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India Non Whey Mass Gainer Market Outlook to 2023 - By Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others)

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The report titled "India Non Whey Mass Gainer Market Outlook to 2023 - By Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others)" provides a comprehensive analysis of non whey mass gain market genesis and overview, market ecosystem, market nature, value chain & entity analysis (product suppliers, C&F agents, distributors, retailers & customers), market size, and market segments by Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others). The report profoundly covers client specific areas such as total addressable market (national & regional), major market growth drivers, market restraints and a snapshot on Indian sports nutrition market including market size (FY'13-23E), market segmentation by major distribution channels, market share and brand share of major companies operating in the space (FY'12-FY'17) & market SWOT analysis. Competition landscape, competition nature, major competition parameters and market share of major companies (FY'17 & FY'18E) along with company profiles of leading manufacturers/importers (Medinn Belle Herbal Pvt. Ltd (Endura Supplements), Ayurwin Pharma, Accumass, Glanbia (Optimum Nutrition), Bright Lifecare and Medisys Biotech Pvt. LTd) have been given prime importance. Alongside, company snapshots of major online retailers including HealthKart & Neulife have also been covered.

India Non Whey Mass Gain Market Infographic

The report also covers future market size along with market segments and analyst recommendation including what to produce, which protein base to use, what price to charge, best selling quantity, marketing tactics to focus upon, organic non whey mass gainers and upcoming product innovations. Case studies of 2 successful market entrants has been shown mentioning how did the company enter, position and acquired market leader position in short span of time.
The report is useful for non whey/ whey mass gain producers, potential investors, potential entrants, nutraceutical companies, pharmaceutical companies, major fitness center owners, government authorities and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
India Non Whey Mass Gain Market Size and Overview
Market Size: India non whey mass gain market has grown registering a robust CAGR of more than 27%. Currently, the market is in infancy stage with high potential of future expansion in both metro & non-metro cities. The total addressable market in India for non whey mass gain products has been expanding & comprised of non gym goers. Various factors supporting growth include heavy expenditure by companies towards brand promotion activities & marketing including television advertisements, celebrity promotions, newspaper advertisement so as to maintain product visibility. Increase in urban population especially in the metro-cities which has been the largest end-user segment of the market and higher spending on R&D activities by the companies has led to the rise of pea, soy, egg and potatoes based proteins products providing cost benefits and chance to attract new customers. A substantial increase in awareness amongst population in cities & smaller towns has provided major thrust to this market. In parallel, growth & popularity in ready to drink and performance boosting products and advancement in technologies giving rise to naïve and improved supplements for health benefits, has shown tremendous effects especially on the population living in metro-cities of India. Body building, weight-lifting, cricket, football, karate are the major sports which require mass gaining and hence, drive the market further ahead. However, the market has been flooded with “fake” products, found all throughout the value chain.

Market Segmentation
By Flavor: Three major flavors have been famous in the market primarily, chocolate, banana and vanilla. Other flavors including strawberry, café mocha, cookie cream, creamy chocolate and others have been less demanded. Chocolate has been the most preferred flavor generating highest revenue in FY'18 due to wide acceptance across every age group. Banana flavored generated second highest revenue by attracting large audience due to its real, authentic and consistent taste. Proteins usually have banana popsicles and banana flavored candies to enhance taste. It is usually recommended to be included in a good health-conscious diet for gaining.

By Products: Granules constituted for higher sales in the market in comparison to tablets. This has been primarily attributed to the fact that it contains much higher amount of nutrients in comparison to pills, it facilitates more consumption of water/fluids and come in a variety of flavors.

By Metro & Non Metro Sales: Major metro cities including Mumbai, Chennai, Delhi, Kolkata, Hyderabad, Bangalore, Pune, and Ahmedabad have generated highest demand for non whey mass gainer products. Key influencers in metro cities are fitness trainers, friends & relatives and nutritionists. Major growth factor in this region includes higher presence of direct consumers including more number of working class population and people engaged in fitness & body maintaining activities such as yoga, jogging and others coupled with having much higher per capita disposable income. Non metro cities' demand is gradually increasing with increase in product awareness. Domestic brands have shown considerable improvement in terms of growth in non metro cities by tapping demand arising from population engaged in pehlwani, joining army & naval forces and due to non availability of imported products.
Online & Offline Sales Channel: Online sales are done through 3 models namely, Market Place Model, Inventory- Led Model and Omni Channel Mode. Neulife, GNC, Supermarkets, pharmacies, chemists, retail shops have been the major retail channels in offline distribution.

Competitive Landscape
Competition in the non whey mass gain market has been concentrated among top 5 companies. Market has been unregulated in terms of nutrient, trust and quality standards to be maintained by manufacturer. Major competition is being driven through new product launches and marketing initiatives. Products are being manufactured domestically as well as imported.

Future Outlook and Tailwind
Market has been anticipated to showcase a substantial growth at a CAGR during the forecast period (FY'18-FY'23E). Increase in the number of new entrants in the market, larger product acceptance, expanding distribution channels of existing players and higher marketing expenditure done by the companies are expected to be tailwind for future growth.

Key Topics Covered in the Report

  • India Non Whey Mass Gain Market Genesis & Timeline
  • India Non Whey Mass Gain Market Ecosystem
  • India Non Whey Mass Gain Market Value Chain Analysis
  • India Non Whey Mass Gain Market Size
  • India Non Whey Mass Gain Market Segmentation by Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others)
  • India Non Whey Mass Gain Market Success Case Studies for New Entrants
  • India Non Whey Mass Gain Market SWOT analysis
  • India Non Whey Mass Gain Market Competition Scenario
  • India Non Whey Mass Gain Market Share of Major Companies
  • Company Profiles of Major manufacturers & Importers
  • India Non Whey Mass Gain Market Future & Segmentation
  • India Sports Nutrition Industry Snapshot
  • India Non Whey Mass Gain Market Analyst Recommendations
READ MORE

Table Of Content

Scope

1. Executive Summary

2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Consolidated Research Approach
2.4. Market Sizing and Limitations
2.5. Variables (Dependent and Independent)

3. India Non Whey Mass Gain Market: Supply Side Ecosystem

4. India Non Whey Mass Gain Market: Timeline & Genesis

5. India Non Whey Mass Gain Market: Overview & Market Nature

6. Value Chain Analysis in India Non Whey Mass Gain Market
6.1. Value Chain Analysis Flow Chart 1: Importing Brands
6.2. Value Chain Analysis Flow Chart 2: Domestic Brands
6.3. Entity Analysis

7. India Non Whey Market Size by Revenues

8. India Non Whey Mass Gain Market Growth Drivers

9. India Non Whey Mass Gain Market Restraints

10. India Non Whey Mass Gain Market Segmentation
10.1. India Non Whey Mass Gain Market Segmentation by Flavor
10.2. India Non Whey Mass Gain Market Segmentation by Product
10.3. India Non Whey Mass Gain Market Segmentation by Metro & Non Metro Cities
10.4. India Non Whey Mass Gain Market Segmentation by Online & Offline Sales
10.5. India Non Whey Mass Gain Market Segmentation: Online operating models
10.6. India Non Whey Mass Gain Market Segmentation: Online Players Overview

11. Success Case Studies
11.1. Market Entrant Success Case Study 1: Endura Supplements
11.2. Market Entrant Success Case Study 2: Ayurwin Pharma Pvt. Ltd

12. SWOT Analysis for India Non Whey Mass Gain Market

13. Non Whey Mass Gain Market: Competition Scenario FY'18
Non Whey Mass Gain Market: Market Share of Major Players

14. Company Profiles
14.1. Endura Supplements
14.2. Ayurwin Pharma
14.3. Accumass
14.4. Glanbia (Optimum Nutrition)
14.5. Bright Lifecare
14.6. Medisys Biotech

15. Snapshot on India Sports Nutrition Market
15.1. Snapshot on India Sports Nutrition Market: Market Size & Overview
15.2. Snapshot on India Sports Nutrition Market: Distribution Channel
15.3. Snapshot on India Sports Nutrition Market: Competition Landscape
15.4. Market Potential

16. Future Market Size Non Whey Mass Gain Market by Revenue
16.1. India Non Whey Mass Gain Market-Future Segmentation by Metro & Non Metro Cities and Online & Offline Sales Channel, FY'23E

17. Analyst Recommendations
17.1. Value Chain Focus Points
17.2. Analyst Recommendations: Product Innovations
17.3. Analyst Recommendations - Marketing is the Key


List Of Figure

Figure: 1.1 Tentative Respondents breakdown by Entities:
Figure 3.1: India Non Whey Mass Gain Market Supply Side Ecosystem Including all Major Entities Involved, FY'18
Figure 4.1: India Non Whey Mass Gain Market New Entrant Timeline Including Major Market Players, 2001-2017
Figure 6.1: Flow Chart Analysis for Final Product Importing Companies Including Margins Charged and Entities Involved, FY'18
Figure 6.2: Flow Chart Analysis for Final Product Manufacturers Including Margins Charged and Entities Involved, FY'18
Figure 7.1: India Non Whey Mass Gain Market Revenue in INR Crore and Growth Rate in Percentage (%), FY'13-FY'18
Figure 7.2: India Non Gym Going Population (Total Addressable Market), 2012-2017
Figure 7.3: Various Growth Factors & Trends Witnessed in the market, FY'13-FY'18
Figure 7.4: Various Restraining Factors hampering market Growth, FY'13-FY'18
Figure 8.1: Non Whey Mass Gain Market Segmentation by Flavors on the Basis of Revenue in Percentage (%), FY'18
Figure 8.2: Non Whey Mass Gain Market Segmentation by Product Form (Granules and Tablets & Others) on the Basis of Revenues in Percentage 9%), FY'18
Figure 8.3: Non Whey Mass Gain Market Segmentation by Metro & Non Metro Cities on the Basis of Revenue Generated, FY'18
Figure 8.4: India Non Whey Mass Gain Market Segmentation by Online & Offline Sales on the Basis of Revenues in Percentage (%), FY'18
Figure 8.5: Bright Lifecare Gross Income in INR Crore, FY'12-FY'17
Figure 8.6: Neulife Revenue in INR Crore, FY'12-FY'17
Figure 9.1: Market Entrant Success Case Study 1 Endura Supplements
Figure 9.2: Market Entrant Success Case Study 2 Ayurwin Pharma Pvt. Ltd.
Figure 10.1: SWOT Analysis for India Non Whey Mass Gain Market, FY'13-FY'18
Figure 11.1: Competition Scenario in India Non Whey Mass Gain Market, FY'18
Figure 12.1: Competition Parameters and Market Share of Major Manufacturers on the Basis of Revenue Generated in Percentage, FY'17 & FY'18
Figure 13.1: Endura Supplements Company Revenue in INR Crore, FY'12-FY'17
Figure 13.2: Endura Supplements Revenue Including Cash Sales in INR Crore, FY'12-FY'16
Figure 13.3: Endura Supplements Profit After Tax in INR Crore, FY'12-FY'17
Figure 13.4: Endura Supplements Advertising Expenditure in INR Crore
Figure 13.5: Endura Supplements Non Whey Product Display (i) Endura Mass (ii) Endura Double Gain (iii) Endura Enzest (iv) Endura KidKilos (v) Endura Force
Figure 13.6: Ayurwin Pharma Pvt. Ltd. Revenue from Operations in INR Crore, FY'14-FY'17
Figure 13.7: Ayurwin Pharma Pvt. Ltd. Advertising Expenses in INR Crore, FY'14-FY'15
Figure 13.8: Ayurwin Pharma Pvt. Ltd. Profit after Tax in INR Crore, FY'14-FY'15
Figure 13.9: Ayurwin Pharma Pvt. Ltd. Business Promotion Expenses in INR Crore, FY'14-FY'15
Figure 13.10: Accumass Product's Market Presence in the country and Key Strengths & Weaknesses, FY'18
Figure 13.11: Glanbia Revenue & Profit After Tax in INR Crore in India, FY'16-FY'17
Figure 13.12: Glanbia Advertising Expenses in INR Crore in India, FY'16-FY'17
Figure 13.13: Bright Lifecare Company Gross Income in INR Crore, FY'12-FY'17
Figure 13.14: Bright Lifecare Loss after Tax in INR Crore, FY'12-FY'17
Figure 14.1: India Sports Nutrition Market Size in INR Crore, FY'13-FY'23E
Figure 14.2: India Sports Nutrition Market Segmentation by Distribution Channel in %, FY'13-FY'18
Figure 14.3: India Sports Nutrition Market Share of Major Manufacturers in % and Section Overview, FY'13-FY'18
Figure 15.1: India Non Whey Mass Gain Future Market Size on the Basis of Revenue in INR Crore, FY'18E-FY'23E
Figure 15.2: Estimated TAM for Future in Millions, 2018-2022
Figure 15.3: Future Market Segmentation by Revenue Generated in Metro & Non Metro Cities, FY'23E
Figure 15.4: Future Market Segmentation by Revenue Generated Through Online & Offline Sales Channel, FY'23E
Figure 16.1: Analyst Recommendations for India Non Whey Mass Gain Market


List Of Table

Table 1.1: Correlation Matrix for India Non Whey Mass Gain Market
Table 1.2: Regression Coefficient Output for India Non Whey Mass Gain Market
Table 4.1: Comparison of Marketing Expenditure Incurred & Revenue Generated by Table 6 Major Non Whey Mass Gain Companies, FY'12-FY'17
Table 6.1: Value Chain Description for Product Manufacturers Including Sub Entities Involved, Role Description and Problems Faced in the Value Chain, FY'18
Table 6.2: Non Whey Mass Gain Product Super Stockist (C&F) & Regional Distributors Including Sub Entities Involved, Role Description and Problems Faced in the Value Chain, FY'18
Table 6.3: Non Whey Mass Gain Product Retailers Including Sub Entities Involved, Role Description & Problems Faced, FY'18
Table 6.4: Non Whey Mass Gain Product Customers Including Sub Entities Involved, Role Description and Problems Faced in the Value Chain, FY'18
Table 8.1: Comparative Analysis Between the Types of Non Whey Mass Gain Products Including Granules and Tablets & Others, FY'18
Table 8.2: Comparative Analysis Between Product Sales in Metro & Non Metro Cities in India, FY'18
Table 8.3: Comparative Analysis Between Online & Offline Sales for Non Whey Mass Gain Products in India, FY'18
Table 8.4: India Non Whey Mass Gain Market-Online Sales Channel Operating Models, Margins Charged, Key Players and Their Pros & Cons, FY'18
Table 8.5: Offline Sales Segmentation on the Basis of Preferred Retail Sales Channel in Ranks, FY'18
Table 12.1: Market Share of Major Manufacturers Including Endura Mass, Ayurwin Pharma, Accumass, GPN, Bright Life Care and Others on the Basis of Revenue Generated in INR Crore, FY'17 & FY'18
Table 13.1: Company Profile for Endura Supplements Including Company Overview, Quality Management, Product Line & Launches and USP, FY'18
Table 13.2: Company Profile for Endura Supplements Including Key Strengths, Marketing & Promotions and Sourcing, FY'18
Table 13.3: Company Profile on Endura Supplements Best Selling Products, Manufacturing Facilities, Distribution Channel, Employee Size and Management Details and Key Financial Takeaways, FY'18
Table 13.4: Endura Supplements Non Whey Mass Gain Product Portfolio Including Product Category, Product Name, Sizes Available, Price Charged and Other Product Related Details, FY'18
Table 13.5: Other Non Whey Products Sold by Endura Supplements Including Product Name, Sizes Available, Price Charged and Others, FY'18
Table 13.6: Company Profile on Ayurwin Pharma Including Company Overview, Best Selling Products, Distribution, Recent Developments, FY'18
Table 13.7: Company Profile on Ayurwin Pharma Including Strengths, Weaknesses and Other Parameters, FY'18
Table 13.8: Ayurwin Pharma Non Whey Mass Gain Product Portfolio Including Product Category, Product Description, Product Sizes Available & Price and Other Product Related Details, FY'18
Table 13.9: Company Profile on Accumass Including Company Overview, Best Selling Product, Media Partners, Distribution Channel and Revenue Generation FY'18
Table 13.10: Company Profile on Accumass Including Distribution Network, Marketing Strategies, Future Growth Strategies and Key Financial Take always , FY'18
Table 13.11: Accumass Non Whey Mass Gain Product Portfolio Including Product Name, Packaged Quantity and Prices and Other Product Related Details, FY'18
Table 13.12: Company Profile on Glanbia (Optimum Nutrition) Including Company Overview, Bright Commodities & Neuvera Wellness Overview Manufacturing Facilities and Revenue Generated, FY'17-18
Table 13.13: Company Profile on Glanbia (Optimum Nutrition) Including Business Strategies, Distribution, Future Strategies, Financial Takeaways
Table 13.14: Optimum Nutrition Non Whey Mass Gain Product Portfolio Including Protein Type, Product, Other Product Related Details, FY'18
Table 13.15: Company Profile on Bright Lifecare Including Company Overview, USP, Manufacturing Facilities, Business Strategies and Financial Takeaways, FY'18
Table 13.16: Company Profile on Bright Lifecare Including Marketing Strategies & Key Financial Takeaways FY'18
Table 13.17: Bright Lifecare Non Whey Mass Gain Product Portfolio of Mass Gainers XXL Including Flavours Offered, Prices and Quantity, FY'18
Table 13.18: Company Profile on Medisys Biotech Pvt. Ltd. Including Company Overview, USP, Best Sellers & Others, FY'18
Table 14.1: India Sports Nutrition Market Segmentation by Distribution Channel on the Basis of Revenue Generated in INR Crore, FY'13-FY'18
Table 14.2: India Sports Nutrition Market Share of Major Competitors on the Basis of Revenue Generated in INR Crore, FY'13-FY'18
Table 14.3: India Sports Nutrition Market Brand Share of Major Players in INR Crore, FY'13-FY'18
Table 16.1: Analyst Recommendations Including Companies Supplying Protein Powders (Pea, Soy, Potato, Egg) along with protein content & Contact Details, FY'18
Table 16.2: Analyst Recommendations Including Marketing Cost Charged for Newspaper & TV Advertisement in INR, CY'17

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Products and Companies

Products

Soy Protein Mass Gainer, Pea Protein Mass Gainer, Egg Protein Mass Gain, By Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others)


Companies

Medinn Belle Herbal Pvt. Ltd (Endura Supplements), Ayurwin Pharma, Accumass, Glanbia (Optimum Nutrition), Bright Lifecare and Medisys Biotech Pvt. Ltd

Company Profile

Company Profile Title

The report titled "India Non Whey Mass Gainer Market Outlook to 2023 - By Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others)" provides a comprehensive analysis of non whey mass gain market genesis and overview, market ecosystem, market nature, value chain & entity analysis (product suppliers, C&F agents, distributors, retailers & customers), market size, and market segments by Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others). The report profoundly covers client specific areas such as total addressable market (national & regional), major market growth drivers, market restraints and a snapshot on Indian sports nutrition market including market size (FY'13-23E), market segmentation by major distribution channels, market share and brand share of major companies operating in the space (FY'12-FY'17) & market SWOT analysis. Competition landscape, competition nature, major competition parameters and market share of major companies (FY'17 & FY'18E) along with company profiles of leading manufacturers/importers (Medinn Belle Herbal Pvt. Ltd (Endura Supplements), Ayurwin Pharma, Accumass, Glanbia (Optimum Nutrition), Bright Lifecare and Medisys Biotech Pvt. LTd) have been given prime importance. Alongside, company snapshots of major online retailers including HealthKart & Neulife have also been covered.

India Non Whey Mass Gain Market Infographic

The report also covers future market size along with market segments and analyst recommendation including what to produce, which protein base to use, what price to charge, best selling quantity, marketing tactics to focus upon, organic non whey mass gainers and upcoming product innovations. Case studies of 2 successful market entrants has been shown mentioning how did the company enter, position and acquired market leader position in short span of time.
The report is useful for non whey/ whey mass gain producers, potential investors, potential entrants, nutraceutical companies, pharmaceutical companies, major fitness center owners, government authorities and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
India Non Whey Mass Gain Market Size and Overview
Market Size: India non whey mass gain market has grown registering a robust CAGR of more than 27%. Currently, the market is in infancy stage with high potential of future expansion in both metro & non-metro cities. The total addressable market in India for non whey mass gain products has been expanding & comprised of non gym goers. Various factors supporting growth include heavy expenditure by companies towards brand promotion activities & marketing including television advertisements, celebrity promotions, newspaper advertisement so as to maintain product visibility. Increase in urban population especially in the metro-cities which has been the largest end-user segment of the market and higher spending on R&D activities by the companies has led to the rise of pea, soy, egg and potatoes based proteins products providing cost benefits and chance to attract new customers. A substantial increase in awareness amongst population in cities & smaller towns has provided major thrust to this market. In parallel, growth & popularity in ready to drink and performance boosting products and advancement in technologies giving rise to naïve and improved supplements for health benefits, has shown tremendous effects especially on the population living in metro-cities of India. Body building, weight-lifting, cricket, football, karate are the major sports which require mass gaining and hence, drive the market further ahead. However, the market has been flooded with “fake” products, found all throughout the value chain.

Market Segmentation
By Flavor: Three major flavors have been famous in the market primarily, chocolate, banana and vanilla. Other flavors including strawberry, café mocha, cookie cream, creamy chocolate and others have been less demanded. Chocolate has been the most preferred flavor generating highest revenue in FY'18 due to wide acceptance across every age group. Banana flavored generated second highest revenue by attracting large audience due to its real, authentic and consistent taste. Proteins usually have banana popsicles and banana flavored candies to enhance taste. It is usually recommended to be included in a good health-conscious diet for gaining.

By Products: Granules constituted for higher sales in the market in comparison to tablets. This has been primarily attributed to the fact that it contains much higher amount of nutrients in comparison to pills, it facilitates more consumption of water/fluids and come in a variety of flavors.

By Metro & Non Metro Sales: Major metro cities including Mumbai, Chennai, Delhi, Kolkata, Hyderabad, Bangalore, Pune, and Ahmedabad have generated highest demand for non whey mass gainer products. Key influencers in metro cities are fitness trainers, friends & relatives and nutritionists. Major growth factor in this region includes higher presence of direct consumers including more number of working class population and people engaged in fitness & body maintaining activities such as yoga, jogging and others coupled with having much higher per capita disposable income. Non metro cities' demand is gradually increasing with increase in product awareness. Domestic brands have shown considerable improvement in terms of growth in non metro cities by tapping demand arising from population engaged in pehlwani, joining army & naval forces and due to non availability of imported products.
Online & Offline Sales Channel: Online sales are done through 3 models namely, Market Place Model, Inventory- Led Model and Omni Channel Mode. Neulife, GNC, Supermarkets, pharmacies, chemists, retail shops have been the major retail channels in offline distribution.

Competitive Landscape
Competition in the non whey mass gain market has been concentrated among top 5 companies. Market has been unregulated in terms of nutrient, trust and quality standards to be maintained by manufacturer. Major competition is being driven through new product launches and marketing initiatives. Products are being manufactured domestically as well as imported.

Future Outlook and Tailwind
Market has been anticipated to showcase a substantial growth at a CAGR during the forecast period (FY'18-FY'23E). Increase in the number of new entrants in the market, larger product acceptance, expanding distribution channels of existing players and higher marketing expenditure done by the companies are expected to be tailwind for future growth.

Key Topics Covered in the Report

  • India Non Whey Mass Gain Market Genesis & Timeline
  • India Non Whey Mass Gain Market Ecosystem
  • India Non Whey Mass Gain Market Value Chain Analysis
  • India Non Whey Mass Gain Market Size
  • India Non Whey Mass Gain Market Segmentation by Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others)
  • India Non Whey Mass Gain Market Success Case Studies for New Entrants
  • India Non Whey Mass Gain Market SWOT analysis
  • India Non Whey Mass Gain Market Competition Scenario
  • India Non Whey Mass Gain Market Share of Major Companies
  • Company Profiles of Major manufacturers & Importers
  • India Non Whey Mass Gain Market Future & Segmentation
  • India Sports Nutrition Industry Snapshot
  • India Non Whey Mass Gain Market Analyst Recommendations
READ MORE

Scope

1. Executive Summary

2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Consolidated Research Approach
2.4. Market Sizing and Limitations
2.5. Variables (Dependent and Independent)

3. India Non Whey Mass Gain Market: Supply Side Ecosystem

4. India Non Whey Mass Gain Market: Timeline & Genesis

5. India Non Whey Mass Gain Market: Overview & Market Nature

6. Value Chain Analysis in India Non Whey Mass Gain Market
6.1. Value Chain Analysis Flow Chart 1: Importing Brands
6.2. Value Chain Analysis Flow Chart 2: Domestic Brands
6.3. Entity Analysis

7. India Non Whey Market Size by Revenues

8. India Non Whey Mass Gain Market Growth Drivers

9. India Non Whey Mass Gain Market Restraints

10. India Non Whey Mass Gain Market Segmentation
10.1. India Non Whey Mass Gain Market Segmentation by Flavor
10.2. India Non Whey Mass Gain Market Segmentation by Product
10.3. India Non Whey Mass Gain Market Segmentation by Metro & Non Metro Cities
10.4. India Non Whey Mass Gain Market Segmentation by Online & Offline Sales
10.5. India Non Whey Mass Gain Market Segmentation: Online operating models
10.6. India Non Whey Mass Gain Market Segmentation: Online Players Overview

11. Success Case Studies
11.1. Market Entrant Success Case Study 1: Endura Supplements
11.2. Market Entrant Success Case Study 2: Ayurwin Pharma Pvt. Ltd

12. SWOT Analysis for India Non Whey Mass Gain Market

13. Non Whey Mass Gain Market: Competition Scenario FY'18
Non Whey Mass Gain Market: Market Share of Major Players

14. Company Profiles
14.1. Endura Supplements
14.2. Ayurwin Pharma
14.3. Accumass
14.4. Glanbia (Optimum Nutrition)
14.5. Bright Lifecare
14.6. Medisys Biotech

15. Snapshot on India Sports Nutrition Market
15.1. Snapshot on India Sports Nutrition Market: Market Size & Overview
15.2. Snapshot on India Sports Nutrition Market: Distribution Channel
15.3. Snapshot on India Sports Nutrition Market: Competition Landscape
15.4. Market Potential

16. Future Market Size Non Whey Mass Gain Market by Revenue
16.1. India Non Whey Mass Gain Market-Future Segmentation by Metro & Non Metro Cities and Online & Offline Sales Channel, FY'23E

17. Analyst Recommendations
17.1. Value Chain Focus Points
17.2. Analyst Recommendations: Product Innovations
17.3. Analyst Recommendations - Marketing is the Key


List Of Figure

Figure: 1.1 Tentative Respondents breakdown by Entities:
Figure 3.1: India Non Whey Mass Gain Market Supply Side Ecosystem Including all Major Entities Involved, FY'18
Figure 4.1: India Non Whey Mass Gain Market New Entrant Timeline Including Major Market Players, 2001-2017
Figure 6.1: Flow Chart Analysis for Final Product Importing Companies Including Margins Charged and Entities Involved, FY'18
Figure 6.2: Flow Chart Analysis for Final Product Manufacturers Including Margins Charged and Entities Involved, FY'18
Figure 7.1: India Non Whey Mass Gain Market Revenue in INR Crore and Growth Rate in Percentage (%), FY'13-FY'18
Figure 7.2: India Non Gym Going Population (Total Addressable Market), 2012-2017
Figure 7.3: Various Growth Factors & Trends Witnessed in the market, FY'13-FY'18
Figure 7.4: Various Restraining Factors hampering market Growth, FY'13-FY'18
Figure 8.1: Non Whey Mass Gain Market Segmentation by Flavors on the Basis of Revenue in Percentage (%), FY'18
Figure 8.2: Non Whey Mass Gain Market Segmentation by Product Form (Granules and Tablets & Others) on the Basis of Revenues in Percentage 9%), FY'18
Figure 8.3: Non Whey Mass Gain Market Segmentation by Metro & Non Metro Cities on the Basis of Revenue Generated, FY'18
Figure 8.4: India Non Whey Mass Gain Market Segmentation by Online & Offline Sales on the Basis of Revenues in Percentage (%), FY'18
Figure 8.5: Bright Lifecare Gross Income in INR Crore, FY'12-FY'17
Figure 8.6: Neulife Revenue in INR Crore, FY'12-FY'17
Figure 9.1: Market Entrant Success Case Study 1 Endura Supplements
Figure 9.2: Market Entrant Success Case Study 2 Ayurwin Pharma Pvt. Ltd.
Figure 10.1: SWOT Analysis for India Non Whey Mass Gain Market, FY'13-FY'18
Figure 11.1: Competition Scenario in India Non Whey Mass Gain Market, FY'18
Figure 12.1: Competition Parameters and Market Share of Major Manufacturers on the Basis of Revenue Generated in Percentage, FY'17 & FY'18
Figure 13.1: Endura Supplements Company Revenue in INR Crore, FY'12-FY'17
Figure 13.2: Endura Supplements Revenue Including Cash Sales in INR Crore, FY'12-FY'16
Figure 13.3: Endura Supplements Profit After Tax in INR Crore, FY'12-FY'17
Figure 13.4: Endura Supplements Advertising Expenditure in INR Crore
Figure 13.5: Endura Supplements Non Whey Product Display (i) Endura Mass (ii) Endura Double Gain (iii) Endura Enzest (iv) Endura KidKilos (v) Endura Force
Figure 13.6: Ayurwin Pharma Pvt. Ltd. Revenue from Operations in INR Crore, FY'14-FY'17
Figure 13.7: Ayurwin Pharma Pvt. Ltd. Advertising Expenses in INR Crore, FY'14-FY'15
Figure 13.8: Ayurwin Pharma Pvt. Ltd. Profit after Tax in INR Crore, FY'14-FY'15
Figure 13.9: Ayurwin Pharma Pvt. Ltd. Business Promotion Expenses in INR Crore, FY'14-FY'15
Figure 13.10: Accumass Product's Market Presence in the country and Key Strengths & Weaknesses, FY'18
Figure 13.11: Glanbia Revenue & Profit After Tax in INR Crore in India, FY'16-FY'17
Figure 13.12: Glanbia Advertising Expenses in INR Crore in India, FY'16-FY'17
Figure 13.13: Bright Lifecare Company Gross Income in INR Crore, FY'12-FY'17
Figure 13.14: Bright Lifecare Loss after Tax in INR Crore, FY'12-FY'17
Figure 14.1: India Sports Nutrition Market Size in INR Crore, FY'13-FY'23E
Figure 14.2: India Sports Nutrition Market Segmentation by Distribution Channel in %, FY'13-FY'18
Figure 14.3: India Sports Nutrition Market Share of Major Manufacturers in % and Section Overview, FY'13-FY'18
Figure 15.1: India Non Whey Mass Gain Future Market Size on the Basis of Revenue in INR Crore, FY'18E-FY'23E
Figure 15.2: Estimated TAM for Future in Millions, 2018-2022
Figure 15.3: Future Market Segmentation by Revenue Generated in Metro & Non Metro Cities, FY'23E
Figure 15.4: Future Market Segmentation by Revenue Generated Through Online & Offline Sales Channel, FY'23E
Figure 16.1: Analyst Recommendations for India Non Whey Mass Gain Market


List Of Table

Table 1.1: Correlation Matrix for India Non Whey Mass Gain Market
Table 1.2: Regression Coefficient Output for India Non Whey Mass Gain Market
Table 4.1: Comparison of Marketing Expenditure Incurred & Revenue Generated by Table 6 Major Non Whey Mass Gain Companies, FY'12-FY'17
Table 6.1: Value Chain Description for Product Manufacturers Including Sub Entities Involved, Role Description and Problems Faced in the Value Chain, FY'18
Table 6.2: Non Whey Mass Gain Product Super Stockist (C&F) & Regional Distributors Including Sub Entities Involved, Role Description and Problems Faced in the Value Chain, FY'18
Table 6.3: Non Whey Mass Gain Product Retailers Including Sub Entities Involved, Role Description & Problems Faced, FY'18
Table 6.4: Non Whey Mass Gain Product Customers Including Sub Entities Involved, Role Description and Problems Faced in the Value Chain, FY'18
Table 8.1: Comparative Analysis Between the Types of Non Whey Mass Gain Products Including Granules and Tablets & Others, FY'18
Table 8.2: Comparative Analysis Between Product Sales in Metro & Non Metro Cities in India, FY'18
Table 8.3: Comparative Analysis Between Online & Offline Sales for Non Whey Mass Gain Products in India, FY'18
Table 8.4: India Non Whey Mass Gain Market-Online Sales Channel Operating Models, Margins Charged, Key Players and Their Pros & Cons, FY'18
Table 8.5: Offline Sales Segmentation on the Basis of Preferred Retail Sales Channel in Ranks, FY'18
Table 12.1: Market Share of Major Manufacturers Including Endura Mass, Ayurwin Pharma, Accumass, GPN, Bright Life Care and Others on the Basis of Revenue Generated in INR Crore, FY'17 & FY'18
Table 13.1: Company Profile for Endura Supplements Including Company Overview, Quality Management, Product Line & Launches and USP, FY'18
Table 13.2: Company Profile for Endura Supplements Including Key Strengths, Marketing & Promotions and Sourcing, FY'18
Table 13.3: Company Profile on Endura Supplements Best Selling Products, Manufacturing Facilities, Distribution Channel, Employee Size and Management Details and Key Financial Takeaways, FY'18
Table 13.4: Endura Supplements Non Whey Mass Gain Product Portfolio Including Product Category, Product Name, Sizes Available, Price Charged and Other Product Related Details, FY'18
Table 13.5: Other Non Whey Products Sold by Endura Supplements Including Product Name, Sizes Available, Price Charged and Others, FY'18
Table 13.6: Company Profile on Ayurwin Pharma Including Company Overview, Best Selling Products, Distribution, Recent Developments, FY'18
Table 13.7: Company Profile on Ayurwin Pharma Including Strengths, Weaknesses and Other Parameters, FY'18
Table 13.8: Ayurwin Pharma Non Whey Mass Gain Product Portfolio Including Product Category, Product Description, Product Sizes Available & Price and Other Product Related Details, FY'18
Table 13.9: Company Profile on Accumass Including Company Overview, Best Selling Product, Media Partners, Distribution Channel and Revenue Generation FY'18
Table 13.10: Company Profile on Accumass Including Distribution Network, Marketing Strategies, Future Growth Strategies and Key Financial Take always , FY'18
Table 13.11: Accumass Non Whey Mass Gain Product Portfolio Including Product Name, Packaged Quantity and Prices and Other Product Related Details, FY'18
Table 13.12: Company Profile on Glanbia (Optimum Nutrition) Including Company Overview, Bright Commodities & Neuvera Wellness Overview Manufacturing Facilities and Revenue Generated, FY'17-18
Table 13.13: Company Profile on Glanbia (Optimum Nutrition) Including Business Strategies, Distribution, Future Strategies, Financial Takeaways
Table 13.14: Optimum Nutrition Non Whey Mass Gain Product Portfolio Including Protein Type, Product, Other Product Related Details, FY'18
Table 13.15: Company Profile on Bright Lifecare Including Company Overview, USP, Manufacturing Facilities, Business Strategies and Financial Takeaways, FY'18
Table 13.16: Company Profile on Bright Lifecare Including Marketing Strategies & Key Financial Takeaways FY'18
Table 13.17: Bright Lifecare Non Whey Mass Gain Product Portfolio of Mass Gainers XXL Including Flavours Offered, Prices and Quantity, FY'18
Table 13.18: Company Profile on Medisys Biotech Pvt. Ltd. Including Company Overview, USP, Best Sellers & Others, FY'18
Table 14.1: India Sports Nutrition Market Segmentation by Distribution Channel on the Basis of Revenue Generated in INR Crore, FY'13-FY'18
Table 14.2: India Sports Nutrition Market Share of Major Competitors on the Basis of Revenue Generated in INR Crore, FY'13-FY'18
Table 14.3: India Sports Nutrition Market Brand Share of Major Players in INR Crore, FY'13-FY'18
Table 16.1: Analyst Recommendations Including Companies Supplying Protein Powders (Pea, Soy, Potato, Egg) along with protein content & Contact Details, FY'18
Table 16.2: Analyst Recommendations Including Marketing Cost Charged for Newspaper & TV Advertisement in INR, CY'17

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Products

Soy Protein Mass Gainer, Pea Protein Mass Gainer, Egg Protein Mass Gain, By Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others)


Companies

Medinn Belle Herbal Pvt. Ltd (Endura Supplements), Ayurwin Pharma, Accumass, Glanbia (Optimum Nutrition), Bright Lifecare and Medisys Biotech Pvt. Ltd