India Beverage Market Outlook to 2029

India Beverage Market Overview

• The India Beverages Market is valued at 1,43,300 Cr units in production volume, based on a five-year historical analysis. The market has witnessed consistent expansion, driven by India's Extended Producer Responsibility (EPR) framework, rising adoption of recyclable aluminum packaging, and the increasing popularity of ready-to-drink beverages. The production volume further rose, reflecting ongoing demand from beverage brands focused on sustainability and packaging innovation.

• The domestic aluminum can production in India is primarily dominated by regions like Maharashtra, Haryana, and Andhra Pradesh. These locations benefit from proximity to raw materials, skilled labor, and robust infrastructure. For instance, Canpack India operates mega plants in Aurangabad and Nuh, while Ball Beverage Packaging runs facilities in Mumbai and Sri City. Their regional dominance is also reinforced by industrial policies, established supply chains, and access to export routes and local demand hubs.
• The Extended Producer Responsibility (EPR) guidelines under the Plastic Waste Management (Amendment) Rules, implemented by the Central Pollution Control Board, mandate recyclability declarations and trackable returns for all beverage containers. As of 2024, CPCB has approved 421 authorized recyclers for aluminum packaging in India. This has increased compliance pressure on brands and driven procurement preference for materials like aluminum that meet EPR recovery targets seamlessly.

India Beverage Market Segmentation

By Type of Beverage: Carbonated and alcoholic beverages dominate the market, accounting for nearly two-thirds of consumption. The rising health focus is boosting demand for juices and RTD drinks. Carbonates retain popularity for on-the-go convenience, while alcoholic cans continue to be strong due to portability. Dairy-based drinks hold a minor share due to packaging preferences.

By Material Type: Aluminum cans dominate due to their lightweight, higher recycling value, and extended shelf life. A growing focus on sustainability and cost-efficiency is driving a gradual shift away from tin. Brands prefer aluminum for its eco-friendly benefits and lower transport costs, contributing to its rising share in beverage packaging.

India Beverage Market Competitive Landscape

The market is consolidated, with two major players commanding the entire domestic supply. These firms operate high-capacity manufacturing units with advanced production lines and wide distribution networks. They serve both multinational and domestic beverage brands across carbonated, alcoholic, and dairy segments. Entry barriers remain high due to capital intensity, technical standards, and scale economies.

India Beverage Market Analysis

Growth Drivers

• Surge in Demand for Sustainable Packaging: Aluminum cans are gaining traction due to their high recyclability and alignment with India's EPR (Extended Producer Responsibility) mandates. FMCG brands and beverage manufacturers are increasingly shifting from plastic and glass to metal to meet sustainability goals, boosting long-term demand for eco-friendly and circular packaging formats.
• Growth in Carbonated and Functional Beverages: The consumption of soft drinks, energy beverages, and flavored waters has risen sharply, particularly among the youth and urban middle class. Beverage cans offer convenience, portability, and extended shelf life, making them the preferred format for new-age drink launches and high-frequency consumption.
• Premiumization and Rise of Portion-Sized Packaging: Brands are introducing smaller SKUs like 150 ml and 180 ml cans to support affordable pricing and portion control. This shift addresses urban consumers demand for health-focused, single-serve formats and supports sugar reduction campaigns, making cans ideal for both premium and functional beverage launches.

Market Challenges

• Volatility in Raw Material Costs (Aluminum): Aluminum price fluctuations directly impact manufacturing margins and pricing stability. Global supply chain disruptions, import dependency on bauxite/alumina, and energy-intensive production processes expose domestic manufacturers to input cost pressures affecting long-term pricing contracts with beverage brands.
• Limited Penetration in Rural and Tier-2 Cities: Despite growing urban demand, the penetration of beverage cans remains low in rural and semi-urban markets due to higher unit cost compared to PET and glass bottles. Retailers in price-sensitive regions prefer refillable or cheaper alternatives, limiting the scalability of cans beyond metro and Tier-1 clusters.

India Beverage Market Future Outlook

Over the next five years, the India Beverage Market is expected to witness steady growth. Key drivers include rising urban consumption, the adoption of sustainable packaging practices, and the premiumization of beverage portfolios. Expanding consumer demand for convenience is likely to drive the use of cans in emerging categories such as dairy, functional beverages, and craft drinks, while circular economy policies will further strengthen aluminum's market position.

Market Opportunities

• Cold Chain Expansion in FMCG Logistics: According to the Ministry of Food Processing Industries, India has added over 7 million metric tonnes of cold storage capacity since 2022. Improved refrigeration logistics across secondary and tertiary markets opens up new shelf opportunities for canned beverages that require less refrigeration but benefit from stackability and reduced leak risk, making them attractive for long-haul retail routes.
• Localizing Component Manufacturing: With the Production Linked Incentive (PLI) scheme expanding into packaging materials in 2023, multiple component manufacturers have proposed aluminum tab, lid, and body production facilities. Localization of components like easy-open ends and digital printing sheets will reduce dependency on imported raw inputs and give Indian canmakers better control over supply chain costs and lead time.