
Region:Asia
Author(s):Shambhavi
Product Code:KROD8101
December 2024
83

By Material Type: India's condom market is segmented by material type into latex and non-latex condoms. Latex condoms hold a dominant market position due to their durability and cost-effectiveness, making them a preferred choice among consumers in both urban and rural markets. Additionally, latex condoms are widely used due to their effectiveness in preventing STIs, a critical health focus across India

By Product Type: The market is further segmented by product type into male and female condoms. Male condoms dominate this segment as they are widely accepted, affordable, and easily accessible in various retail formats across India. The greater prevalence of male condoms is also supported by culturally ingrained preferences and extensive awareness campaigns focusing on male sexual health

The India Condom Market is highly competitive, with several local and international players competing for market share. Key players include Mankind Pharma, Reckitt Benckiser Group (Durex), and TTK Healthcare, each leveraging unique product offerings and targeted marketing to retain their market position. This consolidation of major players reflects the significant influence of these companies on market dynamics and trends

Over the coming years, the India Condom Market is set to experience steady growth due to continuous government efforts to promote family planning, urbanization trends, and evolving consumer attitudes toward sexual health. Enhanced access through digital platforms and a growing preference for diverse product offerings are expected to drive market expansion. Rising awareness around women's sexual health and the adoption of female condoms could also lead to increased market diversity and reach.
|
Segment |
Sub-segments |
|
Material Type |
Latex, Non-Latex (Polyurethane, Polyisoprene) |
|
Product |
Male Condoms, Female Condoms |
|
Distribution Channel |
Drug Stores, E-commerce, Mass Merchandizers |
|
Feature |
Flavored, Textured (Ribbed, Dotted), Ultra-thin |
|
Region |
North Zone, South Zone, East Zone, West Zone, Rural/Urban |
1.1. Definition and Scope
1.2. Market Taxonomy
1.3. Market Drivers Overview
1.4. Market Segmentation Overview
2.1. Historical Market Analysis
2.2. Year-On-Year Growth Analysis
2.3. Key Market Developments
3.1. Growth Drivers
3.1.1. Changing Social Attitudes
3.1.2. Government Family Planning Initiatives
3.1.3. High Prevalence of STIs (Central Health & Family Welfare Statistics)
3.1.4. Urban and Rural Outreach Programs
3.2. Market Challenges
3.2.1. Cultural Stigma and Taboo
3.2.2. Competition from Other Contraceptives
3.2.3. Regional Disparities in Access
3.3. Opportunities
3.3.1. Growth in E-commerce Penetration
3.3.2. Rising Demand for Female Condoms
3.3.3. Regional Expansion and Marketing in Tier-2 and Tier-3 Cities
3.4. Trends
3.4.1. Increased Product Variety (Flavored, Ultra-thin, Textured)
3.4.2. Customization and Made-for-India Products
3.4.3. Digital Marketing and Influencer Partnerships
3.5. Regulatory Framework
3.5.1. CDSCO Quality Regulations (Central Drugs Standard Control Organization)
3.5.2. Advertising Regulations by Ministry of Information and Broadcasting
3.5.3. Subsidy Programs for Contraceptives in Rural Areas
3.6. SWOT Analysis
3.7. Value Chain Ecosystem
3.8. Porters Five Forces Analysis
3.9. Competitive Ecosystem
4.1. By Material Type (In Value %)
4.1.1. Latex
4.1.2. Non-Latex (Polyurethane, Polyisoprene)
4.2. By Product (In Value %)
4.2.1. Male Condoms
4.2.2. Female Condoms
4.3. By Distribution Channel (In Value %)
4.3.1. Drug Stores
4.3.2. E-commerce
4.3.3. Mass Merchandizers
4.4. By Feature (In Value %)
4.4.1. Flavored
4.4.2. Textured (Ribbed, Dotted)
4.4.3. Ultra-thin
4.5. By Region (In Value %)
4.5.1. North Zone
4.5.2. South Zone
4.5.3. East Zone
4.5.4. West Zone
4.5.5. Rural and Urban Divisions
5.1 Detailed Profiles of Major Companies
5.1.1. Mankind Pharma
5.1.2. Reckitt Benckiser Group PLC
5.1.3. Godrej Consumer Products Limited
5.1.4. TTK Healthcare
5.1.5. HLL Lifecare Limited
5.1.6. Karex Berhad
5.1.7. Redcliffe Hygiene Pvt Ltd.
5.1.8. Sirona Hygiene Private Limited
5.1.9. Okamoto Industries, Inc.
5.1.10. Pee Safe (Redcliffe Hygiene Private Limited)
5.1.11. Skore (TTK Healthcare)
5.1.12. Kohinoor (HLL Lifecare Limited)
5.1.13. Durex (Reckitt Benckiser)
5.1.14. KamaSutra (Raymond Group)
5.1.15. Blissful Touch (MsChief)
5.2 Cross Comparison Parameters (Revenue, Distribution Reach, Product Portfolio, Key Markets, Market Share, Digital Presence, Brand Awareness, R&D Initiatives)
5.3. Market Share Analysis
5.4. Strategic Initiatives
5.5. Mergers and Acquisitions
5.6. Investment Analysis
5.7. Venture Capital Funding
5.8. Private Equity Investments
6.1. Compliance Standards by CDSCO
6.2. Labeling and Advertising Guidelines
6.3. Certification and Testing Requirements
7.1. By Product Type
7.2. By Distribution Channel
7.3. By Feature
7.4. By Material Type
7.5. By Region
8.1. TAM/SAM/SOM Analysis
8.2. Customer Cohort Analysis
8.3. Branding and Marketing Initiatives
8.4. White Space Opportunity Analysis
This initial phase involves mapping key variables impacting the India Condom Market by conducting extensive desk research and gathering insights from proprietary and secondary databases. Primary variables include government policies, consumer demographics, and healthcare infrastructure.
Historical data from credible sources is compiled and analyzed to understand penetration rates and revenue estimates. This includes analyzing distribution channels and consumer adoption across regions for accuracy in projections.
Market hypotheses were validated through interviews with industry experts and stakeholders in the condom market, providing operational and financial insights to refine the market data and forecast with greater precision.
Data from primary and secondary research was synthesized to provide a comprehensive overview of the India Condom Market, including segmentation, competitive landscape, and growth drivers. This process ensured the final analysis was both accurate and actionable.
The India Condom Market is valued at approximately USD 861 million, driven by initiatives for family planning and increasing awareness of sexual health.
Key challenges include cultural stigmas surrounding condom use, limited access in rural areas, and competition from alternative contraceptives.
Prominent players include Mankind Pharma, Reckitt Benckiser (Durex), Godrej Consumer Products (KamaSutra), and TTK Healthcare (Skore).
Growth is driven by rising awareness of family planning, increasing urbanization, government support, and product diversity.
Drug stores and e-commerce platforms play a significant role by enhancing accessibility, especially with the privacy e-commerce offers to consumers.
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