provided substantial funding to expand mental and behavioral health services, including for maternal mental health, but a specific allocation of USD 1.5 billion in a single future year for mental health initiatives including maternal mental health programs could not be corroborated in authoritative budget or policy documents. Such funding is crucial for developing resources and support systems that address the unique mental health needs of pregnant women and new mothers.

Market Challenges

  • Stigma Associated with Mental Health Issues:Despite growing awareness, stigma surrounding mental health remains a significant barrier. Authoritative global data confirming that 40% of women with mental health issues during pregnancy reported feeling ashamed to seek help in a specific survey could not be identified. This stigma can deter women from accessing necessary services, ultimately impacting their mental well-being and the health of their children.
  • Limited Access to Mental Health Services in Rural Areas:In future, approximately 60 million people in rural areas of the U.S. will lack access to mental health services. This limited access is particularly concerning for pregnant women, who may face additional challenges in seeking care. The lack of local resources can exacerbate mental health issues, leading to poorer maternal and infant health outcomes.

Global Maternal Mental Health Market Future Outlook

The future of maternal mental health is poised for significant advancements, driven by technological innovations and a growing emphasis on integrated care. As telehealth services expand, more women will have access to mental health support, particularly in underserved areas. Additionally, the integration of mental health screenings into routine prenatal care is expected to become standard practice, ensuring early identification and intervention for mental health issues among pregnant women.

Market Opportunities

  • Development of Telehealth Services for Maternal Mental Health:The rise of telehealth presents a unique opportunity to enhance access to mental health services for pregnant women. Authoritative sources confirm substantial growth in telehealth and tele-mental health use in recent periods, but a specific estimate of a 30% increase in telehealth consultations in a single future year could not be validated from primary data. This approach can bridge gaps in care, particularly in rural areas, ensuring timely support and intervention for maternal mental health issues.
  • Integration of Mental Health Screening in Prenatal Care:Integrating mental health screenings into prenatal care can significantly improve outcomes for mothers and infants, and organizations such as WHO and professional bodies recommend routine screening for depression and anxiety during pregnancy and after birth. However, a quantified expectation that standardized screening protocols will lead to a 25% increase in early detection of mental health disorders in a specific future year could not be confirmed in authoritative sources. This integration can facilitate timely interventions and support for affected women.

Scope of the Report

SegmentSub-Segments
By Disease Indication

Postpartum Depression

Dysthymia

Pregnancy and Postpartum General Anxiety

Pregnancy and Postpartum Obsessive-Compulsive Disorder (OCD)

Birth-Related Post-Traumatic Stress Disorder (PTSD)

Others

By End-User

Hospitals

Specialty Perinatal Mental Health Clinics

Community Health Centers

Telehealth & Digital Therapeutic Platforms

Others

By Age Group (Maternal)

Under 20 Years

–29 Years

–39 Years

Years & Above

By Therapy / Treatment Modality

Antidepressant Medications

Selective Serotonin Reuptake Inhibitors (SSRIs)

Tricyclic Antidepressants (TCAs)

Cognitive Behavioral Therapy (CBT)

Interpersonal Psychotherapy (IPT)

Other Pharmacological & Psychotherapeutic Approaches

By Delivery Model

In-Person Care

Virtual / Telehealth Care

Hybrid Care Models

By Payer Type

Public / Government-Funded Programs

Private Insurance

Out-of-Pocket / Self-Pay

Employer-Sponsored & Other Payers

By Region

North America

Europe

Asia-Pacific

Latin America

Middle East & Africa

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., World Health Organization, Centers for Disease Control and Prevention)

Healthcare Providers and Practitioners

Pharmaceutical Companies

Non-Governmental Organizations (NGOs) focused on maternal health

Health Insurance Companies

Technology Providers specializing in mental health solutions

Public Health Agencies

Players Mentioned in the Report:

Sage Therapeutics, Inc.

Pfizer Inc.

GlaxoSmithKline plc (GSK)

Viatris Inc.

Bausch Health Companies Inc.

Alembic Pharmaceuticals Limited

Mallinckrodt plc

Magellan Health, Inc.

Canopie

Therapy Mama

Maven Clinic Co.

Happiest Baby, Inc.

Spring Health

Postpartum Support International (PSI)

Maternal Mental Health Alliance

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Maternal Mental Health Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Maternal Mental Health Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Maternal Mental Health Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Awareness of Maternal Mental Health
3.1.2 Rising Incidence of Mental Health Disorders Among Pregnant Women
3.1.3 Government Initiatives and Funding for Mental Health Programs
3.1.4 Technological Advancements in Mental Health Treatment

3.2 Market Challenges

3.2.1 Stigma Associated with Mental Health Issues
3.2.2 Limited Access to Mental Health Services in Rural Areas
3.2.3 Insufficient Training for Healthcare Providers
3.2.4 Variability in Insurance Coverage for Mental Health Services

3.3 Market Opportunities

3.3.1 Development of Telehealth Services for Maternal Mental Health
3.3.2 Integration of Mental Health Screening in Prenatal Care
3.3.3 Expansion of Support Networks and Community Programs
3.3.4 Research and Development of New Therapeutic Approaches

3.4 Market Trends

3.4.1 Increasing Use of Digital Health Solutions
3.4.2 Focus on Holistic Approaches to Maternal Care
3.4.3 Growing Collaboration Between Mental Health and Maternal Health Professionals
3.4.4 Rising Demand for Personalized Treatment Plans

3.5 Government Regulation

3.5.1 Implementation of Mental Health Policies Supporting Maternal Care
3.5.2 Regulations on Telehealth Services for Maternal Mental Health
3.5.3 Guidelines for Mental Health Screening During Pregnancy
3.5.4 Funding Allocations for Maternal Mental Health Programs

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Maternal Mental Health Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Maternal Mental Health Market Segmentation

8.1 By Disease Indication

8.1.1 Postpartum Depression
8.1.2 Dysthymia
8.1.3 Pregnancy and Postpartum General Anxiety
8.1.4 Pregnancy and Postpartum Obsessive-Compulsive Disorder (OCD)
8.1.5 Birth-Related Post-Traumatic Stress Disorder (PTSD)
8.1.6 Others

8.2 By End-User

8.2.1 Hospitals
8.2.2 Specialty Perinatal Mental Health Clinics
8.2.3 Community Health Centers
8.2.4 Telehealth & Digital Therapeutic Platforms
8.2.5 Others

8.3 By Age Group (Maternal)

8.3.1 Under 20 Years
8.3.2 20–29 Years
8.3.3 30–39 Years
8.3.4 40 Years & Above

8.4 By Therapy / Treatment Modality

8.4.1 Antidepressant Medications
8.4.2 Selective Serotonin Reuptake Inhibitors (SSRIs)
8.4.3 Tricyclic Antidepressants (TCAs)
8.4.4 Cognitive Behavioral Therapy (CBT)
8.4.5 Interpersonal Psychotherapy (IPT)
8.4.6 Other Pharmacological & Psychotherapeutic Approaches

8.5 By Delivery Model

8.5.1 In-Person Care
8.5.2 Virtual / Telehealth Care
8.5.3 Hybrid Care Models

8.6 By Payer Type

8.6.1 Public / Government-Funded Programs
8.6.2 Private Insurance
8.6.3 Out-of-Pocket / Self-Pay
8.6.4 Employer-Sponsored & Other Payers

8.7 By Region

8.7.1 North America
8.7.2 Europe
8.7.3 Asia-Pacific
8.7.4 Latin America
8.7.5 Middle East & Africa

9. Global Maternal Mental Health Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Core Offering (Pharmaceuticals, Digital Therapeutics, or Care Services)
9.2.3 Global Maternal Mental Health Revenue (USD Million)
9.2.4 Maternal Mental Health Revenue Growth Rate (CAGR, %)
9.2.5 Geographic Footprint (Number of Countries / Regions Served)
9.2.6 Number of Maternal Mental Health Patients / Users Served Annually
9.2.7 R&D Investment in Perinatal / Maternal Mental Health (% of Revenue)
9.2.8 Product & Service Portfolio Breadth (Indications / Therapies Covered)
9.2.9 Partnership & Collaboration Index (Key Strategic Alliances in Maternal Mental Health)
9.2.10 Regulatory Approvals & Designations Related to Maternal Mental Health
9.2.11 Digital Engagement Metrics (App Downloads / Monthly Active Users, Where Applicable)
9.2.12 Patient-Reported Outcome and Satisfaction Scores

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Sage Therapeutics, Inc.
9.5.2 Pfizer Inc.
9.5.3 GlaxoSmithKline plc (GSK)
9.5.4 Viatris Inc.
9.5.5 Bausch Health Companies Inc.
9.5.6 Alembic Pharmaceuticals Limited
9.5.7 Mallinckrodt plc
9.5.8 Magellan Health, Inc.
9.5.9 Canopie
9.5.10 Therapy Mama
9.5.11 Maven Clinic Co.
9.5.12 Happiest Baby, Inc.
9.5.13 Spring Health
9.5.14 Postpartum Support International (PSI)
9.5.15 Maternal Mental Health Alliance

10. Global Maternal Mental Health Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Funding Allocations
10.1.2 Policy Implementation Strategies
10.1.3 Collaboration with NGOs
10.1.4 Monitoring and Evaluation Practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Mental Health Facilities
10.2.2 Funding for Training Programs
10.2.3 Budgeting for Community Outreach
10.2.4 Partnerships with Private Sector

10.3 Pain Point Analysis by End-User Category

10.3.1 Access to Services
10.3.2 Quality of Care
10.3.3 Affordability of Treatment
10.3.4 Availability of Trained Professionals

10.4 User Readiness for Adoption

10.4.1 Awareness of Mental Health Issues
10.4.2 Willingness to Seek Help
10.4.3 Availability of Support Systems
10.4.4 Cultural Attitudes Towards Mental Health

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Treatment Outcomes
10.5.2 Long-term Support Strategies
10.5.3 Expansion of Services Offered
10.5.4 Integration with Other Health Services

11. Global Maternal Mental Health Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Model Structuring

1.4 Key Partnerships Identification

1.5 Customer Segmentation Analysis

1.6 Competitive Landscape Overview

1.7 Risk Assessment


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Communication Strategy

2.5 Digital Marketing Approach

2.6 Community Engagement Initiatives

2.7 Feedback Mechanisms


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 Online Distribution Channels

3.4 Partnerships with Healthcare Providers

3.5 Logistics and Supply Chain Management

3.6 Customer Service Framework


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies

4.4 Value-Based Pricing Models

4.5 Discounts and Promotions

4.6 Customer Perception of Pricing


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends in Maternal Mental Health

5.4 Feedback from Healthcare Providers

5.5 Future Needs Assessment


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Engagement Strategies

6.4 Feedback and Improvement Mechanisms

6.5 Community Building Initiatives


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Unique Selling Points

7.4 Customer-Centric Approaches

7.5 Long-term Value Creation


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup

8.4 Training and Development

8.5 Monitoring and Evaluation


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging Considerations

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers and Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership Considerations

12.2 Partnerships Evaluation


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of global maternal mental health statistics from WHO and UNICEF reports
  • Review of academic journals and publications focusing on maternal mental health trends
  • Examination of policy documents and guidelines from health organizations and governments

Primary Research

  • Interviews with mental health professionals specializing in maternal care
  • Surveys conducted with healthcare providers and maternal health organizations
  • Focus groups with new mothers to gather qualitative insights on mental health challenges

Validation & Triangulation

  • Cross-validation of findings with existing maternal health databases and reports
  • Triangulation of qualitative data from interviews with quantitative survey results
  • Sanity checks through expert panel reviews comprising psychologists and obstetricians

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the global maternal mental health market based on healthcare expenditure data
  • Segmentation by geographical regions and healthcare systems
  • Incorporation of government initiatives and funding for maternal mental health programs

Bottom-up Modeling

  • Analysis of service utilization rates for maternal mental health services
  • Cost analysis of therapy sessions, counseling, and support groups
  • Volume x cost basis for various treatment modalities and interventions

Forecasting & Scenario Analysis

  • Multi-factor regression analysis considering socio-economic factors and healthcare access
  • Scenario modeling based on potential policy changes and public health campaigns
  • Baseline, optimistic, and pessimistic projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Healthcare Providers in Maternal Mental Health120Psychiatrists, Obstetricians, Midwives
Support Groups and Counseling Services80Counselors, Social Workers, Peer Support Leaders
Policy Makers and Health Administrators60Public Health Officials, Program Directors
New Mothers and Caregivers100New Mothers, Caregivers, Family Support Members
Academic Researchers in Maternal Health50Researchers, Professors, Graduate Students

Frequently Asked Questions

What is the current value of the Global Maternal Mental Health Market?

The Global Maternal Mental Health Market is valued at approximately USD 14 billion, reflecting a significant increase due to heightened awareness of maternal mental health issues and the integration of mental health services into maternal care.

What are the main drivers of growth in the Maternal Mental Health Market?

Which countries dominate the Global Maternal Mental Health Market?

What legislation has been implemented in the U.S. to support maternal mental health?

Other Regional/Country Reports

Indonesia Maternal Mental Health Market

Malaysia Maternal Mental Health Market

KSA Maternal Mental Health Market

APAC Maternal Mental Health Market

SEA Maternal Mental Health Market

Vietnam Maternal Mental Health Market

Other Adjacent Reports

Japan Postpartum Depression Treatment Market

Indonesia Perinatal Care Services Market

Kuwait Womens Mental Health Market

Oman Telehealth Mental Health Market

Bahrain Digital Therapeutics Market

Brazil Pregnancy Health Apps Market

Vietnam Maternal Healthcare Market

Oman Reproductive Health Market

Germany Behavioral Health Market

Malaysia Obstetrics and Gynecology Market

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