Egypt Online Advertising Market Outlook to 2017

Favorable Prospects in Online Search Advertising

Region:Middle East

Product Code:KR135

Download Sample Report

Published On

February 2014

Total pages

Table of Content

Market Overview
Scope Of The Report
Product covered
Table Of Content
Research Methodology
FAQs

Download Sample Report

About the Report

The industry research publication titled 'Egypt Online Advertising Market Outlook to 2017- Favorable Prospects in Online Search Advertising' presents a comprehensive analysis of market size of online advertisement, display, search, lead generation, sponsorship advertisement, digital video, e-mail, mobile and classifieds segment in Egypt. The report entails the market share analysis and company profiles of major players in the online advertising industry. The future analysis and segmentation by type of advertisements have also been discussed.

Egypt has a resilient advertising industry which was buoyant even during the financial crisis during 2009. Majority of the advertisement spending came from the public sector and the telecommunications industry. The online advertising industry of Egypt has grown at a CAGR of 71.9% during 2007-2012 reaching a market size of USD ~ million in 2012. Online advertising industry spending in Egypt has been headed by the telecom services, which contributed a 15.0% in 2012, with a spending of USD ~ million. Other important sectors included banking and finance, automotive and real estate sector which had a share of ~%, ~% and ~% respectively in 2012 in the overall online advertising spending in the country. The Egypt online advertising industry mainly comprises of search engine advertising and display advertisement, which cumulatively accounted for 80.0% of the total market in 2012. Currently in Egypt, online display advertising tops with its share of ~% in online advertisement spending, particularly due to its resemblance to the traditional banner type advertisements. However, the importance of online search advertisements is gradually increasing as the advertisers have started to realize the significance of compact and targeted advertisements. Other segments such as video, mobile, lead and online sponsorship were minimal contributing segments in the industry. The leading platforms in the online display advertising industry included players such as Google, Facebook and Yahoo while the leading advertising agencies included Starcom, OMD, Universal Media and few others.

The online advertising industry in Egypt is set to witness an immense rise as the economy is recovering from political turmoil and the internet penetration and computer literacy is expected to increase tremendously. During 2013-2017, the online advertising spending in the country is expected to reach USD ~ million in 2017, growing at a CAGR of 36.7% during 2012-2017. Most of the internet advertisements would continue to be driven by the display advertisements and search advertisements, with display making a contribution of ~% and search advertising contributing ~% in 2017.

KEY TOPICS COVERED IN THE REPORT

- The market size of the Egypt online advertising market in terms of value during 2007 - 2012

- Egypt online advertising market segmentation by type of advertisement (display, search, social, lead generation, sponsorship, mobile and video advertising)

- Egypt online advertising market segmentation by spending on industry (banking, real estate, telecom services and others)

- Egypt online search, display advertising, lead generation, sponsorship, mobile and video advertising market size in terms of value (2007-2012)

- Trends and Developments in the online advertising market in Egypt

- Competitive landscape of players operating in online advertising market of Egypt in search, display and video advertising. (for both platforms such as Google, Facebook) and leading advertising agencies such as Starcom, OMD, Universal Media, Initiative and others)

- Future projections and macro economic factors of Egypt online advertising.

Products

Cost Per Click, Cost Per Thousand Impression, Cost Per Action, Cost Per Completed View, Search and Social, Display, Lead Generation, Sponsorship Adver

Companies

Google, Facebook, Yahoo, Twitter, Starcom Media Vest Group, OMD Media Group, Universal Media, Initiative, Digital Republic, Techno Wireless

1. Egypt Online Advertising Market Size and Introduction

2. Egypt Online Advertising Market Revenue Models, 2012

3. Egypt Online Advertising Market Segmentation by Type of Industry, 2007-2012

4. Egypt Online Advertising Market Segmentation by Type of Advertisement, 2007-2012

4.1. Market Size of Different segments in the Egypt Online Advertising Market

4.1.1. Egypt Online Display Advertisment Market, 2007-2012

4.1.2. Egypt Online Search Advertisment Market, 2007-2012

4.1.3. Egypt Online Lead Generation Advertisment Market, 2007-2012

4.1.4. Egypt Online Sponsorship Advertisement, 2007-2012

4.1.5. Egypt Video Advertisement Market, 2007-2012

4.1.6. Egypt Mobile Advertisment Market, 2007-2012

4.1.7. Egypt E-Mail Advertsement Market, 2007-2012

4.1.8. Egypt Online Classifieds Advertisement Market, 2007-2012

5. Market Share of Major Players in Egypt Online Advertising Market, 2012

6. Competitive Landscape of Major Players in Egypt Online Advertising Industry

7. Egypt Online Advertisement Market Future Outlook and Projections, 2013-2017

8. Macro Economic Indicators of Egypt Online Advertising Industry, 2007-2017

8.1. Gross Domestic Product of Egypt, 2007-2017

8.2. Internet Users in Egypt, 2007-2017

8.3. Mobile Subscribers in Egypt, 2007-2017

8.4. E-Commerce Industry in Egypt, 2007-2017

8.5. Average Online Time Spent in Egypt, 2007-2017

8.6. M-Commerce Industry in Egypt, 2007-2017

9. Egypt Online Advertising Market Trends and Development

Social Media Revolutionizing the Online Advertising

Emergence of Online Group Buying Sites

10. Appendix

10.1. Market Definitions

10.2. Abbreviations

10.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

10.4. Disclaimer

Why Buy From Us?

Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story

Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Client Choose Us?

400000+ Reports in repository

150+ Consulting project a year

100+ Analysts

8000+ Client Queries in 2022