Global Pulse Market Outlook to 2030

Global Pulse Market Overview

• The Global Pulse Market is valued at 96.2 billion in 2023. This growth is driven by increasing adoption of data analytics and business intelligence tools across industries to enhance operational efficiency and decision-making. Key drivers include advancements in technology, such as AI and machine learning, which are enhancing the accuracy and speed of market analysis. The market is also benefitting from rising demand for real-time data and insights in a rapidly evolving business environment.

• Key players in the Global Market Pulse market include IBM, SAP, Oracle, Microsoft, and Salesforce. IBM and SAP lead with their extensive analytics solutions and established industry presence. Oracles cloud-based offerings and Microsofts AI-enhanced data analytics significantly bolster their market positions. Salesforce stands out for its innovative CRM solutions that integrate market pulse insights, providing a competitive edge in customer relationship management.
• In 2023, IBM introduced thewatsonx.dataplatform, which enhances AI-driven analytics capabilities by providing real-time insights into market trends. This platform is designed to significantly improve predictive analytics, thereby facilitating better decision-making for businesses through more precise and actionable insights. The adoption of watsonx.data is expected to contribute to market growth in the coming years as organizations increasingly leverage its capabilities for data management and analytics.
• Major cities dominating the Global Pulse Market include New York, London, Tokyo, and San Francisco.The pulse market is more influenced by agricultural production and consumption patterns, particularly in countries like India, which is the largest producer and consumer of pulses.

Global Pulse Market Segmentation

By Product Type: The Global Pulse market is segmented by product type into dry beans, chickpeas and lentils. In 2023, dry beans hold a significant market share due to their rich source of essential nutrients. The growing popularity of plant-based diets and the health benefits associated with pulses are driving market growth. Key players in this segment include companies like ADM, Cargill, and AGT Food and Ingredients, which are investing in product innovation and expanding their offerings to meet consumer demand for nutritious food options.

By Region: The Global Pulse Market is segmented into North America, Europe, APAC, Latin America, and MEA. In 2023, North America dominates due to its advanced technological infrastructure and high adoption of market pulse solutions, driven by major tech companies and financial institutions. Europe has a significant share, fueled by stringent data regulations and strong data privacy emphasis, with the UK and Germany leading.

By Industry Application: The Global pulses market is segmented into various applications, including food and beverages, feed, and others. The demand for pulses is driven by their nutritional benefits and growing health consciousness among consumers, leading to increased incorporation of pulses in diets worldwide. The food and beverage sector is particularly significant, as pulses are rich in fiber, carbohydrates, and vitamins, making them a staple in many cultures.

Global Pulse Market Competitive Landscape

• Oracle: On September 20, 2023, Oracle announced new capabilities in its employee experience platform, Oracle ME, aimed at boosting employee engagement and retention. The feature, called Oracle Celebrate, facilitates recognition and rewards tailored to organizational values, enhancing peer-to-peer interactions and overall workplace culture. This initiative is part of Oracle's broader strategy to provide a unified platform for HR processes, integrating AI to analyze workforce data and improve business operations
• SAP: SAP has partnered with Gainsight to enhance customer experience through the SAP Sales Cloud. This collaboration aims to integrate customer success software with sales processes, allowing companies to leverage AI-powered automation for improved customer retention and revenue growth. This initiative emphasizes the importance of aligning sales and customer success efforts, which is crucial for businesses aiming to navigate the complexities of customer engagement in the current market

Global Pulse Market Growth Drivers

• Increasing health consciousness: Pulses are low in fat, high in fiber, and rich in essential vitamins and minerals. As consumers become more health-conscious, the demand for nutrient-dense foods like pulses has risen. A study by the American Heart Association found that consuming pulses regularly can help lower cholesterol levels and reduce the risk of heart disease.
• Expansion of Cloud-Based Analytics Solutions: The shift towards cloud-based solutions is a major growth driver for the market. As businesses seek to reduce IT costs and increase flexibility, cloud analytics solutions are becoming more popular. This growth is supported by the broader trend of digital transformation and the need for scalable, cost-effective solutions.
• Sustainability and Environmental Concerns: Pulses are a sustainable crop that can help mitigate the environmental impact of agriculture. They are nitrogen-fixing plants, meaning they can improve soil fertility and reduce the need for synthetic fertilizers. A report by the Food and Agriculture Organization (FAO) in 2023 indicated that the global adoption of pulse-based farming practices could lead to a reduction in greenhouse gas emissions.

Global Pulse Market Challenges

• High Costs of Advanced Analytics Solutions: The high costs associated with implementing advanced analytics solutions pose a challenge for many businesses. Smaller businesses, in particular, struggle with these high costs, which can limit their ability to leverage advanced market pulse tools effectively. This financial barrier can restrict access to cutting-edge technologies and hinder competitive advantage.
• Shortage of Skilled Professionals: The shortage of skilled professionals in data analytics and related fields is a growing challenge. This skills gap impacts the ability of organizations to fully utilize advanced market pulse solutions and hampers market growth. The lack of trained experts limits the effective implementation and operation of sophisticated analytics tools.

Global Pulse Market Government Initiatives

• Global Pulse Conference 2024: India is set to host the Global Pulse Convention in February 2024, marking the first such event in 18 years. This convention aims to bring together over 800 representatives from governments and organizations involved in pulse production and processing. The Indian government is keen to enhance its pulse production, which has seen a significant increase, and is incentivizing farmers to boost output.
• Government Programs: India has implemented several initiatives to increase pulse production, including the National Food Security Mission (NFSM) and the Accelerated Pulses Production Programme (A3P). These programs focus on enhancing productivity, improving crop technologies, and ensuring market stability for pulses. The government has also increased procurement of pulses significantly over the past decade, aiming for self-sufficiency by 2027

Global Pulse Market Outlook

The market outlook for 2028 is expected to be driven by several key trends shaping the future of market pulse solutions. These trends will be influenced by ongoing technological advancements and evolving business needs.

Future Trends:

• Expansion of AI-Powered Analytics: Over the next five years, the market will see significant expansion in AI-powered analytics solutions. AI technologies are expected to increasingly enhance predictive analytics and decision-making capabilities. By 2028, advancements in machine learning and data processing technologies will drive the growth of AI in analytics, offering more sophisticated tools for market pulse solutions.
• Rise in Customizable and Scalable Solutions: The demand for customizable and scalable market pulse solutions will grow as businesses seek tailored analytics tools to meet their specific needs. The market for customizable analytics solutions is expected to expand significantly by 2028, driven by the need for flexible and scalable tools that can adapt to various business requirements.