Vietnam Interactive Kiosk Market Outlook to 2030

Vietnam Interactive Kiosk

• The Vietnam interactive kiosk market size by revenue USD 290 million, based on a five-year historical analysis. This market is driven by the rapid digital transformation initiatives in Vietnam, especially in the retail, banking, and transportation sectors. The increasing adoption of self-service kiosks in these industries has enhanced customer engagement, reduced service time, and improved operational efficiency, leading to steady growth in demand for interactive kiosks. Government support for smart city projects further propels the demand for these kiosks, particularly in urban areas.
• Hanoi and Ho Chi Minh City dominate the Vietnam interactive kiosk market due to their advanced infrastructure, high urbanization rates, and stronger consumer purchasing power. These cities have higher adoption rates of interactive kiosks across retail and transport hubs. The local government’s investment in smart city development has also contributed to their dominance, creating a favorable environment for technological advancements in public services and retail sectors.
• Vietnam’s Digital Economy Strategy aims to develop a robust digital infrastructure, with interactive kiosks playing a significant role. By 2023, the Vietnamese government had invested $3 billion in digital infrastructure, including the deployment of kiosks in public spaces to offer services such as healthcare, banking, and public information. These investments are part of Vietnam’s broader goal to accelerate its digital economy, which is expected to account for 20% of the national GDP by 2025.

Vietnam Interactive Kiosk Market Segmentation

• By Type: The Vietnam’s interactive kiosk market is segmented by type into information kiosks, ticketing kiosks, payment kiosks, and self-service kiosks. Among these, payment kiosks dominated the market, driven by the increasing preference for cashless transactions and digital payment methods in Vietnam. The growing penetration of e-commerce and the government’s push toward a cashless economy have led to the widespread use of payment kiosks, particularly in retail and banking sectors.

• By End-User Industry: The Vietnam’s interactive kiosk market is also segmented by end-user industries, including retail, hospitality, healthcare, and banking & financial services. The retail sector dominates the market, due to the proliferation of self-service kiosks in malls and supermarkets. Interactive kiosks in the retail sector offer customers personalized shopping experiences, improving customer satisfaction and enhancing sales.

Vietnam Interactive Kiosk Market Competitive Landscape

The Vietnam interactive kiosk market is dominated by both local and international players, creating a competitive ecosystem. Major players have a strong foothold due to their technological expertise, wide distribution networks, and ability to offer customized solutions for different industries.

Table: Major Players in the Vietnam Interactive Kiosk Market

Vietnam Interactive Kiosk Industry Analysis

Vietnam Interactive Kiosk Market Growth Drivers

• Increased Retail and Hospitality Sectors: The retail and hospitality sectors in Vietnam have been rapidly expanding, supported by a growing urban population and a significant increase in foreign direct investments (FDI). In 2023, the Vietnamese retail sector saw a total revenue of $204 billion, while the hospitality sector experienced a strong boost due to tourism recovery. This surge in demand for modern services has increased the need for interactive kiosks, particularly in shopping malls, hotels, and airports. The interactive kiosk market benefits from these developments, allowing retailers and hoteliers to enhance customer engagement and operational efficiency.
• Government Focus on Digitalization (Vietnam National Digital Transformation Program): Vietnam's government has been pushing for digital transformation, targeting the digital economy to account for 20% of the GDP by 2025. Under the National Digital Transformation Program, several sectors, including public services, retail, and education, are undergoing rapid digitization. In 2023, government investments in digital infrastructure reached $800 million, a critical enabler for the adoption of interactive kiosks across public and private sectors. These kiosks play a vital role in enhancing service delivery, reducing wait times, and facilitating digital payments.
• Rise in Self-Service Adoption: The self-service trend has accelerated in Vietnam, especially in urban areas, driven by consumer demand for convenience and speed. By 2023, over 40% of retail transactions in Vietnam's largest cities were processed via self-service systems, including interactive kiosks. Airports, railway stations, and large retail chains like VinMart have increasingly adopted these solutions to streamline operations and reduce labor costs. This trend is further bolstered by the rise in e-commerce, where interactive kiosks facilitate click-and-collect services, making them a crucial part of the retail landscape.

Vietnam Interactive Kiosk Market Restraints

• Cybersecurity Risks for Digital Kiosks: With the increasing adoption of digital kiosks, the risk of cybersecurity threats has become a major concern. In 2023, Vietnam reported over 12,000 cybersecurity incidents, with financial and personal data breaches being significant threats to kiosk operations. Kiosks that process payments or store user information are particularly vulnerable, leading to stricter regulations and security protocols. The need for advanced cybersecurity measures is pushing up costs for kiosk operators, making it essential to integrate secure and compliant solutions.
• Maintenance and Technical Skill Gaps: Technical maintenance of interactive kiosks remains a significant challenge, especially in rural areas. Vietnam faces a shortage of skilled technicians capable of handling regular kiosk maintenance and troubleshooting. By 2023, only 30% of kiosk installations outside major cities were supported by adequate technical infrastructure. This skill gap leads to downtime and loss of revenue for businesses that rely on kiosks for daily operations. Addressing this challenge requires investment in vocational training and technical support networks across the country.

Vietnam Interactive Kiosk Market Future Outlook

Over the next five years, the Vietnam interactive kiosk market is expected to show significant growth, driven by ongoing digitalization efforts, the expansion of smart cities, and the increasing demand for self-service solutions across industries. With technological advancements in AI and cloud computing, kiosks will become more interactive and intuitive, catering to personalized customer experiences. Additionally, the government’s efforts to modernize public infrastructure will further fuel the growth of interactive kiosks, especially in urban areas.

Market Opportunities

• Expansion of Interactive Kiosks in Rural Areas: With Vietnam’s urbanization rate reaching 40% in 2024, there is growing potential to expand interactive kiosks into rural areas. Government programs like the National Rural Development Scheme aim to bring modern infrastructure to underdeveloped regions, providing a new market for kiosk vendors. Kiosks in rural areas could improve access to government services, banking, and e-commerce platforms. The Vietnamese government allocated $1.2 billion to rural digitization efforts in 2023, creating a conducive environment for kiosk deployment in these regions.
• Integration with AI and IoT Technologies: The adoption of Artificial Intelligence (AI) and Internet of Things (IoT) in Vietnam is transforming the interactive kiosk market. In 2023, Vietnam’s AI market was valued at over $600 million, with major applications in retail, healthcare, and transportation sectors. Integrating AI into kiosks allows for personalized services, data analytics, and predictive maintenance, while IoT enables real-time connectivity and monitoring. The combination of these technologies improves the functionality of kiosks, making them a key part of Vietnam’s digital infrastructure.