Indian Beer Market Outlook to 2015 - Strong Lager Beer Driving the Demand



Product Code:AM114

Download Sample Report download
Buy the Full ReportStarting from $350
Published on

October 2011

Total pages


Table of Content

Download Sample Report download
Buy the Full ReportStarting from $350

About the Report

About the Report

The report titled "Indian Beer Market Outlook to 2015 - Strong Lager Beer Driving the Demand" provides a comprehensive analysis on Indian beer market. The report discusses in details various aspects such as market size of beer on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country.
The future projections are presented for the base case, conservative case and aggressive case scenario providing an insight on the prospects in the Indian beer industry.
Indian Beer Market is the second fastest growing segment after Wine in the Indian alcoholic beverage industry which has registered phenomenal growth of ~% in the last 5 years from the levels of almost 100 million cases consumption in FY'2005. Indian beer consumption has doubled in last 5 years and has crossed the benchmark of ~ million cases sales in FY'2010.
Beer market has been segmented into strong beer and mild beer on the basis of their alcohol content. Strong beer which has alcohol content more than 5%, dominates the Indian market accounting for ~% of the total beer consumed in India, stating its popularity and preference.
Indian beer industry is a concentrated market with 2 leading players contributing over ~% to the total industry sales in FY'2010. The market is dominated by United Breweries with the market share of over ~% and sales of ~ million beer cases in FY'2010. SABMiller is the second largest player in the beer market which commands a market share of ~% in FY'2010 with the sales of over ~ million cases
Beer market is poised to achieve exceptional growth offering gamut of opportunities. In the near future, many brands and beer varieties will be available in India, offering more choices to consumers. Beer is estimated to overtake IMFL and country liquor and will become the market leader in the long run with the share of ~% in FY'2015, albeit by state governments' future regulations and taxes


Key Topics Covered in the Report:
- The market size of Indian beer industry on the basis of consumption and per capita consumption
- Government regulations affecting the alcoholic beverage and beer market
- Market segmentation of the Indian beer market
- Recent trends and developments in the industry
- Competitive landscape of the various players operating in the country
- Company profiles of leading players in Beer market
- Future outlook on the basis of assumed scenarios i.e. base case, worst case and aggressive case on beer consumption and per capita consumption in India, from 2011-2015



Strong beer, lager beer, stout beer, mild beer, premium beer


UBL, Mohan meakins, SAB Miller

Table of Contents

Table of Contents

1. Indian Beer Industry Market Introduction

2. Indian Beer Government Licensing and Regulations

3. Indian Beer Industry Market Size, FY'2005-FY'2010

4. Indian Beer Industry Market Segmentation

4.1. By Alcohol Content, FY'2010

4.2. By Brews, FY'2010

5. Indian Beer Industry Trends and Developments

6. Indian Beer Industry Competitive Landscape

7. Beer Company Profiles

7.1. United Breweries Ltd (UBL)

Company Overview

Business Strategies

Financial Performance

7.2. Sab Miller

Company Overview

Business Strategies

Financial Performance

7.3. Mohan Meakins

Company Overview

8. Indian Beer Market Future Outlook

8.1. Cause and Effect Relationship between dependent and independent factors prevailing in Indian Beer Industry

8.2. Indian Beer Industry Projections, FY'2011 - FY'2015

9. India Macro Economic Indicators: Current and Projections

9.1. Population of 20 years and above, 2005-2015

9.2. Consumer Expenditure on Food, Beverage and Tobacco, 2007-2015

10. Appendix

10.1. Market Definition

10.2. Abbreviations

10.3. Research Methodology

Data Collection Methods


Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Scenario Analysis

Final Conclusion

10.4. Disclaimer

List of Figure

Figure 1: Indian Beer Industry Market Consumption in Million Cases and Consumption per Capita in Litres, FY'2005 - FY'2010

Figure 2: Indian Beer Industry Segmentation by Product on the basis of Alcohol Content in Percentage, FY'2010

Figure 3: Indian Beer Industry Segmentation by Type of Brews, in Percentage, FY'2005-FY'2010

Figure 4: Beer Consumption Trends by Gender in Percentage, FY'2010

Figure 5: Beer Consumption Trends among Urban and Rural Population in Percentage, FY'2010

Figure 6: Beer Consumption Trends by Age Group in Percentage, FY'2010

Figure 7: Indian Beer Companies' Market Share in Percentage, FY'2010

Figure 8: Indian Beer Companies' Sales in Million Cases, FY'2010

Figure 9: United Breweries' Beer Sales Volume in Million Cases and Sales Value in USD Million, FY'2006 -FY'2011

Figure 10: United Breweries' Major Brands (Kingfisher Strong and Premium) Sales in Million Cases, FY'2006-FY'2010

Figure 11: SABMiller's Beer volume Sales in Million Cases, Value sales in USD million, FY'2006 -FY'2011

Figure 12: Indian Beer Industry Market Projections in terms of Consumption in Million Cases, FY'2011-FY'2015

Figure 13: Indian Beer Industry Projections in terms of Consumption in Million Cases, FY'2011-FY'2015

Figure 14: Indian Beer Industry Projections in terms of Consumption per Capita in Litres, FY'2011-FY'2015

Figure 15: Population of 20 years and above in Million, 2005-2015

Figure 16: Consumer Expenditure on Food, Beverage and Tobacco in USD Million, 2007-2015





List of Table

Table 1: Indian Governments' Alcoholic Beverages and Beer Regulations Present Scenario and Impact

Table 2: United Breweries' Major Brands and their Performance

Table 3: SABMiller's Major Brands and their Performance

Table 4: Mohan Meakins' Major brands in Each Segment

Table 5: Cause and Effect Relationship Analysis between Industry Factors and Expected Beer Market Prospects

Table 6: Correlation Matrix

Table 7: Regression Coefficients Output


You can also purchase parts of this report.
Do you want to check out a section wise price list?
Get Price Break-up

Why Buy From US?

Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story

Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Client Choose Us?

400000+ Reports in repository
150+ Consulting project a year
100+ Analysts
8000+ Client Queries in 2022