Morocco Auto Accessories Market Outlook to 2030

Morocco Auto Accessories Market Overview

• The Morocco auto accessories market is valued at USD 150 Mn and is anticipated to experience growth, driven by the rising demand for vehicle customization, an expanding automotive industry, and an increasing number of car owners. The market is currently witnessing a surge in the adoption of accessories such as car infotainment systems, seat covers, and floor mats, as consumers seek to personalize and enhance their driving experience. Additionally, advancements in automotive technology, such as the integration of smart devices, are further boosting market expansion.

• Urban areas like Casablanca, Rabat, and Marrakech are key drivers of demand due to their growing populations and higher disposable income levels. The increasing availability of auto accessories through online platforms, coupled with discounts and easy product comparisons, has made it more convenient for consumers to purchase auto accessories. The shift towards electric vehicles (EVs) in Morocco is also expected to generate demand for new types of accessories tailored to EV owners.
• Morocco’s government imposes a range of import duties and trade regulations on auto accessories to protect local manufacturers and encourage domestic production. In 2024, import duties on automotive parts and accessories range from 2% to 30%, depending on the product category. These regulations are part of Morocco’s broader trade policies aimed at reducing the trade deficit and boosting local industry.

Morocco Auto Accessories Market Segmentation

• By Product Type: The market is segmented by product type into Interior, Carbonated, Safety, Maintenance & Care Product and Infotainment accessories. Interior accessories, including seat covers, floor mats, and steering wheel covers, dominate the market due to their popularity in enhancing comfort and aesthetics. Exterior accessories, such as car wraps and body kits, are also gaining traction, particularly among younger drivers looking for customization options. Infotainment accessories, including GPS navigation systems and advanced audio systems, are becoming increasingly popular as consumers seek enhanced in-car entertainment experiences.

• By Distribution Channel: The market is segmented by distribution channel into Online and Offline channels. Online sales of auto accessories are growing rapidly due to the convenience of shopping from home, access to a wider variety of products, and the ability to compare prices across different platforms. Offline channels, including specialty stores and automotive service centers, continue to hold a share of the market, particularly in rural areas where online penetration is lower.

Morocco Auto Accessories Market Competitive Landscape

The auto accessories market in Morocco is highly competitive, with both international and local players vying for market share. Major companies such as Bosch, Valeo, and Michelin are introducing new products with advanced features like enhanced durability, smart connectivity, and improved aesthetic appeal to cater to diverse consumer needs. Local brands are also gaining traction by offering affordable, high-quality products tailored to the preferences of Moroccan consumers.

Morocco Auto Accessories Industry Analysis

Growth Drivers

• Increasing Vehicle Ownership: In 2024, Morocco's vehicle ownership has seen a notable increase, with over 4.4 million registered vehicles compared to 4.12 million in 2020. The country's automotive industry is supported by government investments, as well as the growing middle class. The World Bank reports Morocco's annual GDP growth at 3.4%, with increased household income fueling vehicle purchases. Government initiatives such as tax breaks and incentives on vehicle purchases have also contributed to this trend, leading to higher demand for auto accessories as vehicle ownership rises. This growth is reflected in the expanding automotive aftermarket, driven by greater vehicle customization preferences.
• Rising Trend for Customization: The rise in vehicle customization is becoming a key growth driver in Morocco's auto accessories market. Majority of Moroccan car owners, particularly younger demographics, have shown a preference for personalizing their vehicles. The trend is supported by the country's automotive culture and availability of affordable accessories from international suppliers. Increased social media influence and car modification events have further popularized customization. With Morocco’s GDP per capita exceeding USD 3,370 in 2023, the disposable income available for such non-essential purchases has spurred further demand for this market segment.
• Technological Integration in Vehicles: With majority of newly sold vehicles in Morocco in 2024 featuring advanced technologies, the integration of technological innovations is driving the growth of the auto accessories market. Increasing consumer demand for tech-enabled auto accessories like parking sensors, dash cams, and in-car infotainment systems has grown due to heightened safety concerns and enhanced driving experiences. The Moroccan government’s focus on promoting smart transportation solutions aligns with this trend, driving demand for tech-integrated auto accessories. As Morocco’s digital economy grows, supported by a projected internet penetration rate of 93% by 2023, tech-focused accessory demand will continue rising.

Market Challenges

• High Price Sensitivity: The Moroccan auto accessories market is highly price-sensitive, with consumers gravitating toward affordable solutions due to limited disposable incomes. Morocco’s economic conditions, including inflationary pressures, have further strained purchasing power, making price a critical factor for many consumers. This sensitivity challenges suppliers, particularly international brands that offer premium-priced products. Local manufacturers and sellers tend to dominate the lower-price segment by providing more cost-effective alternatives, making it difficult for global brands to compete effectively in the mass market.
• Proliferation of Counterfeit Products: The market faces challenges from the proliferation of counterfeit auto accessories, which pose risks to product quality and safety standards. These counterfeit products, often entering through weakly enforced borders, offer lower-priced alternatives that can undercut legitimate businesses. Despite the government’s efforts to strengthen customs regulations, counterfeit goods remain prevalent, creating hurdles for authentic manufacturers and suppliers to maintain a competitive edge. These issues contribute to a complex market environment, where the presence of non-compliant products erodes consumer trust.

Morocco Auto Accessories Market Future Outlook

The Morocco auto accessories market is expected to experience robust growth over the next five years, driven by increasing vehicle ownership, growing interest in customization, and the expansion of e-commerce. Additionally, the rise of electric vehicles (EVs) and the adoption of smart auto accessories will contribute to the market's long-term growth.

Future Market Opportunities

• Adoption of Smart Accessories: With the increasing adoption of advanced technologies in vehicles, the demand for smart auto accessories is rising. In 2024, more than half of newly sold vehicles in Morocco come equipped with in-built smart technology, including infotainment systems, GPS trackers, and safety monitoring devices. This shift towards technology integration presents a opportunity for the auto accessories market to expand, especially in offering aftermarket smart products. Morocco’s automotive industry is supported by government initiatives to modernize the vehicle fleet, encouraging consumers to adopt smart, tech-driven accessories.
• Electric Vehicle Accessories Market Growth: With Morocco’s electric vehicle (EV) market expected to expand, the demand for EV-compatible accessories is on the rise. In 2023, the Moroccan government introduced incentives for EV purchases, resulting in a 15% increase in EV registrations. This has opened opportunities for businesses to cater to the specific needs of EV users, including specialized charging cables, portable chargers, and battery maintenance accessories. With plans to increase EV infrastructure nationwide, including the installation of 2,500 charging stations by 2026, the EV accessory segment presents a lucrative opportunity for the auto accessories market.