US Dental Market Outlook to 2030

USA Dental Market Overview

• The USA Dental Market, valued at USD 14 billion, is largely driven by the increasing demand for advanced dental procedures and a surge in the geriatric population. Key contributors to market growth include rising awareness of dental aesthetics, improved dental technology, and the growing prevalence of oral diseases. The market is particularly bolstered by consumer interest in cosmetic dentistry, such as teeth whitening, veneers, and dental implants.

• Cities like New York, Los Angeles, and Chicago dominate the dental market due to their high population density, affluent consumer base, and the presence of advanced healthcare infrastructure. These cities are hubs for leading dental clinics and hospitals, which cater to a broad audience seeking both cosmetic and therapeutic dental care. The availability of cutting-edge dental technology and specialists further reinforces the dominance of these regions.
• The U.S. government has expanded Medicaid coverage for dental services, increasing access to care for low-income individuals. By 2024, over 80 million individuals will be eligible for Medicaid dental coverage, including preventive and basic dental procedures. The expansion of these services helps reduce the burden of untreated dental issues, particularly in children and seniors.

USA Dental Market Segmentation

By Service Type: The market is segmented by service type into restorative services, diagnostic services, and preventive services. Diagnostic services, such as X-rays and oral cancer screenings, currently dominate the market due to increased public awareness regarding early detection and prevention of oral diseases. Furthermore, the expansion of insurance coverage for diagnostic procedures has made these services more accessible, thereby driving their dominance.

By Product Type: The market is segmented by product type into dental implants, orthodontic devices, and dental prosthetics. Dental implants dominate the market due to their growing popularity as a long-term solution for tooth replacement. Implants provide both functional and aesthetic benefits, which appeals to consumers. The increasing geriatric population, coupled with rising disposable incomes, contributes to the growing demand for this sub-segment.

USA Dental Market Competitive Landscape

The market is semi-consolidated, with a few major players dominating the market. Key players include Dentsply Sirona, Henry Schein, and 3M, all of whom have established market shares due to their expansive product portfolios and technological advancements.

USA Dental Market Analysis

Market Growth Drivers

• Increasing Geriatric Population: The growing aging population in the USA is a major driver for dental services. In 2024, the number of individuals aged 65 and older is estimated to reach around 58 million. This demographic has a higher prevalence of dental conditions like gum diseases, edentulism (tooth loss), and oral cancers, driving demand for dental care services and prosthetics, such as dentures and implants.
• Oral Health Awareness Programs: Initiatives aimed at raising awareness about oral hygiene are boosting the demand for preventive dental care. Public health campaigns have led to increased regular visits to dentists. As of 2024, it is projected that about 63% of adults in the U.S. will visit a dentist at least once a year, up from 60% in 2018.
• Increased Dental Insurance Coverage: Dental insurance coverage in the U.S. has been expanding, especially through workplace benefits and public programs such as Medicaid. In 2024, around 200 million Americans will have some form of dental insurance. This increase in coverage encourages patients to seek out routine and advanced dental care services, leading to more visits for general and specialized dental procedures.

Market Challenges

• Shortage of Dentists: The U.S. dental market faces a shortage of dental professionals, particularly in rural and underserved urban areas. According to the American Dental Association, by 2024, there will be a shortage of around 4,500 dentists, particularly in states like Texas and California. This gap not only leads to longer wait times for patients but also limits the ability of dental practices to expand, especially in less populated areas.
• Lack of Dental Care in Rural Areas: Access to dental care remains a challenge in rural regions of the U.S. In 2024, it is projected that 60 million Americans living in rural areas will face limited access to dental care, as only 29% of dentists practice in these regions. The geographical disparity in service availability creates an uneven distribution of dental health resources, exacerbating oral health problems in underserved populations.

USA Dental Market Future Outlook

Over the next five years, the USA Dental industry is expected to experience robust growth driven by advancements in dental technology, increased consumer spending on cosmetic procedures, and the expansion of DSOs.

Future Market Opportunities

• Growth of Digital Dentistry Solutions: In the next five years, digital solutions such as CAD/CAM systems, 3D imaging, and digital impressions will continue to grow, improving the speed and accuracy of dental procedures. By 2028, over 50% of U.S. dental clinics are expected to adopt digital technologies to streamline workflows, reduce errors, and enhance patient experiences. These technologies will play a crucial role in scaling up dental practices and providing personalized care.
• Expansion of Mobile Dentistry Services: Mobile dentistry is projected to grow in the U.S., catering to elderly and disabled populations unable to visit traditional dental offices. By 2028, it is estimated that mobile dental units will serve over 3 million patients annually. These services provide accessible care in senior living communities and remote areas, filling a critical gap in dental healthcare delivery.