Indonesia Eyewear Market Outlook to 2030

Indonesia Eyewear Market Overview

• The Indonesia Eyewear Market is valued at USD 700 million, based on a five-year historical analysis. This market size is driven by an increase in disposable income, growing awareness of eye health, and a rising trend of fashionable eyewear. As more Indonesians adopt glasses for vision correction or as a fashion statement, the demand for both prescription and non-prescription eyewear has surged. Technological advancements in eye care and e-commerce also play a crucial role in enhancing consumer access to eyewear products, contributing to market growth.
• The dominant regions in the Indonesia eyewear market include urban cities such as Jakarta, Surabaya, and Bandung. These cities lead the market due to higher disposable incomes, a more extensive retail network, and greater consumer awareness regarding the benefits of vision correction and eye protection. Additionally, the proliferation of shopping malls and e-commerce platforms in these cities has facilitated the easy availability of both local and international eyewear brands, making them central hubs for eyewear consumption.
• Consumer protection laws in Indonesia ensure that eyewear products sold in the market comply with strict safety standards, particularly concerning lens quality and UV protection. As of 2024, the Indonesian National Standard (SNI) mandates that all eyewear products must meet specific safety criteria before entering the market. The Ministry of Trade oversees this regulation, ensuring that counterfeit and substandard products are kept out of the market. This protection helps build consumer trust in local and international eyewear brands.

Indonesia Eyewear Market Segmentation

• By Product Type: The Indonesia eyewear market is segmented by product type into prescription glasses, sunglasses, contact lenses, reading glasses, and blue-light blocking glasses. Recently, prescription glasses have a dominant market share under this segmentation. This dominance is largely due to the increasing number of individuals requiring vision correction, driven by factors such as extended screen time and aging population demographics. Moreover, glasses have become a fashionable accessory, with various designer brands introducing trendy collections to cater to the younger generation.

• By Frame Material: The market is also segmented by frame material into plastic frames, metal frames, wooden frames, and hybrid frames. Plastic frames dominate the segment due to their affordability, durability, and versatility in design. Plastic frames offer a wide variety of colors and styles, making them popular among the younger demographic who prefer trendy, yet cost-effective options. In addition, plastic frames are lightweight, contributing to their broad appeal across various age groups.

Indonesia Eyewear Market Competitive Landscape

The Indonesia Eyewear market is dominated by a few major players, including both global and local companies such as Essilor International, PT Optik Tunggal, and Safilo Group. These companies have a significant market presence due to their strong distribution networks, brand loyalty, and collaborations with fashion brands. Local players, in particular, benefit from their deep understanding of consumer preferences and retail dynamics within Indonesia.

Indonesia Eyewear Industry Analysis

Growth Drivers

• Rising Disposable Income (Consumer Economics): In 2023, Indonesia experienced a4.7% increasein per capita disposable income, attributed to strong economic growth, lower unemployment, and improved labor productivity. This increase in purchasing power has contributed to the growing demand for eyewear, particularly in urban areas where consumers are more likely to purchase both prescription glasses and fashion-forward eyewear. Increased income allows consumers to prioritize personal health and wellness, including eye care, leading to higher sales of both functional and aesthetic eyewear products.
• Increased Awareness of Eye Health (Health Awareness): The Minister of Health reported in 2024 that there are over 8 million people with vision impairment and 1.6 million with blindness in Indonesia. Awareness campaigns initiated by the government and healthcare organizations have driven consumer knowledge regarding the importance of eye care, increasing demand for corrective lenses and regular eye check-ups. As the population ages and more people work in digital environments, this health awareness is expected to sustain the demand for eyewear, especially with the rise of preventive products like blue-light glasses.
• Fashion Trends (Consumer Lifestyle): Fashion-conscious consumers in Indonesia are increasingly viewing eyewear as a style accessory rather than just a functional item. The rise of social media has played a significant role in influencing urban populations to invest in designer frames and well-known brand names. Limited edition releases and collaborations with international brands are becoming more common, fueling the growth of the premium eyewear segment. This shift in consumer preferences is also driven by a young, trend-aware population, which continues to grow and evolve in tandem with rising disposable incomes.

Market Challenges

• Low Penetration in Rural Areas (Geographical Distribution): Rural areas in Indonesia continue to be underserved by eyewear providers due to limited access to opticians and eyewear retailers. The lack of infrastructure and logistical challenges in reaching remote regions creates a significant barrier to the expansion of the eyewear market. Many rural communities do not have adequate access to eye care services, resulting in a disparity in eyewear availability between urban and rural areas. This issue remains critical, despite ongoing efforts to improve healthcare infrastructure in underserved regions.
• High Cost of Premium Eyewear (Pricing Sensitivity): Premium eyewear brands in Indonesia are often too expensive for a significant portion of the population, limiting access to wealthier urban consumers. The high prices of premium frames make them unattainable for many middle and lower-income individuals. The lack of subsidies or incentives to make these products more affordable further exacerbates the issue, preventing broader adoption of high-end eyewear products. Pricing sensitivity continues to be a major challenge for the premium segment, as many consumers prioritize affordability over brand recognition.

Indonesia Eyewear Market Future Outlook

Over the next five years, the Indonesia eyewear market is expected to experience notable growth, driven by rising consumer awareness regarding eye health and the increasing penetration of digital devices, which contribute to vision impairment. Moreover, advancements in eyewear technology, such as the development of blue-light blocking lenses and augmented reality eyewear fitting, are anticipated to drive demand.

Market Opportunities

• Expanding E-commerce Channels (Distribution Channels): E-commerce is rapidly transforming the retail landscape in Indonesia, including the eyewear market. Consumers are increasingly turning to online platforms to purchase glasses, frames, and contact lenses, as it offers convenience and broader accessibility. E-commerce has made it easier for brands to reach customers in rural areas, eliminating geographical barriers and providing access to those without nearby physical stores. The growth of online eyewear sales is being driven by factors like affordability and convenience, aligning with the continued expansion of the digital economy.
• Growth of Customized Eyewear (Personalization Trends): Customized eyewear is becoming an increasingly popular segment in Indonesia, as manufacturers offer personalization options such as adjustable frame sizes, lens coatings, and a variety of styles. Urban consumers, particularly the younger generation, are drawn to tailor-made products that combine both comfort and fashion. Technological advancements, including on-demand manufacturing techniques like 3D printing, have enabled brands to cater to the rising demand for personalized eyewear. This trend reflects the growing consumer preference for individuality and innovation in eyewear products.