Australia Agricultural Equipment Market Outlook to 2026

Driven by Adoption of Technological Advancements in Farming Techniques and Financial support of Government


Author(s):Roshitha, Oshina

Product Code:KR1278

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Published on

December 2022

Total pages


About the Report

About the Report

The report provides a comprehensive analysis of the potential of Agriculture Equipment in Australia. The report covers an overview and genesis of the industry, market size in terms of total sales value.

Its market segmentations include byType of Equipment, by Mode of Sales, by Type of Purchase, by Automation, by Region, By Application and others; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Agriculture Equipment in Australia

Market Overview:

According to Ken Research estimates, the impact of COVID-19, a shortage of components interfered with the production of many items of machinery but the rental agricultural equipment market became popular during the pandemic. The pre-owned Agri-equipment market has been relatively growing. The Australia Agri-Equipment market is expected to grow at a CAGR of 9.1% during 2021-2026F, driven by technological advancements, government initiatives and the availability of loans.

Australia Agricultural Equipment Market Size

  • In future, a lot of technological advancements like Navigation and GPS being installed in tractors are expected to pick up traction. Automation will also reduce the cost of labour, which is currently very high in Australia. Fully automatic machinery sales will go up in the coming years.
  • Young farmers highly prefer financed purchases. Interest rates being comparatively low in the past few years has been a major factor behind this. In future even if people have the cash to buy equipment, building a long-term business credit will be one major factor behind the growth of financed purchases.

Key Trends by Market Segment:

By Automation (Semi-automatic, Manual, Automatic): The affordability of semi-automatic equipment increases their demand for normal agricultural operations. Even though automatic equipment is more widely used, manual transmission engines are less complicated, lighter and have more gears than automatic transmission engines saving 5-15% on fuel consumption.

Australia Agricultural Equipment Market Segmentation By Automation

By Type of Purchase: The interest of farmers to access cheap finance and utilize their tax deduction incentives from the Government has increased the demand for financed purchases. Major financing products for agriculture equipment in Australia are chattel mortgages and finance leases.

Australia Agricultural Equipment Market Segmentation By Type of Purchase

Competitive Landscape

Australia Agriculture Equipment market is moderately concentrated with five players capturing ~75% of the market share in 2021. John Deere and CNH Industrial and AGCO collectively dominate the market owing to their increased focus on technology and innovation in the product portfolio. Major Players in the market have an adequate employee base and are involved in both manufacturing and supplying of equipment worldwide.

Australia Agricultural Equipment Market Competitive Landscape

Future Outlook

Demand for alternative fuel-based tractors rather than conventional diesel-based tractors will drive the market owing to their fluctuating prices. Technological advancements such as GPS technology will improve the working performance of tractors in the future. More farmers will be driven towards technology in the medium term. Online mode of sales will be a major part in the segment owing to the higher penetration of online media in the market. The variety of choices and the transparency of price ranges available to the farmers ensure increasing preference for online sales channels.

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Scope Of The Report

Scope of the Report

By Type of Equipment



Planting Equipment

Irrigation and crop processing Equipment

Spraying Equipment

Hay and Forage equipment

By Mode of Sales



By Type of Purchase

Financed purchase

Non-Financed purchase

By Automation




By Sales Channel



By Application

Harvesting& Threshing

Land development and seed bed preparation

Sowing and Planting

Weed cultivation

Post-harvest & Agro-processing

Plant protection

By Region

Western Australia

New South Wales


Northern territory

South Australia



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Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Existing Agricultural Equipment Companies
  • New Market Entrants- Domestic OEMs
  • New Market Entrants- Foreign OEMs
  • Agricultural Equipment Financing Companies
  • Government Bodies
  • Investors & Venture Capital Firm
  • Agricultural Equipment Manufacturers
  • Agricultural Equipment Distributors
  • Agricultural Equipment Associations
  • Market Research and Consulting Firms
  • Government Bodies & Regulating Authorities

Time Period Captured in the Report

  • Historical Period: 2016-2021
  • Base Period: 2021
  • Forecast Period: 2021-2026F


Major Players Mentioned in the Report

      Leading companies

  • John Deere
  • Kubota
  • AGCO
  • CNH Industrial
  • Massey Ferguson
  • CASE Agriculture
  • Farm Tech

Table of Contents

Table of Contents

1. Executive Summary of Australia Agriculture Equipment Market

1.1 Executive Summary (Market Overview, Market Size, Growth Drivers and Restraints, Competition Scenario and Way Forward)

2. Country Overview

2.1 Australia Country Profile (Overview, Major Cities, GDP and Inflation Rate, Percentage of GDP Composition by Sector, Trade Scenario)

2.2 Australia Population Analysis (Population by Gender, by Age Group, by Urban and Rural population, Demographics of Australia)

3. Overview of Australia Agriculture Equipment Market

3.1 Australia Agricultural Sector Overview, 2021

3.2 Growth Drivers of Australia Agriculture Sector

3.3 Diversity of Agriculture across different regions in Australia

3.4 Benefits of Farm Mechanization in Australia in 2021

3.5 Farm predict in Australia Agriculture Market

3.6 Overview and Genesis of Australian Agriculture Equipment Market

3.7 Ecosystem of Australia Agriculture Equipment Market

3.8 Value Chain of Australia Agriculture Equipment Market

3.9 Timeline of Major Players in Australia Agriculture Equipment Market

3.10 Major Agricultural Equipment in Australia in 2021

3.11 Import and Export scenario of Agriculture equipment in Australia, 2017-21

4. Market Size of Australia Agriculture Equipment Market

4.1 Market Size by Sales Value (AUD) and Sales Volume (In Units), 2016-2021

4.2 Market Segmentation of Australia Agriculture Equipment Market

4.3 Market Segmentation by Type on the basis of Value (AUD Mn), 2021

4.4 Market Segmentation by Sales Channel on the basis of Value (AUD), 2021

4.5 Market Segmentation by Automation on the basis of Value (AUD),2021

4.6 Market Segmentation by Mode of Sales on the basis of Value (AUD), 2021

4.7 Market Segmentation by Type of Purchase by End Users on the basis of Value (AUD),2021

4.8 Market Segmentation by Application on the basis of Value (AUD),2021

4.9 Market Segmentation by Region on the basis of Value (AUD),2021

4.10 Market Segmentation by Drive Type on the basis of Value (AUD), 2021

4.11 Market Segmentation by Horsepower on the basis of Value (AUD), 2021

4.12 Market Segmentation by Utility Type on the basis of Value (AUD),2021

5. Industry Analysis of Australia Agriculture Equipment Market

5.1 SWOT Analysis of Australia Agriculture Equipment Market

5.2 Trends and Developments in Australia Agriculture Equipment Market

5.3Challenges and Restraints in Australia Agriculture Equipment Market

5.4Government Initiatives in Australia Agriculture Equipment Market

5.5Tractor and Machinery Association (TMA) of Australia

6. Consumer Analysis of Australia Agriculture Equipment Market

6.1 Decision Making Parameters of the Consumers

6.2 Impact of Emerging Technologies in Agriculture Equipment among consumers in Australia

7. Competitive Analysis of Australia Agriculture Equipment Market

7.1 Competitive Scenario of Australia Agriculture Equipment Market

7.2 Competitive Landscape and Market Positioning of Players in Australia Agriculture Equipment Market, 2021 

7.3 Cross comparison of major players in Australia Agriculture Equipment Market

8. Future Outlook of Australia Agriculture Equipment Market, 2022P- 2026F

8.1 Market Size by Sales Value (AUD) and Sales Volume (In Units), 2021-2026F

8.2 Market Segmentation by Type and Sales Channel, 2026F

8.3 Market Segmentation by Type of Purchase, Automation and Mode of Sales, 2026F

8.4 Market Segmentation by Application and Region, 2026F

8.5 Market Segmentation by Horsepower, Drive Type and Utility Type, 2026F

9. Covid Analysis of Australia Agriculture Equipment Market

9.1 Impact of Covid on Australia Agriculture Equipment Market

10. Analyst Recommendations

10.1 Recommendations for online sales of equipment in Australia

10.2 Recommendations on equipment preference

11. Research Methodology

11.1 Market Definitions and Assumptions 

11.2 Abbreviations

11.3 Market Sizing Approach

11.4 Consolidated Research Approach

11.5 Sample Size Inclusion

11.6 Limitation and Future Conclusion


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Research Methodology

Research Methodology

Step 1: Identifying Key Variables:

Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.

Step 2: Market Building:

Collating statistics on agriculture equipment over the years, penetration of Agri-equipment finance and down payment ratio to compute overall credit disbursed for farm equipment. We will also review statistics to understand credit disbursed and outstanding amount which can ensure accuracy behind the data points shared.

Step 3: Validating and Finalizing:

Building market hypothesis and conducting CATIs with industry experts belonging to different companies to validate statistics and seek operational and financial information from company representatives.

Step 4: Research output:

Our team will approach multiple finance providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from farm loan providers.

Research Methodology for Australia Agricultural Equipment Market

Frequently Asked Questions

Frequently Asked Questions

01 What is the Study Period of this Market Report?

The Australia Agri-equipment Market is covered from 2016–2026F in this report, including a forecast for 2021-2026F.

02 What is the Future Growth Rate of Australia Agri-equipment Market?

The Market is expected to witness a CAGR of 9.1% between 2021 to 2026.

03 What are the Key Factors Driving the Australia Agriculture Equipment Market?

New technological advancements in equipment and loan availability is likely to fuel the growth in the Australia Agri-equipment Market.

04 Which is the Largest Equipment Type Segment within the Australia Agri-equipment Market?

Tractors are mainly held the largest share of Australia Agri-equipment Market by both value and volume of units sold, in 2021.

05 Who are the Key Players in Australia Agri-equipment Market?

John Deere, CNH Industrial and AGCO along with few others.

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