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India Online Healthcare Products Market Outlook to 2020 - Infusion of Online Marketplaces and Healthcare Awareness to Shape Future Growth

India Online Healthcare Products Market Outlook to 2020 - Infusion of Online Marketplaces and Healthcare Awareness to Shape Future Growth


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Executive Summary

The Report Titled “India Online Healthcare Products Market Outlook to 2020- Infusion of Online Marketplaces and Healthcare Awareness to Shape Future Growth” provides a comprehensive analysis of the healthcare products market through online means. The report covers various aspects such as market size of online healthcare products, segmentation on the basis of product types as well as by demand from major cities. The report also provides overview upon the consumer profiles, on the basis of gender, age split, mode of payment and mode of source used. In addition, the information also provides overview on major companies with their comprehensive company profiles, market share as well as business models prevalent in this market. The future for this industry has also been presented with analyst recommendations as well as the Macro factors which have a correlation with the Industry. The report also shed light and provides a detailed snapshot on India online pharmacy market. 

There are certain trends in the industry which has led to the emergence of Online Healthcare Products Market in India. For years, the local pharmacies and nearby healthcare product shops have been supplying the products to the local customers, and have attained higher degree of trust and bond with them. The customers treat these shops as their family pharmacies, and sought to pay whatever price is asked.  This trend was initially changed among the customers with the emergence of pharmacy retail chains like MedPlus, Apollo Pharmacies and Global Healthline, where customers can find wide range of products under a single roof with a less price range and high discounts.

The total revenue generated by the online sales of Healthcare products in India was INR 5,075.9 million in FY’2015 which has increased from INR 771.0 million in FY’2012 at a CAGR of 87.4 during the period FY’2012-FY’2015. The Online healthcare products market has showcased a remarkable growth during the span of last five years on the grounds of expansion in product range as well as surge in online market places. In line with the Industry revenues, the average order size has also widely enhanced which has been registered at INR 1,762.0 during FY’2015.

India’s online healthcare products market is at a very nascent stage and is growing year on year as people have switched their preferences towards shopping online. The major players are in a race to increase their share in the industry by implementing various marketing initiatives, technology advancements, switching to different business models and others. Healthkart is the leading player in the industry which has commanded a promising market share of worth ~% during FY’2015 in terms of GMV. 

The industry is likely to be driven by surge in internet penetration, rising personal disposable income, lower prices relative to brick and mortar stores, stupendous growth of Indian online retail market and a large number of online players entering the online healthcare product segment. The Indian Online Healthcare Product Industry is projected to grow rapidly in the future and form a major part of the Indian E-commerce industry by FY’2020. With new companies coming up in the segment, the product range offered by the companies will going to increase customers will have different product options.

Key Topics Covered in the Report:

  • The market size of Indian Online Healthcare Products Market in terms of GMV
  • The market size of Indian Online Healthcare Products Market in terms of Average Order Size
  • The market size of Indian Online Healthcare Products Market in terms of Number of Daily Orders
  • Market segmentation of India’s Online Healthcare Products Market on the basis of Product Category and Major Cities
  • Consumer Profiles of India Online Healthcare Market Players
  • Business Models Prevalent in the Industry
  • Trends and Developments in India’s Online Healthcare Products Market
  • SWOT analysis of India’s Online Healthcare Products Industry 
  • Porter’s 5 Force Analysis of India’s Online Healthcare Products Industry.
  • Company profiles for Major Players in India’s Online Healthcare Products Market. 
  • Competitive Landscape of India’s Healthcare Products Market 
  • India’s Healthcare Products Market Future Outlook and Projections
  • Snapshot for India Online Pharmacy Market

1.India Online Healthcare Products Market Introduction

1.1.India Online Healthcare Product Market Size, FY’2012-FY’2015

1.1.1.By Gross Merchandise Value, FY’2012-FY’2015

1.1.2.By Average Order Size, FY’2012-FY’2015

1.1.3.By Number of Orders, FY’2012-FY’2015

2.India Online Healthcare Product Market Segmentation

2.1.By Product Types, FY’2012- FY’2015

2.2.By Major Cities, FY’2015

3.Government Regulations

3.1.Cyber Laws in India E-Commerce Industry

3.2.E-Health Laws and Regulations

3.3.Tax Situation in the Sector

3.4.Pre-Requisites to Setup an E-Commerce Company

4.Customer Profiles in India Online Healthcare Product Market

Gender Wise Split of Online Healthcare Product Shoppers

Age Wise Split of Online Healthcare Product Shoppers

Mode of Payment Preferred

Mode of Order (PC/Mobile) Used, FY’2015

5.Business Models Prevalent In Online Healthcare Product Market

5.1.Inventory Led Model

5.2.Hub and Spoke Model

5.3.Hybrid Model

5.4.Local-Channel Model

6.Trends and Developments in India Online Healthcare Products Market

Lucrative Market for Investors

Increasing Rivalry and Emergence of New Players

Rivalry with Local Vendors

Major Offline Players Entering the Market

Following the Hybrid Model

Buoyancy in After Sales Service

Growth in logistics expertise - 3rd party logistics

7.Entry Barriers for New Entrants in India Online Healthcare Products Market

Less Support from E-Payment Platforms

Antiquated Laws

Severe Competition from Local Stores

Lack of Trust in Online Mode of Shopping

Glitches in Logistics

Health kart being the Market Leader

8.Challenges for Existing Players in India Online Healthcare Products Market

Difficult To Expand Operation to New Areas

Customers Prefer the Traditional Mode

Complaints Faced By Online Players

Quality Assurance

High Logistics Cost

9.Growth Drivers for India Online Healthcare Product Market

Rising Internet Penetration

Increasing Healthcare Awareness

Online Market Place with Wide Range Of Products

Convenience for the Customers

Widespread Coverage

Growing Economy and Healthcare Expenditure

10.SWOT Analysis of the Industry

10.1.Strengths

Convenience for the Customers

Wide Range of Products

Awareness for the Customers

Cash On Delivery as an Attractive Payment Mechanism

Lower operational costs

10.2.Weaknesses

High Logistics Cost

Lack of Trust

Difficult To Expand

Payment Gateways Not Supportive

Investors Are Cautious To Invest In the Market

10.3.Opportunities

Surge in Internet Penetration

Rising Disposable Income

Growing Base of Replicated Customers

Depleting Environment Conditions

Nascent Stage of Online Healthcare Market

10.4.Threats

Persistence of Offline Retailers

11.Porter’s Five Forces Analysis of India Online Healthcare Product Market

Competitive Rivalry within the Industry

Threat of New Entrants

Threat of Substitutes

Bargaining Power of the Customers

Bargaining Power of Suppliers

12.Major Players in India Online Healthcare Product Industry

12.1.Healthkart

12.1.1.Company Overview And Key Performance Indicators

12.1.2.Business Model

12.1.3.Current Funding

12.1.4.Financial Indicators

Healthkart Revenues, FY’2012-FY’2015

Expansion Plans

Referral Marketing

12.2.Snapdeal

12.2.1.Company Overview and KPI

12.2.2.Business Model

12.2.3.Current Funding

12.3.Healthgenie

12.3.1.Company Overview and KPI

12.3.2.Product Overview

12.3.3.Business Strategies

12.3.4.Financial Indicators

Healthgenie Revenues, FY’2012-FY’2015

12.4.Competitive Landscape in India’s Online Healthcare Product Market

13.Market Share of Major Players in Online Healthcare Products Market

13.1.By Gross Merchandise Value, FY’2015

13.2.By Number of Orders, FY’2015

14.India Online Healthcare Products Market Future Outlook and Projections, FY’2016-FY’2020

14.1.By Products, FY’2020

14.2.By Cities, FY’2016-FY’2020

14.3.Cause and Effect Relationship between Macro Economics and Industry Factors and Online Healthcare Products Market Prospects

14.4.Analyst Recommendations

14.4.1.Recommendations for the Future

Government Role in India Online Healthcare Products Market

Competitive Landscape

Changes in Consumer Preferences

Efficiency in Delivery Mechanisms

Sound Business Models

15.Snapshot on India Online Pharmacy Market

15.1.India Online Pharmacy Market Introduction and Size by Revenues, FY’2015

15.2.India Online Pharmacy Market Segmentation by Demand from Cities, FY’2015

15.3.Consumer Profiles for India Online Pharmacies Market

Classification by Gender, FY’2015

Mode of Payment Preferred

Government Regulation in Online Pharmacies of India

15.4.Market Share of Major Players in India Online Pharmacy Market, FY’2015

15.5.Competitive Landscape of Major Players in India Online Pharmacy Market

15.6.India Online Pharmacy Market Future Outlook and Projections, FY’2016-FY’2020

16.Macroeconomic Indicators Affecting the India Online Healthcare Product Market

16.1.Internet Users in India, 2009 - 2019

16.2.Smartphone Users in India, 2009-2019

16.3.India Retail E-Commerce Sales, 2009-2019

16.4.Out of Pocket Healthcare Expenditure-India, 2009-2019

16.5.Personal Disposable Income of India, FY ’2009-FY’2019

16.6.Number of Pharmacies In India, FY’2010-FY’2020

17.Appendix

17.1.Market Definitions

17.2.Abbreviations

17.3.Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

17.4.Disclaimer

Figure 1: India Online Healthcare Product Market Size on the Basis of Gross Merchandise Value in INR Million, FY’2012-FY’2014

Figure 2: India Online Healthcare Product Market on the Basis of Average Order Size By Value in INR, FY’2012-FY’2015

Figure 3: India Online Healthcare Product Market by Average Number of Orders Placed on a Daily Basis, FY’2012-FY’2015

Figure 4: India Online Healthcare Product Market Segmentation by Protein Supplements and Vitamins, Health Devices, Health Food and Drinks, Ayurveda and Herbs, Fitness and Wellness and Beauty and Personal Care on the basis of GMV in Percentage, FY’2012 – FY’2015

Figure 5: India Online Healthcare Product Market Segmentation by Tier 1, Tier 2 and Tier 3 Cities on the basis of GMV in Percentage, FY’2015

Figure 6: India Online Healthcare Products Market Segmentation on the Basis of Major regions by Revenues in INR Million, FY’2015

Figure 7: India Online Healthcare Product Market Segmentation by Number of Orders Placed in Different Cities per Day, FY’2014

Figure 8: Gender-wise Split of Online Shoppers for Cosmetics, Personal care and Skin Care Products, on the basis of orders placed, FY’2015

Figure 9; Gender-wise Split of Online Shoppers for health, fitness, wellness and supplement products, on the basis of orders placed, FY’2015

Figure 10: Age-wise Split of Online Healthcare Product Shoppers, on the basis of orders placed, FY’2015

Figure 11: Preferred Mode of Payment for Online Healthcare Product Shopping, FY’2015

Figure 12: Preferred Mode of Order for Online Healthcare Shopping in India, FY’2015

Figure 13: Inventory Led Model for Online Healthcare Product Shopping

Figure 14: Hub and Spoke Model for Online Healthcare Product Shopping

Figure 15: Hybrid Model for Online Healthcare Product Shopping

Figure 16: Local Channel Model for Online Healthcare Products Shopping

Figure 17: Number of Offline Pharmacy Retail Stores in India, FY’2010-FY’2015

Figure 18: Number of Organized Pharmacy Retail Stores in India, FY’2010-FY’2015

Figure 19: SWOT Analysis for India Online Healthcare Product Industry

Figure 20: Healthkart Inventory-Led Business Model

Figure 21: Healthkart Revenue on the Basis of Gross Merchandise Value (GMV) in INR Million, FY’2012-FY’2015

Figure 22: Healthkart Financial Performance by Number of Orders Placed on a Daily Basis, FY’2012-FY’2015

Figure 23: Healthkart Financial Performance on the Basis of Average Order Size in INR, FY’2012-FY’2015

Figure 24: Healthgenie Financial Performance on the Basis of Company’s Revenues in INR Million, FY’2012-FY’2015

Figure 25: Market Share of Major Players in India's Online Healthcare Product Market on the Basis of GMV in Percentage, FY’2015

Figure 26: Market Share of Major Players in India's Online Healthcare Products Market on the Basis of Number of Orders in Percentage, FY’2015

Figure 27: India Online Healthcare Product Market Future Outlook and Projections on the Basis of Gross Merchandise Value in USD Million, FY’2016-FY’2020

Figure 28: India Online Healthcare Product Market Future Projections on the Basis of Market Segmentation by Major Product Categories, FY’2020

Figure 29: India Online Healthcare Product Market Future Outlook and Projections on the Basis of Market Segmentation by Cities, FY’2016-FY’2020

Figure 30: India Online Pharmacy Market Segmentation by Tier 1, Tier 2 and Tier 3 Cities on the basis of GMV in Percentage, FY’2015

Figure 31: Gender-wise Split of Online Shoppers for Pharmaceutical Drugs on the Basis of Orders Placed, FY’2015

Figure 32: Preferred Mode of Payment for Online Pharmaceutical Products Shopping, FY’2015

Figure 33: Market Share of Major Players in India Online Pharmacy Market on the Basis of Sales Revenues in Percentage, FY’2015

Figure 34: India Online Pharmacy Market Future Projections on the Basis of Revenues in INR Million, FY’2016-FY’2020

Figure 35: Number of Internet Users of India in Million, 2009-2019

Figure 36: Number of Smart Phone Users of India in Million, 2009-2019

Figure 37: India Retail E-commerce Sales in USD billion, 2009-2019

Figure 38: Out of Pocket Expenditure in India on the Basis of Overall Percentage of Total Healthcare Expenditure, 2009-2019

Figure 39: India Personal Disposable Income in USD Billion, FY’2009-FY’2019

Figure 40: Number of Pharmacies in India, FY’2010-FY’2020

Table 1: India Online Healthcare Product Market Segmentation by Protein Supplements and Vitamins, Health Devices, Health Food and Drinks, Ayurveda and Herbs, Fitness and Wellness and Beauty and Personal Care on the basis of GMV in Percentage, FY’2012 – FY’2015

Table 2: Recent Investments in Indian Online Healthcare Product Companies

Table 3: Porter’s Five Forces Analysis for the Online Healthcare Products Market in India

Table 4: Healthkart Series Funding

Table 5: Series Funding of Snapdeal in USD Million

Table 6: Product Overview of Healthgenie

Table 7: Competitive Landscape of Major Players in India Online Healthcare Product Market

Table 8: Market Share of Major Players in India Online Healthcare Products Market on the Basis of GMV in INR Million, FY’2015

Table 9: Market Share of Major Players in India Online Healthcare Products Market on the Basis of Number of Daily Orders Placed, FY’2015

Table 10: Cause and Effect Relationship between Dependent and Independent Factors Prevailing in Online Healthcare Product Industry in India

Table 11: India Online Pharmacies Market Size on the Basis of Revenues in INR Million, FY’2015

Table 12: Market Share of Major Players in India Online Pharmacy Market on the Basis of Sales Revenues in INR Million, FY’2015

Table 13: Competitive Landscape of Major Players (Medidart, Medplus, Buydrug.in, Onerx.in) in India Online Pharmacy Market

Table 14: Number of Pharmacies in India by Unorganized and Organized Channels, FY’2010-FY’2014

Table 15: Correlation Matrix for India Online Healthcare Product Market

Table 16: Regression Coefficients Output for India Online Healthcare Products Market

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India Online Healthcare Products Market Outlook to 2020-Market Size Pages : 6| USD 200

1. India Online Healthcare Products Market Introduction

1.1. India Online Healthcare Product Market Size, FY'2012-FY'2015

1.1.1. By Gross Merchandise Value (GMV), FY'2012-FY'2015

1.1.2. By Average Order Size, FY'2012-FY'2015

1.1.3. By Number of Orders, FY'2012-FY'2015

India Online Healthcare Products Market Outlook to 2020-Segmentation Pages : 4| USD 150

2. India Online Healthcare Product Market Segmentation

2.1. By Product Types, FY'2012- FY'2015

2.2. By Major Cities, FY'2015

India Online Healthcare Products Market Outlook to 2020-Regulations Pages : 4| USD 50

3. Government Regulations

3.1. Cyber Laws in India E-Commerce Industry

3.2. E-Health Laws and Regulations

3.3. Present State of Taxes in E-commerce Sector

3.4. Pre-Requisites to Setup an E-Commerce Company

India Online Healthcare Products Market Outlook to 2020-Customer Profiles and Business Model Pages : 11| USD 100

4. Customer Profiles in India Online Healthcare Products Market

Gender Wise Split of Online Healthcare Product Shoppers

Age Wise Split of Online Healthcare Product Shoppers

Mode of Payment Preferred

Mode of Order (PC/Mobile) Used, FY'2015

5. Business Models in Online Healthcare Products Market

5.1. Inventory Led Model

5.2. Hub and Spoke Model

5.3. Hybrid Model

5.4. Local-Channel Model

India Online Healthcare Products Market Outlook to 2020-Trends, Barriers and Challenges Pages : 9| USD 100

6. Trends and Developments in India Online Healthcare Products Market

Lucrative Market for Investors

Increasing Rivalry and Emergence of New Players

Rivalry with Local Vendors

Major Offline Players Entering the Market

Following the Hybrid Model

Buoyancy in After Sales Service

Growth in Logistics Expertise - 3rd party logistics

7. Entry Barriers for New Entrants in India Online Healthcare Products Market

Less Support from E-Payment Platforms

Antiquated Laws

Severe Competition from Local Stores

Lack of Trust in Online Mode of Shopping

Glitches in Logistics

High Marketing Cost to Gain Grounds for Being Late to Enter in the Market

8. Challenges for Existing Players in India Online Healthcare Products Market

India Online Healthcare Products Market Outlook to 2020-Drivers and Porter Pages : 10| USD 100

9. Growth Drivers for India Online Healthcare Product Market

10. SWOT Analysis

10.1. Strengths

10.2. Weaknesses

10.3. Opportunities

10.4. Threats

11. Porter's Five Forces Analysis of India Online Healthcare Product Market

Competitive Rivalry within the Industry

Threat of New Entrants

Threat of Substitutes

Bargaining Power of the Customers

Bargaining Power of Suppliers

India Online Healthcare Products Market Outlook to 2020- Company Profiles Pages : 15| USD 150

12. Major Players in India Online Healthcare Products Market

12.1. Healthkart

12.1.1. Company Overview and Key Performance Indicators

12.1.2. Business Model

12.1.3. Current Funding

12.1.4. Financial Indicators

Healthkart Revenues, FY'2012-FY'2015

Expansion Plans

Referral Marketing

12.2. Snapdeal

12.2.1. Company Overview and KPI

12.2.2. Business Model

12.2.3. Current Funding

12.3. Healthgenie

12.3.1. Company Overview and KPI

12.3.2. Product Overview

12.3.3. Business Strategies

12.3.4. Financial Indicators

Healthgenie Revenues, FY'2012-FY'2015

12.4. Competitive Landscape in India's Online Healthcare Product Market

India Online Healthcare Products Market Outlook to 2020- Market Share Pages : 4| USD 100

13. Market Share of Major Players in Online Healthcare Products Market

13.1. By Gross Merchandise Value, FY'2015

13.2. By Number of Orders, FY'2015

India Online Healthcare Products Market Outlook to 2020- Outlook and Recommendations Pages : 8| USD 150

14. India Online Healthcare Products Market Future Outlook and Projections, FY'2016-FY'2020

14.1. By Products, FY'2020

14.2. By Cities, FY'2015-FY'2019

14.3. Cause and Effect Relationship between Macro Economics and Industry Factors and Online Healthcare Products Market Prospects

14.4. Analyst Recommendations

14.4.1. Recommendations for the Future

Government Role in India Online Healthcare Products Market

Competitive Landscape

Changes in Consumer Preferences

Efficiency in Delivery Mechanisms

Sound Business Models

India Online Healthcare Products Market Outlook to 2020-Indian Online Pharmacy Market Pages : 13| USD 200

15. Snapshot on India Online Pharmacy Market

15.1. India Online Pharmacy Market Introduction and Size by Revenues, FY'2015

15.2. India Online Pharmacy Market Segmentation by Demand from Cities, FY'2015

15.3. Consumer Profiles for India Online Pharmacies Market

Classification by Gender, FY'2015

Mode of Payment Preferred, FY'2015

Government Regulations in Online Pharmacies in India

15.4. Market Share of Major Players in India Online Pharmacy Market, FY'2015

15.5. Competitive Landscape of Major Players in India Online Pharmacy Market

15.6. India Online Pharmacy Market Future Outlook and Projections, FY'2016-FY'2020

India Online Healthcare Products Market Outlook to 2020- Macro Economic Indicators Pages : 7| USD 100

16. Macroeconomic Indicators Affecting the India Online Healthcare Product Market

16.1. Internet Users in India, 2009 - 2019

16.2. Smartphone Users in India, 2009-2019

16.3. India Retail E-Commerce Sales, 2009-2019

16.4. Out of Pocket Healthcare Expenditure-India, 2009-2019

16.5. India Personal Disposable Income, FY'2009-FY'2019

16.6. Number of Pharmacies in India, FY'2010-FY'2020

 

Healthkart, Healthgenie, Healthvala, Healthadda, Snapdeal, Amazon, Medidart, OneRx.in, Buydrug.in, Medplus

Protein Supplements and Vitamins, Health Devices, Beauty and Personal Care, Health Food and Drinks, Fitness and Wellness, Ayurveda and Herbs, Prescrib


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