Consumer Behavior Analysis for Online Gambling Industry in India
Understanding Customer Preferences, Pain Points and Decision Making for Online Gambling in India with Target Respondents
Region:Asia
Author(s):Sunaiyna Varma
Product Code:KR1383
September 2023
18
About the Report
Overview:
The online gambling industry in India had been experiencing significant growth due to several factors. These included increasing internet penetration, smartphone adoption, and a young population looking for entertainment options. Various forms of online gambling, including sports betting, casino games, poker, and fantasy sports, were gaining popularity. The majority of Indians access the internet through mobile devices, making the mobile platform a primary driver for online gambling growth. Online gambling operators were focusing on optimizing their platforms for mobile users to cater to this trend.
Online gambling faced certain challenges due to India's diverse cultural and legal landscape. Different states in India had different regulations regarding gambling, ranging from outright prohibition to regulation. This patchwork of laws sometimes created uncertainty for both operators and users.
Online Gambling in India Analysis:
Online gambling attracts both individuals who gamble frequently and those who do so less often, highlighting the wide range of gambling behaviors among participants.
While some respondents who occasionally engage in online gambling might see it as an occasional source of amusement or have constraints that restrict how often they take part, a significant number of active online gamblers view it as a regular form of recreational pastime.
Understanding of gambling laws encourages individuals to make well-informed choices and adopt responsible gambling behaviors. Although most people have a basic understanding of Indian gambling regulations, only a minor fraction has comprehensive awareness, likely due to the intricate nature of the laws or limited exposure to in-depth information.
Over twenty-five percent of participants have encountered challenges related to online gambling, indicating the presence of potential risks. These challenges encompass a variety of issues, including instances of fraud such as scams or identity theft, as well as other concerns like inequitable treatment, unauthorized transactions, or complications associated with withdrawing funds.
Individuals often take into account the attraction of significant potential winnings and the necessity of abiding by legal structures when making the decision to engage in gambling activities.
Competitive Landscape:
The competitive landscape of the online gambling market in India was evolving rapidly. Various factors, including regulatory changes, technological advancements, and consumer preferences, were shaping the market dynamics.
Several online betting operators offered sports betting services to Indian customers. These platforms facilitated betting on a wide range of sports events, with a particular focus on cricket due to its massive following in the country.
In specific segments (Delhi, aged 36-44; Maharashtra, aged 36-44; Uttar Pradesh, aged 26-35), a varied range of gambling behaviors is evident, encompassing a noteworthy proportion of participants who fall within both occasional and frequent player classifications.
Irrespective of age demographics, a substantial number of individuals in Karnataka partake in gambling endeavors at a frequency of at least twice per week.
Within the 36-44 years age bracket, a majority of survey participants allocate between 11 to 20 hours weekly for their involvement in online gambling pursuits.
Scope of the Report
Detailed information on Consumer Behavior Analysis for Online Gambling in India required for business and competitor intelligence needs.
- A study of the major internal and external factors affecting Consumer Behavior for Online Gambling in India in the form of a SWOT analysis.
- An in-depth view of the business model of Online Gambling in India including a breakdown and examination of key business segments.
- Insight and Analysis of Customer Survey Index and Consumer Analysis for Online Gambling in India.
- News about Online Gambling in India, such as business expansion, restructuring, and contract wins.
- Large number of easy-to-grasp charts and graphs that present important data and key trends.
Products
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report:
Fantasy Gaming Platforms
Online Betting Companies
Investors and Financial Analysts
Industry Stakeholders (Operators, Software Providers, Regulators)
Market Researchers
Academics and Researchers
Advertising and Marketing Professionals
Competitive Intelligence Teams
Technology and Innovation Experts
Non-Governmental Organizations (NGOs)
Legal and Compliance Advisors
Industry Associations
Consulting Agencies
Government Bodies & Regulating Authorities
Study Period for the Report:
2023
Table of Contents
1. Background of the Respondents
2. Online Gambling Experience
3. Online Gambling Perception
4. Research Methodology
5. Disclaimer
6. Contact Us
Research Methodology
Step: 1 Identifying Key Variables: Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Step: 2 Market Building: Collating statistics on Online Gambling Perception over the years, penetration of marketplaces and service providers ratio to compute revenue generated for Online Gambling services. We will also review service quality statistics to understand revenue generated which can ensure accuracy behind the data points shared.
Step: 3 Validating and Finalizing: Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step: 4 Research output: Our team has approached multiple Respondents, Players and understanded nature of product segments and sales, consumer preference and other parameters, which supported us validate statistics derived through bottom to top approach from logistics and warehousing providers.
Frequently Asked Questions
What is the Study Period of this Market Report?
The study period for the report on " Consumer Behavior Analysis for Online Gambling in India " extends from August 2023.
What does the report cover?
The report provides insights and surveys and analysis from the perspectives of consumers in Online Gambling in India, along with the company's structure, operations, SWOT analysis, and product offerings.
Who can benefit from this report?
Organizations such as retail companies, malls service providers, potential market entrants, consulting agencies, and more can benefit from this report's comprehensive insights and analysis.
Where can I find the research methodology details?
The report includes the research methodology, covering ecosystem creation, market building, data validation, and insights gathered from industry experts and company representatives.
Why Buy From Us?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
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