Global Hair Serum Market Outlook to 2027

by product type (Hair treatment serum, hair styling serum), by gender (women, Men), by nature (organic, conventional), by distribution channel (Offline, Online), by Region (Australia, Europe, North America, South America, Middle East, Asia Pacific)


Author(s):Rishita Trivedi

Product Code:KROD170

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Published on

June 2023

Total pages


About the Report

About the Report

The report provides a comprehensive analysis of the potential of Global Hair Serum. The report covers an overview and genesis of the industry, market size in terms of revenue generated.

The report has market segmentation which include segments by Product Type (Hair Treatment Serum, Hair Styling Serum), by  Gender (Women, Men), by Nature (Organic, Conventional), by Distribution Channel (Offline, Online Stores),  by Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa). The report includes Porter’s five force analysis, growth enablers, recent trends & developments, pain points & solutions. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview

According to Ken Research estimates, the Global Hair Serum Market which grew at a robust CAGR from 2017-2022 & is forecasted to grow steadily from 2022-2027 driven by increase in fast fashion trends, rising disposable income alongside active advertising campaigns.

Global Hair Serum Market Revenue

  • Increasing incidences of Hair Loss alongside fast fashion trends are driving the market growth for Global hair Serum Market
  • North America accounts for a major chunk of the market share owing to rising awareness regarding hair loss & solutions respectively.

Key Trends by Market Segment

By Nature: Conventional segment is expected to witness a steady growth in the upcoming years but an increasing market share for organic segment is also expected.

Global Hair Serum Market By Nature

By Distribution Channel: Offline segment is expected to generate the highest revenue growth in the upcoming years owing to offline stores offering a wide variety of products.

Global Hair Serum Market Segmentation By Distribution Channel

Competitive Landscape 

The Global Hair Serum market is fragmented with players occupying almost half of the market. The key players operating in the market are not only competing based on product quality and promotion but are also focusing on strategic moves to hold larger market shares. The major companies dominating the Global Hair Serum market for its products, services, and continuous product developments are the basis of flexibility and price, brand recognition, quality, and the overall variety of the product offering among others.

Ecosystem of Global Hair Serum Market

Future Outlook

The Global Hair Serum Market witnessed significant growth during the period 2017-2022, owing to increase in fast fashion trends, Enhancing Service Offerings alongside increase in product innovativeness.

Growth rate of the market is going to increase over the period as market penetration rates increase.

Scope Of The Report

Scope of the Report

Global Hair Serum Market Segmentation

By Type of Product

Hair treatment Serum

Hair Styling Serum

By Gender



By Nature



By Distribution Channel



By Geography

Asia Pacific

Middle East

North America


South America


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Key Target Audience:

  • Females
  • Millennials
  • Younger Generation
  • Individuals with Sensitive Skin

Time Period Captured in the Report:

  • Historical Period:2017- 2022
  • Base Year: 2022
  • Forecast Period: 2022-2027


Companies Covered:

  • L’Oreal Paris
  • Revlon
  • Elizabeth Arden
  • Unilever Plc.
  • Proctor & Gamble
  • Pattern
  • John Paul Mitchell Systems
  • Henkel
  • Veolia

Table of Contents

Table of Contents

1. Executive Summary

2. Market Overview

2.1 Taxonomy of Global Hair Serum Market

2.2 Industry Value Chain

2.3 Ecosystem

2.4 Government Regulations/Initiatives for Global Hair Serum Market

2.5 Growth Drivers of Global Hair Serum Market

2.6 Issues and Challenges of Global Hair Serum Market

2.7 Impact of COVID-19 on Global Hair Serum Market

2.8 PESTLE/SWOT Analysis

3. Global Hair Serum Market Size, 2017 – 2022

4. Global Hair Serum Market Segmentation

4.1   By Type of Product, 2017 - 2022

4.2 By Gender, 2017 - 2022

4.3 By Regional Split (North America/Europe/Asia-Pacific/LAMEA), 2017 - 2022

5. Competitive Landscape

5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

5.2 Strategies Adopted by Leading Players

5.3 Company Profiles – (Top 5 - 7 Major Players)

5.3.1 L’Oreal Paris

5.3.2 Revlon

5.3.3 Elizabeth Arden

5.3.4 Unilever Plc.

5.3.5 Proctor & Gamble

5.3.6 Pattern

5.3.7 John Paul Mitchell Systems

6. Global Hair Serum Future Market Size, 2022 – 2027

7. Global Hair Serum Future Market Segmentation

7.1   By Type of Product, 2022 - 2027

7.2 By Gender, 2022 - 2027

7.3 By Regional Split (North America/Europe/Asia-Pacific/LAMEA), 2022 - 2027

8. Analyst Recommendations

9. Research Methodology

10. Disclaimer

11. Contact Us

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Research Methodology

Research Methodology

Step 1: Identifying Key Variables:

Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.

Step 2: Market Building:

Collating statistics on global hair serum over the years, penetration of hair serum products to compute overall revenue generated. We will also review end-user’s statistics to understand revenue generated which can ensure accuracy behind the datapoint shared.

Step 3: Validating and Finalizing:

Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.

Step 4: Research output:

Our team will approach multiple hair serum providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from hair serum providers.

Frequently Asked Questions

Frequently Asked Questions

01 How big is the Global Hair Serum Market?

The Global Hair Serum market has been valued at $1.34 billion in 2022

02 Who are the key players in the Global Hair Serum market?

L'Oreal Paris, Revlon, Procter & Gamble, Unilever are some of the key players in the market

03 Why is Global Hair Serum market growing?

Rising disposable income of economic class worldwide & awareness of hair care has increased the demand for hair serum

04 What are the issues in hair serum market?

The high cost of premium products & involvement of hazardous chemicals to soften hair is expected to lower the demand for hair serum

05 What is the future of Global Hair Serum market?

Global Hair Serum market is expected to grow at a CAGR of 7.1% till 2027

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