USA Outdoor Power Equipment Market Outlook to 2030

USA Outdoor Power Equipment Market Overview

• The USA Outdoor Power Equipment market is valued at USD 13.5 billion, demonstrating a robust growth due to the rising popularity of landscaping and gardening activities among homeowners. This growth is significantly driven by factors such as an increasing focus on outdoor aesthetics, the growth of DIY culture, and technological advancements in power equipment that enhance user experience and efficiency.

• The market is dominated by major metropolitan areas such as New York, Los Angeles, and Chicago, which account for significant outdoor landscaping and maintenance activities. These cities exhibit a high density of residential properties and commercial establishments requiring maintenance services. Moreover, regions with a strong tradition of gardening, such as the Midwest and the South, further contribute to the market's growth.
• The U.S. Environmental Protection Agency (EPA) has launched incentives totaling $20 million in 2024 for individuals and companies purchasing electric outdoor power equipment. These incentives aim to accelerate the transition to environmentally friendly alternatives by reducing upfront costs, thus encouraging higher adoption rates among consumers and landscaping businesses.

USA Outdoor Power Equipment Market Segmentation

By Product Type: The market is segmented by product type into lawn mowers, chainsaws, trimmers and edgers, leaf blowers, and pressure washers. Among these segments, lawn mowers hold a dominant market share due to their essential role in residential and commercial landscaping. The continuous innovation in lawn mower technology, such as the introduction of robotic and electric models, has significantly enhanced their appeal. Brands like Deere & Company and Husqvarna have established strong market positions through their reliable and efficient product offerings, catering to the needs of a growing base of environmentally conscious consumers.

By Fuel Type: The market is further segmented by fuel type into gas-powered, electric-powered, and battery-operated equipment. Electric-powered equipment dominates this segment, driven by increasing consumer awareness regarding sustainability and the reduction of carbon footprints. The technological advancements in battery technologies have also made electric equipment more efficient and user-friendly. Brands that focus on developing eco-friendly products, such as Greenworks and Stihl, are seeing increased demand as more consumers prioritize environmental responsibility in their purchasing decisions.

USA Outdoor Power Equipment Market Competitive Landscape

The market is characterized by a competitive landscape dominated by a few major players. These companies include both established brands and emerging manufacturers, each vying for market share through product innovation and strategic marketing initiatives.

USA Outdoor Power Equipment Market Analysis

Market Growth Drivers

• Surge in Commercial Landscaping Services: The U.S. landscaping services industry with a substantial portion of the revenue dedicated to power equipment. Commercial landscaping service providers are expanding their equipment investments to cater to both public and private sector projects, especially in metropolitan areas. This demand for power equipment is bolstered by governmental and corporate investments in green infrastructure and commercial property beautification initiatives, contributing to strong equipment sales growth.
• Rising Interest in DIY Landscaping: With over 60 million Americans engaging in some form of DIY gardening or landscaping in 2024, the interest in personal lawn care has spiked. This trend is driving sales of small, user-friendly power equipment like electric trimmers and compact tillers. Gardening as a hobby has contributed an additional $30 billion to the outdoor equipment market, with around $500$1,000 being spent by enthusiasts on tools and equipment annually.
• Electric Equipment Demand Due to Environmental Concerns: The U.S. governments push toward zero-emission goals has encouraged the adoption of electric-powered equipment in 2024. Incentives and tax benefits for switching to low-emission machinery have spurred demand, with electric equipment accounting for nearly 40% of retail sales within the outdoor power equipment market. Government bodies are offering rebates up to $2,500 on electric models, thus encouraging purchases among environmentally conscious consumers and commercial buyers alike.

Market Challenges

• Seasonal Demand Cycles Affecting Consistent Revenue: Due to the seasonal nature of landscaping, demand for outdoor power equipment peaks during spring and summer, resulting in fluctuating sales cycles. With 2024 statistics indicating that nearly 70% of equipment purchases occur within these two seasons, manufacturers and retailers face difficulties maintaining consistent revenue streams throughout the year. This cyclicality poses challenges for companies in optimizing production and inventory management.
• Availability of Rental Equipment: The presence of rental companies offering outdoor power equipment at competitive rates has affected the sales growth for new units. Renting equipment can reduce costs significantly, with average rental costs being 2030% lower than purchase expenses. As of 2024, over 20,000 rental centers across the U.S. provide access to power equipment, making it an attractive alternative for infrequent users and impacting sales for new equipment.

USA Outdoor Power Equipment Market Future Outlook

Over the next five years, the USA Outdoor Power Equipment industry is expected to exhibit growth driven by continuous technological advancements, increased consumer interest in sustainable gardening practices, and the expansion of the DIY market.

Future Market Opportunities

• Increased Adoption of Autonomous Equipment: Over the next five years, demand for autonomous outdoor equipment, such as robotic lawn mowers, is expected to rise, with an estimated addition of 500,000 units in the market by 2029. Technological advancements will lead to greater precision, efficiency, and ease in lawn maintenance, with automation becoming a standard feature in landscaping operations.
• Shift Towards Hybrid Equipment: By 2029, manufacturers are projected to introduce more hybrid power models that combine gas and battery power to extend usage without increasing emissions. This hybrid approach aims to meet both the environmental regulations and the high-power demands of commercial landscapers, enhancing market appeal.