Asia Pacific Gaming Peripherals Market Outlook to 2030

Asia Pacific Gaming Peripherals Market Overview

• The Asia Pacific Gaming Peripherals Market is valued at USD 1.2 billion based on a five-year historical analysis. This market is primarily driven by the increasing adoption of gaming across countries like China, Japan, and South Korea. Esports, professional gaming, and the popularity of online streaming platforms have fueled the demand for high-performance peripherals like gaming mice, keyboards, and headsets.

• China, Japan, and South Korea dominate the gaming peripherals market in the Asia Pacific region due to their well-established gaming cultures and strong technological infrastructures. These countries have a high number of esports tournaments and professional gamers, driving demand for premium peripherals. Additionally, cities such as Shanghai, Seoul, and Tokyo are gaming hubs with significant consumer spending on gaming accessories.
• India has imposed import restrictions on laptops, tablets, and PCs under its Make in India initiative to boost local manufacturing. Starting November 1, 2023, these imports will require a valid license. This move supports domestic production, fosters indigenous manufacturers, and aims to reduce reliance on foreign imports, particularly from China. The government also offers incentives under its Production Linked Incentive (PLI) scheme to encourage IT hardware production in India, further driving local industry growth.

Asia Pacific Gaming Peripherals Market Segmentation

By Product Type: The Asia Pacific gaming peripherals market is segmented by product type into gaming mice, gaming keyboards, gaming headsets, gaming chairs, and controllers. Among these, gaming mice hold a dominant market share due to their precision and customizable features, which are essential for professional and casual gamers alike. Many gamers invest in premium gaming mice that offer better responsiveness, higher DPI settings, and programmable buttons, making them indispensable for competitive gaming. Furthermore, brands such as Logitech, Razer, and SteelSeries have introduced wireless and ergonomic designs, enhancing the appeal of gaming mice.

By Connectivity Type: The Asia Pacific gaming peripherals market is segmented by connectivity type into wired and wireless peripherals. Wireless peripherals have seen an increasing market share due to advancements in wireless technology that minimize latency and improve battery life. Wireless gaming headsets and mice are particularly popular among professional gamers who value the convenience and mobility offered by these devices. Additionally, the rise in multi-device gaming, such as across PCs, consoles, and mobile platforms, has further boosted the demand for wireless options, particularly in countries with robust internet infrastructure like Japan and South Korea.

Asia Pacific Gaming Peripherals Market Competitive Landscape

The market is characterized by intense competition, with several global and regional players vying for market share. The market is consolidated, with the top companies dominating through strategic partnerships, sponsorships in esports, and aggressive marketing campaigns. The leading companies in the market include Logitech International S.A., Razer Inc., Corsair Gaming, Inc., SteelSeries (GN Store Nord A/S), AsusTek Computer Inc. These companies have capitalized on the growing esports industry, technological advancements in peripherals, and a shift towards wireless and ergonomic designs to maintain their dominance.

Asia Pacific Gaming Peripherals Industry Analysis

Growth Drivers

• Rise in PC and Console Gaming: The gaming peripherals market in the Asia Pacific region has witnessed significant growth due to the rise in PC and console gaming. Countries like China, Japan, and South Korea are leading this trend. This surge in gaming activity has driven the demand for high-performance peripherals like keyboards, mice, and headsets. For instance, Tencent and NetEase commanded a combined 61% share for domestic PC games revenue in 2022. This growth is fueled by the rising middle class, increased access to technology, and improved internet infrastructure across the region.
• Increased Disposable Income and Consumer Spending: Higher disposable income across the Asia Pacific region, particularly in emerging economies like India, Vietnam, and Indonesia, has driven demand for premium gaming peripherals. As of 2020-21, India's middle class was estimated at 432 million individuals, and projections suggest it will grow to 715 million by 2030-31 and reach 1.02 billion by 2047, translating to higher spending on non-essential items such as gaming peripherals.
• Shift Toward Customization and Personalized Gaming Setups: In the Asia Pacific region, gamers are increasingly focused on creating customized and personalized gaming setups. This has driven demand for peripherals like custom mechanical keyboards, RGB lighting, and ergonomic designs. Markets such as Japan, South Korea, and China are leading this trend, where cultural emphasis on technology and personalization is strong. Custom-built gaming rigs are also fueling the desire for peripherals tailored to individual gaming styles and preferences.

Market Challenges

• High Competition Among OEMs: The market faces intense competition, with many original equipment manufacturers (OEMs) from countries like China, Taiwan, and South Korea dominating the landscape. These OEMs often offer affordable products, creating pressure on international brands to lower prices. This competitive environment leads to price wars, making it difficult for premium brands to maintain higher pricing strategies and sustain profit margins.
• Short Product Life Cycles: Gaming peripherals have short life cycles due to the rapid pace of technological advancements and the frequent demand for upgrades by gamers. Products like gaming mice and keyboards are quickly replaced as new features are introduced. This presents challenges for manufacturers to innovate consistently while managing inventory and the devaluation of older models.

Asia Pacific Gaming Peripherals Market Future Outlook

The market is projected to experience significant growth driven by the increasing penetration of esports, higher consumer spending on premium gaming accessories, and continuous technological advancements. As the regions gaming industry expands, especially in countries like India and Southeast Asia, the demand for high-quality, ergonomic, and customizable peripherals will grow. The shift towards wireless peripherals and the integration of immersive technologies like haptic feedback and AI will continue to shape market dynamics, catering to the evolving preferences of both casual and professional gamers.

Market Opportunities

• Increasing Popularity of Streaming and Content Creation: The rise of online streaming platforms such as YouTube and Twitch in the Asia Pacific region has created new opportunities for gaming peripheral manufacturers. This trend has spurred demand for high-quality peripherals like webcams, microphones, and other streaming equipment. Countries with robust internet infrastructure, like South Korea and Japan, are particularly attractive markets for content creation gear, as these peripherals enhance both gameplay and production quality for streamers.
• Technological Advancements (e.g., Haptic Feedback, AI Integration): Technological advancements, especially in haptic feedback and AI-driven peripherals, offer significant growth opportunities in the Asia Pacific gaming peripherals market. Haptic feedback enhances the gaming experience with tactile responses, while AI-powered devices, such as adaptive gaming mice, are gaining popularity. These innovations cater to gamers seeking more immersive and interactive experiences, driving demand for next-generation peripherals that leverage cutting-edge technologies.