India Medical Aesthetics Market Outlook to 2030

India Medical Aesthetics Market Overview

• The India Medical Aesthetics market was valued at USD 1.34 billion in 2023. The market has shown substantial growth due to growing awareness about aesthetic procedures, advancements in medical technology and medical tourism.
• The major players in the India medical aesthetics market include Allergan India Pvt. Ltd., Cynosure India Pvt. Ltd., Galderma India Pvt. Ltd., Lumenis India Pvt. Ltd. and AbbVie Inc. These companies dominate the market due to their extensive product portfolios, strong distribution networks, and continuous innovations in aesthetic treatments.
• In 2023, Allergan India announced the launch of their new product, Juvéderm VOLUX, a hyaluronic acid dermal filler designed for jawline definition. This product aims to cater to the increasing demand for facial contouring treatments, reflecting the growing trend of non-surgical aesthetic procedures in India.

India Medical Aesthetics Market Analysis

• The number of aesthetic clinics in India has been steadily rising, with over 4,500 clinics operating in 2023, compared to 2,800 in 2018. This increase is attributed to the growing demand for aesthetic treatments, driven by an affluent middle class and the proliferation of private healthcare facilities. The expansion of clinics is particularly notable in urban centers such as Mumbai, Delhi, and Bengaluru, where there is a higher concentration of affluent consumers seeking advanced aesthetic procedures.
• The medical aesthetics market in India has significantly impacted the healthcare and beauty industries. It has led to the establishment of numerous aesthetic clinics and the rise of medical tourism, attracting patients from neighboring countries seeking cost-effective treatments.
• The Western region, particularly Maharashtra, dominates the India medical aesthetics market. Maharashtra's dominance is due to its high urban population, advanced healthcare infrastructure, and a significant number of aesthetic clinics and professionals.

India Medical Aesthetics Market Segmentation

By Product Type: In 2023, the India Medical Aesthetics Market is segmented by product type into botulinum toxin, dermal fillers, laser devices and others. Botulinum toxin is dominant due to its rapid effectiveness in reducing wrinkles and fine lines, providing noticeable results with minimal downtime, and being widely trusted by both practitioners and consumers.

By End- User: In 2023, the India medical aesthetics market is segmented by end-user into dermatology clinics, hospitals, medical spas and others (beauty salons). Dermatology clinics dominate due to their specialized expertise in skin treatments, highly experienced practitioners, and the strong trust they have built among consumers seeking reliable and effective care

By Procedure: In 2023, India medical aesthetics market is segmented by procedure into, non- invasive, minimally- invasive and surgical. Non-invasive procedures are dominant because they offer lower risks, minimal downtime, and align with the growing consumer preference for less intrusive and more convenient aesthetic treatments.

India Medical Aesthetics Market Competitive Landscape

• Allergan India dominates the facial aesthetics segment with its extensive range of botulinum toxins and dermal fillers. Allergan's strong market presence is bolstered by its continuous product innovation and strong distribution network.
• In 2023, Cynosure launched its new PicoSure Pro device in India. This picosecond laser, designed for treating wrinkles, acne scars, and pigmentation, is the first of its kind in the world. With over 300 units already sold in its first year, this device highlights Cynosure's innovative capabilities and market leadership.
• Lumenis introduced its Legend Pro+ in 2023, a multi-application platform for non-invasive face and body treatments. This advanced device offers multiple functionalities, including skin tightening, body contouring, and facial rejuvenation. With more than 500 units deployed in aesthetic clinics across India, the Legend Pro+ represents a significant technological advancement, enhancing the quality and variety of treatments available to patients.

India Medical Aesthetics Industry Analysis

India Medical Aesthetics Market Growth Drivers

• Rise in Medical Tourism: India has become a prominent destination for medical tourism, with over 500,000 international patients visiting annually for various treatments, including aesthetic procedures. The competitive pricing of aesthetic treatments, which are often 40-70% cheaper than in Western countries. Major hospitals and clinics in cities like Chennai, Hyderabad, and New Delhi are increasingly offering packages that combine healthcare with tourism, attracting a significant influx of foreign patients.
• Growing Awareness and Acceptance of Aesthetic Procedures: Awareness about aesthetic procedures has increased significantly, with a reported 45% increase in inquiries for non-surgical treatments between 2018 and 2023. Campaigns by clinics and practitioners through social media platforms, educational workshops, and beauty expos have played a crucial role in disseminating information about the safety and efficacy of these treatments.
• Advancements in Aesthetic Technology: The introduction of cutting-edge technologies such as laser treatments, RF devices, and ultrasound-based devices has revolutionized the aesthetic industry. For instance, the adoption of pico-second laser technology has increased by over 300% in the past five years due to its effectiveness in skin rejuvenation and pigmentation treatment.

India Medical Aesthetics Market Challenges

• Regulatory and Licensing Issues The aesthetic industry in India faces significant regulatory challenges. The lack of a standardized regulatory framework leads to inconsistencies in service quality and safety. For instance, there have been over 200 reported cases of malpractice related to aesthetic procedures in the last three years.
• High Cost of Advanced Treatments Despite the general affordability of aesthetic procedures in India compared to Western countries, the cost of advanced treatments such as laser resurfacing and high-end dermal fillers remains high. For example, the average cost of a laser skin treatment ranges from INR 20,000 to INR 50,000 per session, which can be prohibitive for a large segment of the population.
• Public Perception and Cultural Barriers While acceptance of aesthetic procedures is growing, there are still cultural barriers and stigma associated with undergoing such treatments. Many potential customers, especially from conservative backgrounds, are hesitant to seek aesthetic enhancements due to societal pressures and perceptions.

India Medical Aesthetics Market Recent Developments

• Galderma's Launch of Restylane Kysse (2023) Galderma introduced Restylane Kysse in 2023, a dermal filler designed specifically for lip enhancement. The product's unique formulation allows for natural-looking results with enhanced flexibility and integration into the tissue. This launch has been well-received, contributing to the growing trend of lip augmentation procedures in the Indian market.
• Establishment of Medical Device Park in Andhra Pradesh (2021) The Indian government announced the establishment of a medical device park in Andhra Pradesh in 2021, aimed at boosting local production of medical and aesthetic devices. This initiative is expected to reduce the cost of devices and enhance their availability, fostering growth in the aesthetic market.

India Medical Aesthetics Market Future Outlook

By 2028, the India medical aesthetics market is expected to grow substantially, driven by technological advancements, an aging population seeking anti-aging treatments, and the increasing popularity of medical tourism. The market will also benefit from the rising acceptance of aesthetic procedures among men and younger demographics.

Future Market Trends

• • Rise of Non-Surgical Aesthetic Treatments: Non-surgical treatments such as botulinum toxin injections, dermal fillers, and laser treatments have seen a surge in popularity, with a reported 60% increase in non-surgical procedures from 2018 to 2023. These treatments offer the benefits of minimal downtime, lower risk, and quicker results, making them more appealing to a broader customer base.
  • Integration of Wellness and Aesthetics: There is a growing trend of integrating wellness services with aesthetic treatments, offering a holistic approach to beauty and health. Clinics are increasingly providing services such as nutritional counseling, mental health support, and fitness programs alongside aesthetic procedures. This integration caters to a comprehensive health and beauty experience, attracting a diverse clientele seeking overall well-being.