North America Hoverboard Scooter Market Outlook to 2030

North America Hoverboard Scooter Market Overview

• The North America hoverboard scooter market is valued at USD 380 million, based on a comprehensive analysis of market activity over the last five years. The market is primarily driven by the growing demand for eco-friendly personal transportation solutions, especially among urban consumers. The increased focus on sustainable transport options, paired with advancements in battery technology, has further fueled the demand for hoverboards.

• In terms of regional dominance, the United States and Canada lead the market, largely due to their strong infrastructure for electric vehicle adoption and the presence of key manufacturers. The U.S., being home to several major cities with high urban density and mobility challenges, has seen higher adoption rates of hoverboards. Canada follows closely due to growing urbanization and increasing demand for personal mobility devices. In both countries, favorable government regulations and increasing consumer awareness about environmentally sustainable options have also contributed to their dominance in the market.
• In 2023, hoverboard manufacturers in North America were required to comply with stringent safety certifications like UL 2272, which ensures hoverboards meet electrical and fire safety standards. According to the U.S. Consumer Product Safety Commission, the number of hoverboards certified under UL 2272 grew by 45% between 2022 and 2023, reflecting the industry's commitment to safety. This certification has become mandatory for all hoverboards sold in the U.S., following numerous incidents of battery malfunctions and fire hazards in previous years.

North America Hoverboard Scooter Market Segmentation

By Product Type: The North America hoverboard scooter market is segmented by product type into Two-Wheel Hoverboards, Off-Road Hoverboard, Bluetooth-Enabled Hoverboards, Self-Balancing Hoverboards and App-Connected Hoverboards. Among these, two-wheel hoverboards dominate the market share due to their widespread consumer preference for daily commuting and recreational activities. These hoverboards offer versatility in urban environments and are considered a convenient solution for short-distance travel. Moreover, their affordability compared to other electric mobility devices makes them a popular choice among consumers in North America.

By Battery Type: The North America hoverboard scooter market is also segmented by battery type into Lithium-Ion Batteries, Nickel Metal Hydride Batteries and Lead-Acid Batteries. Among these, lithium-ion batteries are dominant in the market. Their higher energy density, lighter weight, and longer lifespan compared to other battery types make them the preferred choice for hoverboard manufacturers. Lithium-ion batteries are well-suited for high-performance hoverboards due to their ability to provide extended riding time, which is particularly important for consumers using these devices for commuting in urban environments.

North America Hoverboard Scooter Market Competitive Landscape

The North American hoverboard scooter market is characterized by the presence of a few key players that dominate through product innovation, strategic partnerships, and strong distribution networks. Companies such as Razor USA and Segway have established themselves as household names by consistently offering high-quality products. In addition, smaller, agile companies like Swagtron and Gotrax continue to carve out niche markets by catering to specific consumer preferences such as off-road hoverboards and app-integrated devices.

North America Hoverboard Scooter Market Analysis

Growth Drivers

• Shift Toward Electric Vehicles: The North American hoverboard scooter market is benefiting from the growing shift toward electric vehicles (EVs). In 2023, new electric car registrations in the United States totaled approximately1.4 million, reflecting an increase of over40%compared to 2022. Hoverboard scooters align with this trend as compact, electric-powered transportation solutions. As consumers increasingly embrace green transport options to reduce carbon emissions, hoverboards serve as an eco-friendly alternative to traditional vehicles, particularly for short-distance travel.
• Increasing Demand for Last-Mile Connectivity: Urban mobility in North America is seeing a growing need for efficient last-mile connectivity solutions. Hoverboards have emerged as a key option due to their small size and electric propulsion. In 2023, North American cities, particularly in the U.S. and Canada, have invested over $10 billion in micro-mobility infrastructure such as dedicated lanes and parking stations for electric scooters and hoverboards. This demand is driven by urban planners prioritizing reduced congestion and greener transport options.
• Expansion of E-Commerce for Electric Mobility Devices: The rise of e-commerce platforms specializing in electric mobility devices has bolstered the hoverboard market. In 2023, online sales of electric scooters, including hoverboards, saw a 30% increase in North America, as reported by U.S. Census Bureau data on retail e-commerce. Platforms such as Amazon and Walmart play a significant role in the distribution of these products, with free delivery and competitive pricing making hoverboards more accessible. E-commerce is crucial in making hoverboards available to a broader audience, including suburban and rural consumers.

Challenges

• Regulatory Compliance on Safety: Hoverboard scooters in North America face strict safety regulations. The U.S. Consumer Product Safety Commission reported a significant rise in hoverboard recalls in 2022, particularly due to safety non-compliance issues such as overheating and fire risks. In 2023, the introduction of new UL 2272 certification standards for hoverboards has mandated stricter compliance, requiring manufacturers to meet specific safety standards related to electrical and fire hazards.
• Battery Overheating and Fire Risks: Battery overheating, leading to potential fire hazards, continues to challenge the hoverboard industry. The National Fire Protection Association (NFPA) reported over 50 hoverboard-related fire incidents across the U.S. in 2023, most of which were linked to poor-quality or counterfeit batteries. The cost of replacing and certifying safer lithium-ion batteries further raises the production cost for hoverboards, limiting the ability of some manufacturers to offer affordable products while ensuring safety.

North America Hoverboard Scooter Market Future Outlook

North America hoverboard scooter market is expected to continue expanding, driven by increasing consumer demand for eco-friendly and cost-effective urban mobility solutions. Growing investments in smart city projects and advancements in battery technology will likely contribute to the rising adoption of hoverboard scooters. Moreover, regulatory frameworks are likely to become more favorable, as governments push for sustainable transportation options to reduce traffic congestion and lower carbon emissions.

Future Market Opportunities

• Integration with Urban Smart City Projects: Smart city projects across North America are creating opportunities for hoverboard adoption. As of 2023, over 50 U.S. cities, including New York and San Francisco, have invested in smart city infrastructure, which includes integrating micro-mobility solutions into urban planning. This integration opens the door for hoverboards to become a regular mode of transport, supported by dedicated lanes, IoT-based traffic management systems, and smart parking solutions.
• Growing Demand in Suburban and Rural Markets: While hoverboards have been popular in urban areas, there is increasing demand from suburban and rural regions. Data from the U.S. Department of Agriculture shows that electric vehicle adoption in rural areas grew by 8% between 2022 and 2023, suggesting similar growth potential for smaller, more affordable electric vehicles like hoverboards. Suburban consumers are turning to hoverboards as an alternative to cars for short-distance travel, driven by rising fuel prices and increasing traffic congestion.