India Online Furniture and Home Décor Market Outlook to FY 2027

Driven by Expanding Customer Base and Increasing Government Initiatives to Promote Furniture Industry

Region:Asia

Author(s):Himanshu Gupta

Product Code:KR1142

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Published on

April 2022

Total pages

79

Table of Content

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About the Report

About the Report

The report titled “India Online Furniture & Home Décor Market Outlook to FY'2027 - Driven by Expanding Customer Base and Increasing Government Initiatives to Promote Furniture Industry” provides a comprehensive analysis of the potential of online furniture & home décor market in India. The report covers various aspects including revenue generated from online furniture & home décor market, its segmentations viz By Product Category (Furniture and Furnishings & Home Décor), By Furniture Items (Beds, Sofa Sets, Dining Furniture, Chairs & Tables and Others), By Furnishings & Home Décor (Textiles, Table Décor & Wall Décor, Mattresses, Lighting  and Others), By Region (Tier 1, Tier 2 and Tier 3) By Commercial and Personal Usage, major trends and development, issues and challenges, technological advancements and competition analysis. The report concludes with market projections for future of the industry including forecasted industry size by revenue along with analyst recommendations and key market opportunities.

India Online Furniture & Home Décor Market

India Online Furniture & Home Décor Market Overview and Size

India Online Furniture & Home Décor market is in a high growth phase, having registered a six-year CAGR of xx% (FY’2016-FY’2022P) as the total value of sales increased from ₹ xx Cr in FY’2016 to ₹ xx Cr in FY’2022P. There are a number of growth drivers which has resulted in expansion of the market; these include increased digitization, increasing demand in Tier 2 and Tier 3 cities, work from home culture, government initiatives, and emergence of new players in the online furniture & home décor ecosystem. The COVID-19 pandemic has also pushed the demand in the market as the need for social distancing has forced people to rely on online shopping. Rising adoption of tech advancements such as 3D modelling, AR and VR by leading players has also helped in increasing the customer base for online shopping.

India Online Furniture & Home Décor Market Segmentations

By Product Category (Furniture & Home Décor): Furniture items constitute significant share in the online retail market of India in terms of sales revenue in the year FY’2022P. One of the primary factors driving the growth is the work-from-home culture adopted by the corporates leading to an increase in the demand for multifunctional furniture.

By Furniture Items (Beds, Sofa Sets, Dining Furniture, Chairs & Tables, and Others): Beds contributed ₹ xx Cr revenue in FY’22P and are dominating within the online furniture sales as the number of households are increasing and the average ticket size is comparatively very high. However, sofa sets and dining furniture are also contributing to a significant share in the market.

By Home Décor Items (Textiles, Table Décor & Wall Décor, Mattresses, Lighting, & Others): In terms of home décor items, textiles have captured the majority of the market share as significant sales revenue is generated through horizontal e-commerce platforms such as Amazon & Flipkart. Moreover, it includes products such as linen, curtains, cushions & covers which are highly demanded.

By Region (Tier 1, Tier 2 and Tier 3 cities):  Tier 1 cities dominate the online furniture and home decor sales in India as the population in these cities is most tech savvy and a high personal disposable income.

By Usage (Personal & Commercial): Online sales for personal usage has dominated the market in the previous few years. However, growth of corporates, retail, hospitality and healthcare sectors is expected to raise the demand for the commercial real estate and would provide a boost to the online furniture sales in India.

Competitive Landscape of India Online Furniture & Home Décor Market

The competition in the online furniture & home décor market in India is fragmented wherein horizontal e-commerce platforms hold the majority of the share in the market. Among the pure play companies, there exists intense competition in the market among the leading players which include Pepperfry, HomeTown, Home Centre, @Home by Nilkamal, Godrej Interio, Urban Ladder, IKEA and few others. The top 4 pure play companies contribute to a market share of less than ~%. Product categories, number of merchants, quality of products, delivery time, offers & discounts, delivery areas, pricing, revenue, conversion rate, etc. are the key competing parameters for the online furniture & home décor players.

India Online Furniture & Home Décor Future Market Outlook & Projections

Over the forecast period, India online furniture & home décor future market is expected to drive up the demand because of massive underlying development in e-retail, e-commerce and supply chain of furniture in India. Expected surge in internet penetration, growing demand from Tier 2 and Tier 3 cities would also provide the boost to the market. Due to the Covid-19 outbreak, there has been a shift from offline sales to online sales, which is expected to ensure substantial growth in the future as well. The online retailing market in the country is expected to grow on the back of new technologies such as 3D modelling, augmented reality, artificial intelligence, which will be explored to increase efficiency, improve customer experience and enhance service quality.

Key Topics Covered in the Report

  • India Furniture & Home Décor Market Overview
  • Key Furniture Manufacturing Clusters
  • India Online Furniture & Home Décor Market Overview
  • India Online Furniture & Home Décor Market Size
  • India Online Furniture & Home Décor Market Segmentation FY’2022
  • India Online Furniture & Home Décor Market Growth Drivers
  • India Online Furniture & Home Décor Market Trends & Developments
  • India Online Furniture & Home Décor Market Government Role and Initiatives
  • India Online Furniture & Home Décor Market Logistics Constraints
  • India Online Furniture & Home Décor Market SWOT Analysis
  • Competitive Landscape of India Online Furniture & Home Décor
  • India Online Furniture & Home Décor Market Cross Comparison
  • India Online Furniture & Home Décor Future Scenario
  • Future Market Size and Segmentations, FY’2022-FY’2027F
  • Covid-19 Impact on India Online Furniture & Home Décor
  • Analyst Recommendations
  • Case Studies

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Products

Products

Key Target Audience

  • Online Home Décor Companies
  • E-Commerce Marketplace Platform
  • Retail Companies
  • PE and VC Firms


Time Period Captured in the Report: -

  • Historical Period – FY’2016-FY’2022
  • Forecast Period – FY’2022-FY’2027


Companies

Key Segments Covered

By Product Category

  • Furniture
  • Furnishings & Home Decor


By Furniture Items

  • Beds
  • Sofa Sets
  • Dining Furniture
  • Chairs & Tables
  • Others


By Furnishings & Home Décor

  • Textiles (Linen, Curtains, Cushions & Covers)
  • Table Décor & Wall Décor
  • Mattresses
  • Lighting
  • Others (SpiritualFlooring, etc.)


By Region

  • Tier 1
  • Tier 2
  • Tier 3

By Commercial/Personal Usage

  • Personal
  • Commercial


India Online Home Décor Market Companies Covered

  • Pepperfry
  • Home Town
  • Home Centre
  • At Home by Nilkamal
  • Godrej Interio
  • Urban Ladder (Reliance Retail)
  • IKEA
  • Space Wood
  • Durian

 

India Online Home Décor Market Companies Covered

  • Pepperfry
  • Home Town
  • Home Centre
  • At Home by Nilkamal
  • Godrej Interio
  • Urban Ladder (Reliance Retail)
  • IKEA
  • Space Wood
  • Durian

Table of Contents

Table of Contents

1. Executive Summary: Online Furniture & Home Décor Market

1.1 How is the Online Furniture & Home Décor Industry Positioned in India?

2. Socio-Economic Landscape of India

2.1 Socio-Economic Overview

3. India Furniture & Home Décor Market Overview

3.1 Furniture & Home Décor Market Overview

3.2 Key Furniture Manufacturing Clusters

3.3 Furniture Industry Value Chain

3.4 Furniture Industry Supply Chain

4. India Online Furniture & Home Décor Market Overview

4.1 Industry Lifecycle

4.2 Ecosystem of Major Players

4.3 Timeline of Major Players

4.4 Challenges for Offline Retailers to Switch towards Online Channels

5. India Online Furniture & Home Décor Market Size

5.1 India Online Furniture & Home Décor Market Size, FY’16-22P

5.2 Impact of Covid-19 on India Furniture Industry

5.3 Online Shopping Statistics in India

5.4 Growth Drivers

5.5 New Innovative Technologies

6. India Online Furniture & Home Décor Market Segmentations

6.1 By Product Category, FY’2022P

6.2 By Furniture Items, FY’2022P

6.3 By Home Décor Items, FY’2022P

6.4 By Region & Usage, FY’2022P

7. India Online Furniture & Home Décor Market: Industry Analysis

7.1 Customer Profiling for Furniture & Home Décor Market

7.2 SWOT Analysis

7.3 New Trends & Developments

7.4 Issues & Challenges faced by Online Retailers

7.5 Government Initiatives to Promote Furniture Industry

7.6 Government & Trade Regulations (2/2)

8. Furniture & Home Décor Items Import-Export Scenario

8.1 Furniture Items Import-Export Scenario

8.2 Home Décor Items Import-Export Scenario

8.3 Leading Import Partners for Furniture & Home Décor Items

8.4 Leading Export Partners for Furniture & Home Décor Items

9. Competition Landscape of India Online Furniture & Home Décor Market

9.1 Competition Overview & Market Share of Major Online Players

9.2 Cross Comparison of Major Players basis Strength and Weakness

9.3 Cross-Comparison of Major Online Furniture & Home Décor Players (Pepperfry, HomeTown, Home Centre, @Home by Nilkamal,  Godrej Interio, Urban Ladder, IKEA, Spacewood, Durian) basis Inception Year, Product Categories, Geographical Presence, No. of Suppliers & Dealers, Product Type (Mass/Premium), Delivery Partners, Average Daily No. of Orders, Average Ticket Size, Conversion Rate, Peak Sale Months, Average Delivery Duration, Delivery Fee Charged, Payment Modes, EMI Duration (Partner Companies), Average Interest Charges on EMI, Returns, Cancellation Policy & Annual Unique Visitors

10. India Online Furniture & Home Décor Future Market Projections

10.1 Future Market Size, FY’22P-27F & Segmentation by Product Category, FY’27F

10.2 Future Segmentation: By Furniture Items & By Home Décor Items, FY’22P & FY’27F

10.3 Future Segmentation: By Region & By Usage, FY’22P & FY’27F

11. Analyst Recommendations

11.1 Future Strategies for Online Furniture & Home Décor Companies (2/2)

11.2 Keys to Future Growth for Online Furniture & Home Décor Companies (2/2)

12. Case Study Analysis - Pepperfry (4/4)

13. Appendix

14. Research Methodology (10/10)

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