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India Condom Market Outlook to 2030

Region:Asia

Author(s):Shambhavi

Product Code:KROD8101

Published On

December 2024

Total pages

83

About the Report

India Condom Market Overview

  • The India Condom Market was valued USD 861 million and has demonstrated consistent growth driven by an increasing emphasis on family planning, a shift in social attitudes, and government-led awareness initiatives. Significant factors driving this market include efforts to reduce the high prevalence of sexually transmitted infections (STIs) and increase accessibility to contraceptives across rural and urban India.

India Condom Market

  • Major urban areas like Mumbai, Delhi, and Bangalore dominate the India Condom Market. This dominance is attributed to high population density, increased awareness, and better access to sexual health products due to advanced retail and e-commerce networks. Additionally, these cities are proactive in public health campaigns, enhancing condom adoption rates.
  • As condoms are classified as medical devices in India, the CDSCO regulates their quality, safety, and efficacy. In 2024, the CDSCO updated guidelines to ensure rigorous testing standards are applied, aiming to maintain product safety. The organizations regulations mandate that condoms meet specific tensile and burst strength criteria before market approval, thereby ensuring consumer safety and product reliability.

India Condom Market Segmentation

By Material Type: India's condom market is segmented by material type into latex and non-latex condoms. Latex condoms hold a dominant market position due to their durability and cost-effectiveness, making them a preferred choice among consumers in both urban and rural markets. Additionally, latex condoms are widely used due to their effectiveness in preventing STIs, a critical health focus across India

India Condom Market Segmentation

By Product Type: The market is further segmented by product type into male and female condoms. Male condoms dominate this segment as they are widely accepted, affordable, and easily accessible in various retail formats across India. The greater prevalence of male condoms is also supported by culturally ingrained preferences and extensive awareness campaigns focusing on male sexual health

India Condom Market Segmentation

India Condom Market Competitive Landscape

The India Condom Market is highly competitive, with several local and international players competing for market share. Key players include Mankind Pharma, Reckitt Benckiser Group (Durex), and TTK Healthcare, each leveraging unique product offerings and targeted marketing to retain their market position. This consolidation of major players reflects the significant influence of these companies on market dynamics and trends

India Condom Market Competitive Landscape

India Condom Market Analysis

Growth Drivers

  • Shifting Social Attitudes and Awareness The condom market in India is experiencing growth driven by shifts in social attitudes toward sexual health. Government initiatives, including awareness campaigns like the National AIDS Control Programme, aim to educate the population on STI prevention, contributing to increased condom adoption. Indias Ministry of Health and Family Welfare reported in 2024 that initiatives supporting open discussions on sexual health have reached over 125 million people, boosting condom awareness and use nationwide. The focus on reducing STIs further aligns with these goals, addressing health issues prevalent in both urban and rural settings
  • Government Family Planning Initiatives Indias condom market benefits from the government's extensive family planning programs. The National Family Welfare Program distributes free or subsidized contraceptives, including condoms, through health centers across the country. According to the Ministry of Health, over 650 million contraceptives, including condoms, were distributed by public health facilities in 2023, facilitating broader access. Such initiatives play a critical role in managing Indias population dynamics and promoting safe sexual practices, particularly in rural regions where access to sexual health resources remains limited
  • High Prevalence of STIs and Health Concerns Indias high STI prevalence underscores the importance of accessible contraceptives. The Indian Council of Medical Research (ICMR) estimates that around 6% of Indias adult population is affected by one or more STIs, a significant factor driving condom demand for both prevention and treatment. Efforts by the Ministry of Health to control infection rates are expected to further increase demand. The rising prevalence of HIV and other infections has highlighted condoms as essential tools in public health.

Market Challenges

  • Cultural Stigma and Taboo Despite progress, cultural stigma surrounding condom use continues to challenge market growth in India. Studies from the Ministry of Health and Family Welfare reveal that only about 58% of respondents in rural areas feel comfortable discussing sexual health or purchasing condoms openly. This stigma limits access and acceptance in conservative regions, emphasizing the need for initiatives to normalize condom usage in underserved areas
  • Competition from Alternative Contraceptives Other contraceptives, like oral pills and intrauterine devices (IUDs), compete directly with condoms. The National Family Health Survey in 2023 indicated that while condom use has grown, around 33% of women still opt for long-term methods like IUDs due to perceived convenience. The continued preference for alternative methods restricts condom market growth in certain demographics, especially among individuals seeking longer-lasting options.

India Condom market Future Outlook

Over the coming years, the India Condom Market is set to experience steady growth due to continuous government efforts to promote family planning, urbanization trends, and evolving consumer attitudes toward sexual health. Enhanced access through digital platforms and a growing preference for diverse product offerings are expected to drive market expansion. Rising awareness around women's sexual health and the adoption of female condoms could also lead to increased market diversity and reach.

Market Opportunities

  • Expansion of E-commerce and Digital Sales Channels E-commerce is driving condom sales across India, particularly in smaller towns and rural areas where privacy concerns and convenience are significant factors. According to the Ministry of Commerce, online condom sales surged by 64% in 2023 due to the expansion of internet access in tier-2 and tier-3 cities. E-commerce platforms offer privacy, increasing condom purchases in conservative regions where buyers may feel uncomfortable purchasing in person
  • Growing Demand for Female Condoms The demand for female condoms is rising as government initiatives and private companies promote female health awareness. Data from the Ministry of Health shows an increase of approximately 18 million units of female condoms distributed in 2023 through subsidized programs, highlighting a shift in attitudes toward female contraceptive options. This increasing focus on womens sexual health offers significant market opportunities for product diversification

Scope of the Report

Segment

Sub-segments

Material Type

Latex, Non-Latex (Polyurethane, Polyisoprene)

Product

Male Condoms, Female Condoms

Distribution Channel

Drug Stores, E-commerce, Mass Merchandizers

Feature

Flavored, Textured (Ribbed, Dotted), Ultra-thin

Region

North Zone, South Zone, East Zone, West Zone, Rural/Urban

Products

Key Target Audience

  • Investor and Venture Capitalist Firms

  • Government and Regulatory Bodies Pharmaceutical Retail Chains

  • Online Retail Platforms.

  • Public Health NGOs

  • Medical Device Distributors.

  • Advertising and Media Agencies

  • Healthcare Service Provider

Companies

Players mentioned in the report

  • Mankind Pharma

  • Reckitt Benckiser Group PLC (Durex)

  • Godrej Consumer Products Limited

  • TTK Healthcare

  • HLL Lifecare Limited

  • Karex Berhad

  • Redcliffe Hygiene Pvt Ltd.

  • Sirona Hygiene Private Limited

  • Okamoto Industries, Inc.

  • Pee Safe (Redcliffe Hygiene Private Limited)

  • Skore (TTK Healthcare)

  • Kohinoor (HLL Lifecare Limited)

  • Durex (Reckitt Benckiser Group PLC)

  • KamaSutra (Raymond Group)

  • Blissful Touch (MsChief)

Table of Contents

1. India Condom Market Overview

1.1. Definition and Scope
1.2. Market Taxonomy
1.3. Market Drivers Overview
1.4. Market Segmentation Overview

2. India Condom Market Size (In INR Cr)

2.1. Historical Market Analysis
2.2. Year-On-Year Growth Analysis
2.3. Key Market Developments

3. India Condom Market Analysis

3.1. Growth Drivers
3.1.1. Changing Social Attitudes
3.1.2. Government Family Planning Initiatives
3.1.3. High Prevalence of STIs (Central Health & Family Welfare Statistics)
3.1.4. Urban and Rural Outreach Programs
3.2. Market Challenges
3.2.1. Cultural Stigma and Taboo
3.2.2. Competition from Other Contraceptives
3.2.3. Regional Disparities in Access
3.3. Opportunities
3.3.1. Growth in E-commerce Penetration
3.3.2. Rising Demand for Female Condoms
3.3.3. Regional Expansion and Marketing in Tier-2 and Tier-3 Cities
3.4. Trends
3.4.1. Increased Product Variety (Flavored, Ultra-thin, Textured)
3.4.2. Customization and Made-for-India Products
3.4.3. Digital Marketing and Influencer Partnerships
3.5. Regulatory Framework
3.5.1. CDSCO Quality Regulations (Central Drugs Standard Control Organization)
3.5.2. Advertising Regulations by Ministry of Information and Broadcasting
3.5.3. Subsidy Programs for Contraceptives in Rural Areas
3.6. SWOT Analysis
3.7. Value Chain Ecosystem
3.8. Porters Five Forces Analysis
3.9. Competitive Ecosystem

4. India Condom Market Segmentation

4.1. By Material Type (In Value %)
4.1.1. Latex
4.1.2. Non-Latex (Polyurethane, Polyisoprene)
4.2. By Product (In Value %)
4.2.1. Male Condoms
4.2.2. Female Condoms
4.3. By Distribution Channel (In Value %)
4.3.1. Drug Stores
4.3.2. E-commerce
4.3.3. Mass Merchandizers
4.4. By Feature (In Value %)
4.4.1. Flavored
4.4.2. Textured (Ribbed, Dotted)
4.4.3. Ultra-thin
4.5. By Region (In Value %)
4.5.1. North Zone
4.5.2. South Zone
4.5.3. East Zone
4.5.4. West Zone
4.5.5. Rural and Urban Divisions

5. India Condom Market Competitive Analysis

5.1 Detailed Profiles of Major Companies
5.1.1. Mankind Pharma
5.1.2. Reckitt Benckiser Group PLC
5.1.3. Godrej Consumer Products Limited
5.1.4. TTK Healthcare
5.1.5. HLL Lifecare Limited
5.1.6. Karex Berhad
5.1.7. Redcliffe Hygiene Pvt Ltd.
5.1.8. Sirona Hygiene Private Limited
5.1.9. Okamoto Industries, Inc.
5.1.10. Pee Safe (Redcliffe Hygiene Private Limited)
5.1.11. Skore (TTK Healthcare)
5.1.12. Kohinoor (HLL Lifecare Limited)
5.1.13. Durex (Reckitt Benckiser)
5.1.14. KamaSutra (Raymond Group)
5.1.15. Blissful Touch (MsChief)
5.2 Cross Comparison Parameters (Revenue, Distribution Reach, Product Portfolio, Key Markets, Market Share, Digital Presence, Brand Awareness, R&D Initiatives)
5.3. Market Share Analysis
5.4. Strategic Initiatives
5.5. Mergers and Acquisitions
5.6. Investment Analysis
5.7. Venture Capital Funding
5.8. Private Equity Investments

6. India Condom Market Regulatory Framework

6.1. Compliance Standards by CDSCO
6.2. Labeling and Advertising Guidelines
6.3. Certification and Testing Requirements

7. India Condom Market Future Segmentation

7.1. By Product Type
7.2. By Distribution Channel
7.3. By Feature
7.4. By Material Type
7.5. By Region

8. India Condom Market Analysts Recommendations

8.1. TAM/SAM/SOM Analysis
8.2. Customer Cohort Analysis
8.3. Branding and Marketing Initiatives
8.4. White Space Opportunity Analysis

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Research Methodology

Step 1: Identification of Key Variables

This initial phase involves mapping key variables impacting the India Condom Market by conducting extensive desk research and gathering insights from proprietary and secondary databases. Primary variables include government policies, consumer demographics, and healthcare infrastructure.

Step 2: Market Analysis and Construction

Historical data from credible sources is compiled and analyzed to understand penetration rates and revenue estimates. This includes analyzing distribution channels and consumer adoption across regions for accuracy in projections.

Step 3: Hypothesis Validation and Expert Consultation

Market hypotheses were validated through interviews with industry experts and stakeholders in the condom market, providing operational and financial insights to refine the market data and forecast with greater precision.

Step 4: Research Synthesis and Final Output

Data from primary and secondary research was synthesized to provide a comprehensive overview of the India Condom Market, including segmentation, competitive landscape, and growth drivers. This process ensured the final analysis was both accurate and actionable.

 

Frequently Asked Questions

01. How big is the India Condom Market?

The India Condom Market is valued at approximately USD 861 million, driven by initiatives for family planning and increasing awareness of sexual health.

02. What are the major challenges in the India Condom Market?

Key challenges include cultural stigmas surrounding condom use, limited access in rural areas, and competition from alternative contraceptives.

03. Who are the key players in the India Condom Market?

Prominent players include Mankind Pharma, Reckitt Benckiser (Durex), Godrej Consumer Products (KamaSutra), and TTK Healthcare (Skore).

04. What are the growth drivers in the India Condom Market?

Growth is driven by rising awareness of family planning, increasing urbanization, government support, and product diversity.

05. How does the distribution channel affect the India Condom Market?

Drug stores and e-commerce platforms play a significant role by enhancing accessibility, especially with the privacy e-commerce offers to consumers.

 

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