Published On

May 2018

Total pages

Table of Content

Market Overview
Scope Of The Report
Product covered
Table Of Content
Research Methodology
FAQs

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About the Report

India Non Whey Mass Gain Market Size and Overview

Market Size: India non whey mass gain market has grown registering a robust CAGR of more than 27%. Currently, the market is in infancy stage with high potential of future expansion in both metro & non-metro cities. The total addressable market in India for non whey mass gain products has been expanding & comprised of non gym goers. Various factors supporting growth include heavy expenditure by companies towards brand promotion activities & marketing including television advertisements, celebrity promotions, newspaper advertisement so as to maintain product visibility. Increase in urban population especially in the metro-cities which has been the largest end-user segment of the market and higher spending on R&D activities by the companies has led to the rise of pea, soy, egg and potatoes based proteins products providing cost benefits and chance to attract new customers. A substantial increase in awareness amongst population in cities & smaller towns has provided major thrust to this market. In parallel, growth & popularity in ready to drink and performance boosting products and advancement in technologies giving rise to naÃ¯ve and improved supplements for health benefits, has shown tremendous effects especially on the population living in metro-cities of India. Body building, weight-lifting, cricket, football, karate are the major sports which require mass gaining and hence, drive the market further ahead. However, the market has been flooded with “fake” products, found all throughout the value chain.

Market Segmentation

By Flavor: Three major flavors have been famous in the market primarily, chocolate, banana and vanilla. Other flavors including strawberry, café mocha, cookie cream, creamy chocolate and others have been less demanded. Chocolate has been the most preferred flavor generating highest revenue in FY'18 due to wide acceptance across every age group. Banana flavored generated second highest revenue by attracting large audience due to its real, authentic and consistent taste. Proteins usually have banana popsicles and banana flavored candies to enhance taste. It is usually recommended to be included in a good health-conscious diet for gaining.

By Products: Granules constituted for higher sales in the market in comparison to tablets. This has been primarily attributed to the fact that it contains much higher amount of nutrients in comparison to pills, it facilitates more consumption of water/fluids and come in a variety of flavors.

By Metro & Non Metro Sales: Major metro cities including Mumbai, Chennai, Delhi, Kolkata, Hyderabad, Bangalore, Pune, and Ahmedabad have generated highest demand for non whey mass gainer products. Key influencers in metro cities are fitness trainers, friends & relatives and nutritionists. Major growth factor in this region includes higher presence of direct consumers including more number of working class population and people engaged in fitness & body maintaining activities such as yoga, jogging and others coupled with having much higher per capita disposable income. Non metro cities' demand is gradually increasing with increase in product awareness. Domestic brands have shown considerable improvement in terms of growth in non metro cities by tapping demand arising from population engaged in pehlwani, joining army & naval forces and due to non availability of imported products.
Online & Offline Sales Channel: Online sales are done through 3 models namely, Market Place Model, Inventory- Led Model and Omni Channel Mode. Neulife, GNC, Supermarkets, pharmacies, chemists, retail shops have been the major retail channels in offline distribution.

Competitive Landscape: Competition in the non whey mass gain market has been concentrated among top 5 companies. Market has been unregulated in terms of nutrient, trust and quality standards to be maintained by manufacturer. Major competition is being driven through new product launches and marketing initiatives. Products are being manufactured domestically as well as imported.

Future Outlook and Tailwind: Market has been anticipated to showcase a substantial growth at a CAGR during the forecast period (FY'18-FY'23E). Increase in the number of new entrants in the market, larger product acceptance, expanding distribution channels of existing players and higher marketing expenditure done by the companies are expected to be tailwind for future growth.

Key Topics Covered in the Report

India Non Whey Mass Gain Market Genesis & Timeline
India Non Whey Mass Gain Market Ecosystem
India Non Whey Mass Gain Market Value Chain Analysis
India Non Whey Mass Gain Market Size
India Non Whey Mass Gain Market Segmentation by Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others)
India Non Whey Mass Gain Market Success Case Studies for New Entrants
India Non Whey Mass Gain Market SWOT analysis
India Non Whey Mass Gain Market Competition Scenario
India Non Whey Mass Gain Market Share of Major Companies
Company Profiles of Major manufacturers & Importers
India Non Whey Mass Gain Market Future & Segmentation
India Sports Nutrition Industry Snapshot
India Non Whey Mass Gain Market Analyst Recommendations

Products

The report is useful for non whey/ whey mass gain producers, potential investors, potential entrants, nutraceutical companies, pharmaceutical companies, major fitness center owners, government authorities and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Companies

Medinn Belle Herbal Pvt. Ltd (Endura Supplements),
Ayurwin Pharma,
Accumass,
Glanbia (Optimum Nutrition),
Bright Lifecare and Medisys Biotech Pvt. Ltd

1. Executive Summary

2. Research Methodology

2.1. Market Definitions
2.2. Abbreviations
2.3. Consolidated Research Approach
2.4. Market Sizing and Limitations
2.5. Variables (Dependent and Independent)

3. India Non Whey Mass Gain Market: Supply Side Ecosystem

4. India Non Whey Mass Gain Market: Timeline & Genesis

5. India Non Whey Mass Gain Market: Overview & Market Nature

6. Value Chain Analysis in India Non Whey Mass Gain Market

6.1. Value Chain Analysis Flow Chart 1: Importing Brands
6.2. Value Chain Analysis Flow Chart 2: Domestic Brands
6.3. Entity Analysis

7. India Non Whey Market Size by Revenues

8. India Non Whey Mass Gain Market Growth Drivers

9. India Non Whey Mass Gain Market Restraints

10. India Non Whey Mass Gain Market Segmentation

10.1. India Non Whey Mass Gain Market Segmentation by Flavor
10.2. India Non Whey Mass Gain Market Segmentation by Product
10.3. India Non Whey Mass Gain Market Segmentation by Metro & Non Metro Cities
10.4. India Non Whey Mass Gain Market Segmentation by Online & Offline Sales
10.5. India Non Whey Mass Gain Market Segmentation: Online operating models
10.6. India Non Whey Mass Gain Market Segmentation: Online Players Overview

11. Success Case Studies

11.1. Market Entrant Success Case Study 1: Endura Supplements
11.2. Market Entrant Success Case Study 2: Ayurwin Pharma Pvt. Ltd

12. SWOT Analysis for India Non Whey Mass Gain Market

13. Non Whey Mass Gain Market: Competition Scenario FY'18

Non Whey Mass Gain Market: Market Share of Major Players

14. Company Profiles

14.1. Endura Supplements
14.2. Ayurwin Pharma
14.3. Accumass
14.4. Glanbia (Optimum Nutrition)
14.5. Bright Lifecare
14.6. Medisys Biotech

15. Snapshot on India Sports Nutrition Market

15.1. Snapshot on India Sports Nutrition Market: Market Size & Overview
15.2. Snapshot on India Sports Nutrition Market: Distribution Channel
15.3. Snapshot on India Sports Nutrition Market: Competition Landscape
15.4. Market Potential

16. Future Market Size Non Whey Mass Gain Market by Revenue

16.1. India Non Whey Mass Gain Market-Future Segmentation by Metro & Non Metro Cities and Online & Offline Sales Channel, FY'23E

17. Analyst Recommendations

17.1. Value Chain Focus Points
17.2. Analyst Recommendations: Product Innovations
17.3. Analyst Recommendations - Marketing is the Key

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India Non Whey Mass Gainer Market Outlook to 2023

By Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others)