Asia Pacific Electric Scooters And Motorcycles Market

The Asia Pacific electric scooters and motorcycles market, valued at USD 30 Bn, is growing due to urbanization, rising fuel costs, and EV incentives in China, India, and Japan.

Region:Asia

Author(s):Shubham

Product Code:KRAA1778

Pages:81

Published On:August 2025

About the Report

Base Year 2024

Asia Pacific Electric Scooters And Motorcycles Market Overview

  • The Asia Pacific Electric Scooters and Motorcycles Market is valued at USD 30 billion, based on a five-year historical analysis. This growth is primarily driven by increasing urbanization, rising fuel prices, and a growing emphasis on sustainable transportation solutions. The shift towards electric mobility is further supported by advancements in battery technology and government incentives aimed at reducing carbon emissions.
  • Key players in this market include China, India, and Japan, which dominate due to their large populations, rapid urbanization, and significant investments in electric vehicle infrastructure. China leads with its extensive manufacturing capabilities and government support for electric mobility, while India is witnessing a surge in demand driven by rising environmental awareness and government initiatives.
  • In 2023, the Indian government implemented the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme, which allocates INR 10,000 crore to promote electric vehicles. This initiative aims to enhance the adoption of electric scooters and motorcycles by providing subsidies and incentives to manufacturers and consumers, thereby accelerating the transition to electric mobility.
Asia Pacific Electric Scooters And Motorcycles Market Size

Asia Pacific Electric Scooters And Motorcycles Market Segmentation

By Type:The market is segmented into various types, including Electric Scooters (e-scooters/mopeds), Electric Motorcycles, Electric Mopeds/Low-speed Two-wheelers, and Others (e.g., cargo scooters, performance bikes). Among these, Electric Scooters are the most popular due to their affordability, ease of use, and suitability for urban commuting. The growing trend of shared mobility and last-mile delivery services has also contributed to the increasing demand for electric scooters.

Asia Pacific Electric Scooters And Motorcycles Market segmentation by Type.

By End-User:The market is segmented by end-users, including Individual Consumers, E-commerce and Last-Mile Delivery Fleets, Government and Municipal Agencies, and Corporate/Commercial Fleets and Ride-hailing. The E-commerce and Last-Mile Delivery Fleets segment is currently leading the market due to the rapid growth of online shopping and the need for efficient delivery solutions. Companies are increasingly adopting electric scooters for their delivery operations to reduce costs and meet sustainability goals.

Asia Pacific Electric Scooters And Motorcycles Market segmentation by End-User.

Asia Pacific Electric Scooters And Motorcycles Market Competitive Landscape

The Asia Pacific Electric Scooters And Motorcycles Market is characterized by a dynamic mix of regional and international players. Leading participants such as Yadea Technology Group Co., Ltd., NIU Technologies, Gogoro Inc., Ather Energy Pvt. Ltd., Ola Electric Mobility Pvt. Ltd., Hero MotoCorp Ltd. (Vida), Hero Electric (Hero Electric Vehicles Pvt. Ltd.), TVS Motor Company Ltd., Bajaj Auto Ltd., Greaves Electric Mobility Pvt. Ltd. (Ampere), Okinawa Autotech Pvt. Ltd., Revolt Intellicorp Pvt. Ltd., TAILG Group, Sunra (Jiangsu Xinri E-Vehicle Co., Ltd.), Super Soco (VMoto Soco Group), Vmoto Limited, Horwin Global, Surron (Chongqing Surron Electric Vehicle Co., Ltd.), Pure EV (PurEnergy Pvt. Ltd.), Kwang Yang Motor Co., Ltd. (KYMCO) contribute to innovation, geographic expansion, and service delivery in this space.

Yadea Technology Group Co., Ltd.

2001

Wuxi, China

NIU Technologies

2014

Beijing, China

Gogoro Inc.

2015

Taipei, Taiwan

Ather Energy Pvt. Ltd.

2013

Bengaluru, India

Ola Electric Mobility Pvt. Ltd.

2017

Bengaluru, India

Company

Establishment Year

Headquarters

Scale Tier (Global, Regional, or Local)

APAC Electric Two-Wheeler Shipments (Units, latest FY)

Revenue from Electric Two-Wheelers (USD, latest FY)

YoY Growth in EV Two-Wheeler Sales (%)

Market Coverage (No. of APAC countries served)

Dealer/Service Touchpoints in APAC (Count)

Asia Pacific Electric Scooters And Motorcycles Market Industry Analysis

Growth Drivers

  • Increasing Urbanization:Urbanization in the Asia Pacific region is accelerating, with the United Nations projecting that by future, over 56% of the population will reside in urban areas. This shift is driving demand for efficient transportation solutions, such as electric scooters and motorcycles, which are ideal for navigating congested city environments. The urban population in Asia is expected to increase by approximately 250 million people by future, further boosting the need for sustainable mobility options.
  • Government Incentives for Electric Vehicles:Governments across the Asia Pacific are implementing various incentives to promote electric vehicle adoption. For instance, countries like China and India have allocated over $15 billion in subsidies and tax rebates for electric vehicle purchases by future. These initiatives aim to reduce carbon emissions and encourage consumers to transition from traditional vehicles to electric alternatives, significantly impacting the electric scooter and motorcycle market.
  • Rising Fuel Prices:The Asia Pacific region has witnessed a steady increase in fuel prices, with average gasoline prices projected to reach $1.80 per liter by future. This rise in fuel costs is prompting consumers to seek more economical transportation options, such as electric scooters and motorcycles, which offer lower operational costs. As fuel prices continue to climb, the demand for electric two-wheelers is expected to grow, making them a more attractive choice for daily commuting.

Market Challenges

  • High Initial Costs:One of the significant barriers to electric scooter and motorcycle adoption in the Asia Pacific is the high initial purchase price. The average cost of electric scooters is around $1,500, which is significantly higher than traditional gasoline-powered models, averaging $900. This price disparity can deter potential buyers, especially in developing markets where affordability is a critical factor in vehicle purchasing decisions.
  • Limited Charging Infrastructure:The lack of adequate charging infrastructure remains a major challenge for the electric scooter and motorcycle market. As of future, there are only approximately 50,000 public charging stations across the Asia Pacific, which is insufficient to support the growing number of electric vehicles. This limited access to charging facilities can lead to range anxiety among consumers, hindering the widespread adoption of electric two-wheelers.

Asia Pacific Electric Scooters And Motorcycles Market Future Outlook

The future of the electric scooters and motorcycles market in the Asia Pacific region appears promising, driven by increasing urbanization and supportive government policies. As cities expand and environmental concerns grow, the demand for sustainable transportation solutions will likely rise. Additionally, advancements in battery technology and charging infrastructure development are expected to enhance the appeal of electric two-wheelers, making them a viable alternative to traditional vehicles. The market is poised for significant growth as consumer preferences shift towards eco-friendly mobility options.

Market Opportunities

  • Expansion of Charging Networks:The development of extensive charging networks presents a significant opportunity for the electric scooter and motorcycle market. By future, investments in charging infrastructure are expected to exceed $10 billion, facilitating easier access for consumers and encouraging the adoption of electric two-wheelers. Enhanced charging availability can alleviate range anxiety and promote greater market penetration.
  • Technological Advancements in Battery Life:Innovations in battery technology are set to revolutionize the electric scooter and motorcycle market. By future, advancements are projected to increase battery life by up to 40%, allowing for longer travel distances on a single charge. This improvement will enhance consumer confidence and broaden the appeal of electric two-wheelers, driving market growth significantly.

Scope of the Report

SegmentSub-Segments
By Type

Electric Scooters (e-scooters/mopeds)

Electric Motorcycles

Electric Mopeds/Low-speed Two-wheelers

Others (e.g., cargo scooters, performance bikes)

By End-User

Individual Consumers

E-commerce and Last-Mile Delivery Fleets

Government and Municipal Agencies

Corporate/Commercial Fleets and Ride-hailing

By Region

China

India

Japan

South Korea

Southeast Asia (e.g., Indonesia, Vietnam, Thailand)

Rest of Asia-Pacific

By Battery Type

Lithium-Ion (LFP, NMC)

Lead-Acid

Others (e.g., NiMH)

By Sales Channel

Online/Digital

Authorized Dealerships

Direct-to-Consumer/OEM Stores

By Price Range

Budget (Entry-level/Commuter)

Mid-Range

Premium/Performance

By Usage Type

Personal Mobility

Commercial/Logistics

Shared Mobility (rental/subscription)

By Voltage/Power Output

V

V

V

V and above

By Charging/?? Model

Fixed Charging (AC/DC plug-in)

Battery Swapping

Fast Charging Capable

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Transport, Environmental Protection Agency)

Manufacturers and Producers

Distributors and Retailers

Electric Vehicle Charging Infrastructure Providers

Industry Associations (e.g., Asia Electric Vehicle Association)

Financial Institutions

Logistics and Delivery Service Companies

Players Mentioned in the Report:

Yadea Technology Group Co., Ltd.

NIU Technologies

Gogoro Inc.

Ather Energy Pvt. Ltd.

Ola Electric Mobility Pvt. Ltd.

Hero MotoCorp Ltd. (Vida)

Hero Electric (Hero Electric Vehicles Pvt. Ltd.)

TVS Motor Company Ltd.

Bajaj Auto Ltd.

Greaves Electric Mobility Pvt. Ltd. (Ampere)

Okinawa Autotech Pvt. Ltd.

Revolt Intellicorp Pvt. Ltd.

TAILG Group

Sunra (Jiangsu Xinri E-Vehicle Co., Ltd.)

Super Soco (VMoto Soco Group)

Vmoto Limited

Horwin Global

Surron (Chongqing Surron Electric Vehicle Co., Ltd.)

Pure EV (PurEnergy Pvt. Ltd.)

Kwang Yang Motor Co., Ltd. (KYMCO)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Asia Pacific Electric Scooters And Motorcycles Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Asia Pacific Electric Scooters And Motorcycles Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Asia Pacific Electric Scooters And Motorcycles Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Urbanization
3.1.2 Government Incentives for Electric Vehicles
3.1.3 Rising Fuel Prices
3.1.4 Environmental Concerns and Sustainability

3.2 Market Challenges

3.2.1 High Initial Costs
3.2.2 Limited Charging Infrastructure
3.2.3 Regulatory Hurdles
3.2.4 Consumer Awareness and Acceptance

3.3 Market Opportunities

3.3.1 Expansion of Charging Networks
3.3.2 Technological Advancements in Battery Life
3.3.3 Growth in E-commerce Delivery Services
3.3.4 Partnerships with Ride-Sharing Platforms

3.4 Market Trends

3.4.1 Shift Towards Shared Mobility Solutions
3.4.2 Integration of Smart Technologies
3.4.3 Focus on Lightweight Materials
3.4.4 Increasing Popularity of Subscription Models

3.5 Government Regulation

3.5.1 Emission Standards for Two-Wheelers
3.5.2 Subsidies for Electric Vehicle Purchases
3.5.3 Safety Regulations for Electric Scooters
3.5.4 Incentives for Charging Infrastructure Development

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Asia Pacific Electric Scooters And Motorcycles Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Asia Pacific Electric Scooters And Motorcycles Market Segmentation

8.1 By Type

8.1.1 Electric Scooters (e-scooters/mopeds)
8.1.2 Electric Motorcycles
8.1.3 Electric Mopeds/Low-speed Two-wheelers
8.1.4 Others (e.g., cargo scooters, performance bikes)

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 E-commerce and Last-Mile Delivery Fleets
8.2.3 Government and Municipal Agencies
8.2.4 Corporate/Commercial Fleets and Ride-hailing

8.3 By Region

8.3.1 China
8.3.2 India
8.3.3 Japan
8.3.4 South Korea
8.3.5 Southeast Asia (e.g., Indonesia, Vietnam, Thailand)
8.3.6 Rest of Asia-Pacific

8.4 By Battery Type

8.4.1 Lithium-Ion (LFP, NMC)
8.4.2 Lead-Acid
8.4.3 Others (e.g., NiMH)

8.5 By Sales Channel

8.5.1 Online/Digital
8.5.2 Authorized Dealerships
8.5.3 Direct-to-Consumer/OEM Stores

8.6 By Price Range

8.6.1 Budget (Entry-level/Commuter)
8.6.2 Mid-Range
8.6.3 Premium/Performance

8.7 By Usage Type

8.7.1 Personal Mobility
8.7.2 Commercial/Logistics
8.7.3 Shared Mobility (rental/subscription)

8.8 By Voltage/Power Output

8.8.1 36V
8.8.2 48V
8.8.3 60V
8.8.4 72V and above

8.9 By Charging/?? Model

8.9.1 Fixed Charging (AC/DC plug-in)
8.9.2 Battery Swapping
8.9.3 Fast Charging Capable

9. Asia Pacific Electric Scooters And Motorcycles Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Scale Tier (Global, Regional, or Local)
9.2.3 APAC Electric Two-Wheeler Shipments (Units, latest FY)
9.2.4 Revenue from Electric Two-Wheelers (USD, latest FY)
9.2.5 YoY Growth in EV Two-Wheeler Sales (%)
9.2.6 Market Coverage (No. of APAC countries served)
9.2.7 Dealer/Service Touchpoints in APAC (Count)
9.2.8 Product Portfolio Breadth (Scooter, Motorcycle, Moped, Cargo)
9.2.9 Battery Strategy (Fixed, Swappable, Both)
9.2.10 Average Real-World Range (km) by Top Models
9.2.11 ASP Band (Budget/Mid/Premium)
9.2.12 Technology Edge (Connectivity, ABS/CBS, fast charge, IoT)
9.2.13 Manufacturing Footprint (Plants in APAC)
9.2.14 Strategic Alliances (e.g., swapping, cells, ride-hailing)
9.2.15 After-sales Metrics (Warranty length, service interval)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Yadea Technology Group Co., Ltd.
9.5.2 NIU Technologies
9.5.3 Gogoro Inc.
9.5.4 Ather Energy Pvt. Ltd.
9.5.5 Ola Electric Mobility Pvt. Ltd.
9.5.6 Hero MotoCorp Ltd. (Vida)
9.5.7 Hero Electric (Hero Electric Vehicles Pvt. Ltd.)
9.5.8 TVS Motor Company Ltd.
9.5.9 Bajaj Auto Ltd.
9.5.10 Greaves Electric Mobility Pvt. Ltd. (Ampere)
9.5.11 Okinawa Autotech Pvt. Ltd.
9.5.12 Revolt Intellicorp Pvt. Ltd.
9.5.13 TAILG Group
9.5.14 Sunra (Jiangsu Xinri E-Vehicle Co., Ltd.)
9.5.15 Super Soco (VMoto Soco Group)
9.5.16 Vmoto Limited
9.5.17 Horwin Global
9.5.18 Surron (Chongqing Surron Electric Vehicle Co., Ltd.)
9.5.19 Pure EV (PurEnergy Pvt. Ltd.)
9.5.20 Kwang Yang Motor Co., Ltd. (KYMCO)

10. Asia Pacific Electric Scooters And Motorcycles Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Electric Vehicles
10.1.2 Procurement Policies for Sustainable Transport
10.1.3 Evaluation Criteria for Suppliers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Charging Infrastructure
10.2.2 Budget for Fleet Electrification
10.2.3 Partnerships with Energy Providers

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of Ownership
10.3.2 Maintenance and Service Availability
10.3.3 Range Anxiety

10.4 User Readiness for Adoption

10.4.1 Awareness of Electric Vehicle Benefits
10.4.2 Accessibility of Charging Stations
10.4.3 Incentives for Early Adoption

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Cost Savings Analysis
10.5.2 Performance Metrics Tracking
10.5.3 Expansion into New Markets

11. Asia Pacific Electric Scooters And Motorcycles Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Solutions

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Tracking
15.2.2 Activity Scheduling

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from government agencies and trade associations in the Asia Pacific region
  • Market analysis publications focusing on electric scooters and motorcycles
  • Statistical data from transportation and automotive regulatory bodies

Primary Research

  • Interviews with industry experts, including manufacturers and distributors of electric scooters and motorcycles
  • Surveys targeting consumers to understand preferences and purchasing behavior
  • Focus groups with urban commuters to gather insights on usage patterns and challenges

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and consumer feedback
  • Triangulation of market trends with insights from industry experts and market reports
  • Sanity checks through expert panel reviews to ensure data accuracy and relevance

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of total market size based on national transportation statistics and electric vehicle adoption rates
  • Segmentation of the market by country, type of vehicle, and consumer demographics
  • Incorporation of government incentives and policies promoting electric vehicle usage

Bottom-up Modeling

  • Estimation of sales volume based on historical data from leading manufacturers in the region
  • Cost analysis of electric scooters and motorcycles, including production and distribution expenses
  • Calculation of market size based on projected growth rates and consumer adoption trends

Forecasting & Scenario Analysis

  • Multi-variable forecasting using economic indicators, urbanization rates, and environmental policies
  • Scenario analysis based on potential changes in consumer behavior and technological advancements
  • Development of baseline, optimistic, and pessimistic market projections through 2034

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Urban Commuter Preferences150Daily commuters, Electric scooter users
Retail Market Insights100Retail Managers, Sales Executives
Manufacturer Feedback80Product Development Managers, Operations Directors
Government Policy Impact60Policy Makers, Regulatory Officials
Consumer Adoption Trends120Potential buyers, Current electric vehicle owners

Frequently Asked Questions

What is the current value of the Asia Pacific Electric Scooters and Motorcycles Market?

The Asia Pacific Electric Scooters and Motorcycles Market is valued at approximately USD 30 billion, driven by urbanization, rising fuel prices, and a focus on sustainable transportation solutions. This valuation is based on a five-year historical analysis of market trends.

Which countries are the key players in the Asia Pacific Electric Scooters and Motorcycles Market?

What government initiatives are promoting electric vehicle adoption in India?

What types of electric two-wheelers are available in the market?

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