USA Lutein Market Outlook to 2030

USA Lutein Market Overview

• The USA Lutein Market has witnessed a notable growth, this is reflected by the global lutein market reaching a valuation of USD 368 billion in 2023. The demand for lutein is primarily driven by its application in dietary supplements, functional foods, and beverages, owing to its antioxidant properties and role in preventing age-related macular degeneration (AMD) and cataracts.
• Key players in the USA Lutein Market include DSM Nutritional Products, BASF SE, Kemin Industries, Allied Biotech Corporation, and Chr. Hansen Holding A/S. These companies dominate the market through extensive research and development, strategic partnerships, and robust distribution networks. Their focus on quality and innovation has helped them maintain a stronghold in the competitive lutein market.
• In 2023, DSM has refined and scaled its proprietary manufacturing process for fully bio-based vitamin A (which is the main component constituting the lutein) and will initiate commercial-scale production. There is an established and increasing consumer demand for high- performance, renewable cosmetic ingredients, with vitamin A one of the most in-demand and trusted cosmetic ingredients on the market.
• In 2023, California was dominating the market, driven by its large population and high health consciousness among residents. The state's robust healthcare infrastructure, presence of leading nutraceutical companies, and consumer inclination towards dietary supplements contribute to its market leadership.

USA Lutein Market Segmentation

The USA Lutein Market can be segmented by various factors like by source, by application, and by region.

By Application: The USA Lutein Market is segmented by application into dietary supplements, food and beverages, and pharmaceuticals. In 2023, the dietary supplements segment was dominating the market. The dominance of this segment is attributed to the widespread use of lutein supplements for eye health. Brands like Nature's Bounty and NOW Foods have extensive product lines that cater to consumer demand for high-quality lutein supplements.

By Source: The USA Lutein Market is also segmented by source into natural and synthetic lutein. In 2023, natural lutein derived from marigold flowers dominated the market in 2023. The preference for natural and organic products among consumers drives this segment. Companies like Kemin Industries focus on sustainable sourcing and high-quality extraction processes, contributing to this segment's dominance.

By Region: The USA Lutein Market is geographically segmented by region into north, south, east, and west. In 2023, northern region was dominating the market due to its large population, higher disposable incomes, and strong healthcare infrastructure. This region have a higher concentration of health-conscious consumers who are more likely to invest in dietary supplements like lutein for preventive health. Additionally, the presence of numerous health food stores, pharmacies, and a well-established distribution network contributes to the region's significant market share.

USA Lutein Market Competitive Landscape

USA Lutein Market Major Players

• BASF SE: In 2022, BASF has positioned its Xangold product line as a premium source of naturally sourced lutein extracted from marigold flowers. This product is designed for various applications, including dietary supplements, beverages, and functional foods. Xangold is noted for its excellent flowability and low dusting, making it suitable for a range of formulations.
• Kemin Industries: In April 2021, Kemin Industries has expanded its distribution agreement with Diethelm Keller Siber Hegner (DKSH) to include distribution for Kemin Food Technologies - Asia in the Philippines and Indonesia. This expansion directly impacts the lutein market by enhancing the availability and distribution of lutein-based food technologies in these regions, supporting market growth.

USA Lutein Market Analysis

USA Lutein Market Growth Drives

• Increasing Prevalence of Age-Related Macular Degeneration (AMD): The rise in AMD cases in the USA is a significant growth driver for the lutein market. According to the American Academy of Ophthalmology, AMD affected over 20 million Americans in 2023. The increasing aging population is expected to raise the number of AMD cases, driving the demand for lutein supplements known for their eye health benefits.
• Rising Consumer Health Awareness: In recent years, there has been a marked increase in health awareness among Americans, particularly concerning eye health and preventive care. According to CDC, approximately 12 million people aged 40 and over in the United States experience vision impairment, which includes 1 million individuals who are blind. This rising concern over eye health has driven consumers to seek preventive solutions, including dietary supplements like lutein, which is well-known for its protective role against AMD and cataracts.
• Expansion of Dietary Supplement Industry: The U.S. dietary supplement industry has seen significant growth, with the increased inclusion of specific nutrients like lutein playing a key role in this expansion. Manufacturers have responded to the rising consumer demand for targeted health solutions, particularly those focused on eye health. The incorporation of lutein into multivitamins, standalone supplements, and functional foods has been crucial in meeting consumer demand and driving further market expansion.

USA Lutein Market Challenges

• High Cost of Raw Materials: The cost of raw materials, particularly marigold flowers, has been a significant challenge for the lutein market. In 2024, the cost of marigold flowers increased to 15 dollars per kilogram due to supply chain disruptions and climate change. This increase in raw material costs affects the overall production cost of lutein, making it expensive for end consumers.
• Regulatory Hurdles: Regulatory challenges pose a significant barrier to market growth. The stringent regulations by the U.S. Food and Drug Administration (FDA) regarding the approval and marketing of dietary supplements impact the introduction of new lutein products. In 2023, the FDA rejected applications for 50 new dietary supplements containing lutein due to non-compliance with safety standards.

USA Lutein Market Government initiatives

• Dietary Supplements Access Act: In 2023, bipartisan legislation known as theDietary Supplements Access Actwas introduced, which aims to allow dietary supplements to be considered qualified medical expenses under Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs). This legislation effectively provides tax incentives for Americans to purchase dietary supplements, thereby promoting their use and accessibility.
• FDAs New Dietary Ingredient Notification Procedures: In March 2024, the FDA issued final guidance on New Dietary Ingredient (NDI) Notification Procedures, streamlining the process for dietary supplement manufacturers, including those in the lutein market. The updated guidance clarifies submission requirements and reduces review timeframes, facilitating faster market entry for new lutein-based products while ensuring consumer safety. This initiative supports industry growth by allowing for quicker adoption of innovative ingredients

USA Lutein Market Future Outlook

The USA lutein market is 2028. This growth will be driven by increasing consumer health awareness, a growing aging population, and expanding applications of lutein in the food and beverage industry. Technological advancements in extraction and formulation processes will also play a crucial role in market expansion.

Market Trends

• Increased Adoption of Lutein in Functional Foods and Beverages: Over the next five years, there will be a significant increase in the adoption of lutein in functional foods and beverages. Market analysts predict that by 2028, the market for functional foods and beverages fortified with lutein will grow substantially, driven by consumer demand for convenient and nutritious products.
• Expansion of Lutein Applications in Cosmetics: The use of lutein in cosmetics is expected to expand, with a focus on anti-aging and skin health benefits. By 2028, the cosmetics industry is projected to see a rise in lutein-infused products, such as creams and serums, supported by clinical studies demonstrating its efficacy in improving skin elasticity and reducing wrinkles.