
Region:Asia
Author(s):Navya Dalakoti and Mahika Heda
Product Code:KR1345
July 2023
166
The report provides a comprehensive analysis of the potential of the Car Rental industry in Philippines. The report covers an overview and genesis of the industry, and market size in terms of revenue and fleet size.
we are covering five markets in this report – Car Rental, Car Leasing, Ride Sharing, Ride Hailing and Self Drive markets; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.
According to Ken Research estimates, the Car Rental Market – which is at $~293.0 Mn in 2022 – is forecasted to grow further into a $ ~ 448.7 Mn by 2027, owing to the expansion of the tourism industry, the increase in internet penetration and adoption of smart phones in the country.

By Type of Booking: In the last few years, the mode of booking for car rental services has shifted to online platforms with 60% bookings being made online. This can be attributed to the increasing internet penetration and familiarity of online bookings across the country.

By Type of Car: Medium sized cars are the most preferable type of cars by people as it is comfortable and affordable. It is also convenient for tourists as they have luggage to carry as well.

The Philippines Market is highly fragmented with multiple players competing on the basis of fleet size, rental fee charged and quality of vehicles among others. Avis, one of the oldest companies in this market, has managed to remain the market leader with the highest market share of 4.60%.

Philippines Car Leasing Market is consolidated with Orix capturing 75% of the leasing market in Philippines. Other players include Hertz, Diamond Rent-a-Car and ECLPI among others.

Philippines Ride Hailing Market is highly consolidated with Grab capturing 93% of the hailing market in Philippines. With the acquisition of Uber by Grab in Philippines in 2018, Grab has captured the ride hailing market, leaving very less for the remaining players. Other players include Joyride app and others.
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Philippines Car Rental Market |
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By Type of Car |
Small Cars(PHP 3500-7500 / Per trip) Medium(PHP 3500-7500 / Per trip) Luxury(PHP 7500+) |
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By Type of Booking |
Online Offline |
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By Purpose |
Leisure Business |
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Philippines Car Leasing Market |
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By Type of Region |
Manila Luzon Visayas Mindanao |
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By Time Duration |
1 year 2 year 3 year 4 or more year |
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By Vehicle Price Range |
Economical (PHP 20000-35000 Mid-Range (PHP 35000-50000) Premium (PHP 50000+) |
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By Type of End User |
Corporate Retail Individuals |
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Philippines Ride Hailing Market |
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By Type of Region |
Metropolitan Non Metropolitan |
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Philippines Ride Sharing Market |
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By Point of Service |
Rest Area At Airport |
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By Type of Car |
Sedan SUV |
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By Type of Distance |
Short distance Long distance |
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Philippines Self-Drive Car Rental Market |
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By Type of Region |
Metro cities Non metro cities |
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By Type of Booking Channel |
Online Offline |
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By Usage |
Intercity Intracity |
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By Time Period |
1-2 days A week A month |
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By Type of Car |
Standard(PHP 1000-4000/24hours) Luxury(PHP 1500+ / per hour) |
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By Type of Booking Period |
Weekend Weekdays |
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By Segment of Car |
Standard luxury |
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By Status of Ownership |
Owned Leased |
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By Point of Service |
At Airport Rest area |
Car Rental
Self-Drive
Ride Hailing
Ride Sharing
Car Leasing
1.1 Executive Summary: Philippines Car Rental Market
1.2 Executive Summary: Philippines Car Leasing Market
1.3 Executive Summary: Philippines Ride Hailing Market
1.4 Executive Summary: Philippines Ride Sharing Market
1.5 Executive Summary: Philippines Self-Drive Car Rental Market
2.1 Socio-Demographic Outlook of Philippines
2.2 Economic Landscape and Internet Penetration of Philippines
3.1 Ecosystem of Philippines Car Rental Market
4.1 Trends and Developments
4.2 SWOT Analysis
4.3 Regulatory Landscape
5.1 Market Size on the basis of Revenue and Volume of Fleet Size, 2017-2022
5.2 Market Segmentation by Type of Booking
5.3 Market Segmentation by Type of Car
5.4 Market Segmentation by Purpose
5.5 Industry Analysis: Issues and Challenges
5.6 Industry Analysis: Impact of Covid’19
5.7 Competitive Landscape: Market Share of Companies
5.8 Competitive Landscape: Gartner’s Magic
5.9 Competitive Landscape: Cross Comparison
5.10 Competitive Landscape: Strength and Weakness of Major Players
5.11 Future Outlook: Market Size by Revenue and Volume of Fleet Size, 2022-2027
5.12 Future Outlook: Market Segmentation by Type of Car
5.13 Future Outlook: Market Segmentation by Purpose
5.14 Future Outlook: Market Segmentation by Type of Booking
6.1 Market Segmentation by Type of Time Duration
6.2 Market Segmentation by Type of Car
6.3 Market Segmentation by Type of End User
6.4 Competitive Landscape: Market Share of Companies
6.5 Competitive Landscape: Gartner’s Magic
6.6 Competitive Landscape: Cross Comparison
6.7 Competitive Landscape: Strength and Weakness of Major Players
6.8 Future Outlook: Market Size by Revenue and Volume of Fleet Size, 2022-2027
6.9 Future Outlook: Market Segmentation by Type of Region
6.10 Future Outlook: Market Segmentation by Time Duration
6.11 Future Outlook: Market Segmentation by Type Car
6.12 Future Outlook: Market Segmentation by Type of End-User
7.1 Market Segmentation by Type of Region
7.2 Industry Analysis: Growth Drivers
7.3 Industry Analysis: Issues and Challenges
7.4 Industry Analysis: Regulatory Landscape
7.5 Competitive Landscape: Market Share of Companies
7.6 Competitive Landscape: Cross Comparison
7.7 Competitive Landscape: Strength and Weakness of Major Players
7.8 Future Outlook: Market Size by Revenue and Volume of Fleet Size, 2022-2027
7.9 Future Outlook: Market Segmentation by Type of Region
8.1 Market Segmentation by Point of Service
8.2 Market Segmentation by Type of Car
8.3 Market Segmentation by Type of Distance
8.4 Industry Analysis: Growth Drivers
8.5 Industry Analysis: Issues and Challenges
8.6 Industry Analysis: Regulatory Landscape
8.7 Industry Analysis: Impact of Covid’19
8.8 Competitive Landscape: Market Share of Companies
8.9 Competitive Landscape: Cross Comparison
8.10 Future Outlook: Market Size by Revenue and Volume of Fleet Size, 2022-2027
8.11 Future Outlook: Market Segmentation by Point of Service
8.12 Future Outlook: Market Segmentation by Type of Distance
8.13 Future Outlook: Market Segmentation by Type of Car
9.1 Market Segmentation by Type of Region
9.2 Market Segmentation by Type of Booking Channel
9.3 Market Segmentation by Type of Usage
9.4 Market Segmentation by Time Period
9.5 Market Segmentation by Type of Car
9.6 Market Segmentation by Type of Booking Period
9.7 Market Segmentation by Type of Car Segmentation
9.8 Market Segmentation by Status Ownership
9.9 Market Segmentation by Point of Service
9.10 Industry Analysis: Issues and Challenges
9.11 Industry Analysis: Impact of Covid’19
9.12 Competitive Landscape: Market Share of Companies
9.13 Competitive Landscape: Gartner’s Magic
9.14 Competitive Landscape: Cross Comparison
9.15 Future Outlook: Market Size by Revenue and Volume of Fleet Size, 2022-2027
9.16 Future Outlook: Market Segmentation by Type of Region
9.17 Future Outlook: Market Segmentation by Type of Booking Channel
9.18 Future Outlook: Market Segmentation by Type of Usage
9.19 Future Outlook: Market Segmentation by Time Period
9.20 Future Outlook: Market Segmentation by Type of Car
9.21 Future Outlook: Market Segmentation by Type of Booking Period
9.22 Future Outlook: Market Segmentation by Type of Car Segmentation
9.23 Future Outlook: Market Segmentation by Status Ownership
10.1 Case Study of Zoomcar
12.1 Interview with Senior Fleet Sales Specialist, Toyota Mobility Solutions
12.2 Interview with Ex Transport Operations Consultant, Grab
12.3 Interview with APAC Regional Sales Manager of a leading car rental company
Our team will initially create an ecosystem for all the major entities in the Car Rental Market that are providing car rental, car leasing, ride sharing, ride hailing and self-drive services in Philippines Market.
In the next step, we will refer to multiple secondary and proprietary databases to perform deck research around the market and collate industry-level information such as type of market structure, consumption in terms of value, and fleet size other areas to create an initial level hypothesis. We will also explore company-level info by referring press releases, annual reports, financial statements, and other documents to understand basic information about the companies and market level.
Later our team will conduct a series of Interviews with multiple C-Level Executive and other stakeholders belonging to different companies to confirm the market hypothesis, validate statistics and seek operational and financial information from company representatives.
Furthermore, to validate this data our team will pitch each company as a potential customer through a mystery shopping exercise and will confirm the operational and financial performance of Philippines Car Rental Market Entities which have been shared by company executives and available on secondary databases. We will be conducting another set of CATIs with the respective entities to understand customer behavior, channel preference, and other factors. We will also assess customer analysis in terms of their preferences and pain points.
The market size of Phillipines Car Rental market was at $293 million in 2022.
Increasing costs of owning a car & vast number of Internet connections across the world led to growth of car rentals in Phillipines.
Phillipines car rental market is led by Avis, Diamond Rent a Car, Hertz, SafeRide etc. among other players.
Phillipines Car Rental Market is expected to reach $448 million by 2027.
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