KSA Childrens Costume Market Outlook to 2027
Driven by Government Initiatives in Media and Entertainment Sector, Growing E-Commerce Space and Social Media Influence
January 2024
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About the Report
About the Report
Market Overview:
Increasing theme parks, consumption of shows and movies are boosting demand for costumes in the Saudi market. Social reforms by government such as organization of GEA's March 2022 costume party. Children's costume preferences are highly dynamic, influenced by ever-changing pop culture trends. Competition from rental costume companies hindering the sales of the companies.
Rubies is the market leader with ~25% of brand share in the KSA Children’s Costume Market. Fragmented marketwith presence of multiple players in the industry competing on variety parameters, price and variety being the most important factors. Western pop culture, including Superheroes, Disney and Anime, to influence kids which in turn will drive the demand in future.
Companies like Al Harithy Company for Exhibitions (ACE) and Fantasy World contribute to the design and production of diverse costumes, reflecting both Saudi culture and global trends. Retail giants such as Toys "R" Us and Babyshop play a crucial role in the distribution of these costumes, providing convenient access through physical stores and online platforms like Souq (Amazon.sa) and Mumzworld. Marketing efforts led by agencies like Leo Burnett Riyadh enhance brand visibility, while consumer behavior is significantly influenced by cultural events and school-related activities. Regulatory compliance is maintained through organizations like the Saudi Standards, Metrology, and Quality Organization (SASO), ensuring that children's costumes meet safety and quality standards. This dynamic ecosystem showcases the collaboration of major players across manufacturing, distribution, and marketing, ultimately shaping the landscape of children's costumes in Saudi Arabia.
KSA Children Costume Market Analysis
- With a population where 30% is under the age of 142, the demand for children's costumes remains strong, especially during cultural and religious celebrations.
- Traditional and cultural costumes are popular, constituting 40% of the market share, with character-themed costumes gaining traction, particularly those inspired by international animated series.
- Distribution Channels: Online sales of children's costumes surged by 25% in 2021, with major e-commerce platforms like Souq and Mumzworld dominating the digital landscape.
- Demand for traditional Saudi costumes witnessed a spike during cultural festivals, with sales peaking at a 15% higher rate during these events7.
- Digitalization: The adoption of online platforms for costume purchases has accelerated, with digital sales accounting for 40% of the total market revenue.
Key Trends by Market Segment:
By Gender: In 2022, the KSA Children’s Costume market has been dominate dby female gender by 44.8%. Various events and celebrations takes place throughout the year, such as weddings, family gatherings, and cultural festivals. Female kids' costumes are more popular because they cater to a broader range of occasions and themes, from traditional attire for special events to princess or character costumes for entertainment purposes.
By Age Group: In 2022, Children aged 9 to 15 in Saudi Arabia have a high demand for costumes due to influence of movies, TV shows, and video games play. During events like Eid al-Fitr and Eid al-Adha, dressing up in traditional or themed costumes is a common tradition.
By distribution channel : In 2022, The online sales channeldominated in KSA Children’s Costume Market.KSA witnessed a surge in online shoppers, from 11.6 million in 2017 to 19.3 million in 2022.Online channel’s convenience and diverse options make it the top choice for kids' costumes in Saudi Arabia.
Competitive Landscape:
Major Players in Market
- KSA Children’s Costume market is fragmented and there are approx. 30-40 brands in KSA Children’s costume.
- Major brands like Rubies, California Costumes, Melissa & Dough, Delights Direct and Disguise.
- Rubies is the market leader with ~25% of share in the KSA Children’s Costume Market. Branded costume is valued at SAR 30.9 Mn with market share of 53.7% and nor branded with SAR 26.6 Mn.
Recent Developments
- Establishment of General Authority of Entertainment (GAE) in 2016 by Royal Decree.
- Launch of Development & Investment Entertainment Company (DIEC) in 2018 with an initial capital of SAR 9.7 billion.
- Objective to reduce licensing process time for construction of entertainment facilities from 90 to 5 days.
- Contracts signed with AMC Theaters, Six Flags, National Geographic, Cirque Du Soleil, and IMG Artists to operate entertainment venues
- Government of Saudi Arabia aims to increase household spending on entertainment from 2.9% to 6% by 2030.
Future Outlook:
- The KSA Children costume market is expected to grow with a CAGR of 5.4% during 2022- 2027.
- Rising influence of Western pop culture, featuring iconic superheroes, beloved Disney characters, and the emerging trend of Anime, is poised to substantially boost the demand for costumes inspired by these themes
- Organization of more of music concerts, cultural festivals, costume parties, aligning with Saudi Arabia's vision for economic diversification through a thriving entertainment sector.
- Strategic collaborations with global entertainment leaders, such as AMC Theaters, Six Flags, National Geographic and others, are poised to revolutionize KSA's theme park experience triggering a substantial rise in costume demand
Scope Of The Report
Scope of the Report
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KSA Children’s costume Market Segmentation |
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By Gender |
· Female · Male · Unisex |
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By Age group |
· Less than 4 Years · 4-8 Years · 9-15 Years |
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By Distribution channel |
· Offline sales channel · Online sales channel |
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By Type of Store |
· Specialty Stores · Supermarkets/Hypermarkets · Others |
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By Application |
· Licensed characters · Traditional · Others |
Products
Products
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:
- Investors
- Manufacturers & Distributors
- Clothing store Owners
- Government Entity
- Environmental Advocates
- Fashion Professionals
Time Period Captured in the Report:
- Historical Period: 2017-2022
- Base Year: 2022
- Forecast Period: 2022-2027
Companies
Major Players Mentioned in the Report:
Brands
- Rubies
- California Costumes
- Melissa & Dough
- Delights Direct
- Disguise
Distributors
- MumzWorld
- Yalla Toys
- Toy Triangle
- SAMACO
Retailers
- Amazon
- Noon
- Jarir Bookstore
- Fantasy Party
Table of Contents
Table of Contents
1. Executive Summary
1.1 Executive Summary – KSA Children's Costume Market
2. Country Overview
2.1 KSA Country Overview
2.2 KSA Population Analysis
3. Market Overview of KSA Children's Costume Market
3.1 KSA Entertainment Sector Market Overview, 2022
3.2 OTT Market Overview, 2022
3.3 Ecosystem of KSA Children’s Costume Market
3.4 Value Chain of KSA Children Costume Market
3.5 Challenges and Solutions in Value Chain of KSA Children’s Costume Market
3.6 Common Pathways of Indicating Customer Journey While Looking For a Costume
4. Market Size and Segmentation of KSA Children's Costume Market
4.1 GCC Children’s Costume Market Size, 2017-2022
4.2 KSA Children's Costume Market Size, 2017-2022
4.3 KSA Children's Costume Market Segmentation by Gender, 2022
4.4 KSA Children's Costume Market Segmentation by Age Group, 2022
4.5 KSA Children's Costume Market Segmentation by Distribution Channel, 2022
4.6 KSA Children's Costume Market Segmentation by Type of Store, 2022
4.7 KSA Children's Costume Market Segmentation by Application, 2022
5. Industry Analysis of KSA Traditional Toys Market
5.1 Porter’s Five Forces Analysis for KSA Children’s Costume Market
5.2 Growth Drivers in KSA Children's Costume Market
5.3 Challenges in KSA Children's Costume Market
6. Competition Framework in KSA Children's Costume Market
6.1 Competition Scenario of Major Brands in KSA Children’s Costume Market
6.2 Market Share of Major Brands in KSA Children's Costume Market
7. Future Market Outlook for KSA Children's Costume Market, 2022-2027F
7.1 GCC Children’s Costume Market Size, 2022-2027F
7.2 KSA Children’s Costume Future Market Outlook , 2027F
7.3 KSA Toy Market segmentation By Gender, and by Age Group,2027F
7.4 KSA Toy Market segmentation By Distribution Channel, By Type of Store and By Application,2027F
8. Analyst Recommendation
8.1 Revenue Streams for Children’s Costumes Manufacturers
8.2 Product Market Expansion Grid for Children’s Costume Market
8.3 Increasing Volume of Goods Sold via Leasing Market and Subscription Services
8.4 Cost Containment for Children’s Costume Market
9. Industry Speaks
10. Research Methodology
Disclaimer
Contact Us
Research Methodology
Research Methodology
Step: 1 Identifying Key Variables: Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Step: 2 Market Building: Collating statistics on Children’s costume market over the years, penetration of marketplaces and service providers ratio to compute revenue generated for KSA Children’s costume market. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.
Step: 3 Validating and Finalizing: Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step: 4 Research output: Our team will approach multiple costume providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from costume providers.
Frequently Asked Questions
Frequently Asked Questions
How big is KSA Children’s costume Market?
The KSA Children’s costume Market was valued at SAR 57.5 Mn in 2022.
What are the Key Factors Driving the KSA Children’s costume Market?
Pop culture influence, government initiatives and development of theme park are likely to fuel the growth in the KSA Children’s costume Market.
Who are the Key Players in the KSA Children’s costume Market?
Rubies, California Costumes, Melissa & Dough, Delights Direct and Disguise is some of the key players in the Market
What is the Future Growth Rate of the KSA Children’s costume Market?
The KSA Children’s costume Market is expected to reach SAR 74.7 Mn by 2027.
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