Global Personalized Nutrient Market Outlook to 2030

Global Personalized Nutrient Market Overview

• In 2023, the global personalized nutrient market was valued at USD 12 billion, driven by increasing consumer demand for tailored nutritional solutions. Consumers are increasingly seeking personalized health and wellness products that cater to their individual needs, influenced by factors such as genetic testing, lifestyle analysis, and chronic disease management. The integration of technology, such as AI and data analytics, has also made it easier to develop customized nutritional products, further propelling the market growth.

• Major players in the global personalized nutrient market include Nutrigenomix, Care/of, Amway, Persona Nutrition, and DNAfit. These companies have established themselves by offering a range of tailored vitamins, minerals, and supplements based on genetic testing, health assessments, and consumer preferences. Nutrigenomix, in particular, has leveraged advanced DNA testing to create personalized nutrition plans, making it a leader in the space alongside traditional supplement brands like Amway.
• In 2023, the European Commission launched the "Personalized Nutrition for Health" initiative, aimed at promoting research and development in the field of personalized nutrition. With a funding pool of USD 150 million, this initiative is expected to support advancements in technology and data integration, facilitating the growth of the personalized nutrient market. The initiative also aims to address nutritional needs across different population demographics, supporting the uptake of personalized solutions across the EU.
• The global personalized nutrient market is dominated by urban hubs in North America, Europe, and parts of Asia. Cities like New York, London, and Tokyo lead the market due to high consumer awareness, robust healthcare infrastructure, and the presence of leading companies in the personalized health sector.

Global Personalized Nutrient Market Segmentation

By Product Type: The personalized nutrient market is segmented by product type into vitamins and minerals, probiotics, and macronutrients. In 2023, vitamins and minerals dominate the market share in this segment, driven by the increasing use of genetic testing to personalize these supplements based on individual health needs. Consumers are increasingly looking for products that address specific deficiencies or support wellness goals, which has been further encouraged by personalized online platforms offering tailored vitamin packs.

By Application: The market is further segmented by application into wellness & fitness, chronic disease management, and preventive healthcare. In 2023, the wellness & fitness segment holds a dominant position due to the rising trend of personalized nutrition plans for enhancing athletic performance and overall wellness. The segment has witnessed a boom due to the increased adoption of wearable devices and mobile health applications that provide real-time data on nutrient requirements, particularly among fitness-conscious consumers.

By Region: The personalized nutrient market is segmented regionally into North America, Europe, APAC, MEA, and Latin America. In 2023, North America held a dominant market share in this segment, driven by a high level of consumer awareness about health and wellness, advanced healthcare infrastructure, and a strong presence of personalized nutrition companies. The region has seen rapid adoption of genetic testing and data-driven health solutions, particularly in the U.S. and Canada. Furthermore, North America has become a hub for innovation in health technologies and startups focusing on personalized nutrition, significantly contributing to the growth of the market in this region.

Global Personalized Nutrient Market Competitive Landscape

• Nutrigenomix: In 2023, Nutrigenomix launched a new DNA-based nutrition test specifically designed to cater to pregnant women, helping them optimize their diets during pregnancy. The test includes over 40 genetic markers related to nutrient metabolism, making it a significant innovation in personalized maternal health. This expansion comes at a time when more consumers are turning to genetic testing to tailor their diets for health and wellness.
• Care/of: In June 2024, Care/of expanded its business by launching a subscription-based personalized nutrition service in Japan, capitalizing on the growing demand for health supplements in Asia. The company invested USD 50 million in this expansion and collaborated with local healthcare providers to offer DNA-based nutritional recommendations, targeting the wellness-conscious population in Japan.

Global Personalized Nutrient Market Analysis

Growth Drivers

• Increasing Consumer Demand for Personalized Health Solutions: The rising consumer awareness about the role of personalized nutrition in preventive healthcare has driven market demand significantly. According to a 2023 survey conducted by the European Commission, approximately 68 million consumers across Europe were actively seeking customized nutrition solutions, with many opting for products aligned with their genetic profiles and lifestyles. This trend is most pronounced in countries with advanced healthcare systems, where personalized wellness programs are becoming mainstream. By the end of 2024, it is expected that consumer spending on personalized nutrition in the US alone will reach USD 7.2 billion, demonstrating a steady uptake driven by lifestyle-oriented health management.
• Technological Advancements in Genetic Testing and Data Analytics: The integration of technologies such as DNA sequencing, artificial intelligence (AI), and big data analytics has revolutionized the personalized nutrient market. In 2023, the global expenditure on genetic testing technologies was valued at USD 5.1 billion, and more than 50 companies worldwide offered direct-to-consumer genetic testing kits. The availability of this data enables the development of personalized supplements and dietary plans, creating substantial growth opportunities for companies that specialize in tailored nutrition
• Increasing Prevalence of Chronic Diseases: The rise in chronic diseases such as diabetes, cardiovascular disorders, and obesity is driving the need for personalized nutritional solutions. In 2023, there were more than 530 million people globally diagnosed with diabetes, and personalized nutrition is being adopted as part of disease management strategies. Healthcare providers are now incorporating nutrigenomics into routine care for patients with chronic illnesses, further propelling the market.

Challenges

• High Costs Associated with Personalized Nutrition: Despite the growing popularity, the high cost of personalized nutrition products and services remains a significant challenge. Genetic testing kits, which form the backbone of personalized nutrient programs, can cost up to USD 250 per consumer. Furthermore, tailored supplements tend to be priced higher than generic products due to their customized nature, limiting accessibility for low- to middle-income consumers. A 2023 report by the US National Institutes of Health revealed that only 30% of individuals who undergo genetic testing for personalized nutrition recommendations continue to purchase such supplements due to the high costs associated with them.
• Lack of Standardization and Regulatory Oversight: The personalized nutrient market faces regulatory challenges, especially concerning the standardization of products and services. In many countries, there is a lack of a unified framework for evaluating the safety and efficacy of personalized supplements. For example, the US Food and Drug Administration (FDA) has not yet developed specific guidelines for regulating DNA-based nutritional products.

Government Initiatives

• European Commissions "Personalized Nutrition for Health" Initiative (2023): In 2023, the European Commission launched the "Personalized Nutrition for Health" initiative, aimed at advancing research in personalized dietary solutions and integrating them into national healthcare systems across the EU. The initiative allocated USD 150 million for funding research in personalized nutrition technologies, with the goal of improving public health outcomes. The program emphasizes collaboration between governments, healthcare providers, and private companies to ensure that personalized nutrition products meet safety and efficacy standards.
• US FDA's Modernization of Nutrigenomics Guidelines (2024): In response to the growing demand for personalized dietary products, the US Food and Drug Administration (FDA) updated its guidelines for the nutrigenomics industry in 2024. This regulatory change aims to provide a clearer framework for companies developing genetic-based dietary supplements, ensuring that products are backed by scientific evidence and meet stringent safety criteria. The initiative, valued at USD 25 million in research and regulatory reform, aims to enhance consumer protection and foster innovation in the personalized nutrition sector.

Global Personalized Nutrient Market Future Outlook

The future outlook for the global personalized nutrient market looks promising, with significant growth expected in the next five years. Advances in genetic testing, AI, and data analytics will continue to shape the market, making personalized nutrition more accessible to the global population. As consumers become more health-conscious and demand for tailored solutions increases, companies in this space will be better positioned to capture market share. Governments worldwide are also expected to play a more active role in promoting personalized health solutions, as part of their public health initiatives, further driving the markets expansion.

Future Trends

• Expansion of AI-Based Nutritional Platforms: AI-powered platforms will become more prevalent in the personalized nutrient market, enabling companies to offer highly accurate dietary recommendations based on real-time data. These platforms will use advanced algorithms to analyze consumer health data, such as genetic tests and lifestyle factors, to deliver personalized nutrient plans that can adapt dynamically to changing health conditions.
• Integration of Wearable Technology in Personalized Nutrition: Wearable devices that track biometric data, such as glucose levels, heart rate, and activity levels, will play a crucial role in the future of personalized nutrition. These devices will provide real-time feedback to consumers and nutritionists, allowing for more precise adjustments to dietary plans based on an individuals immediate health needs. This trend will be particularly impactful in managing chronic diseases.