Global Hair Serum Market Outlook to 2027
by product type (Hair treatment serum, hair styling serum), by gender (women, Men), by nature (organic, conventional), by distribution channel (Offline, Online), by Region (Australia, Europe, North America, South America, Middle East, Asia Pacific)
June 2023
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About the Report
About the Report
The report provides a comprehensive analysis of the potential of Global Hair Serum. The report covers an overview and genesis of the industry, market size in terms of revenue generated.
The report has market segmentation which include segments by Product Type (Hair Treatment Serum, Hair Styling Serum), by Gender (Women, Men), by Nature (Organic, Conventional), by Distribution Channel (Offline, Online Stores), by Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa). The report includes Porter’s five force analysis, growth enablers, recent trends & developments, pain points & solutions. The report concludes with future market projections of each market segmentation and analyst recommendations.
Market Overview
According to Ken Research estimates, the Global Hair Serum Market which grew at a robust CAGR from 2017-2022 & is forecasted to grow steadily from 2022-2027 driven by increase in fast fashion trends, rising disposable income alongside active advertising campaigns.
- Increasing incidences of Hair Loss alongside fast fashion trends are driving the market growth for Global hair Serum Market
- North America accounts for a major chunk of the market share owing to rising awareness regarding hair loss & solutions respectively.
Key Trends by Market Segment
By Nature: Conventional segment is expected to witness a steady growth in the upcoming years but an increasing market share for organic segment is also expected.
By Distribution Channel: Offline segment is expected to generate the highest revenue growth in the upcoming years owing to offline stores offering a wide variety of products.
Competitive Landscape
The Global Hair Serum market is fragmented with players occupying almost half of the market. The key players operating in the market are not only competing based on product quality and promotion but are also focusing on strategic moves to hold larger market shares. The major companies dominating the Global Hair Serum market for its products, services, and continuous product developments are the basis of flexibility and price, brand recognition, quality, and the overall variety of the product offering among others.
Future Outlook
The Global Hair Serum Market witnessed significant growth during the period 2017-2022, owing to increase in fast fashion trends, Enhancing Service Offerings alongside increase in product innovativeness.
Growth rate of the market is going to increase over the period as market penetration rates increase.
Scope Of The Report
Scope of the Report
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Global Hair Serum Market Segmentation |
|
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By Type of Product |
Hair treatment Serum Hair Styling Serum |
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By Gender |
Men Women |
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By Nature |
Organic Conventional |
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By Distribution Channel |
Online Offline |
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By Geography |
Asia Pacific Middle East North America Australia South America Europe |
Products
Products
Key Target Audience:
- Females
- Millennials
- Younger Generation
- Individuals with Sensitive Skin
Time Period Captured in the Report:
- Historical Period:2017- 2022
- Base Year: 2022
- Forecast Period: 2022-2027
Companies
Companies Covered:
- L’Oreal Paris
- Revlon
- Elizabeth Arden
- Unilever Plc.
- Proctor & Gamble
- Pattern
- John Paul Mitchell Systems
- Henkel
- Veolia
Table of Contents
Table of Contents
1. Executive Summary
2. Market Overview
2.1 Taxonomy of Global Hair Serum Market
2.2 Industry Value Chain
2.3 Ecosystem
2.4 Government Regulations/Initiatives for Global Hair Serum Market
2.5 Growth Drivers of Global Hair Serum Market
2.6 Issues and Challenges of Global Hair Serum Market
2.7 Impact of COVID-19 on Global Hair Serum Market
2.8 PESTLE/SWOT Analysis
3. Global Hair Serum Market Size, 2017 – 2022
4. Global Hair Serum Market Segmentation
4.1 By Type of Product, 2017 - 2022
4.2 By Gender, 2017 - 2022
4.3 By Regional Split (North America/Europe/Asia-Pacific/LAMEA), 2017 - 2022
5. Competitive Landscape
5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
5.2 Strategies Adopted by Leading Players
5.3 Company Profiles – (Top 5 - 7 Major Players)
5.3.1 L’Oreal Paris
5.3.2 Revlon
5.3.3 Elizabeth Arden
5.3.4 Unilever Plc.
5.3.5 Proctor & Gamble
5.3.6 Pattern
5.3.7 John Paul Mitchell Systems
6. Global Hair Serum Future Market Size, 2022 – 2027
7. Global Hair Serum Future Market Segmentation
7.1 By Type of Product, 2022 - 2027
7.2 By Gender, 2022 - 2027
7.3 By Regional Split (North America/Europe/Asia-Pacific/LAMEA), 2022 - 2027
8. Analyst Recommendations
9. Research Methodology
10. Disclaimer
11. Contact Us
Research Methodology
Research Methodology
Step 1: Identifying Key Variables:
Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Step 2: Market Building:
Collating statistics on global hair serum over the years, penetration of hair serum products to compute overall revenue generated. We will also review end-user’s statistics to understand revenue generated which can ensure accuracy behind the datapoint shared.
Step 3: Validating and Finalizing:
Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step 4: Research output:
Our team will approach multiple hair serum providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from hair serum providers.
Frequently Asked Questions
Frequently Asked Questions
01 How big is the Global Hair Serum Market?
The Global Hair Serum market has been valued at $1.34 billion in 2022
02 Who are the key players in the Global Hair Serum market?
L'Oreal Paris, Revlon, Procter & Gamble, Unilever are some of the key players in the market
03 Why is Global Hair Serum market growing?
Rising disposable income of economic class worldwide & awareness of hair care has increased the demand for hair serum
04 What are the issues in hair serum market?
The high cost of premium products & involvement of hazardous chemicals to soften hair is expected to lower the demand for hair serum
05 What is the future of Global Hair Serum market?
Global Hair Serum market is expected to grow at a CAGR of 7.1% till 2027
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