Summary
Explore KSA Costume Children Market research with competitive landscape and demand analysis. Market expected to reach SAR 74.7 Mn by 2027 with growth opportunities and trend outlook.
Market Overview
KSA Children Costume Market Overview
The KSA Children Costume Market reached SAR 57.5 Mn in 2022, registering a CAGR of 2.9% during the historic period 2017–2022. The annual growth rate in 2022 was recorded at 3.9%. Looking ahead, the market is expected to reach SAR 74.7 Mn by 2027, driven by a projected CAGR of 5.4% during the forecast period 2022–2027. Rubies, California Costumes, Melissa & Doug, Delights Direct and Disguise are some of the major players in the KSA Children Costume Market. Increasing government initiatives, the rising influence of social media, evolving school curriculum, growth of the entertainment sector and rising disposable incomes are some of the key factors driving the growth of the market.
KSA Children Costume Market Definition
KSA Children Costume Market: Saudi Arabia Children Costume Market represents the aggregate income generated by companies operating in the market (retailers) through the sale of children's costumes within the domestic market, encompassing both locally manufactured and imported products, while excluding rental revenues.
GCC Children Costume Market: GCC Children Costume Market represents the aggregate income generated by companies operating in the market (retailers) through the sale of children's costumes within the domestic market, encompassing both locally manufactured and imported products, while excluding rental revenues.
Branded Costumes: Branded costumes are costumes that bear recognized and reputable brand names, ensuring quality and safety standards.
Non branded (Generic) Costumes: Non-branded costumes refer to costumes that do not carry any specific brand name or label. These costumes are typically generic and are not associated with a particular company, designer, or trademark.
Licensed Character Costume: Licensed characters costume refer to costumes and characters that are officially authorized and approved for production, sale, and use by their respective intellectual property owners or licensors. For example: Batman, Superman, Disney Characters, Anime Characters etc.
Traditional costumes: A traditional costume, also known as a folk costume or ethnic costume, is a set of clothing and accessories that represents the historical, cultural, and regional heritage of a particular group, community, or nation. In Saudi Arabia it is Thobe, Ghutrah and Agal for boys and Abaya for girls.
Specialty Stores: Specialty stores, also known as specialty retailers, are retail businesses that primarily focus on selling a specific category of products within a particular niche or industry. These stores differentiate themselves from general or department stores by specializing in a particular type of merchandise, often catering to a specific target audience or consumer need.
Taxonomy
KSA Children Costume Market Ecosystem
KSA Costume Children Market Size by Revenue, 2017-2022, in SAR Mn
The KSA Children Costume Market experienced significant changes from 2017 to 2022. The market size increased from SAR 49.9 million in 2017 to SAR 57.5 million in 2022, reflecting a Compound Annual Growth Rate (CAGR) of 2.9% during the historic period 2017-2022. Notably, the highest yearly growth was observed in 2022, reaching 3.9%. This growth can be attributed to various factors, including the rise in the country's population, contributing to increased demand for children's costumes as more families expanded. Cultural and festive traditions in Saudi Arabia likely played a role, with families investing in costumes for various celebratory occasions. Economic improvements during this period provided families with more disposable income, allowing for increased spending on discretionary items such as children's costumes.
KSA Children Costume Market Industry Analysis
KSA Children Costume Market Segmentation
KSA Children Costume Market Segmentation by Gender, 2022, in %
The KSA Children costume Market is divided by gender, with distinct shares for each segment. The data indicates that the female segment holds the largest market share at 44.8%, followed by the male segment at 30.65%, and the unisex segment at 24.7%. The dominance of the female segment is influenced by various events and celebrations takes place throughout the year, such as weddings, family gatherings, and cultural festivals. Female kids' costumes are more popular because they cater to a broader range of occasions and themes, from traditional attire for special events to princess or character costumes for entertainment purposes. Additionally, the demand for female-specific costumes might be influenced by a broader range of options available, including princesses and characters from popular media, aligning with prevalent preferences in the region.
KSA Children Costume Market Segmentation by Age Group, 2022, in %
The KSA Children Costume Market is segmented by age group into less than 4 years, 4 to 8 years, and 9 to 15 years. The segment for children less than 4 years old constitutes 22.7%, the 4 to 8 years age group represents 27.1%, while the 9 to 15 years age group dominates with a substantial 50.2% market share. The prominence of the 9 to 15 years segment suggests that older children are the primary consumers of costumes in the Saudi market. This could be attributed to the likelihood that older kids often participate in a variety of social events, school functions, and themed parties where costumes play a significant role. The specific preferences of this age group, influenced by trends, movies, or characters, make them a major driving force behind the demand for children's costumes in Saudi Arabia. Children aged 9 to 15 in Saudi Arabia have a high demand for costumes due to influence of movies, TV shows, and video games play. During events like Eid al-Fitr and Eid al-Adha, dressing up in traditional or themed costumes is a common tradition.
KSA Children Costume Market Future Outlook
The Children's Costume market in Saudi Arabia is projected to see substantial growth from 2022 to 2027. Starting at SAR 7.5 million in 2022, it's expected to reach SAR 74.7 million by 2027, with a Compound Annual Growth Rate (CAGR) of 5.4%. The annual growth rate seems to grow consistently. The highest annual growth rate is expected at 6.3% in 2027. This indicates significant expansion of KSA Children costume Market. This growth is fueled by various factors. Firstly, the increasing population and improved financial stability in Saudi Arabia are boosting demand for children's costumes. Families with higher disposable incomes are likely to spend more on clothing and accessories for their children. Strategic collaborations with global entertainment leaders, such as AMC Theaters, Six Flags, National Geographic and others, are poised to revolutionize KSA's theme park experience triggering a substantial rise in costume demand. Organization of more of music concerts, cultural festivals, costume parties, aligning with Saudi Arabia's vision for economic diversification through a thriving entertainment sector. Rising influence of Western pop culture, featuring iconic superheroes, beloved Disney characters, and the emerging trend of Anime, is poised to substantially boost the demand for costumes inspired by these themes.
Company Profile of Major Brands in KSA Children Costume Market
| Company Name | Establishment year | Description |
|---|---|---|
Rubies | 1951 | Rubies Costume Company, born as a humble candy store in 1951, has blossomed into the industry leader of spreading smiles and fostering fun through all things dress up. The company’s evolution brought forth a wide array of costumes, accessories, wigs, and masks, all handcrafted with the customer in mind and an unwavering dedication to quality. With the introduction of deluxe costumes and strategic partnerships with iconic brands we expanded worldwide, becoming the go-to brand for costumes, accessories, décor and more, leaving a lasting mark on the industry. |
California Costumes | 1992 | California Costume Collections is proud to be an industry leader in Halloween and fancy dress costumes, wigs and accessories. They are well recognized in the seasonal market for providing popular and cutting-edge designs, great value and excellent service. Their innovative and talented design team is inspired by every facet of film, music, fashion and cultural diversity that this entertainment center offers, and it resonates through our collections. At California Costume Collections, creativity is combined with garment knowledge and construction expertise to craft quality costumes that set the industry standard. California Costume Collections is currently ranked by market share in the top 5 amongst suppliers of costumes and related products. |
Delights Direct | 2001 | Delights Direct has grown from being a great idea into being named Online Retailer of the Year 2011 and achieved a Top 100 position in The Sunday Times Tech Track 100. Specializing in balloons, party supplies, party bags, fancy dresses and personalized products, the company sells over 15,000 products from its 35,000sq foot warehouse in Irlam, Manchester. |
Disguise | 1987 | Disguise is a leader in the Halloween industry creating innovative and trend-setting costumes and accessories. Its team is comprised of a group of gifted in-house designers, sculptors and graphics artists from various creative backgrounds including Hollywood movie sculpt design, the fashion industry and gallery-showcased fine arts. Since its inception in 1987 with only twelve designs, Disguise has established itself as a leading fashion-driven design company in the global costume industry creating the hottest styles for both everyday costume play and Halloween! In 1997, Disguise became one of the largest costume and dress-up manufacturing groups when it joined The Cesar Group, an international costume and playwear company. |
KSA Children Costume Market Macroeconomic Indicators
In 2022, the Total population of Malaysia is 36.3 million out of which 20.9 Mn are male and 15.4 are female.
Across all the regions Riyadh is the most populated region of KSA with a population of 7.7 Mn followed by Jeddah (4.9 Mn) and Mecca (2.2 Mn).
In 2022, KSA GDP stands at SAR 4155.0 Bn at a growth rate of 3.1%. compared to SAR 3275.0 Bn in 2021 and SAR 2753 Bn in 2020.
Out of the total population of KSA, 85% of the population lives in urban areas and 15% out of the total population lives in rural areas.
In 2020, KSA witnessed 9.9% growth in imports and exports grew by 32.4%