Vietnam Cheese Market outlook to 2029

Vietnam Cheese Market Overview

• The Vietnam Cheese Market was valued at USD 370 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer demand for dairy products, rising disposable incomes, and a growing trend towards Western dietary habits. The market has seen a significant uptick in cheese consumption, particularly among younger demographics and urban populations, who are increasingly incorporating cheese into their diets.
• Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their large populations, urbanization, and higher purchasing power. These cities are also home to a growing number of international food chains and restaurants that offer cheese-based dishes, further driving demand. The urban lifestyle and exposure to global culinary trends have made cheese a popular choice among consumers in these regions.
• In 2024, the Vietnamese government implemented regulations aimed at enhancing food safety standards in the dairy sector. This includes stricter quality control measures for cheese production, requiring manufacturers to comply with international safety standards. The initiative is designed to protect consumer health and promote the growth of the domestic cheese industry by ensuring high-quality products are available in the market.

Vietnam Cheese Market Segmentation

By Source: The cheese market can be segmented into two primary sources: cow's milk cheese and goat's milk cheese. Cow's milk cheese dominates the market due to its widespread availability and consumer preference. The versatility of cow's milk cheese in various culinary applications, from cooking to snacking, has made it a staple in Vietnamese households. Goat's milk cheese, while gaining popularity, remains a niche segment primarily favored by health-conscious consumers and those seeking alternative dairy options.

By Application: The cheese market is further segmented by application into retail and food service. The retail segment holds a significant share, driven by increasing consumer purchases of cheese for home consumption. The rise of modern retail formats, such as supermarkets and online grocery shopping, has made cheese more accessible to consumers. The food service segment is also growing, fueled by the expansion of restaurants and cafes that incorporate cheese into their menus, appealing to the evolving tastes of Vietnamese consumers.

Vietnam Cheese Market Competitive Landscape

The Vietnam Cheese Market is characterized by a competitive landscape featuring both local and international players. Companies such as FrieslandCampina, Nutifood,  and TH True Milk are prominent in the market, leveraging their established distribution networks and brand recognition to capture consumer interest. The market is witnessing increased competition as new entrants emerge, focusing on innovative products and marketing strategies to appeal to the growing consumer base.

 Vietnam Cheese Market Industry Analysis

Growth Drivers

• Urban Lifestyles and Changing Food Preferences: As Vietnam's urban population surpasses 38 million in 2023 (according to World Bank data), exposure to global culinary trends is reshaping food preferences. Cheese is increasingly featured in daily meals, especially among young, urban consumers drawn to Western fast food and international restaurant menus. This demographic shift is making cheese a familiar and aspirational ingredient, steadily fueling demand across metropolitan areas.
• Popularity of Convenient Cheese Products: Cheese products that are easy to use—like sliced, spreadable, or individually packaged cheese—are becoming household staples. Busy families and young professionals appreciate the convenience these products offer, whether for a quick breakfast, a snack, or as part of home-cooked dishes. The versatility and ease of processed cheese are helping it gain a strong foothold in the Vietnamese market.
• Expansion of the Food Service Sector: Vietnam's food service industry has seen accelerated growth, particularly post-pandemic. In 2022, the sector recorded a notable 27% rise in cheese usage as restaurants, cafes, and quick-service outlets increasingly incorporated cheese-based offerings. This surge in dining out and food delivery has expanded cheese consumption beyond the household, reinforcing its role in mainstream menus and driving broader market growth.

Market Challenges

• Competition from Alternative Dairy Products: The Vietnamese cheese market faces significant competition from alternative dairy products, particularly plant-based options. The growing appeal of plant-based dairy alternatives among health-conscious and environmentally aware consumers poses a challenge for traditional cheese producers, who must innovate to retain market share amidst changing consumer preferences and dietary trends.
• Supply Chain Disruptions: The cheese industry in Vietnam is currently grappling with supply chain disruptions, exacerbated by global events and local infrastructure challenges. In 2023, logistics costs increased, impacting the availability and pricing of cheese products. These disruptions hinder timely distribution and can lead to product shortages, affecting consumer access and overall market stability, which is critical for sustained growth in the cheese sector.

Vietnam Cheese Market Future Outlook

The Vietnam cheese market is poised for significant growth, driven by evolving consumer preferences and increasing health awareness. As the demand for diverse cheese varieties rises, producers are likely to focus on innovation and quality. Additionally, the expansion of e-commerce platforms will facilitate greater access to cheese products, enhancing market penetration. With a growing middle class and urban population, the cheese market is expected to thrive, presenting opportunities for both local and international players to capitalize on emerging trends.

Market Opportunities

• Growth of E-commerce in Food Products: The rise of e-commerce in Vietnam presents a significant opportunity for cheese producers. Online grocery sales are allowing cheese brands to reach a broader audience. This shift enables consumers to access a variety of cheese products conveniently, driving sales and enhancing brand visibility in a competitive market.
• Innovation in Cheese Varieties and Flavors: There is a growing demand for unique cheese varieties and flavors in Vietnam, with gourmet and artisan cheeses gaining popularity. The introduction of specialty cheeses, such as blue cheese and flavored cheeses, can attract discerning consumers. This trend is supported by a 22% increase in gourmet cheese sales from 2021 to 2023, indicating a lucrative opportunity for producers to innovate and diversify their product offerings.