Nigeria Mattress Market Outlook to 2028F
By Type of Mattress (Alternating Pressure Mattress, Gel, Hybrid Mattress, Innerspring, Latex Mattresses, Memory Foam), By Size (Full, King, Queen, Twin), By Business Model (Lease, Outright Sale), By Distribution Channel
About the Report
About the Report
The report provides a comprehensive analysis of the potential of Mattress Industry in Nigeria. The report covers an overview and genesis of the industry, market size in terms of number of products sold and revenue generated.
Its market segmentations include By Type of Mattress, By Size, By Business Model, By Distribution Channel and By End User; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.
According to Ken Research estimates, the Nigeria Mattress Market – which grew from approximately ~% in 2018 to approximately ~% in 2023P – is forecasted to grow further into ~% opportunity by 2028F. The Nigeria mattress market contributed to a global growth rate of ~%. Increase in the number of households and the increase in nuclear families have majorly driven the demand for mattresses in Nigeria, on the back of increasing sleep and health awareness among people.
- Mouka recently celebrated the 60th anniversary of its trajectory into Nigeria’s market with a resolve to redefine the country’s mattress and other beddings industry. Mouka is therefore, setting the benchmark for competitors in the country’s beddings sector which it is poised to redefine through training and development of its manpower.
- The effort at redefining the mattress industry in Nigeria would involve a yearly upgrade of manufacturing facilities, ensuring that operations are to the highest local and international Health, Safety and Environmental Standards with Information Technology (IT) as a major enabler of its innovative drive.
Key Trends by Market Segment:
By Size of Mattress: King size and Super King size mattress segment were observed to dominate the Nigeria mattress market because of large physique and good height of the male population. The remaining market share was collectively captured by queen size, twin and others.
By Distribution Channel: Retail sales channel accounted for the majority of the sales volume while direct sales channel had a limited share in the overall market during 2023. Retail sales is majorly directed towards home users whereas, direct sales are directed towards hospitals and hotels and other major institutions.
In Nigeria Mattress Market there are about ~ players operating in the overall market, and top players accounted ~% share in the market in terms of revenue. Nigeria mattress market is moderately concentrated in nature. The major parameters on which these players complete includes product variant, mattress price, benefit and product quality, product logistics operations, manufacturing technology and others. Top 5 Nigerian mattress players include Mouka Foam, Vitafoam, Polly Foam, Unifoam, Winco Foam etc.
During the forecast period of 2023-2028, it is anticipated that the mattress market in Nigeria will grow at a CAGR of ~%, leading to consumption of ~ tons by 2028F. To capitalize on the rising mattresses demand from the healthcare industry, major players are launching specialized mattresses suitable for multifunctional hospital beds. Growing health concerns such as mental tiredness and fatigue are affecting an individual’s sleep quality which is one of the major driving forces to create demand for premium mattresses in the Nigeria.
Scope Of The Report
Scope of the Report
By Type of Mattress
By Business Model
By Distribution Channel
By End User
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report
- Mattress Raw Material Producers
- Mattress Manufacturers, Importers and Trader
- Distributors / Retailers / Stockists
- Mattress Specialist Retailers
- Tourism Associations
- Mattress Internet Retailers
- E-Commerce companies
- Industry Associations
- Consulting Agencies
- Government Bodies & Regulating Authorities
Time Period Captured in the Report
- Historical Year: 2018-2023P
- Base Year: 2023P
- Forecast Period: 2023P– 2028F
Major Players Mentioned in the Report
- Euro products Nigeria ltd
- Mouka Foam
- Polly Foam
- Teju Industries
- Vitafoam Nigeria ltd
- Vono Products Plc
- ARCO Foam
- Bode Foam Industries ltd
- Climax Industries ltd
- Dunpillo products Nigeria ltd
- Harafoam & Chemicals ltd
- Mercury Foam & Icon Furniture
- Royal Foam Products
- Unifoam ltd
- Winco Foam
Table of Contents
Table of Contents
1. Executive Summary
2. Nigeria Mattress Market Overview
2.1 Taxonomy of Nigeria Mattress Market
2.2 Industry Value Chain
2.4 Government Regulations/Initiatives for Nigeria Mattress Market
2.5 Growth Drivers of Nigeria Mattress Market
2.6 Issues and Challenges of Nigeria Mattress Market
2.7 Impact of COVID-19 on Nigeria Mattress Market
2.8 SWOT Analysis
3. Nigeria Mattress Market Size, 2017 – 2022
4. Nigeria Mattress Market Segmentation
4.1 By Product Type, 2017 - 2022
4.2 By Mattress Size, 2017 - 2022
4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022
5. Competitive Landscape
5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
5.2 Strategies Adopted by Leading Players
5.3 Company Profiles – (Top 5 - 7 Major Players)
5.3.1Euro products Nigeria ltd
5.3.2 Mouka Foam
5.3.3 Polly Foam
5.3.4 Teju Industries
5.3.5 Vitafoam Nigeria ltd
5.3.6 Vono Products Plc
5.3.7 ARCO Foam
6. Nigeria Mattress Future Market Size, 2022 – 2027
7. Nigeria Mattress Future Market Segmentation
7.1 By Product Type, 2022 - 2027
7.2 By Mattress Size, 2022 - 2027
7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027
8. Analyst Recommendations
9. Research Methodology
11. Contact Us
Step 1: Identifying Key Variables: Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Step 2: Market Building: Collating statistics on ecommerce market over the years, to compute the revenues generated by the online market. We also understood the price points of various products offered.
Step 3: Validating and Finalizing: Building market hypothesis and conducting CATIs with industry experts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step 4: Research output: Our team will approach multiple finance providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from mattress providers in Nigeria.For any queries related to research methodology, click here to schedule a call with our analysts
Frequently Asked Questions
Frequently Asked Questions
What is the Study Period of this Market Report?
The Nigeria Mattress Market is covered from 2018–2028F in this report, including a forecast for 2023P-2028F.
What is the Future Growth Rate of the Nigeria Mattress Market?
The Market is expected to witness a CAGR of ~% over the next years.
What are the Key Factors Driving the Nigeria Mattress Market?
The key factors responsible for the growth of the industry include the increasing urbanization coupled with favorable government policies regarding real estate development and the rising healthcare and hospitality sectors.
Which is the most preferred Distribution Channel in Nigeria Mattress Market?
The retail category is projected to record the fastest growth in the market during the forecast period, based on distribution channel.
Who is the most significant player in the Nigeria mattress Market?
Mouka Foam Mattress of Nigeria is the top player and accounted for ~% of value sales (Bn USD) in 2023P.
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