Global Video Streaming Software Market Outlook to 2030

Global Video Streaming Software Market Overview

• The Global Video Streaming Software Market was valued at USD 12.5 billion in 2023. This market is primarily driven by the growing demand for online content consumption, increasing internet penetration, and the rising adoption of cloud-based solutions for video streaming. The shift towards digital content and the growth of OTT (Over-the-Top) platforms are further boosting market growth.
• The major players in the global video streaming software market include IBM Corporation, Kaltura, Inc., Brightcove Inc., Vimeo, Inc., and Panopto. These companies are at the forefront of developing innovative video streaming solutions, focusing on enhancing user experience, scalability, and content security across various sectors, including media and entertainment, education, and enterprise communication.
• IBM's video streaming solutions, launched in 2023, have achieved substantial engagement, recording 701,970 total views. Notably, a product launch reached 90,000 unique viewers with 166,000 total views. This reflects the growing demand for personalized content experiences in the video streaming market, valued at over $670 billion.
• In 2023, North America dominated the global video streaming software market due to the high adoption of OTT platforms, advanced internet infrastructure, and the presence of major technology companies and media content providers.

Global Video Streaming Software Market Segmentation

The global video streaming software market is segmented by type, deployment mode, end-user, and region.

• By Deployment Mode: The market is segmented into cloud and on-premises. In 2023, the cloud segment held the largest market share, driven by the growing preference for scalable, cost-effective, and flexible streaming solutions.
• By End-User: The market is segmented into media and entertainment, education, enterprise, and others. In 2023, the media and entertainment segment held the largest market share, driven by the growing consumption of digital content and the expansion of OTT platforms.

• By Region: The global video streaming software market is segmented into North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and Latin America. In 2023, North America held the largest market share, supported by advanced internet infrastructure and the high demand for digital content and online streaming services.

Global Video Streaming Software Market Competitive Landscape

• Vimeo, Inc.: In 2023, Vimeo launched a suite of AI-powered video streaming tools for business users, enhancing internal communications and training. The platform supports over 350,000 videos uploaded daily and boasts 1.7 million paid subscribers, reflecting its commitment to optimizing video content delivery and engagement for enterprises.
• Kaltura, Inc.: In April 2024, Kaltura announced a partnership with a leading telecommunications company to develop customized video streaming solutions for educational institutions and enterprises. This initiative aims to enhance virtual learning and remote collaboration, leveraging Kaltura's extensive experience and existing base of 1.38 million paid subscribers.

Global Video Streaming Software Market Analysis

Global Video Streaming Software Market Growth Drivers:

• Growing Demand for Online Content: The shift towards streaming services is substantial, with over 83% of U.S. households having at least one streaming service subscription as of 2023. This trend reflects a clear preference for on-demand content over traditional TV, driving the growth of video streaming software solutions.
• Increasing Internet Penetration: In 2023, the number of Internet users worldwide reached 5 billion, facilitating the rise of video streaming services. This expansion of high-speed internet access has been crucial in enabling more consumers to access streaming platforms, boosting the video streaming market.
• Rising Adoption of Cloud-Based Solutions: The adoption of cloud-based video streaming solutions is on the rise, with 60% of companies reporting plans to invest in these platforms in 2023. This trend highlights the growing recognition of the benefits of scalability, flexibility, and cost-effectiveness that cloud solutions offer to businesses and consumers alike.

Global Video Streaming Software Market Challenges:

• High Cost of Bandwidth: The high cost of bandwidth poses a major challenge for video streaming companies. In 2024, businesses may face increased expenses related to content delivery networks (CDNs), with additional bandwidth costing $0.09 to $0.25 per GB. This financial burden limits growth, particularly in regions with underdeveloped infrastructure.
• Regulatory Compliance and Privacy Concerns: Regulatory compliance and privacy concerns are critical challenges for video streaming companies. In 2023, 83% of organizations reported that stringent data protection laws like GDPR complicated their deployment of streaming solutions. Additionally, 26% of consumers expressed worries about data usage, affecting their engagement with streaming platforms and hindering market expansion.

Global Video Streaming Software Market Government Initiatives:

• US Federal Communications Commission (FCC) Regulations: In the U.S., the FCC has reinstated net neutrality regulations to ensure internet service providers treat all data equally, preventing practices like throttling. Following the 2017 repeal, 81% of Americans supported reinstating these protections, reflecting a strong public demand for an open internet.
• EU General Data Protection Regulation (GDPR): The EU's General Data Protection Regulation (GDPR) enforces strict rules on data privacy, impacting video streaming services. Companies must comply to avoid fines of up to 20 million or 4% of global revenue. In 2023, 83% of organizations reported challenges in service deployment due to GDPR compliance requirements.

Global Video Streaming Software Market Future Market Outlook

The Global Video Streaming Software Market is expected to grow robustly over the coming years, driven by the increasing demand for digital content, advancements in streaming technology, and supportive government regulations.

Global Video Streaming Software Market Future Market Trends:

• Integration of AI and Machine Learning: By 2028, AI and machine learning are expected to enhance video streaming by optimizing content delivery. Nearly 80% of providers plan to use AI for improved quality and reduced costs, while over 50% anticipate boosts in user satisfaction from personalized recommendations powered by AI.
• Expansion of 5G Networks: 5G networks will revolutionize video streaming by enabling faster data transmission and lower latency by 2028. With up to 100x faster speeds than 4G and 1ms latency, 5G will deliver seamless high-definition streaming experiences globally, driving growth in the video streaming market.