China Toys and Games Industry Outlook to 2017
Advent of Mobile Online Games to Accelerate Market Growth
Region:Asia
Product Code:KR67
July 2013
142
About the Report
The report titled "China Toys and Games Industry Outlook to 2017- Advent of Mobile Online Games to Accelerate Market Growth " provides a comprehensive analysis of the market size of China toys and games industry, market segmentation of toys, games, online games by different categories on the basis of revenue. The report also entails the market share and company profiles of major international and domestic players and retailers in toys market and online games market in China. The report also provides the major trends and developments of the toy and games industry in China over the years. Future analysis of this market in the country is provided on the basis of revenue over the next five years along with the analysis of all the segments of the market.
With the rising income levels and improvement in the quality of life, the demand for toys among the Chinese people have transformed. There is a shift from traditional, battery-operated toys, construction sets and decorative toys towards unique and innovative electronic toys, intelligent and educational toys as well as plush toys and decorative fabric toys. The key growth drivers of the online games market are increasing use of internet, growth in the number of broadband subscribers over the years, rising personal computer sales, growing advertisements revenues, growth in the number of mobile internet users, diversified products portfolio. The online gaming market in China has grown at a stupendous rate of 30.3% over the period 2007-2012.
China toys and games market has expanded at an unparalleled growth rate over the last few years. The market for toys and games in China was valued at USD ~ million in 2012 as compared to USD ~ million in 2007. It has been able to withstand global economic crunch in the year 2009 and has grown consistently during the recessionary years.
Toys consist of various categories such as constructions and building toys, dolls, electronic toys and remote controlled toys which contributed ~%, ~% and ~% respectively in the domestic market revenue in 2012. Whereas, games consists of two main types of games namely, online games and physical games. Online games are further segmented into sub segments such as client games (MMORPG) with a share of ~%, client games (others) accounting for ~%, web games and mobile games together accounting for ~% in market revenue in 2012.
It was observed that in 2012, online games contributed ~% to the overall games market in China while physical games held a market share of ~% in 2012. Online gaming market in China has been dominated by client games (MMORPGs) which held ~% of the market in 2012, followed by other client games which accounted for ~% share during the year.
Mattel holds the largest market share among all the leading brands in toys market in China with a share of ~%, followed by Hasbro with a contribution of ~%. Goodbaby is the third largest player with a share of ~% to the toys market in China. Lego and Takara Tomy are the other leading players in toys market with market shares of ~% and ~% respectively.
The online games market in China is dominated by Tencent with a share of ~% in the market in 2012. Netease was the second largest player in the market with ~ % share. Shanda and Changyou emerged as the leading players in the market and contributed nearly ~% and ~% to the online games market in China. Perfect World is the fifth largest player in the online games market in China with a share of ~% in 2012.
Key Topics Covered in the Report
? The market size of Domestic China Toys and Games Market, 2007-2012.
? Market segmentation of China toys and games by toys and games.
? Market segmentation of Toys market in China by Product Categories on the basis of revenue, 2007-2012
? Market segmentation of Games market by Online and Physical Games, 2007-2012
? Market Segmentation of Online Games by type of games, 2007-2012
? Market Segmentation of Online Games by age group, gender, genre, 2012
? Market Share of leading players in toys market in China by International Manufacturers, Domestic Manufacturers and Retailers, 2012
? Competitive Landscape of Leading players in toys market in China by International Manufacturers, Domestic Manufacturers and Retailers
? Market share of leading players in the Online Games market in China, 2012
? Company profiles of major players in China Online Games Market.
? Trends and developments in Toys and Games market in China.
? Future outlook and projections of the domestic toys market, toy exports, games market by online and physical games and categories of online games in China Toys and Games Market, 2013-2017
Products
Toys and Games, Construction and Building Toys, Dolls, Baby and Infant Toys, Sports and Outdoor Play, Remote control Toys, Electronics for Kids, Plush
Companies
Mattel, Hasbro, Goodbaby, Lego, Takara Tomy, Guangdong Alpha Animation & Culture Co. Ltd, Xinghui Auto Model Co. Ltd, Goldlok Toys Holdings Co. Ltd, Lung Cheong International Holdings Ltd, Jiangsu Goodbaby Group, Toys R Us, Walmart, Carrefour, Tencent Hol
Table of Contents
1. China Toys and Games Market Introduction
2. China Toys and Games Market Size, 2007-2012
3. China Toys and Games Market Segmentation, 2007-2012
4. China Toys Introduction and Market Size, 2007-2012
4.1. By Export Revenue, 2007-2012
4.2. By Domestic Revenue, 2007-2012
5. China Toys Market Segmentation, 2007-2012
5.1. By Product Categories, 2007-2012
5.1.1. By Construction and Building Toys Introduction and Market Size, 2007-2012
5.1.1.1. Construction and Building Toys Market Future Outlook and Projections, 2013-2017
5.1.2. By Dolls Introduction and Market Size, 2007-2012
5.1.2.1. Dolls Market Future Outlook and Projections, 2013-2017
5.1.3. By Baby and Infant Toys Introduction and Market Size, 2007-2012
5.1.3.1. Baby and Infant Toys Market Future Outlook and Projections, 2013-2017
5.1.4. By Sports and Outdoor Play Introduction and Market Size, 2007-2012
5.1.4.1. Sports and Outdoor Play Market Future Outlook and Projections, 2013-2017
5.1.5. By Remote Control Toys Introduction and Market Size, 2007-2012
5.1.5.1. Remote Control Toys Market Future Outlook and Projections, 2013-2017
5.1.6. By Electronic Toys Introduction and Market Size, 2007-2012
5.1.6.1. Electronic Toys Market Future Outlook and Projections, 2013-2017
5.1.7. By Plush Toys Introduction and Market Size, 2007-2012
5.1.7.1. Plush Toys Market Future Outlook and Projections, 2013-2017
5.1.8. By Action and Toy Figures, 2007-2012
5.1.8.1. Action and Toy Figure Market Future Outlook and Projections, 2013-2017
5.1.9. By DIY Toys Introduction and Market Size, 2007-2012
5.1.9.1. DIY Toys Market Future Outlook and Projections, 2013-2017
5.1.10. By Hobby Model/Vehicles Introduction and Market Size, 2007-2012
5.1.10.1. Hobby Model/Vehicles Market Future Outlook and Projections, 2013-2017
5.1.11. By Games and Puzzles Introduction and Market Size, 2007-2012
5.1.11.1. Games and Puzzles Market Future Outlook and Projections, 2013-2017
5.2. By Age of Children, 2012
6. Government Regulations in China Toys Market
General Overview
General Trade Measures Affecting Toy Exports from China
7. China Toys Market Trends and Developments
Rising Popularity of Smart Toys
Focus on Educational and Developmental Toys
Advent of Multi-Media and Web-Compatible Toys
Inclination Towards Youth Electronics
Growing Demand for Sports-Like Toys
Escalating Demand for Collectables
8. Market Share of Leading Players in China Toys Market, 2012
8.1. By International Manufacturers, 2012
8.2. By Domestic Manufacturers, 2012
8.3. By Retailers, 2012
8.4. By Distribution Channels, 2012
9. Competitive Landscape of Major Players in China Toys Market
9.1. By Leading International Toy Manufacturers
9.2. By Leading Domestic Toy Manufacturers
Guangdong Alpha Animation and Culture Co. Ltd.
Xinghui Auto Model Co. Ltd.
Goldlok Toys Holdings (Guangdong) Ltd.
Lung Cheong International Holdings Limited
Jiangsu Goodbaby Group
9.3. By Leading Toy Retailers
Toys R Us
Walmart
Carrefour
10. China Toys Market Future Outlook and Projections, 2013-2017
11. China Games Market Introduction and Market Size, 2007-2012
12. China Games Market Segmentation, 2007-2012
12.1. By Online and Physical Games, 2007-2012
12.1.1. Online Games Introduction and Market Size, 2007-2012
12.1.2. Online Games Market Segmentation, 2007-2012
12.1.2.1. By Client Games (MMORPG), 2007-2012
12.1.2.2. By Client Games (Others), 2007-2012
12.1.2.3. By Web Games, 2007-2012
12.1.2.4. By Mobile Games, 2010-2012
12.2. By Business Models, 2012
12.3. By Age Group of Online Gamers, 2012
12.4. By Gender of Online Gamers, 2012
12.5. By Genre of Online Games, 2012
13. Piracy and Counterfeiting in Toys and Games Market in China
14. China Games Market Trends and Developments
Mounting Popularity of Mobile Games
Social Games Targeting Niche Audiences
15. Government Regulations in China Games Market
16. Licensing Requirements in China Games Market
17. Market Share of Major Players in China Online Gaming Market, 2012
18. Company Profiles of Major Players in China Games Market, 2007-2012
18.1. Tencent
18.1.1. Company Overview
18.1.2. Business Strategy
Focus on Research and Development
Geographic Expansion Strategy
Strategic Relationship to Bring Call of Duty Online to China
Focus on Mobile Gaming
18.2. Netease
18.2.1. Company Overview
18.2.2. Business Strategy
Focus on Brand Building
Focus on Development of Core Game
18.3. Shanda
18.3.1. Company Overview
18.3.2. Business Strategy
Focus on Mobile Games
Game Portfolio Expansion Strategy
18.3.3. Key Operation Metrics
18.4. Changyou
18.4.1. Company Overview
18.4.2. Business Strategy
Regular Updation Strategy
Focus on Diversifying Game Portfolio
Focus on Mobile and Social Gaming
18.4.3. Key Operation Metrics
18.5. Perfect World
18.5.1. Company Overview
18.5.2. Business Strategy
Focus On Technological Advancements
Alliance Strategy
19. China Games Market Future Outlook and Projections, 2013-2017
19.1. By Online and Physical Games, 2013-2017
19.2. By Type of Online Games, 2013-2017
20. Upcoming Toys and Games Events in China
21. China Toys and Games Industry and Macro-Economic Factors, 2007-2017
21.1. Population, 2007-2017
21.2. Personal Disposable Income Per Capita, 2007-2017
21.3. Consumer Price Index, 2007-2017
21.4. Internet Users in China, 2007-2017
22. Appendix
22.1. Market Definitions
22.2. Abbreviations
22.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
22.4. Disclaimer
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