North America PoP Display Market Outlook to 2030

North America PoP Display Market Overview

• The North America PoP Display market is driven by the growth of retail expansion and the increasing importance of in-store brand engagement. According to a recent report by Smithers, the market size of the PoP Display industry in North America is valued at USD 4.5 billion. Key drivers include advancements in digital PoP technologies, the push for sustainability, and growing demand for unique and engaging retail experiences. Consumer brands are focusing on physical in-store promotions, which contribute to the market's continued growth in 2023 and beyond.
• The market is predominantly dominated by the United States, followed by Canada, due to the high retail activity, technological advancements in display technologies, and a strong consumer goods sector. Major cities such as New York, Los Angeles, and Toronto are key players due to their large retail spaces, established supply chains, and evolving consumer demand for digital and eco-friendly displays.
• Strict packaging and environmental regulations are shaping the North American PoP display market. The U.S. Environmental Protection Agency has introduced new mandates for the use of recyclable materials, pushing retailers and manufacturers to integrate sustainability into their PoP displays. By 2024, nearly 60% of packaging materials used in retail displays must meet sustainability standards set by federal and state laws.

North America PoP Display Market Segmentation

• By Product Type: The North America PoP Display market is segmented by product type into floor displays, counter displays, endcap displays, pallet displays, and shelf displays. Among these, floor displays hold a dominant market share due to their versatility in showcasing larger products and their capacity to attract consumer attention from a distance. Floor displays have gained popularity for their ability to create impactful brand visibility, particularly in large retail outlets and supermarkets. Leading brands invest heavily in custom floor displays to ensure higher customer engagement and product visibility.

• By Material Type: The PoP Display market is also segmented by material type into corrugated board, plastic, metal, and glass. The corrugated board segment dominates the market, accounting for a notable portion of market share. This is due to its cost-effectiveness, ease of customization, and recyclability. The growing emphasis on sustainable packaging solutions in the retail sector has further boosted the use of corrugated materials. Major brands prefer corrugated board for temporary displays due to its lightweight, eco-friendly properties, and suitability for high-quality printing.

North America PoP Display Market Competitive Landscape

The North America PoP Display market is highly competitive, with key players innovating to offer sustainable and technologically advanced display solutions. Leading companies are focusing on eco-friendly designs, digital integration, and customization to stand out in a crowded market. The competitive landscape showcases a blend of large multinational corporations and regional firms that specialize in creative, customized PoP displays.

North America PoP Display Market Analysis

North America PoP Display Market Growth Drivers

• Rise of Omni-Channel Retailing: The rise of omni-channel retailing in North America has driven the demand for Point-of-Purchase (PoP) displays. With nearly 90% of consumers in the region engaging in both online and in-store shopping, retailers are seeking integrated marketing strategies that blend the two experiences. PoP displays are key to enhancing the in-store experience while supporting the digital touchpoints of the shopper journey. For example, the retail market in the U.S. reached $7 trillion in 2023, creating a strong base for retail display innovations that enhance brand visibility.
• Impact of Visual Merchandising on Brand Loyalty: Visual merchandising, supported by PoP displays, influences consumer decision-making and brand loyalty. In North America, 70% of in-store purchases are driven by impulse buys, directly connected to the effectiveness of PoP displays. As of 2024, retailers are increasingly investing in high-quality, customized displays to differentiate their brands, especially in sectors like fast-moving consumer goods (FMCG) and electronics. Retailers report up to a 30% increase in consumer retention rates through effective use of PoP visual merchandising, according to industry data from retail-focused government bodies.
• Technological Advancements in Digital Displays: Technological innovations in digital displays are reshaping the PoP market, enabling brands to create dynamic and interactive shopper experiences. As of 2024, North American retailers are rapidly adopting LED and digital signage, leading to a projected increase in demand for digital PoP displays. Approximately 40% of large retailers in the U.S. and Canada are integrating digital signage into their PoP strategies to engage tech-savvy consumers. Retailers using digital displays report up to 25% higher consumer engagement rates, as found in industry reports from digital infrastructure development associations.

North America PoP Display Market Challenges

• High Raw Material Prices: One of the major challenges facing the PoP display market is the increase in raw material costs. In 2023, the cost of paperboard and plasticthe primary materials used for PoP displaysrose by nearly 20%, driven by global supply chain disruptions and energy price hikes. The U.S. Bureau of Labor Statistics reported that material costs, particularly for durable goods, have been impacted, squeezing the margins for manufacturers of PoP displays.
• Limited Availability of Sustainable Materials: The growing consumer demand for sustainability poses a challenge, as the availability of eco-friendly materials remains limited. In North America, manufacturers of PoP displays are struggling to find cost-effective biodegradable and recycled materials, as sustainable packaging constitutes only 10% of the total packaging market. According to the Environmental Protection Agency, the high cost of sourcing and producing sustainable materials is slowing adoption rates, despite the increasing pressure from environmental regulations

North America PoP Display Market Future Outlook

The North America PoP Display market is expected to experience robust growth over the next five years. The primary drivers of this expansion include advancements in digital displays, the rise of sustainable packaging solutions, and the increasing demand for interactive, customizable PoP displays. Retailers are expected to continue investing in sophisticated in-store promotional tools, with a substantial focus on eco-friendly materials and immersive customer experiences to drive brand engagement and sales.

North America PoP Display Market Opportunities

• Growing Demand for Eco-friendly PoP Displays: There is a notable increase in demand for eco-friendly PoP displays, with North American retailers prioritizing sustainable practices. As of 2024, over 55% of consumers in the U.S. consider a brands sustainability efforts when making purchasing decisions, which has pushed retailers to adopt greener PoP display options. The Environmental Protection Agency (EPA) has noted a steady rise in the use of recycled and biodegradable materials within the retail industry, especially as companies aim to reduce their carbon footprint.
• Integration of AR/VR in PoP Displays: Augmented Reality (AR) and Virtual Reality (VR) technologies are gaining traction in the North American PoP display market. AR/VR is being increasingly utilized in retail environments to create immersive customer experiences, with 20% of retailers in the U.S. already experimenting with AR-enhanced PoP displays as of 2024. According to data from the U.S. Department of Commerce, this trend is expected to grow as AR/VR technology becomes more accessible and affordable for retailers

Scope of the Market