Go To Market Strategy for IRU (Australian Based University) in Select Indian Cities
Detecting Potential For Foreign Owned Universities via Face to Face Interviews with Prospective Undergraduate Students
Region:Asia
Author(s):Aastha Garg, Aditya Konnur and Smridhi
Product Code:KR1426
February 2024
102
About the Report
Market Overview:
India has caught the attention of the world’s top universities in recent years owing to its developing infrastructure and education-friendly institution. t would be beneficial for a university to enter the Indian market, with Delhi offering multiple promising locations with reasonably priced land and significant infrastructure projects nearby. When it comes to how much the Australian University can charge for specific courses, Delhi NCR, Bangalore, and Hyderabad stand out relatively well.
Australian universities should begin with the most popular programs, such as BBA and B Tech, and then introduce new, exciting courses in areas like graphic design and entrepreneurship. The two most crucial factors that international students consider while choosing a place to continue tertiary education are university fees and worldwide rankings. Modern innovations like SEZs and vertical campuses, together with smart faculty and successful PR campaigns, will undoubtedly make the Australian institution stand out.
There are a total of 41 universities available in Australia out of which 37 are public Australian, three private Australian and one private international university. Among all, Monash University is the biggest Australian university followed by the University of Melbourne, the University of Technology Sydney, and the Australian National University.
Market Analysis
- India is the most populated country, with almost 20% of its total population being between the ages of 18 and 23. About 25% of the overall population is enrolled in undergraduate courses, meaning that the GER (Gross Enrollment Ratio) is about 27.
- The top 6 States in terms of highest total student enrolment are Uttar Pradesh, Maharashtra, Tamil Nadu, Madhya Pradesh, Karnataka and Rajasthan. The said States constitute more than half of the total Student enrolment in India.
- Mumbai neighborhoods Dadar, Andheri, and Chembur are home to several university clusters. There are numerous higher education institutions in Mumbai located in Ville Parle, Kurla, Ghatkopar, and Santa Cruz, all of which have sizable student populations.
- There is a significant concentration of universities in Hyderabad's Panjagutta, Chanchalguda, and Chintal neighborhoods. In Western Hyderabad, Panjagutta is a business and residential neighborhoods. Next Galleria Mall and PVR Panjagutta are two neighboring attractions which make it an advantageous location for universities.
- The outskirts of Greater Noida and Manesar Gurgaon offer cheap real estate prices for retrofitting university buildings. In addition, there is potential to utilize Ghaziabad and Faridabad as future locations for educational hubs.
Key Trends by Market Segment:
By Type of Cities: Delhi-NCR, Mumbai, Bangalore, and Hyderabadaresome of the major friendly cities for university infrastructure development in the country. Australian universities can target these cities to start their trials in India. Most of the top universities/colleges in Mumbai have their present for a long time with good NAAC accreditation and NIRF ranking including IIT Bombay and the University of Bombay. Additionally, Bangalore has several private and public colleges that are well-established and reputed such as the National Institution of Technology Karnataka and Malnad College of Engineering.
Scope of the Report
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Go To Market Strategy for IRU (Australian Based University) in Select Indian Cities |
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By Type of Cities |
· Delhi-NCR · Mumbai · Bangalore · Hyderabad
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Products
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:
Investors
Educational Institutions
Government Entities
Alumni Networks
Corporate Partnerships
Research and Academic Community
Time Period Captured in the Report:
Time Period: 2023
Companies
Major Universities Mentioned in the Report:
Monash University
The University of Melbourne
The University of Technology Sydney
The Australian National University
UNSW University
Table of Contents
1. Executive Summary
1.1 Market Entry Analysis on the Basis of Location
1.2 Fee & Price Analysis by City/Course
1.3 Recommended Courses – Present & Future
1.4 Student Decision Making Parameters
1.5 Key Differentiators
2. Country Overview
2.1 Demographic Overview of India
2.2 Market Potential of India Under-graduate Market
3. Location & WhiteSpace Analysis
3.1 Location Analysis of Mumbai
3.2 Location Analysis of Hyderabad
3.3 Location Analysis of Delhi-NCR
3.4 Location Analysis of Bangalore
4. Retro Fitting & Land Pricing Analysis
4.1 Cost of Constructing a University
4.2 Registration Charges
4.3 Definition of Parameters Used
4.4 Retro Fitting Analysis – Delhi NCR
4.5 Retro Fitting Analysis – Navi Mumbai & Bangalore
4.6 Retro Fitting Analysis – Hyderabad
5. Demand Analysis
5.1 Mumbai Tertiary Education
5.2 Hyderabad Tertiary Education
5.3 Delhi Tertiary Education
5.4 Bangalore Tertiary Education
5.5 Employment Prospects & Industry Demand
5.6 Emerging Fields
6. Course Pricing & Competition Analysis
6.1 Mumbai
6.2 Bangalore
6.3 Hyderabad
6.4 Delhi
6.5 Colleges Offering SDG Courses India
6.6 Most Expensive Colleges of India
7. Local Government Support
8. UGC Guidelines
8.1 Application Process
8.2 Autonomy in Operations
9. Student Interview Analysis
9.1 Education Background
9.2 Budget Preferences
9.3 Willingness to Travel
9.4 Perception on Decision Making Parameters
9.5 University Preferences between Public & Private
9.6 University Preferences between Private & Australia Based Indian University
9.7 Current Awareness Path
9.8 Academic Preferences
10. Analyst Recommendations
10.1 Country Level Tertiary Education
10.2 City Level Tertiary Education
10.3 WhiteSpace Recommendations
10.4 Recommended Course Offerings – Present & Future
10.5 Challenges & Bottle Necks
10.6 Special Education Zones
10.7 University Faculty Hiring Strategies
10.8 Positioning Strategies
11. Research Methodology
11.1 Abbreviations
11.2 Survey Process (Sample Size, Questionnaire & Data Analysis)
Disclaimer Contact UsResearch Methodology
Step1: Identifying Key Variables: Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around the market to collate industry-level information.
Step2: Market Building: Collating statistics on the Indian cities over the years, penetration of marketplaces and service providers ratio to compute revenue generated for the Go to market strategy for IRU Universities. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.
Step3: Validating and Finalizing: Building market hypotheses and conducting CATIs with industry experts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step4: Research output: Our team will approach multiple India-Based Australian Universities providing courses and understand the nature of product segments and courses, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from courses providers.
Frequently Asked Questions
Who are the Top Universities in Australia?
Monash University, The University of Melbourne, The University of Technology Sydney, The Australian National University, and UNSW University are some of the Top Universities in Australia.
Which Australian universities are opening campuses in India?
In GIFT City in Gandhinagar, Gujarat, two Australian universities, Deakin and Wollongong, will open the following academic year, according to an announcement made by Union Education and Skill Development Minister Dharmendra Pradhan in 2023.
How Many total Universities are there in Australia?
There are a total of 41 universities available in Australia out of which 37 are public Australian, three private Australian and one private international university.
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