Indonesia Cinema Market Outlook to 2030

Indonesia Cinema Market Overview

• The Indonesia Cinema Market is valued at USD 731 million, based on a five-year historical analysis. Growth in this market is primarily driven by increasing disposable incomes, urban expansion, and the rising popularity of both domestic and international films. Enhanced cinema experiences, such as premium seating and advanced sound systems, further fuel demand as operators seek to elevate moviegoers' experiences. Additionally, the shift towards digital ticketing has streamlined access, contributing to higher cinema attendance across urban regions.
• Jakarta and Surabaya lead the cinema market in Indonesia, as these cities host most of the nation's cinema screens, supported by high population density and elevated economic activity. Their dominance is fueled by rapid urbanization, access to a broader range of entertainment options, and the presence of high-quality cinema complexes that draw large numbers of moviegoers. Additionally, these cities have better-developed infrastructure, enabling seamless integration with digital platforms for ticketing and promotions, further boosting attendance and revenue.
• The Indonesian government has introduced grants and funding for film production, encouraging local filmmaking talent and industry growth. Additionally, tax breaks on entertainment-related investments have spurred infrastructure development, especially for independent cinemas and multiplexes. This support has not only increased local content but has also fostered public-private partnerships to develop facilities in underserved regions.

Indonesia Cinema Market Segmentation

By Cinema Format: The market is segmented by cinema format into multiplex, IMAX, drive-in cinemas, and art-house cinemas. Multiplexes hold the largest market share due to their convenience, offering diverse viewing options under one roof. The presence of multiple screens allows cinema operators to cater to various audience preferences simultaneously, making it an ideal format for urban moviegoers.

By Ticket Type: The market is further divided by ticket type into standard, premium, and discounted. Standard tickets have the highest market share, reflecting the strong preference of middle-income audiences. Despite rising demand for premium experiences, standard tickets remain popular due to affordability, especially for families and frequent moviegoers. The budget-friendly nature of standard tickets appeals to a wide audience base, while premium tickets primarily attract customers seeking enhanced cinematic experiences.

Indonesia Cinema Market Competitive Landscape

The Indonesia Cinema Market is characterized by several key players with substantial influence. The industry is dominated by Cinema 21 Group, CGV Cinemas, and Cinepolis Indonesia, each contributing to market consolidation and establishing strong audience bases across the nation.

Indonesia Cinema Industry Analysis

Growth Drivers

• Rising Disposable Income: Indonesias cinema industry is benefiting from a significant rise in disposable incomes. According to the World Bank, Indonesias gross national income per capita has reached over USD 4,560 in 2023, fueling consumer spending on entertainment. This increased spending aligns with ticket sales for local films, which reached 114.5 million admissions in 2023, recovering from pandemic lows and showing consumer preference for cinema as a leisure activity.
• Urbanization and Lifestyle Shifts: Urbanization is propelling growth in the Indonesian cinema market, as approximately 57% of the population now resides in urban areas, an increase from 52% in 2020. This urban shift is fostering demand for modern entertainment options, including cinema, particularly in Jakarta and other urban centers. Theater attendance has surged in metropolitan regions, with urban cinemas reporting a notable rise in admissions, especially for Indonesian-produced horror films, which cater to local tastes.
• Increasing Film Production and Diversity: The number of Indonesian films has grown remarkably, with over 200 local films produced in 2023, contributing to a boost in admissions, which reached 53 million for domestic films alone. Government incentives and industry support have led to more diverse productions, including horror and social dramas. The presence of local content on platforms like Netflix further enhances demand, with series like Gadis Kretek gaining popularity and driving audiences to theaters for similar genres.

Market Challenges

• High Real Estate and Leasing Costs: Operating costs for cinema spaces have surged, with urban property prices increasing by 6.3% in 2023 due to labor and maintenance costs. Cinema chains like Cinema 21 have reported that high leasing fees are a primary barrier to expanding locations. These costs impact the profitability of new cinema projects, especially in cities where commercial real estate remains scarce.
• Limited Accessibility in Rural Areas: Rural regions have limited access to cinemas, primarily due to inadequate infrastructure and a lower population density that restricts potential profits. While urban centers enjoy numerous theaters, rural areas account for a minor share of total cinema attendance. Approximately 43% of the population, residing in these areas, lacks easy access to theaters, highlighting a gap in the market.

Indonesia Cinema Market Future Outlook

Over the next five years, the Indonesia Cinema Market is poised for continued growth, driven by sustained consumer demand, expanding cinema networks in emerging urban areas, and evolving content preferences. The shift towards digital ticketing platforms and collaborations with OTT services is expected to enhance audience reach and engagement. Government support in expanding cultural entertainment sectors and infrastructure development in smaller cities will further support market expansion.

Market Opportunities

• Expansion into Tier 2 and 3 Cities: With nearly 50% of the population living outside metropolitan areas, there is a significant opportunity to establish cinemas in Tier 2 and 3 cities. Chains like Platinum Cineplex have started targeting smaller cities and have experienced positive returns on investment. Expansion into these areas can unlock an untapped customer base and increase overall cinema attendance.
• Growth in Domestic Film Production: Domestic film production continues to rise, with over 28 million tickets sold for Indonesian films in early 2024. This growth encourages local storytelling and draws more audiences, especially to genres that resonate with cultural values, like horror and folklore-inspired films. Indonesian production houses, including MD Pictures, are capitalizing on this opportunity by increasing their output and seeking partnerships with streaming platforms.