Global Salmon Market

The global salmon market, worth USD 20 Bn, is set to grow to USD 44.4 Bn by 2034, fueled by demand for sustainable seafood, health benefits, and innovations in farming practices.

Region:Global

Author(s):Shubham

Product Code:KRAA1793

Pages:98

Published On:August 2025

About the Report

Base Year 2024

Global Salmon Market Overview

  • The Global Salmon Market is valued at USD 20 billion, based on a five-year historical analysis. This growth is primarily driven by increasing consumer demand for healthy protein sources, rising awareness of omega-3 and nutritional benefits, and continued expansion and efficiency gains in aquaculture practices.
  • Countries such as Norway, Chile, and Canada dominate the Global Salmon Market due to favorable geographic conditions for salmon farming, advanced aquaculture technologies, and strong export networks. Norway is widely recognized for high production standards and sustainability leadership across the global value chain.
  • The European Union has tightened sustainability expectations in aquaculture through its Farm to Fork Strategy and updated Strategic Guidelines for EU aquaculture, emphasizing environmental standards such as waste management, resource efficiency, and ecosystem protection; national implementations require salmon farms to align with stricter environmental criteria and monitoring to ensure long-term viability.
Global Salmon Market Size

Global Salmon Market Segmentation

By Type:The Global Salmon Market can be segmented into various types, including Atlantic Salmon, Pacific Salmon varieties, and both farmed and wild-caught salmon. Among these,Atlantic Salmon (Salmo salar)is the most widely produced and consumed type, largely due to its adaptability to farming and consistent quality from aquaculture systems.Farmed salmonaccounts for the large majority of global supply, supported by advances in feed, genetics, and health management; wild-caught supply is comparatively smaller and more volatile due to stock variability and environmental conditions.

Global Salmon Market segmentation by Type.

Notes: Atlantic salmon is predominantly farmed; Pacific species are largely wild?caught, with smaller farmed volumes (e.g., coho, king) in select regions.

By End-User:The market can also be segmented based on end-users, which include retail (household consumption), foodservice (HORECA), processors/value-added manufacturers, and import/export traders & distributors. Retail consumption has increased with at?home cooking and e?commerce/online retail growth; foodservice demand remains robust as restaurants expand salmon offerings due to versatility and health positioning. Value?added formats (smoked, ready?to?cook, marinated) are growing within retail and processor channels.

Global Salmon Market segmentation by End-User.

Global Salmon Market Competitive Landscape

The Global Salmon Market is characterized by a dynamic mix of regional and international players. Leading participants such as Mowi ASA, SalMar ASA, Lerøy Seafood Group ASA, Grieg Seafood ASA, Bakkafrost P/F, Cermaq Group AS, Cooke Aquaculture Inc., Tassal Group Limited (JBS Australia), Huon Aquaculture Group Pty Ltd (JBS Australia), New Zealand King Salmon Investments Ltd, Scottish Sea Farms Ltd (SalMar/Lerøy JV), Aquachile S.A., Multiexport Foods S.A. (Multi X), Camanchaca S.A. (Salmones Camanchaca), Nova Sea AS contribute to innovation, geographic expansion, and service delivery in this space.

Mowi ASA

1964

Bergen, Norway

SalMar ASA

1991

Frøya, Norway

Lerøy Seafood Group ASA

1899

Bergen, Norway

Grieg Seafood ASA

1992

Bergen, Norway

Bakkafrost P/F

1968

Gøta, Faroe Islands

Company

Establishment Year

Headquarters

Group Size (Integrated producer, Producer-only, or Processor/Marketer)

Harvest Volume (Metric Tons, latest FY)

Revenue and Revenue Growth Rate (%, YoY)

EBITDA Margin (%)

Cost per kg (biomass cost, feed cost share)

Biological KPIs (FCR, survival rate, lice treatment frequency)

Global Salmon Market Industry Analysis

Growth Drivers

  • Increasing Health Consciousness:The global shift towards healthier eating habits is driving salmon consumption, with the World Health Organization recommending fish intake of at least 200 grams per week. In future, the per capita fish consumption in None is projected to reach 20.5 kg, reflecting a 3% increase from the previous year. This trend is fueled by salmon's high omega-3 fatty acid content, which is linked to reduced cardiovascular diseases, thus enhancing its appeal among health-conscious consumers.
  • Rising Demand for Sustainable Seafood:The global demand for sustainably sourced seafood is on the rise, with 60% of consumers in None indicating a preference for eco-friendly products. In future, the sustainable seafood market is expected to grow to $15 billion, driven by increased awareness of overfishing and environmental degradation. This trend is prompting salmon producers to adopt sustainable aquaculture practices, thereby enhancing their market competitiveness and meeting consumer expectations.
  • Expansion of Aquaculture Practices:Aquaculture is projected to contribute significantly to salmon supply, with global production expected to reach 2.8 million tons in future. In None, aquaculture facilities are anticipated to increase by 10% year-on-year, driven by technological advancements and investment in sustainable practices. This expansion not only meets rising demand but also helps stabilize prices and ensures a consistent supply of high-quality salmon to the market.

Market Challenges

  • Environmental Concerns:The salmon industry faces significant environmental challenges, including habitat degradation and pollution from aquaculture operations. In None, regulatory bodies reported a 15% increase in environmental violations related to fish farming in the previous year. These issues can lead to stricter regulations and increased operational costs, impacting profitability and sustainability efforts within the industry.
  • Regulatory Compliance Costs:Compliance with stringent food safety and environmental regulations is a growing challenge for salmon producers. In None, the average cost of compliance is estimated at $1.2 million per facility annually, which can strain smaller operations. As regulations tighten, these costs are expected to rise, potentially leading to reduced competitiveness and market consolidation as smaller players exit the industry.

Global Salmon Market Future Outlook

The future of the salmon market in None appears promising, driven by increasing health awareness and a shift towards sustainable practices. As consumers prioritize quality and sustainability, producers are likely to invest in innovative aquaculture technologies. Additionally, the rise of e-commerce platforms for seafood sales is expected to enhance market accessibility, allowing consumers to purchase fresh salmon conveniently. These trends indicate a dynamic market landscape that will adapt to evolving consumer preferences and regulatory environments.

Market Opportunities

  • Technological Advancements in Farming:Innovations in aquaculture technology, such as automated feeding systems and water quality monitoring, present significant opportunities for efficiency improvements. In None, investments in these technologies are projected to exceed $500 million in future, enhancing production capabilities and reducing operational costs for salmon farmers.
  • Development of Value-Added Products:The growing trend for convenience foods opens avenues for value-added salmon products, such as pre-packaged meals and smoked salmon. In None, the market for value-added seafood is expected to grow by $200 million in future, driven by consumer demand for quick, healthy meal options, thus providing a lucrative opportunity for producers.

Scope of the Report

SegmentSub-Segments
By Type

Atlantic Salmon (Salmo salar)

Pacific Salmon – Pink (Humpback)

Pacific Salmon – Chum (Keta/Silverbrite)

Pacific Salmon – Sockeye (Red)

Pacific Salmon – Coho (Silver)

Pacific Salmon – Chinook (King)

Farmed Salmon

Wild-Caught Salmon

By End-User

Retail (Household Consumption)

Foodservice (HORECA)

Processors/Value-Added Manufacturers

Import/Export Traders & Distributors

By Distribution Channel

Supermarkets/Hypermarkets

Online Retail

Specialty Seafood Stores

Direct Sales & B2B (Wholesale)

By Product Form

Fresh (Whole, H&G, Fillets)

Frozen (Portions, Fillets, Whole)

Smoked & Cured

Canned

Value-Added/Ready-to-Eat (RTE/RTC)

By Farming/Production Method

Sea-Cage Aquaculture

Land-Based RAS (Recirculating Aquaculture Systems)

Offshore/Open-Ocean Farming

Wild Capture (Commercial Fisheries)

By Certification/Claim

ASC-Certified

MSC-Certified

Organic-Certified

Antibiotic-Free/Non-GMO Claims

By Price Range

Premium

Mid-Range

Budget

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Food and Drug Administration, National Oceanic and Atmospheric Administration)

Manufacturers and Producers

Distributors and Retailers

Seafood Exporting Agencies

Environmental Organizations

Aquaculture Technology Providers

Financial Institutions

Players Mentioned in the Report:

Mowi ASA

SalMar ASA

Lery Seafood Group ASA

Grieg Seafood ASA

Bakkafrost P/F

Cermaq Group AS

Cooke Aquaculture Inc.

Tassal Group Limited (JBS Australia)

Huon Aquaculture Group Pty Ltd (JBS Australia)

New Zealand King Salmon Investments Ltd

Scottish Sea Farms Ltd (SalMar/Lery JV)

Aquachile S.A.

Multiexport Foods S.A. (Multi X)

Camanchaca S.A. (Salmones Camanchaca)

Nova Sea AS

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Global Salmon Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Global Salmon Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Global Salmon Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Health Consciousness
3.1.2 Rising Demand for Sustainable Seafood
3.1.3 Expansion of Aquaculture Practices
3.1.4 Growth in Food Service Sector

3.2 Market Challenges

3.2.1 Environmental Concerns
3.2.2 Regulatory Compliance Costs
3.2.3 Supply Chain Disruptions
3.2.4 Price Volatility

3.3 Market Opportunities

3.3.1 Technological Advancements in Farming
3.3.2 Expansion into Emerging Markets
3.3.3 Development of Value-Added Products
3.3.4 E-commerce Growth for Seafood Sales

3.4 Market Trends

3.4.1 Shift Towards Organic Salmon
3.4.2 Increased Focus on Traceability
3.4.3 Rise of Plant-Based Alternatives
3.4.4 Growing Popularity of Ready-to-Eat Meals

3.5 Government Regulation

3.5.1 Sustainable Fishing Practices
3.5.2 Food Safety Standards
3.5.3 Aquaculture Licensing Requirements
3.5.4 Import Tariffs and Trade Policies

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Global Salmon Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Global Salmon Market Segmentation

8.1 By Type

8.1.1 Atlantic Salmon (Salmo salar)
8.1.2 Pacific Salmon – Pink (Humpback)
8.1.3 Pacific Salmon – Chum (Keta/Silverbrite)
8.1.4 Pacific Salmon – Sockeye (Red)
8.1.5 Pacific Salmon – Coho (Silver)
8.1.6 Pacific Salmon – Chinook (King)
8.1.7 Farmed Salmon
8.1.8 Wild-Caught Salmon

8.2 By End-User

8.2.1 Retail (Household Consumption)
8.2.2 Foodservice (HORECA)
8.2.3 Processors/Value-Added Manufacturers
8.2.4 Import/Export Traders & Distributors

8.3 By Distribution Channel

8.3.1 Supermarkets/Hypermarkets
8.3.2 Online Retail
8.3.3 Specialty Seafood Stores
8.3.4 Direct Sales & B2B (Wholesale)

8.4 By Product Form

8.4.1 Fresh (Whole, H&G, Fillets)
8.4.2 Frozen (Portions, Fillets, Whole)
8.4.3 Smoked & Cured
8.4.4 Canned
8.4.5 Value-Added/Ready-to-Eat (RTE/RTC)

8.5 By Farming/Production Method

8.5.1 Sea-Cage Aquaculture
8.5.2 Land-Based RAS (Recirculating Aquaculture Systems)
8.5.3 Offshore/Open-Ocean Farming
8.5.4 Wild Capture (Commercial Fisheries)

8.6 By Certification/Claim

8.6.1 ASC-Certified
8.6.2 MSC-Certified
8.6.3 Organic-Certified
8.6.4 Antibiotic-Free/Non-GMO Claims

8.7 By Price Range

8.7.1 Premium
8.7.2 Mid-Range
8.7.3 Budget

9. Global Salmon Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Integrated producer, Producer-only, or Processor/Marketer)
9.2.3 Harvest Volume (Metric Tons, latest FY)
9.2.4 Revenue and Revenue Growth Rate (%, YoY)
9.2.5 EBITDA Margin (%)
9.2.6 Cost per kg (biomass cost, feed cost share)
9.2.7 Biological KPIs (FCR, survival rate, lice treatment frequency)
9.2.8 Certification Coverage (ASC/MSC/Organic sites %)
9.2.9 Market Footprint (regions served; fresh, frozen, VAP mix)
9.2.10 Contract Mix (spot vs. fixed/long-term share)
9.2.11 Price Realization vs. Nasdaq Salmon Index (%)
9.2.12 Capex Intensity and RAS/Offshore Exposure
9.2.13 Innovation Rate (new VAP SKUs, genetics/feed trials)
9.2.14 Sustainability KPIs (carbon intensity/kg, antibiotic use)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Mowi ASA
9.5.2 SalMar ASA
9.5.3 Lerøy Seafood Group ASA
9.5.4 Grieg Seafood ASA
9.5.5 Bakkafrost P/F
9.5.6 Cermaq Group AS
9.5.7 Cooke Aquaculture Inc.
9.5.8 Tassal Group Limited (JBS Australia)
9.5.9 Huon Aquaculture Group Pty Ltd (JBS Australia)
9.5.10 New Zealand King Salmon Investments Ltd
9.5.11 Scottish Sea Farms Ltd (SalMar/Lerøy JV)
9.5.12 Aquachile S.A.
9.5.13 Multiexport Foods S.A. (Multi X)
9.5.14 Camanchaca S.A. (Salmones Camanchaca)
9.5.15 Nova Sea AS

10. Global Salmon Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocations for Seafood
10.1.3 Supplier Selection Criteria

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Cold Chain Logistics
10.2.2 Infrastructure Development for Processing
10.2.3 Energy Efficiency Initiatives

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Assurance Issues
10.3.2 Supply Chain Reliability
10.3.3 Cost Management Challenges

10.4 User Readiness for Adoption

10.4.1 Awareness of Sustainable Practices
10.4.2 Willingness to Pay for Quality
10.4.3 Adoption of Technology in Procurement

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Cost Savings
10.5.2 Expansion into New Markets
10.5.3 Customer Feedback Integration

11. Global Salmon Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Customer Segmentation

1.5 Key Partnerships

1.6 Cost Structure Evaluation

1.7 Competitive Advantage


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Identification

2.4 Communication Strategy

2.5 Digital Marketing Tactics


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups

3.3 E-commerce Distribution

3.4 Direct-to-Consumer Channels


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Comparison


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments

5.3 Product Development Opportunities


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Quality Assurance Measures


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Analysis
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of global salmon production statistics from FAO and industry reports
  • Review of market trends and consumer preferences through publications from seafood associations
  • Examination of regulatory frameworks affecting salmon farming and trade from government agencies

Primary Research

  • Interviews with aquaculture experts and salmon farm operators
  • Surveys targeting seafood distributors and retailers to understand market dynamics
  • Field visits to salmon processing facilities to gather firsthand insights on operations

Validation & Triangulation

  • Cross-validation of data through multiple industry reports and academic studies
  • Triangulation of findings from primary interviews with secondary data sources
  • Sanity checks conducted through expert panels comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of global salmon market size based on historical consumption data
  • Segmentation by geography, species, and distribution channels
  • Incorporation of macroeconomic factors influencing demand, such as income levels and health trends

Bottom-up Modeling

  • Volume estimates derived from production capacities of major salmon farms
  • Cost analysis based on operational expenses and pricing strategies of salmon products
  • Calculation of market size using sales volume multiplied by average selling price

Forecasting & Scenario Analysis

  • Multi-variable forecasting models incorporating growth rates, export-import dynamics, and consumer trends
  • Scenario analysis based on potential impacts of climate change and sustainability practices
  • Development of baseline, optimistic, and pessimistic market projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Salmon Farming Operations100Farm Managers, Aquaculture Specialists
Seafood Distribution Channels80Distributors, Supply Chain Managers
Retail Market Insights75Retail Buyers, Category Managers
Consumer Preferences and Trends120End Consumers, Health-conscious Shoppers
Regulatory and Compliance Insights60Regulatory Affairs Managers, Compliance Officers

Frequently Asked Questions

What is the current value of the Global Salmon Market?

The Global Salmon Market is valued at approximately USD 20 billion, driven by increasing consumer demand for healthy protein sources and advancements in aquaculture practices. This valuation is based on a five-year historical analysis of market trends and growth.

Which countries are the leading producers of salmon?

What are the main types of salmon in the market?

How is the Global Salmon Market segmented by end-user?

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