
Region:Asia
Author(s):Vijay Kumar
Product Code:KROD3999
December 2024
98

By Battery Type: The market is segmented by battery type into lead-acid and lithium-ion batteries. Lithium-ion batteries have a dominant market share in India under this segmentation. This is due to their higher energy density, longer lifespan, and lighter weight compared to lead-acid batteries. These advantages make them an ideal choice for electric scooters, enhancing vehicle efficiency and performance. Moreover, advancements in lithium-ion battery technology have resulted in reduced prices, further boosting their adoption among electric scooter manufacturers and consumers.

By Voltage Type: The market is segmented by voltage type into 24-36V, 48-60V, 61-72V, and above 72V. The 48-60V segment has a dominant market share in India due to its optimal balance of power and efficiency. These batteries are widely used in standard and high-performance electric scooters, offering better acceleration and range capabilities for daily commuting. Additionally, 48-60V batteries are commonly used in electric scooters designed for urban traffic conditions, making them a preferred choice among manufacturers targeting city riders.

The India electric scooter market is characterized by a mix of domestic and international players. Companies such as Hero Electric, Ola Electric, and Ather Energy dominate the domestic market, while international brands like Gogoro and Yadea are making inroads with technology partnerships and product innovations. The competitive landscape is further intensified by the entry of traditional two-wheeler manufacturers like Bajaj and TVS into the electric segment.

The India electric scooter market is expected to witness significant growth in the coming years, driven by continuous support from government policies, rapid advancements in battery technology, and increasing consumer demand for eco-friendly transportation solutions. With more players entering the market and existing manufacturers expanding their portfolios, the competitive landscape is set to become even more dynamic.
|
By Battery Type |
Lead Acid Lithium-Ion Others |
|
By Voltage Type |
24 Volts to 36 Volts 48 Volts to 60 Volts 61 Volts to 72 Volts Above 72 Volts |
|
By End-User |
Personal Commercial |
|
By Vehicle Type |
Standard Electric Scooters Folding Electric Scooters Self-Balancing Electric Scooters Maxi Electric Scooters |
|
Region |
North India South India West India East India |
1.1. Definition and Scope
1.2. Market Taxonomy
1.3. Market Growth Rate
1.4. Market Segmentation Overview
2.1. Historical Market Size
2.2. Year-On-Year Growth Analysis
2.3. Key Market Developments and Milestones
3.1. Growth Drivers
3.1.1. Government Policies and Incentives (FAME-II Scheme, State-Level Subsidies)
3.1.2. Rising Fuel Prices and Cost-Effectiveness
3.1.3. Urbanization and Traffic Congestion
3.1.4. Advancements in Battery Technology
3.1.5. Growing Environmental Awareness
3.2. Market Challenges
3.2.1. Lack of Charging Infrastructure
3.2.2. High Initial Costs
3.2.3. Limited Range and Performance Concerns
3.2.4. Slow Adoption Rate in Rural Areas
3.3. Opportunities
3.3.1. Expansion of Charging Networks
3.3.2. Technological Innovations (Battery Swapping, Fast Charging)
3.3.3. Increased Private and Foreign Investments
3.4. Trends
3.4.1. Development of High-Speed Electric Scooters
3.4.2. Integration of Smart Features (IoT, Telematics)
3.4.3. Emergence of Battery-as-a-Service Models
3.4.4. Introduction of Hybrid Variants
3.5. Government Regulations
3.5.1. FAME-II Policy Framework
3.5.2. Battery Recycling and Safety Norms
3.5.3. Electric Vehicle Registration and Licensing Policies
3.5.4. Import and Export Regulations
3.6. SWOT Analysis
3.7. Stakeholder Ecosystem
3.8. Porters Five Forces Analysis
3.9. Competition Ecosystem
4.1. By Battery Type (In Value %)
4.1.1. Lead Acid
4.1.2. Lithium-Ion
4.1.3. Others
4.2. By Voltage Type (In Value %)
4.2.1. 24 Volts to 36 Volts
4.2.2. 48 Volts to 60 Volts
4.2.3. 61 Volts to 72 Volts
4.2.4. Above 72 Volts
4.3. By End-User (In Value %)
4.3.1. Personal
4.3.2. Commercial
4.4. By Vehicle Type (In Value %)
4.4.1. Standard Electric Scooters
4.4.2. Folding Electric Scooters
4.4.3. Self-Balancing Electric Scooters
4.4.4. Maxi Electric Scooters
4.5. By Region (In Value %)
4.5.1. North India
4.5.2. South India
4.5.3. West India
4.5.4. East India
5.1. Detailed Profiles of Major Companies
5.1.1. Hero Electric (India)
5.1.2. Ather Energy (India)
5.1.3. Ola Electric (India)
5.1.4. Bajaj Auto (India)
5.1.5. TVS Motor Company (India)
5.1.6. Okinawa Autotech (India)
5.1.7. Revolt Motors (India)
5.1.8. Ampere Vehicles (India)
5.1.9. Kinetic Green (India)
5.1.10. LML Electric (India)
5.1.11. Gogoro Inc. (Taiwan)
5.1.12. Yadea Technology Group Co. Ltd (China)
5.1.13. Niu Technologies (China)
5.1.14. Vmoto Limited (Australia)
5.1.15. Mahindra GenZe (U.S.)
5.2. Cross Comparison Parameters (Market Share, Revenue, Product Portfolio, R&D Investments, Manufacturing Capacity)
5.3. Market Share Analysis
5.4. Strategic Initiatives (New Product Launches, Collaborations, Expansions)
5.5. Mergers and Acquisitions
5.6. Investment Analysis
5.7. Government Grants
5.8. Private Equity and Venture Capital Investments
6.1. Environmental Standards and Emission Norms
6.2. Safety and Quality Standards for Electric Scooters
6.3. Certification and Licensing Requirements
6.4. Subsidy and Incentive Schemes
7.1. Future Market Size Projections
7.2. Key Factors Driving Future Market Growth
8.1. By Battery Type (In Value %)
8.2. By Voltage Type (In Value %)
8.3. By End-User (In Value %)
8.4. By Vehicle Type (In Value %)
8.5. By Region (In Value %)
9.1. TAM/SAM/SOM Analysis
9.2. Customer Cohort Analysis
9.3. Marketing Initiatives
9.4. White Space Opportunity Analysis
The initial phase involves mapping the entire ecosystem of the India electric scooter market. This process includes extensive secondary research, leveraging both proprietary and publicly available databases to define the critical variables influencing market trends.
In this phase, historical data related to the India electric scooter market is compiled and analyzed, focusing on metrics such as revenue generation, market penetration, and vehicle adoption. Additionally, service quality statistics are evaluated to validate the accuracy of the revenue estimates.
Market hypotheses are formulated and validated through interviews with industry experts from various companies. These consultations provide operational insights that help refine the market data and enhance the reliability of projections.
The final phase involves engaging directly with electric scooter manufacturers and stakeholders to acquire detailed insights into product segments, consumer preferences, and emerging trends. This ensures a comprehensive and validated analysis of the market.
The India electric scooter market is valued at USD 700 million, based on a five-year historical analysis. This growth is driven by favorable government policies, such as the FAME-II scheme, which provides subsidies and incentives for electric vehicle adoption.
Challenges include the lack of extensive charging infrastructure, high initial costs of electric scooters, and limited range capabilities, which are hindering widespread adoption.
Key players in the market include Hero Electric, Ather Energy, Ola Electric, Bajaj Auto, and TVS Motor Company. These companies dominate due to their strong product portfolios and extensive distribution networks.
The market is driven by government incentives such as the FAME-II scheme, advancements in battery technology, and the growing need for sustainable transportation solutions.
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