Global Mobile Money Industry Prospects till 2019
Emergence of Disruptive Solutions and Governmental Support to Drive Growth
Region:Asia
Product Code:KR304
March 2015
365
About the Report
The mobile money industry across the world has been continuously growing and expanding across various regions. The global mobile money market was estimated to be USD ~ billion, in terms of value of transactions taking place in 2014. The market has expanded at an outstanding CAGR of ~% over the period of 2008-2014. The mobile payments industry is a complex industry which includes a number of stakeholders. The rising ownership of smart phones across the developing and developed markets has facilitated the growth of mobile payment solutions across the world. The total value of mobile transactions processed throughout the world is expected to escalate to USD ~ billion in 2019 surging at a CAGR of 122.2% over the period of 2015-2019. The massive increase in the payments, remittance and banking value is anticipated to be driven by Asia-Pacific region, with countries including China and India.
The in Asia Pacific region is relatively varied and highly fragmented. The mobile money industry in China has showcased a magnificent growth over the span of last few years. India has an evolving landscape in terms of mobile money market which is characterized with fragmentation in the number and nature of services provided. Japan was the pioneer country which has had a long history of mobile payments. The transactions value for mobile payments and m-wallet industry in Asia pacific is expected to reach USD ~ billion by the end of 2019. The industry size is estimated to grow at a CAGR of 174.8% over the period of 2019-2019. The maximum growth is to be reflected by China and India.
East Africa leads the mobile payments industry in Africa with a share of ~% in terms of the overall transacted value, as recorded in 2014. Kenya is the largest market in this region which noted USD ~ billion (KSH ~ billion) of mobile payments in 2013. Other prominent nations of this region include Uganda, Tanzania, Malawi, Mauritius, Zambia and Zimbabwe. Tanzania is amongst one of the fastest growing mobile payments markets in East Africa. The mobile money in Africa is expected to grow by leaps and bounds over the period of next five years (2015-2019).
North America is a developed market which has over 100% penetration of mobile phones and diverse mobile service offerings. The US has been the dominant contributor in the North American mobile payments landscape over the period of 2011-2014. Debit cards, bank accounts and credit cards constitute the most commonly used methods for making mobile payments in the US and Canada. The future of the North America mobile payments industry is highly optimistic for the next five years. The mobile transactions are expected to reach USD ~ billion by 2019, pushed forward by the impressive growth in both remote and proximity mobile payments.
The European region comprises of approximately 50 countries and dependent territories and therefore is an ostensibly fragmented region which makes it an intricate environment. Mobile industry in Europe is amongst the most successful ones in the world and has maintained a strong track record in the development of innovative services. Western region, including countries such as the UK, Germany, Spain, France, Italy and others have accounted for a higher share in the overall value of mobile-based transactions historically. Europe is an evolved market which has a host of alternative cash payments services. In the next five years, the mobile payments market is expected to transcend to USD ~ billion by 2019, moving at a CAGR of 57.9% over the period of 2014-2019.
The mobile money market in Latin America is still in its initial stages, characterized by low awareness levels amongst the people. The mobile payments and m-wallet market in Latin America is expected to register rapid growth in near term. The mobile payments and m-wallet market in Latin America is expected to reach USD ~ billion by the end of 2019 in terms of transactions value.
The mobile payments market in Middle East is relatively niche, characterized by a low rate of adoption. Remittance has accounted for a predominant share in the overall transactions through mobiles in majority of the countries in the Middle East region over the years. The mobile payments and m-wallet market in Middle East is projected to witness rapid growth in the coming years, mainly bolstered by an increasing interest among the masses. Overall, the mobile payments and m-wallet market in the region is expected to grow to USD 55.8 billion by 2018, surging at a CAGR of ~% during the period 2014-2019.
- The market size of the Global Mobile Money Market by Transaction Value
- Global Market Segmentation by Geographies covering Asia Pacific, Africa, North America,
- Future Outlook of Global Mobile Money Payment Industry
- The market size of the Asia Pacific Mobile Money Payment Market, segmentation, trends and developments and future outlook.
- The market size of the Africa Mobile , segmentation, trends and developments and future outlook.
- The market size of the North America Mobile Money Payment Market, segmentation, trends and developments and future outlook.
- The market size of the Europe Mobile Money Payment Market, segmentation, trends and developments and future outlook.
- The market size of the Latin America Mobile Money Payment Market, segmentation, trends and developments and future outlook.
- The market size of the Middle East Mobile Money Payment Market, segmentation, trends and developments and future outlook.
- Growth Drivers and Restraints, Comparative analysis of Developed and Developing regions, Business Models, SWOT analysis
- Company and Product Profiles of Major Players in the Mobile Money Market in Different regions
Products
Mobile Wallet, Mobile Banking, MPOS, Mobile Payment/ Mobile Money, Proximity Payments, Remote Payments
Companies
Apply Pay, Google Wallet, PayPal, Vodafone/ Vodacom Pesa, Alipay Wallet, Airtel Money, Square Wallet- App and Square wallet register, Square Reader, iZettle
Table of Contents
1. Global Mobile Money Industry
1.1. Share of Mobile Payments in Global Payments Industry
1.2. Global Mobile Money Market Size
By Transaction Value, 2008-2014
By Number of Transactions, 2009-2014
By Number of Accounts, 2011-2014
2. Value Chain Analysis in Global Mobile Money Market
2.1. Global Mobile Money Industry Participants
2.1.1. Supply Side
Mobile Network Operators
Device Manufacturers and Mobile Operating System Providers
Financial Institutions
Payment Network
2.1.2. Demand Side
Merchants
Customers
3. Global Mobile Money Market Segmentation
3.1. By Regions – Asia Pacific, Africa, North America, Latin America, Europe and Middle East, 2009-2014
3.2. By Bank and Non-Bank Providers, 2008-2014
3.3. By Macro and Micro Payments, 2009-2014
3.4. By Funding Mechanism, 2014
By Purpose of Payments, 2014
3.5. By Location-Remote and Proximity Payments, 2009- 2014
3.5.1. Global Remote Payment Market Introduction and Size, 2009-2014
Global Mobile Banking Industry
Global M-Wallet Industry
3.5.1.1. Global Remote Payment Market Segmentation
By Modes of Payment, 2014
By Transfers, Physical and Digital Goods, 2014
3.5.2. Global Proximity Mobile Payments Market Introduction and Size, 2009-2014
Global Mobile Point of Sale (mPOS) Industry
3.5.2.1. Global Proximity Payments Market Segmentation
By Technologies, 2009-2014
3.5.2.2. Global NFC Mobile Payment Industry Introduction
3.5.2.3. Major NFC Deployments Worldwide
China- Collaborations with China UnionPay
South Korea- Transit ticketing
Japan- NFC Deployment in Airlines
France- Cityzi
The UK- Quick Tap Treats Marketing Campaign
Singapore- EZ-Link NFC mobile Application
4. Financial Regulations, Licensing Rules, Mobile Payment Standards
5. Business Models in Global Mobile Money Industry
5.1. Bank-Centric Model
5.2. Collaboration Model
5.3. Operator-Centric Model
5.4. Peer-to-Peer Model
6. Growth Drivers and Restraints in Global Mobile Money Industry
6.1. Growth Drivers
Increasing Smartphones Penetration
Rising Mobile Data Usage
Increasing Government Support
Greater Convenience and Ease of Use
6.2. Restraints
6.2.1. Supply Side
Absence of Definite Global Standards
Problems of Interoperability and Partnership Issues
Higher Capital Requirements and Deployment Issues
6.2.2. Demand Side
Lack of Government Authorization
Consumer Confidence Issues
Low Consumer Awareness and Understanding
7. Comparison of Mobile Money Industry between Developed and Developing Markets
7.1. Overview of Developed Regions
Increasing Focus on Proximity B2C payments
Mobile Banking
Value Added Services
Customization
Drive Towards Cashless Payments
7.2. Overview of Developing Regions
Mobile Commerce Fuelling Growth
Financial Inclusion
P2P Money Transfers and Airtime Top-ups
7.3. Comparative Analysis between Mobile Money Industry in Developed and Developing Markets
8. Asia- Pacific Mobile Money Industry
8.1. Introduction and Market Size, 2009-2014
8.2. Asia-Pacific Mobile Money Industry Segmentation
8.2.1. By Source of Funding, 2009 & 2014
8.2.2. By Remote and Proximity Payments, 2009 & 2014
By Different Modes of Remote Payments, 2014
By Different Technologies of Proximity Payments, 2013
8.2.3. By Purpose of Payment, 2014
8.3. China Mobile Money Industry
8.3.1. Introduction and Market Overview
8.3.2. Market Size, 2009-2014
8.3.3. Market Segmentation of Third-Party Mobile Payments in China
8.3.3.1. By Different Channels of Payments, 2010-2014
8.3.3.2. By Consumer and Enterprise Payments, 2010-2014
8.3.4. Competitive Landscape of China Mobile Money Industry
8.3.4.1. Market Share of Mobile Payment Providers in China, 2014
8.4. India Mobile Money Industry
8.4.1. Introduction and Market Overview
8.4.2. Market Size, 2012-2014
M-Wallet Market, 2012-2014
Mobile Banking, 2012-2014
mPOS Market, 2012-2014
8.4.3. Market Segmentation of M-wallet Market
By Open, Closed and Semi-Closed M-Wallets, 2013-2014
By Consumer and Enterprise M-Wallets, 2012-2014
8.4.4. Competitive Landscape of India Mobile Money Industry
8.5. Overview of Other Major Asian Countries
8.5.1. South Korea Mobile Money Industry
Mobile Banking
8.5.2. Japan Mobile Money Industry
8.5.3. The Philippines Mobile Money Industry
8.6. Trends and Developments in Asia Pacific Mobile Money Industry
Emerging Countries Witnessing Maximum Growth
Remote Payments Driving Growth
Increasing Alliances and Strategic Partnerships in the Sector
8.7. Asia Pacific Mobile Money Market Future Outlook and Projections, 2015-2019
9. Africa Mobile Money Industry
9.1. Introduction and Market Size, 2009-2014
9.2. Africa Mobile Money Industry Segmentation
9.2.1. By Region, 2013-2014
9.2.2. By Source of Funding, 2014
9.2.3. By Purpose of Payments, 2009-2014
Overview of Mobile Money Industry in Major Countries of Africa
9.2.4. Kenya Mobile Money Industry
9.2.4.1. Introduction
9.2.4.2. Market Size of Kenya Mobile Money Industry
By Transaction Value, 2009-2014
By Number of Transactions, 2009-2014
By Number of Customers and Agents, 2009-2014
9.2.4.3. Competitive Landscape of Major Players in Kenya Mobile Money Industry
9.2.5. Tanzania Mobile Money Industry
9.2.5.1. Introduction
Mobile Money Milestones in Tanzania
9.2.5.2. Market Size, 2009-2014
9.2.5.3. Competition in Tanzania Mobile Payment and M-Wallet Industry
9.2.6. Uganda Mobile Money Industry
9.2.6.1. Introduction
9.2.6.2. Market Size, 2009-2014
9.2.6.3. Competition
Finscope III Survey Results
9.2.7. Nigeria Mobile Money Industry
9.2.7.1. Introduction
9.2.7.2. Competition in Nigeria Mobile Money Industry
9.2.8. Overview of Other Major African Regions
East African Region
West African Region
South African Region
Central African Region
North Africa
9.3. Competitive Landscape of Major Players in Africa Mobile Money Industry
9.4. Trends and Developments in Africa Mobile Money Industry
Increasing Regulations
Diversifying Offerings by Players
Increasing Alliances amongst Stakeholders
9.5. Africa Mobile Money Industry Future Outlook and Projections, 2015-2019
10. North America Mobile Money Industry
10.1. Introduction and Market Size, 2009-2014
10.2. North America Mobile Money Industry Market Segmentation
10.2.1. By Countries, 2011-2014
10.2.2. By Source of Funding, 2013
10.2.3. By Remote and Proximity payments, 2009-2014
10.2.3.1. North America Remote Payments Market Segementation by Mode of Payment- SMS, USSD and Web-Based Payments, 2014
10.2.3.2. North America Proximity Payments Market Segmentation By Technology- Barcode, NFC, QR Code, mPOS and Others, 2011-2014
10.2.4. By Purpose of Payments, 2014
10.2.5. BY Macro and Micro Payments, 2014
10.3. Competitive Landscape of Major Players in North America Mobile Money Industry
10.4. Country Overview
10.4.1. The US Mobile Money Industry
10.4.1.1. Introduction and Market Size, 2011-2014
10.4.1.2. The US Mobile Money Industry Market Segmentation
By Source of Funding, 2013-2014
By Remote and Proximity Payments, 2011-2014
By Micro and Macro Payments, 2012 -2014
10.4.1.3. Consumers’ Use of Mobile Financial Services -Survey Results
Mobile Banking
Mobile Payments
M-POS Mobile Payments
10.4.1.4. Future Outlook and Projections, FY’2015-FY’2019
10.4.2. Canada Mobile Money Industry Overview and Future Opportunities
10.5. North America Mobile Money Industry Trends and Developments
Increasing Interest of Various Stakeholders
Evolution of Disruptive Deployment strategies
M-commerce to Drive Growth
Growing Penetration of P2P M-Payments
Increasing government Regulations
10.6. North America Mobile Money Industry Future Outlook and Projections, 2015-2019
11. Europe Mobile Money industry
11.1. Introduction and Market Size, 2009-2014
11.2. Europe Mobile Money Industry Segmentation
11.2.1. By Western and Eastern Europe, 2009- 2014
11.2.2. By Source of Funding, 2009 & 2014
11.2.3. By Proximity and Remote Payments, 2009 & 2014
Remote Mobile Payments Segmentation By Transaction Size, 2009 & 2014
Proximity Payments Market Segmentation by Technology, 2014
11.3. Competitive Landscape of the Major Players in Europe Mobile Money Market
11.4. Trends and developments in Europe Mobile Money Industry
Increasing Number of Collaborations
Emergence of Disruptive solutions
Eastern Europe Registering Increasing Growth
11.5. Europe Mobile Money Industry Future Outlook and Projections, 2015-2019
12. Latin America Mobile Money Industry
12.1. Introduction
General Overview
Market Scenario
Opportunities Prevailing in the Market
Challenges Hindering Growth
Future Growth Prospects
12.2. Latin America Mobile Money Industry Size by Transaction Value, 2009-2014
12.3. Latin America Mobile Money Market Segmentation
12.3.1. By Remote and Proximity Payments, 2014
12.3.2. By Types of Payments (Airtime Top-ups, Merchandise Purchases, Bill Payments and Mobile Remittances), 2009 & 2014
12.4. Country Overview
12.4.1. Brazil Mobile Money Industry
Mobile Banking Accounts in Brazil, 2009-2013
Number of Transactions through Mobile Banking in Brazil, 2009-2013
Mobile Banking Segmentation by Financial and Non-Financial Transactions, 2012 & 2013
Competitive Analysis
12.4.2. Mexico Mobile Money Industry
12.5. Latin America Mobile Money Industry Trends and developments
Mobile Banking and Commerce Encouraging Mobile Payments
Rising Partnerships Between Banks and MNOs
Increasing Popularity of Diverse Forms of M-Payments
12.6. Latin America Mobile Money Industry Future Outlook and Projections, 2015-2019
13. Middle East Mobile Money Industry
13.1. Overview and Market Size, 2009-2014
13.2. Middle East Mobile Money Industry Segmentation
13.2.1. By Type of Payments, 2009 & 2014
13.2.2. By Remote and Proximity Payments, 2014
13.2.3. By Macro and Micro Payments, 2014
13.2.4. By Prepaid, Postpaid and Real Time Transactions, 2014
13.3. Middle East Mobile Money Market Competitive Landscape
13.4. Middle East Mobile Money Industry Trends and Growth Drivers
High Mobile Penetration
Low Banked Population
Large Immigrant Population
Increasing Preferences of Mobile Shopping Among the People
13.5. Middle East Mobile Money Industry Future Outlook and Projections, 2015-2019
14. Competitive Landscape of the Major Companies Operating in Global Mobile money Market
14.1. Major M-Wallet and M-Payment Solutions For Customers Across the World
14.2. Major M-POS Solutions for Businesses Across the World
14.3. Product Profiles
14.3.1. Google Wallet
14.3.1.1. Company Overview
Google Wallet
14.3.1.2. Business Model of Google Wallet
14.3.2. Revenue Model of Google Wallet
14.3.2.1. Security Features
Privacy Concerns
14.3.2.2. SWOT Analysis of Google Wallet
14.3.3. Apple Pay
14.3.3.1. Company Overview: Apple Inc.
Apple Pay
14.3.3.2. Business Model of Apple Pay
14.3.3.3. Revenue Model of Apple Pay
14.3.3.4. Security Features
Privacy Concerns
14.3.3.5. Analysis of Apple Pay
Pros
Cons
14.3.4. PayPal
14.3.4.1. Company Overview- eBay and PayPal
14.3.4.2. PayPal Mobile Express Checkout, App and PayPal Here
14.3.4.3. Revenue and Business Model
14.3.4.4. Security and Privacy Features
14.3.4.5. Strengths and Weaknesses
14.3.5. Vodafone
M-Pesa
14.3.5.1. Business and Revenue Model
14.3.5.2. Security and Privacy Features
14.3.5.3. Strengths and Weakness
15. Global Mobile Money Future Prospects
15.1. Cause and Effect Relationship Analysis of Global Mobile Money Industry
15.2. Future Outlook
15.3. Future Projections, 2015-2019
15.3.1. By Geography, 2015-2019
15.3.2. By Remote and Proximity Payments, 2015-2019
15.4. Analyst Recommendation
16. Macroeconomic Factors Affecting the Global Mobile Money Market
16.1. Mobile Subscriptions in the World, 2008-2018
16.2. Gross Domestic Output in the World, 2008-2018
16.3. Active Mobile Broadband Subscriptions, 2008-2018
16.4. Shipments of NFC-enabled Mobile Phones, 2008-2018
16.5. Global International Remittance Market, 2008-2018
17. Appendix
17.1. Market Definition
17.2. Abbreviations
17.3. Research Methodology
Data collection Methods
Approach
Variables (Independent and Dependent)
Multi Factor Based Sensitivity Model
Final Conclusion
17.4. Disclaimer
Why Buy From Us?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.