Indonesia Payments & Merchant Acquiring Market

Indonesia Payments & Merchant Acquiring Market reaches USD 110 Bn, fueled by e-wallets, QR payments, and e-commerce expansion in cities like Jakarta and Surabaya.

Region:Asia

Author(s):Geetanshi

Product Code:KRAA3214

Pages:97

Published On:September 2025

About the Report

Base Year 2024

Indonesia Payments & Merchant Acquiring Market Overview

  • The Indonesia Payments & Merchant Acquiring Market is valued at approximately USD 110 billion, based on a five-year historical analysis. This growth is primarily driven by the rapid digitalization of financial services, increased smartphone penetration, and a growing preference for cashless transactions among consumers. The rise of e-commerce, the proliferation of digital wallets, and the adoption of innovative payment solutions such as QR code payments and BNPL have further fueled market expansion .
  • Key cities such as Jakarta, Surabaya, and Bandung dominate the market due to their high population density, robust infrastructure, and significant economic activities. Jakarta, as the capital, serves as a financial hub, while Surabaya and Bandung are emerging as vital centers for e-commerce and digital payments, attracting both local and international players .
  • In 2023, the Indonesian government implemented the Payment System Law (Undang-Undang Nomor 4 Tahun 2023 tentang Pengembangan dan Penguatan Sektor Keuangan, or PPSK Law), issued by the Government of Indonesia. This law mandates that all payment service providers must register with Bank Indonesia, ensuring compliance with security standards, interoperability requirements, and consumer protection measures, thereby fostering a safer and more reliable payment ecosystem .
Indonesia Payments & Merchant Acquiring Market Size

Indonesia Payments & Merchant Acquiring Market Segmentation

By Payment Instrument:The payment instrument segmentation includes various methods through which transactions are processed. The subsegments are Credit Card Payments, Debit Card Payments, E-wallet Transactions, Mobile Payments, QR Code Payments, Bank Transfers, Virtual Accounts, Buy Now Pay Later (BNPL), and Others. Among these, E-wallet Transactions have gained significant traction due to their convenience, interoperability through QRIS, and the growing trend of cashless payments, particularly among younger consumers and MSMEs .

Indonesia Payments & Merchant Acquiring Market segmentation by Payment Instrument.

By End-User:The end-user segmentation encompasses various sectors utilizing payment solutions, including Retail, Hospitality, E-commerce, Transportation, Government, Utilities, and Others. The E-commerce sector is particularly dominant, driven by the increasing number of online shoppers, the convenience of digital payment methods, and the rapid expansion of online marketplaces and cross-border commerce .

Indonesia Payments & Merchant Acquiring Market segmentation by End-User.

Indonesia Payments & Merchant Acquiring Market Competitive Landscape

The Indonesia Payments & Merchant Acquiring Market is characterized by a dynamic mix of regional and international players. Leading participants such as Bank Mandiri, BCA (Bank Central Asia), DOKU, OVO, GoPay, LinkAja, Xendit, Jenius, CIMB Niaga, Dana, GrabPay, Paytren, ShopeePay, BRI (Bank Rakyat Indonesia), Bank Negara Indonesia (BNI) contribute to innovation, geographic expansion, and service delivery in this space.

Bank Mandiri

1998

Jakarta, Indonesia

BCA (Bank Central Asia)

1957

Jakarta, Indonesia

DOKU

2007

Jakarta, Indonesia

OVO

2017

Jakarta, Indonesia

GoPay

2015

Jakarta, Indonesia

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Total Transaction Volume

Total Transaction Value

Revenue Growth Rate

Market Penetration Rate

Active Merchant Count

Indonesia Payments & Merchant Acquiring Market Industry Analysis

Growth Drivers

  • Increasing Digital Payment Adoption:The digital payment sector in Indonesia is projected to reach IDR 1,200 trillion (approximately USD 84 billion) in future, driven by a surge in smartphone penetration, which is estimated to exceed 70% of the population. The World Bank reports that approximately 50% of Indonesian adults now use digital payment methods, reflecting a significant shift from cash transactions. This trend is further supported by the growing internet user base, which reached 202 million in future, facilitating easier access to digital payment platforms.
  • Expansion of E-commerce Platforms:Indonesia's e-commerce market is estimated to reach IDR 600 trillion (around USD 42 billion) in future, fueled by the increasing number of online shoppers, which reached approximately 90 million in future. The rise of platforms like Tokopedia and Bukalapak has significantly contributed to this growth, with online retail sales estimated to account for about 15% of total retail sales. This expansion is driving demand for efficient payment solutions, enhancing the overall payments ecosystem in the country.
  • Government Initiatives for Cashless Transactions:The Indonesian government aims to increase cashless transactions to 75% of total transactions in future, implementing various initiatives to promote digital payments. The National Payment Gateway, launched to streamline payment processes and enhance security, is part of this effort. Additionally, the government has allocated IDR 1 trillion (approximately USD 70 million) to support digital financial literacy programs, targeting 10 million citizens to improve their understanding of digital payment systems and encourage adoption.

Market Challenges

  • Regulatory Compliance Issues:The payments industry in Indonesia faces significant regulatory challenges, with over 30 laws and regulations governing financial transactions. Compliance costs are estimated to reach IDR 5 trillion (around USD 350 million) annually for payment providers. The complexity of these regulations can hinder innovation and slow down the entry of new players into the market, limiting competition and potentially stifling growth in the sector.
  • Cybersecurity Threats:Cybersecurity remains a critical challenge for the Indonesian payments market, with reported cyberattacks increasing by 30% in future. The financial sector experienced losses of IDR 2 trillion (approximately USD 140 million) due to fraud and data breaches. As digital payment adoption rises, the risk of cyber threats escalates, necessitating robust security measures and investments in technology to protect consumer data and maintain trust in digital payment systems.

Indonesia Payments & Merchant Acquiring Market Future Outlook

The future of Indonesia's payments and merchant acquiring market appears promising, driven by technological advancements and increasing consumer acceptance of digital transactions. The integration of artificial intelligence and blockchain technology is expected to enhance payment security and efficiency. Additionally, the government's commitment to promoting cashless transactions will likely foster a more inclusive financial ecosystem. As the market evolves, collaboration between fintech companies and traditional banks will be crucial in addressing regulatory challenges and expanding service offerings to underserved populations.

Market Opportunities

  • Growth in Cross-Border Transactions:With Indonesia's exports estimated to reach USD 200 billion in future, there is a significant opportunity for payment providers to facilitate cross-border transactions. Enhanced payment solutions can streamline international trade, benefiting both businesses and consumers by reducing transaction costs and improving efficiency in foreign currency exchanges.
  • Development of Fintech Solutions:The fintech sector in Indonesia is expected to attract USD 1 billion in investments in future, creating opportunities for innovative payment solutions. Startups focusing on niche markets, such as micro-lending and peer-to-peer payments, can leverage this investment to develop tailored services that meet the diverse needs of Indonesian consumers, driving further adoption of digital payments.

Scope of the Report

SegmentSub-Segments
By Payment Instrument

Credit Card Payments

Debit Card Payments

E-wallet Transactions

Mobile Payments

QR Code Payments

Bank Transfers

Virtual Accounts

Buy Now Pay Later (BNPL)

Others

By End-User

Retail

Hospitality

E-commerce

Transportation

Government

Utilities

Others

By Payment Channel

Online Payments

In-store Payments

Recurring Payments

Peer-to-Peer Payments

Cross-border Payments

Others

By Merchant Size

Micro Merchants

Small Merchants

Medium Merchants

Large Merchants

Others

By Industry Vertical

Food and Beverage

Fashion and Apparel

Electronics

Health and Beauty

Travel and Tourism

Others

By Transaction Value

Low Value Transactions

Medium Value Transactions

High Value Transactions

Others

By Payment Frequency

Daily Transactions

Weekly Transactions

Monthly Transactions

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Bank Indonesia, OJK)

Payment Service Providers

Merchant Acquirers

Fintech Startups

Telecommunications Companies

Retail Chains and E-commerce Platforms

Payment Technology Developers

Players Mentioned in the Report:

Bank Mandiri

BCA (Bank Central Asia)

DOKU

OVO

GoPay

LinkAja

Xendit

Jenius

CIMB Niaga

Dana

GrabPay

Paytren

ShopeePay

BRI (Bank Rakyat Indonesia)

Bank Negara Indonesia (BNI)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Indonesia Payments & Merchant Acquiring Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Indonesia Payments & Merchant Acquiring Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Indonesia Payments & Merchant Acquiring Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Digital Payment Adoption
3.1.2 Expansion of E-commerce Platforms
3.1.3 Government Initiatives for Cashless Transactions
3.1.4 Rise in Mobile Wallet Usage

3.2 Market Challenges

3.2.1 Regulatory Compliance Issues
3.2.2 Cybersecurity Threats
3.2.3 High Competition Among Providers
3.2.4 Limited Financial Literacy Among Consumers

3.3 Market Opportunities

3.3.1 Growth in Cross-Border Transactions
3.3.2 Development of Fintech Solutions
3.3.3 Partnerships with Traditional Banks
3.3.4 Expansion into Rural Markets

3.4 Market Trends

3.4.1 Shift Towards Contactless Payments
3.4.2 Integration of AI in Payment Solutions
3.4.3 Increasing Use of Blockchain Technology
3.4.4 Focus on Customer Experience Enhancement

3.5 Government Regulation

3.5.1 Implementation of Payment System Regulations
3.5.2 Data Protection Laws
3.5.3 Anti-Money Laundering Regulations
3.5.4 Consumer Protection Policies

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Indonesia Payments & Merchant Acquiring Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Indonesia Payments & Merchant Acquiring Market Segmentation

8.1 By Payment Instrument

8.1.1 Credit Card Payments
8.1.2 Debit Card Payments
8.1.3 E-wallet Transactions
8.1.4 Mobile Payments
8.1.5 QR Code Payments
8.1.6 Bank Transfers
8.1.7 Virtual Accounts
8.1.8 Buy Now Pay Later (BNPL)
8.1.9 Others

8.2 By End-User

8.2.1 Retail
8.2.2 Hospitality
8.2.3 E-commerce
8.2.4 Transportation
8.2.5 Government
8.2.6 Utilities
8.2.7 Others

8.3 By Payment Channel

8.3.1 Online Payments
8.3.2 In-store Payments
8.3.3 Recurring Payments
8.3.4 Peer-to-Peer Payments
8.3.5 Cross-border Payments
8.3.6 Others

8.4 By Merchant Size

8.4.1 Micro Merchants
8.4.2 Small Merchants
8.4.3 Medium Merchants
8.4.4 Large Merchants
8.4.5 Others

8.5 By Industry Vertical

8.5.1 Food and Beverage
8.5.2 Fashion and Apparel
8.5.3 Electronics
8.5.4 Health and Beauty
8.5.5 Travel and Tourism
8.5.6 Others

8.6 By Transaction Value

8.6.1 Low Value Transactions
8.6.2 Medium Value Transactions
8.6.3 High Value Transactions
8.6.4 Others

8.7 By Payment Frequency

8.7.1 Daily Transactions
8.7.2 Weekly Transactions
8.7.3 Monthly Transactions
8.7.4 Others

9. Indonesia Payments & Merchant Acquiring Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Total Transaction Volume
9.2.4 Total Transaction Value
9.2.5 Revenue Growth Rate
9.2.6 Market Penetration Rate
9.2.7 Active Merchant Count
9.2.8 Customer Acquisition Cost
9.2.9 Customer Retention Rate
9.2.10 Average Transaction Value
9.2.11 Payment Processing Speed
9.2.12 Fraud Rate / Chargeback Ratio
9.2.13 Pricing Strategy
9.2.14 Product/Service Breadth (e.g., BNPL, QRIS, cross-border, etc.)
9.2.15 Technology/Platform Scalability

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Bank Mandiri
9.5.2 BCA (Bank Central Asia)
9.5.3 DOKU
9.5.4 OVO
9.5.5 GoPay
9.5.6 LinkAja
9.5.7 Xendit
9.5.8 Jenius
9.5.9 CIMB Niaga
9.5.10 Dana
9.5.11 GrabPay
9.5.12 Paytren
9.5.13 ShopeePay
9.5.14 BRI (Bank Rakyat Indonesia)
9.5.15 Bank Negara Indonesia (BNI)

10. Indonesia Payments & Merchant Acquiring Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Digital Payment Initiatives
10.1.2 Budget Allocation for Payment Solutions
10.1.3 Collaboration with Fintech Companies

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Payment Infrastructure
10.2.2 Spending on Cybersecurity Measures
10.2.3 Budget for Digital Transformation

10.3 Pain Point Analysis by End-User Category

10.3.1 Transaction Delays
10.3.2 High Transaction Fees
10.3.3 Lack of Integration with Existing Systems

10.4 User Readiness for Adoption

10.4.1 Awareness of Digital Payment Options
10.4.2 Training and Support Needs
10.4.3 Trust in Digital Payment Security

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Expansion into New Use Cases
10.5.3 Long-term Benefits of Digital Payments

11. Indonesia Payments & Merchant Acquiring Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development

1.3 Value Proposition Analysis

1.4 Revenue Streams Exploration

1.5 Cost Structure Assessment

1.6 Key Partnerships Identification

1.7 Customer Segments Definition


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Communication Strategy

2.5 Digital Marketing Tactics

2.6 Customer Engagement Plans


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 Online Distribution Channels

3.4 Partnerships with Local Businesses

3.5 Logistics and Supply Chain Management


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Comparison

4.4 Customer Willingness to Pay

4.5 Value-Based Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends Exploration

5.4 Feedback Mechanisms


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Systems

6.4 Community Engagement Initiatives


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Customer-Centric Solutions

7.4 Innovation in Payment Solutions


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup

8.4 Training and Development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Options

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements Analysis

11.2 Timelines for Market Entry


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on payment systems and merchant acquiring regulations in Indonesia
  • Review of industry publications and white papers from financial institutions and payment service providers
  • Examination of market trends and consumer behavior studies related to digital payments in Indonesia

Primary Research

  • Interviews with executives from leading payment gateways and merchant acquiring firms
  • Surveys targeting small and medium-sized enterprises (SMEs) utilizing payment solutions
  • Focus group discussions with consumers to understand payment preferences and behaviors

Validation & Triangulation

  • Cross-validation of findings with data from central banks and financial regulatory authorities
  • Triangulation of insights from primary interviews with secondary data trends
  • Sanity checks through expert panels comprising industry veterans and economists

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total transaction volume in the Indonesian payments market based on national economic indicators
  • Segmentation of market size by payment methods (credit cards, e-wallets, bank transfers)
  • Incorporation of growth rates from digital payment adoption statistics

Bottom-up Modeling

  • Collection of transaction data from major payment processors and merchant acquirers
  • Estimation of average transaction values and frequency of transactions across different sectors
  • Calculation of market size based on aggregated transaction volumes and service fees

Forecasting & Scenario Analysis

  • Multi-variable forecasting using economic growth, digital literacy, and smartphone penetration rates
  • Scenario analysis based on potential regulatory changes and technological advancements
  • Development of baseline, optimistic, and pessimistic market growth projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
SME Payment Solutions120Business Owners, Financial Managers
Consumer Payment Preferences140General Consumers, Tech-Savvy Users
Payment Gateway Providers80Product Managers, Business Development Executives
Merchant Acquiring Services60Sales Directors, Operations Managers
Regulatory Impact Assessment40Compliance Officers, Legal Advisors

Frequently Asked Questions

What is the current value of the Indonesia Payments & Merchant Acquiring Market?

The Indonesia Payments & Merchant Acquiring Market is valued at approximately USD 110 billion, driven by digitalization, increased smartphone usage, and a shift towards cashless transactions among consumers.

What are the key drivers of growth in the Indonesia Payments Market?

Which cities are the main hubs for the Indonesia Payments Market?

What payment instruments are popular in Indonesia?

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Kuwait Buy Now Pay Later Market

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Singapore Cybersecurity Solutions Market

Qatar Financial Inclusion Market

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