MEA Beverage Packaging Market Outlook to 2030

MEA Beverage Packaging Market Overview

• The MEA Beverage Packaging Market was valued at USD 15.3 billion, primarily driven by increasing demand for sustainable and convenient packaging solutions, a growing focus on recycling, and the rising consumption of packaged beverages. The market is shifting towards eco-friendly materials such as glass, aluminium, and biodegradable plastics, with major companies investing in lightweight, recyclable packaging to meet consumer demand and regulatory requirements.
• Key players in the MEA beverage packaging market include Amcor Plc, Ball Corporation, Crown Holdings, Tetra Pak International, and Ardagh Group. These companies are at the forefront of innovation in sustainable packaging, including advancements in lightweight materials, extended shelf-life solutions, and smart packaging technologies.
• Ball Corporation and CavinKare have collaborated to introduce retort aluminium cans for milkshakes in India, leveraging Ball's expertise in sustainable packaging and catering to the growing demand for ready-to-drink beverages with unique flavours.
• South Africa dominated the MEA beverage packaging market in 2023, driven by high bottled water and soft drinks consumption. The United Arab Emirates followed closely, with a strong demand for premium and eco-friendly packaging in the beverage industry.

MEA Beverage Packaging Market Segmentation

The MEA Beverage Packaging Market is segmented by type, material, and region.

• By Type: The market is divided into Bottles, Cans, Cartons, and Pouches. Bottles held the largest share in 2023 due to their widespread use in the packaging of water, carbonated drinks, and juices.

• By Material: The market is segmented into Plastic, Glass, Metal, and Paperboard. Plastic dominated the market, but metal and glass are gaining substantial traction due to sustainability concerns and rising demand for premium packaging.

• By Region: The market is segmented into Israel, United Arab Emirates, Jordan, Morocco, South Africa, and Rest of MEA. South Africa led the market, followed by the United Arab Emirates, driven by robust demand for eco-friendly packaging.

MEA Beverage Packaging Market Competitive Landscape

• Amcor Plc: Amcor has launched a groundbreaking one-litre carbonated soft drink bottle made entirely from post-consumer recycled (PCR) material. This initiative supports beverage brands in meeting sustainability demands and regulations while accelerating product launches, marking a advancement in responsible packaging solutions.
• Crown Holdings: Crown Holdings has achieved Chain of Custody certification from the Aluminium Stewardship Initiative (ASI). This certification recognizes Crown's commitment to responsible sourcing and sustainability in its aluminum supply chain, enhancing transparency and environmental stewardship in its operations.

MEA Beverage Packaging Market Analysis

MEA Beverage Packaging Market Growth Drivers:

• Increasing Demand for Sustainable Packaging: Recent studies indicate that around 70% of consumers prefer brands that offer sustainable packaging solutions. Additionally, a European Consumer Packaging Perceptions Study found that nearly two-thirds of respondents changed their purchasing decisions based on packaging concerns, highlighting a strong consumer shift towards eco-friendly options.
• Rising Beverage Consumption: The beverage packaging market is influenced by the increasing consumption of bottled water and soft drinks. For instance, 76% of consumers actively seek sustainable packaging options, particularly in urban areas of countries like South Africa and the UAE, where bottled water consumption has surged by 10% annually in recent years.
• Increasing Adoption of Bioplastics: The adoption of bioplastics is rapidly growing, with a 40% increase in their usage reported among major brands over the past three years. This shift is driven by consumer demand, as 72% of consumers view compostable packaging as the most eco-friendly option, pushing companies to integrate bioplastics into their packaging strategies.

MEA Beverage Packaging Market Challenges:

• High Cost of Sustainable Packaging: The production of sustainable packaging often incurs higher costs compared to traditional materials, primarily due to the use of eco-friendly materials and advanced manufacturing processes. For example, biodegradable plastics can be 20-30% more expensive, which may hinder widespread adoption in price-sensitive markets.
• Limited Recycling Infrastructure: Many regions in the MEA face challenges due to underdeveloped recycling infrastructure, particularly in rural areas. Despite rising demand for eco-friendly packaging, effective recycling systems are lacking. This results in only about 50% of packaging materials being recycled globally, highlighting gaps in sustainability efforts.

MEA Beverage Packaging Market Government Initiatives:

• National Waste Management Strategy (NWMS) in South Africa: The South African government implemented the 2020 National Waste Management Strategy to improve waste management practices. This initiative aims to reduce littering and illegal dumping while promoting sustainable waste management. It specifically targets the reduction of single-use plastics, such as food wrappers and disposable cups, to protect marine habitats and enhance environmental conservation efforts.
• South Africas Plastic Bag Levy: South Africa implemented a plastic bag levy in 2004 to reduce environmental impact and promote sustainable alternatives. Initially set at ZAR 0.03 per bag, the levy has increased to ZAR 0.32 as of April 2024, funding waste management initiatives while facing enforcement challenges.

MEA Beverage Packaging Market Future Market Outlook

The MEA Beverage Packaging Market is expected to grow over the next five years, driven by increasing awareness around sustainability, regulatory initiatives, and the continued expansion of the beverage industry across the region.

Future Market Trends:

• Increased Adoption of Recyclable Materials: The trend of increased adoption of recyclable materials, such as aluminum and plant-based plastics, is gaining momentum among beverage companies. This shift aligns with consumer preferences for eco-friendly packaging, prompting brands to integrate more recyclable materials into their packaging strategies and enhance their sustainability profiles.
• Growth in Customizable Packaging Solutions: The focus on customizable packaging solutions is becoming increasingly important for beverage companies. By offering personalized labels and eco-friendly design innovations, brands aim to appeal to a more diverse customer base. This trend reflects a broader movement towards creating unique customer experiences and enhancing brand engagement.