Thailand Pharmacy Retail Market Outlook to 2025 - By Market Structure (Organized & Unorganized Segment); By Region / Cities (Bangkok & its Vicinity, Central, South, Northeast, North, Eastern & West); By Product Categories (Prescribed, OTC, Non-Pharmaceutical Products and Medical Equipment); By Therapeutic Areas; and By Product Type (Patented & Generic Drugs)
- KR1027
- Pages: 131
- November 2020
- Author(s): Deepanshu Arora and Nishtha Noonwal
- Total Views:2340
- Region : Asia
- Ken Research
- Market Research Report

Details
The report titled “Thailand Pharmacy Retail Market Outlook to 2025 - By Market Structure (Organized & Unorganized Segment); By Region / Cities (Bangkok & its Vicinity, Central, South, Northeast, North, Eastern & West); By Product Categories (Prescribed, OTC, Non-Pharmaceutical Products and Medical Equipment); By Therapeutic Areas; and By Product Type (Patented & Generic Drugs)” provides a comprehensive analysis on the performance of the pharmacy retail industry in Thailand. The report covers various aspects including the number of pharmacies, revenue, trends & developments, issues & challenges faced by the industry, competition landscape, telemedicine players, and others. Thailand pharmacy retail market report concludes with projections for the future of the industry including forecasted revenue by 2025, market segmentations, COVID-19 impact, and analysts’ take on the future.
Thailand Pharmacy Retail Market Overview and Size:
Volatile growth was observed within Thailand pharmacy retail market as multiple pharmacy stores closed due to the non-compliance of GPP standards required by the FDA. However, the closure of pharmacy outlets resulted in higher customer footfall in other pharmacies; hence a lower revenue growth rate was recorded in the year 2019. The market was observed in the growth stage owing to the growing intensity of competition among the retail pharmacies in the market in terms of wide product offering and value added services. The franchise model has become quite popular with new chains adapting to this model for faster store expansion. Moreover, the collaboration between state hospitals and small chains has helped patients being treated under “UHC” alongside the growth of pharmacy stores. Change in population structure i.e. the transition to the Thai aging society has led to a surge in drugs (including dietary supplements) demanded towards chronic diseases such as hypertension, diabetes, and others. The market is booming owing to the rising number of cases of NCDs, online pharmacy services, increasing government health expenditure, and other growth drivers.
Thailand Pharmacy Retail Market Segmentation
Market Structure (Organized and Unorganized Market):
The unorganized segment dominated in terms of revenue as well as the basic number of pharmacy stores in Thailand during 2019. The particular segment is competitively positioned in OTC, Generics & Health Supplements & generally do not provide home delivery services.
On the other hand, the organized segment has established a strong presence across all the regions in Thailand that resulted in a higher footfall of customers at these outlets. In addition, organized chains have mobile applications, higher brand value, strong presence, and higher product listings & provide home delivery services.
By Product Categories (Prescribed Medicines, OTC, Non-Pharmaceuticals, and Medical Equipment): Prescribed drugs dominated the market in terms of revenue in 2019 largely due to the higher price/margins involved. Among the other product categories, OTC & Non-Pharmaceutical products were consistently growing in terms of revenue share. Medical equipment captured the least revenue share.
- By Drug Type (Generic and Patented Drugs): Generics Drugs within Thailand dominated in terms of revenue as it has high consumption volume alongside rising government healthcare schemes to increase patient purchasing power in the country. Whereas, patented drugs on the other hand are ailment specific.
- By Therapeutic Class (Cardiovascular, Anti-Infective, Pain / Analgesics, Respiratory, Vitamins / Minerals / Nutrients, Anti Biotic, Gastrointestinal, Gynecology, Neuro, Oncology, Ophthalmology, and Others): Cardiovascular class dominated the market in terms of revenue in 2019 majorly due to surge in Heart Failure (HF) risk factors such as obesity, hypertension & diabetes, related to changing lifestyle; followed by Anti-infective segment.
By Region / Cities (Bangkok, Central, South, Northeast, North, Eastern, Western): Bangkok and its vicinity captured the second-highest number of pharmacy retail outlets (central region being the first) during 2019. However, in terms of revenues Bangkok region dominated majorly due to higher customer footfall & average basket size towards medicines in a particular region.
Comparative Landscape of Thailand Pharmacy Retail Market
The competition stage within the retail pharmacy industry has become highly fragmented with numerous unorganized chain brands present across almost every region. On the other hand, penetration of organized space is increasing over the years with top five players including Watsons Thailand, Boots Thailand, Pure Pharmacy by Big C, Fascino Drugstores and Save Drug. The players in the industry compete on the basis of parameters such as Number of Pharmacy Stores, Geographical Presence, Brand Recognition, Partnerships with Telemedicine & E-Prescription Providers, product portfolio, online deliveries & Other Value Added Services.
Thailand Pharmacy Market Future Outlook & Projections
With the growing aging population, the number of people that are affected by chronic NCDs, especially hypertension will affect almost half of the elderly population in Thailand & less commonly, diabetes, heart disease, stroke & cancer thus, driving the demand from retail pharmacy chain in the near future. Increasing customer footfalls along with growth in telemedicine for online consultations and home delivery services will drive industry growth over the long term.
Key Segments Covered
By Market Structure (Number of Pharmacy Stores & Revenue)
- Organized
- Prescribed Drugs
- Over-The-Counter
- Non-Pharmaceutical Products
- Medical Equipment
- Unorganized
- Prescribed Drugs
- Over-The-Counter
- Non-Pharmaceutical Products
- Medical Equipment
By Product Categories (Prescribed Drugs, Over-The-Counter, Non-Pharmaceutical Products, and Medical Equipment)
- By Sales
- Generic Drugs
- Patented Drugs
- By Therapeutic Areas
- Cardiovascular
- Anti-Infective
- Pain / Analgesics
- Respiratory
- Vitamins / Minerals / Nutrients
- Anti-Biotic
- Gastrointestinal
- Gynecology
- Neuro
- Oncology
- Ophthalmology
- Others (Dermatology, Antiulcerants, Macrolides & Similar Type, Angioten-Ii Antag. Comb, ANTI-Epileptics, Antihistamines Systemic, Fluoroquinolones)
By Region / Cities
- Bangkok & its Vicinity
- Central
- South
- Northeast
- North
- East
- West
Pharmacy Retail Stores / Chains Covered
- Watsons
- Boots Retail
- Pure by Big C
- Save Drug
- Fascino
- Bangkok Drugstore
- Health Up
- P&F
- Lab Pharmacy
- Tsuruha
- Matsumotokiyoshi
- I-care
- Healthy Max
- Other Independent Chains
Telemedicine Companies Covered
- ChiiWii
- Raksa
- Ooca
- Doctor Anywhere
- CM Mediclinic
- ArinCare
- Doctor A-Z
- Other Telemedicine Players
Key Target Audience
- Pharmaceutical Manufacturing Companies
- Pharmacy Retail Companies
- Independent Pharmacies
- Industry Associations
- Government and Regulatory Bodies
- Telemedicine Companies
- Pharmaceutical Distributors & Wholesalers
Time Period Captured in the Report:-
- Historical Period – 2014-2019
- Forecast Period – 2019-2025
Key Topics Covered in the Report
- Executive Summary
- Thailand Healthcare and Pharmacy Retail Market Overview
- Thailand Pharmacy Retail Market Supply
- Thailand Pharmacy Retail Market Demand
- Thailand Pharmacy Retail Industry Analysis
- Comparative Landscape of Thailand Pharmacy Retail Market
- COVID-19 Impact on Thailand Pharmacy Retail Market
- Thailand Pharmacy Retail Market Future Outlook and Projections, 2019-2025
- Analyst Recommendations in Thailand Pharmacy Retail Industry
- Research Methodology /Appendix
Table Of Content
Scope
Licence Rights
License Type | Excel Only | Single User | Single User + Excel | Hard Copy | Corporate User License |
Deliverable Format | ![]() |
![]() |
![]() ![]() |
![]() |
![]() ![]() |
Print Option | ![]() |
![]() |
![]() |
![]() |
![]() |
User Sharing | Restricted to one registered login | Restricted to one registered login | Restricted to one registered login | Access to Printed Report; No Soft Copy | Multiple Users within the Company/ Enterprise |
Download Option | ![]() |
![]() |
![]() |
![]() |
![]() |
Copy Option | ![]() |
![]() |
![]() |
![]() |
![]() |
Citation | Yes (Not Publically; but to Private Parties within the company/ affiliate) | Yes (Not Publically; but to Private Parties within the company/ affiliate) | Yes (Not Publically; but to Private Parties within the company/ affiliate) | Yes (Not Publically; but to Private Parties within the company/ affiliate) | Yes (Not Publically; but to Private Parties within the company/ affiliate) |
Customization | ![]() |
![]() |
![]() |
![]() |
20% |
Analyst Time (Post Purchase Queries on Call/ Email) | ![]() |
![]() |
![]() |
![]() |
![]() |
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view. |

Section Purchase
INQUIRE FOR COVID-19 IMPACT ANALYSIS
Products and Companies
Products
Key Segments Covered
By Market Structure (Number of Pharmacy Stores & Revenue)
- Organized
- Prescribed Drugs
- Over-The-Counter
- Non Pharmaceutical Products
- Medical Equipment
- Unorganized
- Prescribed Drugs
- Over-The-Counter
- Non Pharmaceutical Products
- Medical Equipment
By Product Categories (Prescribed Drugs, Over-The-Counter, Non Pharmaceutical Products and Medical Equipment)
- By Sales
- Generic Drugs
- Patented Drugs
- By Therapeutic Areas
- Cardiovascular
- Anti-Infective
- Pain / Analgesics
- Respiratory
- Vitamins / Minerals / Nutrients
- Anti-Biotic
- Gastrointestinal
- Gynecology
- Neuro
- Oncology
- Ophthalmology
- Others (Dermatology, Antiulcerants, Macrolides & Similar Type, Angioten-Ii Antag. Comb, ANTI-Epileptics, Antihistamines Systemic, Fluoroquinoloes)
By Region / Cities
- Bangkok & its Vicinity
- Central
- South
- Northeast
- North
- East
- West
Key Target Audience
- Pharmaceutical Manufacturing Companies
- Pharmacy Retail Companies
- Independent Pharmacies
- Industry Associations
- Government and Regulatory Bodies
- Telemedicine Companies
- Pharmaceutical Distributors & Wholesalers
Time Period Captured in the Report:-
- Historical Period – 2014-2019
- Forecast Period – 2019-2025
Key Topics Covered in the Report
- Executive Summary
- Thailand Healthcare and Pharmacy Retail Market Overview
- Thailand Pharmacy Retail Market Supply
- Thailand Pharmacy Retail Market Demand
- Thailand Pharmacy Retail Industry Analysis
- Comparative Landscape of Thailand Pharmacy Retail Market
- COVID-19 Impact on Thailand Pharmacy Retail Market
- Thailand Pharmacy Retail Market Future Outlook and Projections, 2019-2025
- Analyst Recommendations in Thailand Pharmacy Retail Industry
- Research Methodology /Appendix
Companies
Pharmacy Retail Stores / Chains Covered
- Watsons
- Boots Retail
- Pure by Big C
- Save Drug
- Fascino
- Bangkok Drugstore
- Health Up
- P&F
- Lab Pharmacy
- Tsuruha
- Matsumotokiyoshi
- I-care
- Healthy Max
- Other Independent Chains
Telemedicine Companies Covered
- ChiiWii
- Raksa
- Ooca
- Doctor Anywhere
- CM Mediclinic
- ArinCare
- Doctor A-Z
- Other Telemedicine Players
Company Profile
Company Profile Title
The report titled “Thailand Pharmacy Retail Market Outlook to 2025 - By Market Structure (Organized & Unorganized Segment); By Region / Cities (Bangkok & its Vicinity, Central, South, Northeast, North, Eastern & West); By Product Categories (Prescribed, OTC, Non-Pharmaceutical Products and Medical Equipment); By Therapeutic Areas; and By Product Type (Patented & Generic Drugs)” provides a comprehensive analysis on the performance of the pharmacy retail industry in Thailand. The report covers various aspects including the number of pharmacies, revenue, trends & developments, issues & challenges faced by the industry, competition landscape, telemedicine players, and others. Thailand pharmacy retail market report concludes with projections for the future of the industry including forecasted revenue by 2025, market segmentations, COVID-19 impact, and analysts’ take on the future.
Thailand Pharmacy Retail Market Overview and Size:
Volatile growth was observed within Thailand pharmacy retail market as multiple pharmacy stores closed due to the non-compliance of GPP standards required by the FDA. However, the closure of pharmacy outlets resulted in higher customer footfall in other pharmacies; hence a lower revenue growth rate was recorded in the year 2019. The market was observed in the growth stage owing to the growing intensity of competition among the retail pharmacies in the market in terms of wide product offering and value added services. The franchise model has become quite popular with new chains adapting to this model for faster store expansion. Moreover, the collaboration between state hospitals and small chains has helped patients being treated under “UHC” alongside the growth of pharmacy stores. Change in population structure i.e. the transition to the Thai aging society has led to a surge in drugs (including dietary supplements) demanded towards chronic diseases such as hypertension, diabetes, and others. The market is booming owing to the rising number of cases of NCDs, online pharmacy services, increasing government health expenditure, and other growth drivers.
Thailand Pharmacy Retail Market Segmentation
Market Structure (Organized and Unorganized Market):
The unorganized segment dominated in terms of revenue as well as the basic number of pharmacy stores in Thailand during 2019. The particular segment is competitively positioned in OTC, Generics & Health Supplements & generally do not provide home delivery services.
On the other hand, the organized segment has established a strong presence across all the regions in Thailand that resulted in a higher footfall of customers at these outlets. In addition, organized chains have mobile applications, higher brand value, strong presence, and higher product listings & provide home delivery services.
By Product Categories (Prescribed Medicines, OTC, Non-Pharmaceuticals, and Medical Equipment): Prescribed drugs dominated the market in terms of revenue in 2019 largely due to the higher price/margins involved. Among the other product categories, OTC & Non-Pharmaceutical products were consistently growing in terms of revenue share. Medical equipment captured the least revenue share.
- By Drug Type (Generic and Patented Drugs): Generics Drugs within Thailand dominated in terms of revenue as it has high consumption volume alongside rising government healthcare schemes to increase patient purchasing power in the country. Whereas, patented drugs on the other hand are ailment specific.
- By Therapeutic Class (Cardiovascular, Anti-Infective, Pain / Analgesics, Respiratory, Vitamins / Minerals / Nutrients, Anti Biotic, Gastrointestinal, Gynecology, Neuro, Oncology, Ophthalmology, and Others): Cardiovascular class dominated the market in terms of revenue in 2019 majorly due to surge in Heart Failure (HF) risk factors such as obesity, hypertension & diabetes, related to changing lifestyle; followed by Anti-infective segment.
By Region / Cities (Bangkok, Central, South, Northeast, North, Eastern, Western): Bangkok and its vicinity captured the second-highest number of pharmacy retail outlets (central region being the first) during 2019. However, in terms of revenues Bangkok region dominated majorly due to higher customer footfall & average basket size towards medicines in a particular region.
Comparative Landscape of Thailand Pharmacy Retail Market
The competition stage within the retail pharmacy industry has become highly fragmented with numerous unorganized chain brands present across almost every region. On the other hand, penetration of organized space is increasing over the years with top five players including Watsons Thailand, Boots Thailand, Pure Pharmacy by Big C, Fascino Drugstores and Save Drug. The players in the industry compete on the basis of parameters such as Number of Pharmacy Stores, Geographical Presence, Brand Recognition, Partnerships with Telemedicine & E-Prescription Providers, product portfolio, online deliveries & Other Value Added Services.
Thailand Pharmacy Market Future Outlook & Projections
With the growing aging population, the number of people that are affected by chronic NCDs, especially hypertension will affect almost half of the elderly population in Thailand & less commonly, diabetes, heart disease, stroke & cancer thus, driving the demand from retail pharmacy chain in the near future. Increasing customer footfalls along with growth in telemedicine for online consultations and home delivery services will drive industry growth over the long term.
Key Segments Covered
By Market Structure (Number of Pharmacy Stores & Revenue)
- Organized
- Prescribed Drugs
- Over-The-Counter
- Non-Pharmaceutical Products
- Medical Equipment
- Unorganized
- Prescribed Drugs
- Over-The-Counter
- Non-Pharmaceutical Products
- Medical Equipment
By Product Categories (Prescribed Drugs, Over-The-Counter, Non-Pharmaceutical Products, and Medical Equipment)
- By Sales
- Generic Drugs
- Patented Drugs
- By Therapeutic Areas
- Cardiovascular
- Anti-Infective
- Pain / Analgesics
- Respiratory
- Vitamins / Minerals / Nutrients
- Anti-Biotic
- Gastrointestinal
- Gynecology
- Neuro
- Oncology
- Ophthalmology
- Others (Dermatology, Antiulcerants, Macrolides & Similar Type, Angioten-Ii Antag. Comb, ANTI-Epileptics, Antihistamines Systemic, Fluoroquinolones)
By Region / Cities
- Bangkok & its Vicinity
- Central
- South
- Northeast
- North
- East
- West
Pharmacy Retail Stores / Chains Covered
- Watsons
- Boots Retail
- Pure by Big C
- Save Drug
- Fascino
- Bangkok Drugstore
- Health Up
- P&F
- Lab Pharmacy
- Tsuruha
- Matsumotokiyoshi
- I-care
- Healthy Max
- Other Independent Chains
Telemedicine Companies Covered
- ChiiWii
- Raksa
- Ooca
- Doctor Anywhere
- CM Mediclinic
- ArinCare
- Doctor A-Z
- Other Telemedicine Players
Key Target Audience
- Pharmaceutical Manufacturing Companies
- Pharmacy Retail Companies
- Independent Pharmacies
- Industry Associations
- Government and Regulatory Bodies
- Telemedicine Companies
- Pharmaceutical Distributors & Wholesalers
Time Period Captured in the Report:-
- Historical Period – 2014-2019
- Forecast Period – 2019-2025
Key Topics Covered in the Report
- Executive Summary
- Thailand Healthcare and Pharmacy Retail Market Overview
- Thailand Pharmacy Retail Market Supply
- Thailand Pharmacy Retail Market Demand
- Thailand Pharmacy Retail Industry Analysis
- Comparative Landscape of Thailand Pharmacy Retail Market
- COVID-19 Impact on Thailand Pharmacy Retail Market
- Thailand Pharmacy Retail Market Future Outlook and Projections, 2019-2025
- Analyst Recommendations in Thailand Pharmacy Retail Industry
- Research Methodology /Appendix
Scope
License Type | Excel Only | Single User | Single User + Excel | Hard Copy | Corporate User License |
Deliverable Format | ![]() |
![]() |
![]() ![]() |
![]() |
![]() ![]() |
Download Option | ![]() |
![]() |
![]() |
![]() |
![]() |
User Sharing | Restricted to one registered login | Restricted to one registered login | Restricted to one registered login | Access to Printed Report; No Soft Copy | Multiple Users within the Company/ Enterprise |
Print Option | ![]() |
![]() |
![]() |
![]() |
![]() |
Copy Option | ![]() |
![]() |
![]() |
![]() |
![]() |
Citation | Yes (Not Publically; but to Private Parties within the company/ affiliate) | Yes (Not Publically; but to Private Parties within the company/ affiliate) | Yes (Not Publically; but to Private Parties within the company/ affiliate) | Yes (Not Publically; but to Private Parties within the company/ affiliate) | Yes (Not Publically; but to Private Parties within the company/ affiliate) |
Customization | ![]() |
![]() |
![]() |
![]() |
20% |
Analyst Time (Post Purchase Queries on Call/ Email) | ![]() |
![]() |
![]() |
![]() |
![]() |
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view. |

INQUIRE FOR COVID-19 IMPACT ANALYSIS
Products
Key Segments Covered
By Market Structure (Number of Pharmacy Stores & Revenue)
- Organized
- Prescribed Drugs
- Over-The-Counter
- Non Pharmaceutical Products
- Medical Equipment
- Unorganized
- Prescribed Drugs
- Over-The-Counter
- Non Pharmaceutical Products
- Medical Equipment
By Product Categories (Prescribed Drugs, Over-The-Counter, Non Pharmaceutical Products and Medical Equipment)
- By Sales
- Generic Drugs
- Patented Drugs
- By Therapeutic Areas
- Cardiovascular
- Anti-Infective
- Pain / Analgesics
- Respiratory
- Vitamins / Minerals / Nutrients
- Anti-Biotic
- Gastrointestinal
- Gynecology
- Neuro
- Oncology
- Ophthalmology
- Others (Dermatology, Antiulcerants, Macrolides & Similar Type, Angioten-Ii Antag. Comb, ANTI-Epileptics, Antihistamines Systemic, Fluoroquinoloes)
By Region / Cities
- Bangkok & its Vicinity
- Central
- South
- Northeast
- North
- East
- West
Key Target Audience
- Pharmaceutical Manufacturing Companies
- Pharmacy Retail Companies
- Independent Pharmacies
- Industry Associations
- Government and Regulatory Bodies
- Telemedicine Companies
- Pharmaceutical Distributors & Wholesalers
Time Period Captured in the Report:-
- Historical Period – 2014-2019
- Forecast Period – 2019-2025
Key Topics Covered in the Report
- Executive Summary
- Thailand Healthcare and Pharmacy Retail Market Overview
- Thailand Pharmacy Retail Market Supply
- Thailand Pharmacy Retail Market Demand
- Thailand Pharmacy Retail Industry Analysis
- Comparative Landscape of Thailand Pharmacy Retail Market
- COVID-19 Impact on Thailand Pharmacy Retail Market
- Thailand Pharmacy Retail Market Future Outlook and Projections, 2019-2025
- Analyst Recommendations in Thailand Pharmacy Retail Industry
- Research Methodology /Appendix
Companies
Pharmacy Retail Stores / Chains Covered
- Watsons
- Boots Retail
- Pure by Big C
- Save Drug
- Fascino
- Bangkok Drugstore
- Health Up
- P&F
- Lab Pharmacy
- Tsuruha
- Matsumotokiyoshi
- I-care
- Healthy Max
- Other Independent Chains
Telemedicine Companies Covered
- ChiiWii
- Raksa
- Ooca
- Doctor Anywhere
- CM Mediclinic
- ArinCare
- Doctor A-Z
- Other Telemedicine Players
Company Profile: Watsons Thailand
The Company was established in the year 1996 and is one of the leading health and beauty retailers in Thailand. It is a privately held company which is headquartered in Klongtoey region, Bangkok. The Company offers home delivery services as well.
Parameters Covered
- Overview
- Services Offered
- Growth and Strategy
- Financial Performance
- Expansion Plans
- USP
- Recent Developments
- Store Locations (2020) - Bangkok & its Vicinity, Central Region, North Region, Northeast Region, Eastern Region, West Region and South Region
- Cross Comparison of C&C and CCE Delivery Methods
Company Profile: Boots Thailand
Walgreens Boots Alliance is a global pharmacy led health, and well-being enterprise. It has presence in >25 countries, employs more than 440,000 people and has >18,750 stores as on August 2020. It is the 1st pharmacy chain in Thailand to be 100% certified as an accredited pharmacy chain by the Ministry of Public Health.
Parameters Covered
- Walgreen Boots Overview
- Regional Presence
- Business Segments
- Boots Thailand Overview
- USP
- Global Number of Stores (Including Thailand)
- Financial Performance – Pharmacy Retail International
- Revenue Segmentation of Pharmacy Retail International
- Customer Loyalty Programs and Memberships
- Major Brands
- Retail Pharmacy International Store Locations 2019
- Financial Performance of Boots Thailand, 2014-2019
Company Profile: Pure Pharmacy by Big C Thailand
Big C offers variety of different services therefore, providing customers with a one-stop shopping experience. Established during the year 1993, Big C Supercenter is one of the leading retailers in Thailand and Southeast Asia as a subsidiary of Berli Jucker Public Co. Limited. Among their product offerings, Pure Pharmacy stores majorly cater to Health, beauty, pharmaceutical and well-being products.
Parameters Covered
- Overview
- Product Offerings
- Online Presence
- Total Number of Retail Outlets (2019)
- Services
- Marketing and Promotion
- Mobile Application