Global Air Purifier Market Outlook to 2030

Global Air Purifier Market Outlook to 2028

Global Air Purifier Market Overview

• The global air purifier market was valued at USD 15.93 billion in 2023, driven by rising concerns about air quality and health risks associated with pollution. The demand for air purifiers is particularly high in urban areas where pollution levels are critical. Additionally, the surge in respiratory ailments and increased awareness of airborne diseases. The industry is also seeing growth due to advancements in filter technology, making purifiers more effective in removing pollutants from indoor spaces.

• Prominent players in the global air purifier market include Dyson, Honeywell, Philips, IQAir, and Panasonic. These companies are at the forefront of innovation in air purification technologies. Dyson, for example, excels in premium home air purifiers with advanced HEPA filter designs, while Honeywell leads in industrial air purifiers integrated with smart home systems. Philips focuses on energy-efficient models, IQAir is renowned for its medical-grade filtration systems, and Panasonic is advancing ion technology, particularly across Japan and Asia.
• In 2023, Philips launched the latest in its "The Series 5000i incorporates advanced sensors that detect air quality and automatically adjust the purifier's settings based on real-time data. This feature is designed to enhance user experience by ensuring optimal air purification, including viruses, in spaces as large as 60 square meters. This development came in response to increased demand in Asia-Pacific and Europe, where air quality issues have worsened due to industrial emissions and vehicle exhaust.
• Cities like Beijing, New Delhi, Los Angeles, and Tokyo dominate the air purifier market due to their unique air quality challenges. Beijing and New Delhi face severe pollution from industrial emissions and vehicle exhaust, making air purifiers essential for urban homes and businesses. Los Angeles and Tokyo, despite having comparatively better air quality, are seeing rising demand for advanced air filtration systems as concerns about indoor air quality continue to grow.

Global Air Purifier Market Segmentation

The Air Purifier Market is divided into the following segments:

By Product Type: The global air purifier market is segmented by product type into HEPA filters, activated carbon filters, and ionic filters. In 2023, HEPA filters are indeed recognized for their effectiveness in capturing airborne particles as small as 0.3 microns, making them a standard choice in various environments such as hospitals, schools, and offices due to their efficiency in filtering pollutants and allergens.

By Region: The global air purifier market is segmented regionally into North America, Europe, APAC, Latin America, and MEA. In 2023, APAC led the market, driven by high demand in countries like China and India. China's ongoing air pollution crisis and India's government-led initiatives, such as the "Clean Air for Cities" program, have significantly boosted the market in the region. North America followed closely, with a strong focus on integrating smart home technology and eco-friendly air purifiers, particularly in the U.S.

By Application: The global air purifier market is segmented by application into residential, commercial, and industrial use. In 2023, the residential segment indeed held the largest share, primarily driven by increasing concerns about indoor air quality, particularly in urban areas that face pollution, allergens, and health crises. This trend has led to air purifiers becoming a common household item as consumers seek solutions to improve air quality in their homes.

Global Air Purifier Market Competitive Landscape

• Dyson: In 2023, Dyson launched the “Pure Cool” series, integrating real-time pollution detection and advanced HEPA filtration technology. The product is tailored for both residential and commercial markets, with demand soaring in Europe and North America, particularly in high-pollution areas such as urban centers. Dyson also announced its expansion into smart home air quality solutions, targeting users who seek integrated, tech-driven solutions.
• Philips: Philips continues to innovate in the health-tech space with the introduction of its “Series 5000i” air purifier, focusing on large residential and small commercial spaces. The 2023 model features a smart control system that learns user preferences and adjusts settings to maximize energy efficiency while providing optimal air purification. This product launch was heavily marketed in Europe and APAC, where air quality concerns have led to a surge in consumer demand.

Global Air Purifier Market Analysis

Global Air Purifier Market Growth Drivers

• Increasing Air Pollution in Urban Areas: Rising air pollution levels across major cities globally have significantly driven the demand for air purifiers. In 2023, cities like New Delhi and Beijing recorded hazardous air quality levels, with PM2.5 concentrations reaching critical levels on some days. According to the World Health Organization (WHO), a vast majority of the global population breathes air that exceeds WHO air quality guidelines. These alarming pollution levels, primarily due to vehicle emissions, industrial activities, and construction dust, have increased consumer demand for air purifiers in both residential and commercial spaces.
• Health Awareness and Respiratory Issues: With the increasing prevalence of respiratory issues such as asthma and allergies, consumers are becoming more health-conscious and are investing in air purifiers to improve indoor air quality. The Global Asthma Report 2023 estimates that 339 million people globally suffer from asthma, with an increasing number of cases reported in heavily polluted regions. This rise in respiratory conditions has significantly driven demand for air purifiers, as people seek solutions to reduce airborne allergens, mold, and other pollutants inside homes and workplaces.
• Government Regulations on Indoor Air Quality Stricter government regulations aimed at improving indoor air quality are spurring demand for air purification solutions. In January 2023, the EPA proposed revisions to the National Ambient Air Quality Standards (NAAQS) for particulate matter (PM), specifically targeting PM2.5, which are fine particles less than 2.5 micrometers in diameter. The proposal aimed to lower the primary annual PM2.5 standard from 12.0 micrograms per cubic meter to a range between 9.0 to 10.0 ?g/m³, with discussions on even lower levels down to 8.0 ?g/m³.

Global Air Purifier Market Challenges

• High Installation and Maintenance Costs: The costs associated with purchasing, installing, and maintaining advanced air purifiers remain a significant challenge. Premium air purifiers, especially those with HEPA filters, tend to be expensive, and industrial models require substantial investment. Additionally, the need for replacement filters and regular maintenance adds to the ongoing expenses, making air purifiers less accessible to price-sensitive consumers.
• Lack of Awareness in Emerging Markets: Despite rising pollution levels, there remains a significant lack of awareness about air purifiers in emerging markets such as Africa and parts of Southeast Asia. These regions remain under-penetrated due to limited consumer awareness and purchasing power, hindering market growth. The lack of widespread knowledge about the benefits and availability of air purification solutions continues to be a challenge in these areas.

Global Air Purifier Market Government Initiatives

• India’s "Clean Air for Cities" Initiative: The Indian government launched the “Clean Air for Cities” initiative aimed at improving air quality in Tier-1 and Tier-2 cities. This initiative mandates the installation of air purification systems in public and private sector buildings, including hospitals, schools, and shopping malls. The program is expected to drive demand for air purifiers, particularly in high-pollution cities such as New Delhi and Mumbai.
• China’s Indoor Air Quality Regulations: The Chinese government revised its indoor air quality standards, known as the "Standards for Indoor Air Quality" (GB/T 18883-2022), which officially replaced the previous standards from 2002. These new standards were implemented on February 1, 2023. This new policy mandates the installation of high-efficiency air filtration systems in factories and office buildings in urban areas. The regulations also require regular air quality monitoring and reporting, driving the adoption of air purifiers across various sectors.

Global Air Purifier Future Market Outlook

The future of the global air purifier market looks promising, with robust growth expected through 2028, driven by increasing awareness of health and wellness and the implementation of stricter government regulations on indoor air quality. As air pollution continues to rise, particularly in urban areas, consumers and businesses alike are expected to invest in advanced purification systems to ensure safer environments.

Future Trends:

• Growth in Commercial and Industrial Segments: The adoption of air purifiers in commercial and industrial spaces is projected to rise through 2028, driven by stricter air quality regulations. Countries like the United States, China, and Germany are likely to experience increased demand as corporations invest in purifiers to meet government standards. Industrial air purifiers, capable of managing toxic emissions and pollutants, will become more common in manufacturing-intensive regions.
• Increasing Focus on Energy-Efficient Air Purifiers As concerns about climate change and sustainability grow, manufacturers will shift their focus to producing energy-efficient air purifiers. By 2028, eco-friendly models using renewable energy sources, such as solar-powered purifiers, will be introduced to meet consumer demand for sustainable products. Governments may also incentivize the use of energy-efficient purifiers through subsidies and tax credits, further driving their adoption.