Oman Fitness Services Market Outlook to 2025F

Driven by Rise in Health Consciousness and Increasing Penetration of International Brands across the country

Region:Middle East

Author(s):Apoorva Narula and Nishika Chowcharia

Product Code:KR1094

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Published on

October 2021

Total pages

59

Table of Content

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About the Report

About the Report

The report titled "Oman Fitness Services Market Outlook to 2025F-Driven by Rise in Health Consciousness and Increasing Penetration of International Brands across the country" provides a comprehensive analysis of the fitness industry of Oman. The report covers various aspects including the Market Size, Current Penetration, Total Number of Establishment, Total Number of Active Members, Direct Economic Impact and Indirect Economic Impact, Socio Economic Implications, Consumer Preferences and Trends Analysis, Technological Disruptions, Major Trends and Development, Government Initiatives and COVID Impact. The report concludes with market projections for future of the industry including forecasted industry size by revenue.
 
Oman Fitness Services Market
Oman fitness market contributes 0.2% of the GDP facilated by new foreign players and regional expansion of the fitness clubs, gyms and centers. The expansion spreads across various systems like presence of gyms in universities, schools and hotels as well as across the major cities of the country. The market is currently placed in growth stage with strong possibility for further development at a faster pace with positive trends expected in the industry. Future growth is driven by increase in the average number of members involved and active members.
 
Analyzing the Direct Economic Impact of Fitness Industry in Oman
 
The fitness industry of Oman is highly influenced by growing awareness about better lifestyle and balanced diet. The country is facing a rising wave of chronic diseases like heart disease and diabetes, plus non-communicable diseases. The government is taking action to reduce these diseases and risk of chronic disease by introducing major schemes promoting better lifestyle and physical activity on a community level scale.
 
Commercial Gyms: Currently, most fitness brands in the market are positioned towards the mid-to-low end of the market, targeting the mass public. Entry of major fitness chains such as Horizon fitness followed by Flex fitness and Gold's Gym are providing more attentive and personalized services focusing on specialized offerings to differentiate themselves and strengthen their competitiveness.
 
Hotels/Resorts: Majority of the Luxury Hotels and Resorts in Oman have well-equipped gyms offering special memberships to the public. A substantial number of facilities such as InterContinental Muscat, Hilton Salalah Resort have been opened in urban areas such as Muscat and Salah, thereby increasing the number of hotel based fitness center establishments.
 
Schools/Universities: 18%-20% of the Universities in Oman have well equipped gyms in their campuses/hostels and charge a membership of USD 15-USD 20 per month separately and offer their services for the students who aspire for physical well being thus promoting an active healthy lifestyle. These gyms are usually equipped with Cardiovascular Fitness Equipments (Treadmills & Elliptical machines), Strength Training Equipment (Free weight and weight machines, Resistance machines, Kettle bells & others).
 
Residential Townships/Compounds: Fitness Centres in Residential Compounds and Townships is a new concept in Oman with only a small number of them having a well equipped gyms in their compounds. Few of the apartments in Oman have fitness centers in the residential compounds offering a variety of equipment, amenities, classes and training options for the in-house residents. The middle class prefers to access these gyms in residential areas and communities since they provide opportunity to socialize, making them coveted with residential property.
 
Assessment of the Indirect Economic Impact of Fitness Industry in Oman
The fitness market has a ripple effect on other sectors such as fitness equipment industry, construction, real estate, apparel and footwear and technology. Sedentary lifestyles and hectic schedules along with COVID19 outbreak has resulted a spike in the number of people working out from homes to avoid getting infected, thus fueling the adoption of in-home fitness equipment. Fitness Machine, Exercise Equipment, Treadmill & Cardio Equipment are the best selling equipments in Oman Fitness Equipment Market.
 
Assessment of the Socio-Economic Implications for Fitness Industry in Oman
Oman ranked 66 worldwide in Healthcare quality index. The generous healthcare budget of the country has also helped maintain this position in healthcare index. The exercise services provided through fitness centres provide preventative heath benefits to customers, essentially reducing the incidence of chronic diseases attributable to physical inactivity. Assuming a significant percentage of the population affected with lifestyle diseases goes to a fitness centre, the estimated savings in direct health care costs from Oman's fitness centres will be high in the country. The largest component of this saving arises from the avoided costs of cardiovascular disease in a year along with increase in workforce participation and increase in workforce productivity.
 
Oman Fitness Market Future Outlook and Projections
Oman is a country with strong and expansive infrastructure but still majority of population is high on the risk of chroni diseases. With the change in the attitude of public and strong push from the government, the fitness market in Oman is expected to experience double digit growth due to rapidly rising interest in all kinds of wellness-related behaviors and lifestyles accompanied by accelerating consumer spending. The offline fitness centers in Oman Health and Fitness market is expected to contribute majority of the revenue share with online fitness market anticipated to show a double digit growth of more than 16% CAGR in the forecasted year.
 
Key Segments Covered in Oman Fitness Market
  • Direct Economic Impact of Fitness Centres
  • Overview of Commercial Gyms in Oman Health and Fitness Market
  • Overview of Fitness Centres in Hotels and Resorts
  • Overview of Fitness Centres in Schools and Universities
  • Overview of Fitness Centres in Residential Townships/Compounds
  • Overview of Fitness Centres in Hospitals
  • Overview of Fitness Centres in Sports Clubs and Govt. Organizations

Indirect Economic Impact of Fitness Centres
  • Oman Fitness Equipment Industry Market Size
  • Evaluation of Premiumization on Real Estate Sector
  • Estimated Cost of Constructing a Fitness Centre

Key Target Audience
  • Fitness Equipment Manufacturers
  • Fitness Equipment Distributors
  • Fitness Centres
  • Government Organizations

Time Period Captured in the Report:
  • Historical Period: 2015-2020
  • Forecast Period: 2020-2025

Key Topics Covered in the Report
  • Socio-Economic Landscape of Oman
  • Direct and Indirect Economic Impact of Fitness Industry in Oman
  • Overview of Commercial Gyms in Oman Health and Fitness Market
  • Snapshot of Digital Fitness Market in Oman
  • Assessment of the Indirect Economic Impact of Fitness Industry in Oman
  • Oman Fitness Equipment Industry Market Size
  • Evaluation of Premiumization on Real Estate Sector
  • Assessment of the Indirect Economic Impact of Fitness Industry in Oman
  • Overview of Healthcare Scenario/Health Statistics
  • Potential Health Implications and Health Cost Reductions
  • Customer Mindset for Fitness Services
  • Impact of COVID 19 on Fitness Industry in the Oman
  • Future Outlook and Projections for Oman Fitness Services Market
  • White space and Opportunities existing in the Oman Fitness Services Market
  • Research Methodology

Products

Products

Key Segments Covered in Oman Fitness Market
  • Direct Economic Impact of Fitness Centres
  • Overview of Commercial Gyms in Oman Health and Fitness Market
  • Overview of Fitness Centres in Hotels and Resorts
  • Overview of Fitness Centres in Schools and Universities
  • Overview of Fitness Centres in Residential Townships/Compounds
  • Overview of Fitness Centres in Hospitals
  • Overview of Fitness Centres in Sports Clubs and Govt. Organizations
Indirect Economic Impact of Fitness Centres
  • Oman Fitness Equipment Industry Market Size
  • Evaluation of Premiumization on Real Estate Sector
  • Estimated Cost of Constructing a Fitness Centre
Key Target Audience
  • Fitness Equipment Manufacturers
  • Fitness Equipment Distributors
  • Fitness Centres
  • Government Organizations
Time Period Captured in the Report:
  • Historical Period: 2015-2020
  • Forecast Period: 2020-2025

Table of Contents

Table of Contents

1. Executive Summary

2. Socio-Economic Landscape of Oman
2.1 Country Demographics, Population by Age Group, Population by Gender, GDP and Inflation Rates and Regional Analysis
2.2 Identifying the Customer Cohorts in Health and Fitness Market
2.3 Customer Mindset for Fitness Services
2.4 Customer Decision making factors for Fitness Centres
2.5 Target Addressable Market and Service Addressable Market in Oman Health and Fitness Industry

3. Direct and Indirect Economic Impact of Fitness Industry in Oman

4. Analyzing the Direct Economic Impact of Fitness Industry in Oman
4.1 Economic Contribution to the Fitness Club Industry
4.2 Oman Fitness Services Market Revenue, 2020
4.3 Oman Offline Market Assessment
4.4 Overview of Commercial Gyms in Oman Health and Fitness Market
4.5 Overview of Fitness Centres in Hotels and Resorts
4.6 Overview of Fitness Centres in Schools and Universities
4.7Overview of Fitness Centres in Residential Townships/Compounds
4.8 Overview of Fitness Centres in Hospitals
4.9 Overview of Fitness Centres in Sports Clubs and Govt. Organizations
4.10 Snapshot of Digital Fitness Market in Oman

5. Assessment of the Indirect Economic Impact of Fitness Industry in Oman
5.1 Indirect Impact on various Sectors by Fitness Industry
5.2 Supply Chain Scenario in Fitness Equipment Industry (Supply of local equipment manufacturing, distribution, etc.)
5.3 Oman Fitness Equipment Industry Market Size
5.4 Evaluation of Premiumization on Real Estate Sector
5.5 Estimated Cost of Constructing a Fitness Centre (determined on the basis of per SQM and backed by assumptions such as size, location, floor level and others)

6. What has been the Socio-Economic Implications for Fitness Industry in Oman?
6.1 Overview of Healthcare Scenario/Health Statistics
Potential Health Implications and Health Cost Reductions

7. How has the COVID impacted the entire Fitness Industry?
7.1 Impact of COVID 19 on Fitness Industry in the Oman
7.2 Countermeasure from the Fitness Industry during Shutdown

8. Future Outlook and Projections for Oman Fitness Services Market
8.1 Future Market Size Potential for Oman Fitness Services Market
8.2 Future Potential of Commercial Gyms in the Oman
8.3 Future Potential of Fitness Centres in Hotels, Universities and Residential Townships and Compounds
8.4 Future Potential of Digital Fitness Market in Oman

9. Assessment of Franchisee Scenario across Gym Centers
9.1 White space and Opportunities existing in the Oman Fitness Services Market
9.2 Analyzing the Expansion Route of Fitness Centres-Franchisee or Owned

10. Appendix
10.1Research Methodology (Market Definitions, Abbreviations Used, Market Sizing Approach, Primary Research Approach & Entity Analysis-CATI's, Sample Size Inclusion, Research Limitations and Future Conclusions)
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