
Region:Asia
Author(s):Fanindra Tibrewal
Product Code:KR1059
April 2021
95
The report titled “Myanmar Agriculture Machinery Market Outlook to 2025: Driven by Growth in Machinery Supply and Government's Focus on Agriculture Mechanization in the Country” provides a comprehensive analysis on the performance of the agriculture machinery market in Myanmar. The report covers various aspects including sales value, volume, trends & developments, issues & challenges faced by the industry, competition landscape, financing players, and others. It also covers the country overview, regulatory framework, agricultural overview of Myanmar, land under cultivation, changes in the cropping patterns, farm holding structure & scale of mechanization. The report concludes with the projections for the future of industry including forecasted sales value and volume; future projections by product type and regional demand by the year ending 2025, COVID-19 impact, and analyst recommendations highlighting the major opportunities and cautions in the industry.

Myanmar Agriculture Machinery Market Overview and SizeThe revenues from the overall agriculture machinery market increased at CAGR of ~25%during the review period 2014-2020. The equipment market in Myanmar is completely import dependent with major trade partners being China, India, Thailand and other countries. Tractors, Combine Harvesters and Implements are the most demanded machineries in the country. Tractor is the most deployed equipment in the country followed by combine harvesters and implements. The contribution of the tractor market to the overall market stood at more than ~83% in terms of volume and ~67% in terms of revenue during the review period.
Four Wheeler and Two Wheeler Tractors are available for sale in the country. Major regions where demand for tractors is concentrated in Myanmar are Ayeyarwady, Yangon, Kayah, Mandalay and Magway. The demand for two wheeler tractors declined during the review period are farmers preferred using low HP four wheeler tractors instead of two wheeler tractors. Tractors are appropriate for narrow areas, high efficiency soil processing, commercial farming & cooperatives. Kubota, Sonalika, New Holland and John Deere are the companies dominating the demand for tractors in Myanmar.
Combine Harvesters were introduced in Myanmar in 2012 and is currently positioned to be in early growth stage. The demand for combine harvesters is concentrated in Central Region with Yangon, Ayeyarwady and Bago considered as major demand locations for the machinery. Kubota and Yanmar have dominated the market for combine harvesters in the country.
The demand for implement in Myanmar is dependent on sale of four wheeler tractors. Majority of farmers prefers purchasing implements along with four wheeler tractors. Rotary Tiller and Disc Harrow collectively captured more than 70% of implements market in the country.
Competition in the Myanmar Tractor Market is observed to be fragmented in nature with presence of 30-40 players in the industry. Top 3 players namely Kubota, Dongfeng and Sonalika captured ~50% market share. On the other hand, competition in Myanmar Combine Harvester Market is observed to be highly concentrated in nature owing to presence of 7-8 players in the industry. More than 75% of the market is captured by the top two players in the market. Companies with large product assortment, wide regional presence, efficient customer care network and fair pricing are indentified as clear leaders in the industry.
Due to COVID-19 Outbreak, OEMs were unable to deliver new orders. Due to this, dealers faced low availability of machines, spares and attachments. Major Product Categories witnessed decline in sales between 4-12% on the basis of volume and value. Myanmar’s agriculture machinery market being completely import driven faced high difficulties in fulfilling customer order leading to shortage in supply.
Government’s increased focus on agriculture mechanization in the country is expected to increase the demand for agriculture machinery in the country, registering a CAGR of 8.8% during the forecast period. Modernization would drive the growth, as farmers are expected to increase the adoption of combine harvesters and tractors, thereby making their operations more efficient and reducing dependency on labor. In addition to this, government initiative for improving agriculture finance, AMDs effort for improving mechanization, training and development will facilitate growth in future.
Total Myanmar Agriculture Machinery Market: By Product Type
Myanmar Tractor Market
By Product Type
By Power
By State
Myanmar Combine Harvester Market
By State
Companies Covered
1.1 Executive Summary- How is Agriculture Machinery Market Positioned in Myanmar?
2.1 Country Overview of Myanmar including (Gross Domestic Product, Major Industries, Country Demographics, Trade Scenario and Geographical Location)
3.1 Agriculture Overview of Myanmar including Agriculture GDP, Production of Top Crops, 2014-2019
3.2 Agricultural Indicators in Myanmar including Total Land Area, Arable Land, Number of Farmers , Average Farm Size and Others)
3.3 Production and Harvested Area of Major Crops grown in Myanmar including Paddy, Sugarcane and Maize in Thousand Tons, 2014-2018
3.4 Export & Import of Food Crops in Myanmar – By Value, 2014-2019
3.5 Digital Tools deployed in Myanmar Agriculture Sector
3.6 How would Agritech Solve Farmer’s Issues?
4.1 Major Crops grown in Myanmar by Zone
4.2 10 year Production Trend for Top 3 Crops in Myanmar: Paddy, Sugarcane and Maize
4.3 Production, Sown and Harvested Area of Paddy, Area Under Irrigation and Weir 2014-2019
4.4 Paddy Environment in Myanmar
5.1 Characteristics of Farmers
5.2 Farm Labour Wages Trends
5.3 Agricultural Machinery Purchase Decision Making Parameters of Farmers
6.1 Ecosystem: Myanmar Agriculture Machinery Market
6.2 Operating Model: Myanmar Agriculture Machinery Market
6.3 Agriculture Machinery – Import Value and Volume – By Major Countries, 2015-2019
6.4 Agriculture Machinery – Export Value and Volume – By Major Countries, 2015-2019
6.5 Growth Drivers, Trends and Developments
6.6 Growth Restraints, Issues & Challenges
6.7 Regulatory Landscape in Myanmar Agriculture Machinery Market
6.8 Agriculture Development Strategy
6.9 Import and Export Regulations in Myanmar Agriculture Machinery Market
7.1 Myanmar Agriculture Machinery Market Size on the basis of Revenue and Sales Volume, 2014-2020P
7.2 Myanmar Agriculture Machinery Market Segmentation By Product Type (Tractors, Combine Harvesters & Implements), 2014, 2019, 2020P
8.1 Total Myanmar Tractors Market Size by Value and Volume, 2014-2020
8.2 Myanmar Tractors Market Size of 2W and 4W Tractors by Value and Volume, 2014-2020
8.3 Myanmar Tractors Market Segmentation By Power of 4W Tractors and Region, 2014, 2019 and 2020
8.4 Myanmar Tractors Market Future Projections of 2W and 4W Tractors by Value and Volume, 2020-2025
8.5 Myanmar Tractors Market Segmentation By Power of 4W Tractors and Region, 2025
9.1 Myanmar Combine Harvesters Market Size by Value and Volume, 2014-2020
9.2 Myanmar Combine Harvesters Market Segmentation by Region, 2014, 2019 and 2020
9.3 Myanmar Combine Harvesters Market Future Projections by Value and Volume, 2020-2025
9.4 Myanmar Combine Harvesters Market Segmentation by Region, 2025
10.1 Myanmar Implements Market Size by Value, 2014-2020
10.2 Myanmar Implements Market Segmentation By Product Type, 2014, 2019 and 2020
10.3 Myanmar Implements Market Future Projections by Value, 2020-2025
10.4 Myanmar Implements Market Segmentation By Product Type, 2025
11.1 Myanmar Agriculture Rental Machinery Market Overview including Market Structure Analysis, Product Category, Competition Analysis
and Regional Analysis
11.2 Overview of Organized Players including Yoma Heavy Rental Machinery, Agricultural Mechanization Department (AMD) and Digital
Platform: Tunyat
11.3 Value Chain in Myanmar Agriculture Machinery Rental Market
12.1 Myanmar Second Hand Machinery Market including Age of Machinery, Brands Preferred, Product Categories Preferred and Channels Available
13.1 Overview of Financing of Agriculture Machinery in Myanmar
13.2 Cross Comparison of Financial Institutions offering Agriculture Machinery on Loan basis – Year of Establishment, Headquarters, Product Type, Brands and Regional Presence
14.1 Competition Structure in Myanmar 4W Tractor Market
14.2 Competition Structure in Myanmar Combine Harvester Tractor Market
14.3 Cross Comparison of Major Players on the basis of (Establishment Year, Headquarters, Business Model, Regional Presence, Distributors / Dealers/ Partners, Leading Product Category, Warranty and Finance Partners)
14.4 Company Profiles of Kubota, Sonalika, John Deere, Yanmar and New Holland including Overview, Product Category, Dealer Network, Business Strategies, Recent Developments and Future Plans / Outlook
14.5 Snapshot on Chinese Players Supplying Agriculture Machinery in Myanmar
15.1 Pricing Analysis of Myanmar Agriculture Machinery Market
15.2 Product Portfolio of Major Players (Kubota, Sonalika, John Deere, New Holland, Mahindra and Escorts) in Myanmar Agriculture Machinery Market
16.1 COVID-19 Impact on Myanmar Agriculture Machinery Market
16.2 Myanmar Agriculture Machinery Market Future Projections, By Value and Volume, 2020-2025
16.3 Myanmar Agriculture Machinery Market Segmentation By Product Type (Tractors, Combine Harvesters and Implements), 2020-2025
17.1 Preferable Serviceable Locations
17.2 Expanding Dealership Network
17.3 Expansion to New Client Segments
17.4 Focus on After Sale Service
17.5 Marketing and Branding Activities
17.6 Strategic Partnerships
18.1 Interview with Pankaj Gupta, Managing Director at Zetor India Private Limited
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